Business
Myntra sells record-breaking 50 lakh products on Day 1 of EORS-16
Myntra, one of India’s leading fashion, beauty and lifestyle destinations, on Monday said that the 16th edition of its flagship EORS-16 (End of Reason Sale) witnessed over 70 per cent growth in traffic over business as usual (BAU) on Day One.
India shopped a record-breaking 50 lakh products in the first 24 hours of Myntra’s EORS sale that is being held from June 11-16.
On Day One, 2.6 million items were shipped within the first 24 hours of the event.
“The upwardly-mobile fashion-forward consumers have once again welcomed EORS with a hearty opening, purchasing ~50 lakh products within the first 24 hours to cater to their fashion and beauty needs,” said Nandita Sinha, CEO, Myntra.
“It’s also very encouraging to see women forming 60 per cent of the shopper base and some of the tier-3 towns emerging as high traction customer hubs on day 1 of this edition. As the event unfolds itself in the next few days, we are excited to serve millions of customers with our tech-pivoted delightful shopping experience,” Sinha added.
Women’s western wear category saw demand for 14 lakhs tops and t-shirts and 7.6 lakhs kurtas on Day One.
Nearly two-thirds of the demand in �Beauty and Personal Care’ was led by makeup, skincare and fragrances, with over 100,000 lipsticks shopped by customers.
Jewellery witnessed over 2 times jump over BAU with workwear jewellery driving the demand.
In the menswear category, jeans have seen the highest spike of 10 times over BAU with similar high demand for t-shirts and shirts at 8 times over BAU.
With the resurgence of focus on fitness, customers made the most of the sharp value offers by renowned brands such as Puma, Nike, Adidas, Skechers and HRX, among others.
Sportswear trended on Day One with 1.7 times spike over BAU. Sports apparel for plus sizes and yoga also saw heightened traction on the first day, the company informed.
Kidswear, one of the fast-emerging categories on Myntra, witnessed a whopping 3 times jump over BAU, with summer essentials such as t-shirts and shorts, and footwear driving the demand.
Myntra recorded the highest number of app installs to date at an unprecedented 4.5 million during the pre-buzz period.
Nearly 51 per cent of the Day One customers who made their first purchase on Myntra were from tier 2/3 cities, further consolidating Myntra’s hold beyond metros and big cities.
The traffic on the platform built-up to a record of 8 million during the �Early Access’ period of the six-day fashion extravaganza.
About 1.2 lakh products were ordered during the first 10 minutes as customers rushed to make the most of the midnight opening
On Day One, Delhi shopped the most among metros, with Bengaluru, Mumbai and Hyderabad being some of the other leading metros driving demand.
Among the top non-metro cities that shopped during this period were Jaipur, Lucknow, Patna, Indore, Surat, Vizag and Ludhiana.
Top tier-3 cities included Dehradun and Aizawl, while the emerging tier-3 cities included Dimapur (Nagaland), Tiruvallur (Tamil Nadu), Roopnagar (Punjab) and Jabalpur (MP).
Myntra’s country-wide network of 21,000 Kirana store partners (MENSA network) is catering to over 19,000 pin codes and will be fulfilling 85 per cent of the deliveries and providing crucial support to the last mile delivery process during the event.
Myntra said it has created about 27,500 third-party employment opportunities through its partners to cater to the expected surge in demand.
As a part of its omni-channel integration, the platform is enabling over 300 brands across more than 3,800 stores to offer customers a seamless shopping experience.
Business
Centre’s expenditure on 1,847 big infra projects touches Rs 21.97 lakh crore

New Delhi: The expenditure on India’s 1,847 major infrastructure projects, currently being implemented by the Centre, has reached Rs 21.97 lakh crore (as of June 2026), which represents over 54 per cent of the total investment of Rs 40.54 lakh crore earmarked for these mega projects, reflecting steady progress in the pace of work, according to a factsheet issued by the government on Monday.
Many projects have reached advanced stages of completion, with around 709 projects exceeding 80 per cent physical progress, while another 337 projects have passed 80 per cent of financial completion, the factsheet states.
The transport and logistics sector leads with the 1,341 projects worth Rs 22.32 lakh crore, reflecting the focus on connectivity.
These projects are playing a crucial role in pushing up the country’s economic growth rate and creating more jobs.
Efficient monitoring of infrastructure projects is being carried out through PAIMANA (Project Assessment, Infrastructure Monitoring and Analytics for Nation-Building) digital platform. Developed by the Ministry of Statistics and Programme Implementation (MoSPI), PAIMANA is used for monitoring ongoing Central Sector infrastructure projects costing Rs 150 crore or more.
In addition to strengthening project monitoring, PAIMANA has expanded its role to support infrastructure performance monitoring through a dedicated Performance Monitoring Dashboard which was launched on April 16, 2026.
The Performance Monitoring Dashboard brings together performance indicators across key infrastructure sectors in a unified digital platform. The indicators are compiled from official data provided by the concerned Ministries and Departments and are updated periodically based on the latest available information.
A detailed indicator framework spans six infrastructure sub-sectors. These are Power, Civil Aviation, Telecommunications, Railways, Roads, and Ports, Shipping and Waterways.
The Performance Monitoring Dashboard has now been expanded to 165 indicators. This expansion includes the addition of 54 new indicators, significantly enhancing the comprehensiveness of infrastructure performance monitoring.
A single digital interface allows monitoring of performance sector by sector. It offers interactive visualisation and time-series analysis for policymakers, researchers and stakeholders.
A centralised dashboard delivers one cross-sector view of infrastructure sectors. This capability deepens inter-sectoral analysis.
The current framework gauges sectoral performance through growth rates. It reviews year-on-year, month-on-month and cumulative growth, targets and capacity utilisation in chosen sectors, the official statement added.
Business
Maharashtra to raise milk prices by Rs 2 per litre from Aug 11

Mumbai, Aug 9: Milk prices in Maharashtra will increase by Rs 2 per litre for both cow and buffalo milk from August 11 after the Milk Producers and Processors Welfare Association decided to revise retail rates, a move that is expected to impact consumers across the state.
The price hike comes amid ongoing debates over milk pricing and efforts to balance the interests of dairy farmers with those of consumers facing rising household expenses.
Producers and processors have argued that higher procurement and operational costs have necessitated the increase.
The development follows the Centre’s recent clarification that it has no proposal to introduce a Minimum Support Price (MSP) for milk, maintaining that prices will continue to be determined by cooperatives and private dairies based on prevailing market conditions.
In a written reply to a starred question in the Lok Sabha last month, Fisheries, Animal Husbandry and Dairying Minister Rajiv Ranjan Singh, also known as Lalan Singh, said milk pricing remains a market-driven process and that the government is not considering an MSP mechanism for the sector.
The minister said the government is implementing a range of measures aimed at safeguarding dairy farmers’ interests, stabilising milk prices, protecting consumers and strengthening quality monitoring across the dairy value chain.
According to the government, efforts are underway to bring more producers into the organised dairy sector.
As of March 2026, a total of 36,283 new village-level Dairy Cooperative Societies had been established, while 31,150 existing societies had been strengthened.
The government also created milk chilling capacity of 168 lakh litres per day and distributed 76,748 milk quality testing devices across the country.
In addition, projects with a combined milk processing and value-addition capacity of 418 lakh litres per day have been approved to enhance infrastructure and improve efficiency in the dairy sector.
The government highlighted the strong growth in India’s milk production over the past decade.
Milk output rose to 248 million metric tonnes in 2024-25 from 146 million metric tonnes in 2014-15, registering an increase of about 69 per cent.
Business
Q1 results, inflation, US-Iran tensions among key triggers likely to drive stock market next week

Mumbai, Aug 9: Indian stock markets are likely to remain volatile next week as investors track a busy earnings calendar, the release of July retail inflation data, movements in crude oil prices, geopolitical developments surrounding the US-Iran conflict and foreign institutional investor (FII) flows.
Indian equities ended the week on a positive note despite heightened volatility, with investors assessing the implementation of the new Closing Auction Session (CAS) framework for F&O stocks, the Reserve Bank of India’s monetary policy decision and persistent geopolitical uncertainties.
The Sensex gained 0.52 per cent over the week to close at 78,499.17, while the Nifty rose 0.77 per cent to finish at 24,570.65.
A key focus for investors next week will be the ongoing Q1 FY27 earnings season. Several prominent companies are scheduled to announce their April-June quarter results.
Markets will also react to India’s July retail inflation data, which is scheduled to be released by the Ministry of Statistics and Programme Implementation (MoSPI) on August 12.
Geopolitical developments, particularly those involving the US, Iran and the Strait of Hormuz, will remain another major market trigger.
Iran has reportedly put forward fresh conditions for reopening the strategically important Strait of Hormuz, while the UAE has reported that one of its vessels was targeted by an Iranian missile.
Any further escalation in geopolitical tensions or delays in reopening the shipping route could put additional pressure on crude prices.
FII activity will also remain on investors’ radar. Foreign institutional investors turned net buyers of Indian equities on Friday, snapping their brief selling streak.
According to provisional exchange data, FIIs purchased shares worth Rs 12,941.31 crore and sold equities worth Rs 12,461.07 crore, resulting in a net inflow of Rs 480.24 crore.
Domestic institutional investors (DIIs) continued to support the market, recording a net inflow of Rs 235.56 crore on Friday. DIIs bought equities worth Rs 15,679.58 crore and sold shares worth Rs 15,444.02 crore.
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