Myntra, one of India’s leading fashion, beauty and lifestyle destinations, on Monday said that the 16th edition of its flagship EORS-16 (End of Reason Sale) witnessed over 70 per cent growth in traffic over business as usual (BAU) on Day One.
India shopped a record-breaking 50 lakh products in the first 24 hours of Myntra’s EORS sale that is being held from June 11-16.
On Day One, 2.6 million items were shipped within the first 24 hours of the event.
“The upwardly-mobile fashion-forward consumers have once again welcomed EORS with a hearty opening, purchasing ~50 lakh products within the first 24 hours to cater to their fashion and beauty needs,” said Nandita Sinha, CEO, Myntra.
“It’s also very encouraging to see women forming 60 per cent of the shopper base and some of the tier-3 towns emerging as high traction customer hubs on day 1 of this edition. As the event unfolds itself in the next few days, we are excited to serve millions of customers with our tech-pivoted delightful shopping experience,” Sinha added.
Women’s western wear category saw demand for 14 lakhs tops and t-shirts and 7.6 lakhs kurtas on Day One.
Nearly two-thirds of the demand in �Beauty and Personal Care’ was led by makeup, skincare and fragrances, with over 100,000 lipsticks shopped by customers.
Jewellery witnessed over 2 times jump over BAU with workwear jewellery driving the demand.
In the menswear category, jeans have seen the highest spike of 10 times over BAU with similar high demand for t-shirts and shirts at 8 times over BAU.
With the resurgence of focus on fitness, customers made the most of the sharp value offers by renowned brands such as Puma, Nike, Adidas, Skechers and HRX, among others.
Sportswear trended on Day One with 1.7 times spike over BAU. Sports apparel for plus sizes and yoga also saw heightened traction on the first day, the company informed.
Kidswear, one of the fast-emerging categories on Myntra, witnessed a whopping 3 times jump over BAU, with summer essentials such as t-shirts and shorts, and footwear driving the demand.
Myntra recorded the highest number of app installs to date at an unprecedented 4.5 million during the pre-buzz period.
Nearly 51 per cent of the Day One customers who made their first purchase on Myntra were from tier 2/3 cities, further consolidating Myntra’s hold beyond metros and big cities.
The traffic on the platform built-up to a record of 8 million during the �Early Access’ period of the six-day fashion extravaganza.
About 1.2 lakh products were ordered during the first 10 minutes as customers rushed to make the most of the midnight opening
On Day One, Delhi shopped the most among metros, with Bengaluru, Mumbai and Hyderabad being some of the other leading metros driving demand.
Among the top non-metro cities that shopped during this period were Jaipur, Lucknow, Patna, Indore, Surat, Vizag and Ludhiana.
Top tier-3 cities included Dehradun and Aizawl, while the emerging tier-3 cities included Dimapur (Nagaland), Tiruvallur (Tamil Nadu), Roopnagar (Punjab) and Jabalpur (MP).
Myntra’s country-wide network of 21,000 Kirana store partners (MENSA network) is catering to over 19,000 pin codes and will be fulfilling 85 per cent of the deliveries and providing crucial support to the last mile delivery process during the event.
Myntra said it has created about 27,500 third-party employment opportunities through its partners to cater to the expected surge in demand.
As a part of its omni-channel integration, the platform is enabling over 300 brands across more than 3,800 stores to offer customers a seamless shopping experience.
Mumbai: Virar-Dahanu railway project soon to be quadrupled
The Maharashtra Coastal Zone Management Authority (MCZMA) has decided to recommend to the environment ministry from the CRZ point of view the Mumbai Rail Vikas Corporation’s (MRVC) proposal for quadrupling of Virar Dahanu railway project under Mumbai Urban Transport Project (MUTP) phase III.
The proposed corridor is planned on the west side and parallel to the existing line. However, MCZMA has laid down 10 conditions that will have to be complied with during project development. MCZMA took this decision at its meeting held on November 10 though its minutes were released on November 30.
MRVC has submitted that there will be a saving of about 1 hour daily in travel time of 5 lakh passengers and the corridor will serve the requirement of about 2 million population in the section from Virar to Dahanu Road in Palghar district. However, MCZMA stressed the need to strike a balance between the development and environment.
‘’The project proponent (PP) needs to exercise extra caution with the objective to have less impact on the surrounding mangroves and coastal ecology. During the construction phase, all possible efforts/measures should be taken to maintain the coastal ecology and biodiversity. Necessary training/awareness should be imparted to contractors and workers so that adequate environmental safeguards could be implemented on site during project execution,’’ said the MCZMA.Mumbai: Western Railways floats tender for new terminus at Jogeshwari station
Further, MCZMA directed that PP should obtain prior high court permission as per its order dated September 17, 2018 since the project involves cutting of mangroves. Further, PP should seek no objection certificate from Mangrove Cell and carry out compensatory mangrove plantation with its consultation. PP will have to obtain the prior Forest Clearance under Forest (Conservation) Act, 1980.
According to MCZMA, PP will ensure that noise and vibration level is within permissible limit during the construction phase of the project and it will also strictly ensure that activities of local fishermen communities would not be hampered.
MCZMA has said that PP should implement the Environment Management Plan (EMP) effectively and efficiently during construction and operational phases to ensure that the coastal environment is protected. There should be a third party monitoring/audit of all such management initiatives by government agencies during and after completion of project from time to time.
Moreover, PP shall set up a full fledged in-house Environment Management Cell for effective implementation of the EMP including mangrove replantation plan, monitoring and Disaster Management Plan. No labour camps are allowed in CRZ area and it should also be ensured that the waste water from these entities should not be released into the sea. Mobile toilets with mobile sewage treatment plants will be provided in the work front area.
Karjat Yard Modification: Central Railway to operate special traffic and power block on Dec 3 and 4￼￼
The Central Railway (CR) Mumbai division on Friday said, it will operate a special traffic and power block on December 3 for stationing of boom portal at Karjat station in connection with Karjat yard modification.
In a press release, the CR said, block 1 on December 3 will be from 10.45 am to 12.15 pm (90 minutes) from Bhivpuri Road to Palasdhari on all lines and block 2 on December 4, will be from 11.20 am to 12.20 pm from Bhivpuri Road to Palasdhari on all lines.
It said, during the block, the running pattern of suburban trains would be-
Karjat locals leaving CSMT at 09.01 am, 09.30 am and 09.57 am will run upto Neral
CSMT locals leaving Karjat at 10.45 am, 11.19 am, 12.00 noon services will run from Neral instead of Karjat.
Khopoli locals leaving Karjat at 10.40 am and 12.00 noon will remain cancelled.
Karjat locals leaving Khopoli at 11.20 am and 12.40 pm will remain cancelled.
Following Express trains will be regulated at Lonavala, Palasdhari and arrive destination behind schedule
Train No 22731 Hyderabad-Mumbai Superfast Express
Train No 16587 Yesvantpur-Bikaner Express
Train No 11014 Coimbatore-LTTExpress
It further said, during block 2 on December 4, from 11.20 am to 12.20 pm from Bhivpuri Road to Palasdhari on all lines
Karjat locals leaving CSMT at 09.30 am and 09.57 am will run upto Neral
CSMT locals leaving Karjat at 11.19 am and 12.00 noon will run from Neral instead of Karjat.
Khopoli local leaving Karjat at 12.00 noon and Karjat local leaving Khopoli at 11.20 am will remain cancelled.
11014 Coimbatore-LTT Express will arrive destination behind schedule
No suburban services will be available between Neral and Khopoli during the block period.
CR have requested the passengers to bear with the railway administration for the inconvenience caused due to these infrastructure blocks.
Navi Mumbai: CIDCO speeds up work of remaining 6 stations on Metro Line-1, plans to commission full line at one go
The City and Industrial Development Corporation (CIDCO) has sped up the work on the remaining six stations after the Navi Mumbai Metro project has received financial backing of Rs 500 crore. At present, the work on six stations from the Belapur end is in full swing and expected to be commissioned very soon.
After the financial closure of the Navi Mumbai metro, the planning agency CIDCO has sped up the work on the remaining stretch of phase one of the project. Line-1 of the Navi Mumbai Metro is 11.1 km long, with 5.4 km completed from the Taloja end.
According to sources, CIDCO is planning to open the full stretch of the Metro line in one go. “The work of the remaining six stations is in full swing and expected to meet the next deadline,” said an official close to the project, requesting anonymity.
Last week, the Navi Mumbai Metro project of CIDCO received financial backing as it signed an agreement with the ICICI Bank for a line credit of Rs. 500 crore. Following the line of credit sanctioned by ICICI Bank, the financial closure process for the Metro Line-1 project has been completed.
The estimated cost of the Metro Line-1 project is Rs. 3,400 crores, of which Rs. 2,600 crores have already been invested by CIDCO, Rs. 500 crores have been borrowed from a bank as a line of credit, and the remainder will be met by CIDCO internal accruals.
“Considering the importance of the Metro Project in the internal connectivity of Navi Mumbai, this project will give the best travel option to citizens and boost the real estate sector,” said a senior CIDCO official.
At present, the finishing work of stations at CBD Belapur Terminal, CIDCO Science Park, Utsav Chwok, and Sector 14 in Kharghar is in full swing. Line-1 runs for 11.1 kilometres from Belapur to Pendhar and has 11 stations.
However, approximately 5.4 kilometres from Pendhar to Central Park in Kharghar are complete and ready for use. All necessary clearances, including CMRS, have been obtained for a 5.4-kilometer stretch beginning at Pendhar. “Work on the remaining 6 stations is in full swing, and the complete line is expected to be commissioned very soon,” said the official.
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