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Gen-Z fashion-favourite Urbanic kicks off to a roaring start on Myntra

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London-based digital fashion brand and Gen-Zs chosen marque, Urbanic, opened to a thumping reception from young shoppers on day 1 of its launch on Myntra. This is among the biggest-ever opening day for a brand on Myntra catering to Gen-Z fashion. Urbanic was the second highest-grossing brand on the first day of its launch on Myntra. Myntra had announced the launch of Urbanic on its platform over a week ago, creating frenzy and excitement among the young, fashion-forward shoppers in the country, evident from the behemoth wishlists created starting 6 days before the brand went live on Myntra.

About 23,000 items were sold within the first 12 hours of going live and over 51,000 by the end of the day on September 1, the launch day, largely from the tops, dresses, and jeans categories, with pink, orange, purple, black and brown as the most sought-after colours. Shoppers started early so as to not miss out on their favorite styles, colors, and sizes to the dash, picking up 6.9k items through 2.8k orders within the first one hour of the opening day.

Key Highlights:

1. Top 3 categories — Tops, Dresses, and Jeans

2. Geography — ~55% of purchases were recorded from non-metro cities

3. Non-tier 1 cities that shopped the most — Imphal, Jaipur, and Lucknow

4. Number of shoppers on day-1 — ~22k

5. Number of orders placed in the first 12 hrs — 9k

6. Number of items sold on day 1 — Over 51K

7. Over 80% of styles from the collection wishlisted even before Urbanic went live on Myntra

8. Basics & floral print in tops; floral & ruched in dresses; and regular & distressed in denims among the most in-demand trends on the opening day

Myntra’s collaboration with Urbanic, one of the favorites among fashionable Gen-Z shoppers in India for its chic, trendy, and flexibly priced fashion has brought the brand very close to one of the largest cohorts of such shoppers globally. With this partnership Myntra has ramped up its Gen-Z portfolio, adding over 2000 latest styles and designs from Urbanic onto its platform, hugely complementing the trendy selections Myntra is known for. An increasingly important cohort for the fashion, lifestyle and beauty major, Gen-Z fashion has taken over the digital space and has boosted the comeback of Y2K fashion whilst defining new trends. Their definition of fashion transcends the rulebook and embraces differences, gender fluidity, and individuality. Urbanic’s offerings and designs capture the essence and spirit of this generation.

Over 50% of the offerings from Urbanic on Myntra will be priced under Rs. 999, which will further help establish unparalleled access to a plethora of bold, experimental, and stylish range of clothing and accessories throughout the country for shoppers. This addition to the portfolio further enhances Myntra’s stronghold among the fashion-forward as the ultimate Fashion destination, offering the most stylish fashion in trend choices to the young shoppers ahead of the festive season.

Commenting on the successful launch, Ayyappan Rajagopal, Chief Business Officer, Myntra, said, “We are elated to witness this level of response and are grateful to our customers for this tremendous reception as we gear-up for the festive season. The consumer-centric ethos and progressive concepts of both Urbanic and Myntra have clearly resonated with the youth in India, especially young women, evident from the sales on the first day of the launch, which has surpassed our expectations by a huge margin. Our collaboration with Urbanic will provide Gen-Z a shorter route to express themselves and stand apart as we look forward to serving them with chic, trendsetting outfits.”

Celebrating the phenomenal reception of the brand on Myntra, Rahul Dayama, Head of Marketing, Urbanic India said, “We are surely delighted by the overwhelming response Urbanic has received on Myntra. Grateful to be able to make Urbanic more accessible to fashion-conscious Indians and scale the brand to newer heights through this unparalleled partnership.”

Business

Gold, silver gain up to 2 pc amid optimism over West Asia peace talks

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Mumbai, June 12: Gold and silver prices traded higher on Friday, with precious metals surging by up to 2 per cent amid hopes of a peace deal in the ongoing West Asia conflict.

On the Multi Commodity Exchange (MCX), gold futures (August) increased as much as 1.11 per cent or Rs 1,668 to hit an intraday high of Rs 1,50,600 as of around 11:30 am.

The yellow metal was trading at Rs 1,49,916, up 0.66 per cent or Rs 948. It touched an intraday low of Rs 1,49,569, a gain of 0.42 per cent or Rs 637 from the previous close.

Meanwhile, silver futures (July) traded at Rs 2,42,143, higher by Rs 2,490 or 1 per cent.

The white metal touched an intraday high of Rs 2,44,817, jumping 2.15 per cent during the session so far. It recorded an intraday low of Rs 2,41,601, up 0.81 per cent or Rs 1,948 from the previous close.

Earlier in the day, gold and silver began the session at Rs 1,50,595 and Rs 2,42,776, respectively, on the commodity exchange.

According to commodity market experts, bullion remained under pressure overall and was headed for a second consecutive weekly decline as persistent inflation concerns and growing expectations of a US Federal Reserve rate hike continued to weigh on sentiment.

Analysts said precious metals rebounded sharply from six-month lows after US President Donald Trump indicated that the US and Iran could reach a peace agreement as early as this weekend.

However, gains remained limited amid continued uncertainty over the negotiations, with Iranian officials denying that a final agreement had been reached, according to them.

Optimism around a potential diplomatic breakthrough eased concerns over global energy supplies, triggering a decline in crude oil prices and improving broader market risk appetite, experts added.

Market participants will now track developments in US-Iran negotiations and upcoming commentary from the Federal Reserve for further direction in precious metal prices.

In international markets, COMEX silver traded at $66.94, up more than 4 per cent, while COMEX gold rose over 2 per cent to $4,203.70 per ounce.

Meanwhile, crude oil prices declined sharply, with US West Texas Intermediate (WTI) crude falling roughly 3 per cent to $85 per barrel. International benchmark Brent crude declined 1.59 per cent to $88.94 per barrel.

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Business

Gold, silver prices fall up to 2 pc amid West Asia tensions

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Mumbai, June 11: Gold and silver prices traded lower on Thursday, with precious metals falling by up to 2 per cent amid escalating tensions in the West Asia conflict.

On the Multi Commodity Exchange (MCX), gold futures (August) declined as much as 1 per cent or Rs 1,573 to hit an intraday low of Rs 1,46,444 as of around 12 pm.

The yellow metal was trading at Rs 1,47,860, down 0.11 per cent or Rs 157. It touched an intraday high of Rs 1,48,089, up 0.04 per cent or Rs 72 from the previous close.

On the other hand, silver futures (July) were trading at Rs 2,34,500, down Rs 1,005 or 0.43 per cent.

The white metal touched an intraday low of Rs 2,30,493, declining 2.12 per cent during the session so far. It recorded an intraday high of Rs 2,35,402, down 0.04 per cent or Rs 103 from the previous close.

Earlier in the day, gold and silver opened at Rs 1,46,518 and Rs 2,31,671, respectively, on the MCX.

In international markets, precious metals also remained under pressure. COMEX silver was trading at $63.90, down over 1.29 per cent, while COMEX gold was trading 0.68 per cent lower at $4,105.30 per ounce.

According to commodity analysts, precious metals remained under pressure as investors assessed the latest developments in the West Asia conflict. Gold stabilised near multi-month lows after the US military confirmed the completion of its latest strikes on Iran, raising expectations that diplomatic negotiations could resume.

They said easing safe-haven demand, coupled with expectations that US interest rates could remain higher for longer, weighed on bullion prices. Higher interest rates reduce the appeal of non-yielding assets such as gold and silver.

Market participants also continued to monitor inflationary pressures stemming from rising energy prices and their potential impact on the US Federal Reserve’s policy path.

Meanwhile, crude oil prices surged sharply, with Brent crude rising over 2 per cent to trade near $95 per barrel, while US West Texas Intermediate (WTI) crude climbed 4 per cent to $93.64 per barrel.

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Business

Indian markets trade higher despite West Asia tensions

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Mumbai, June 10: Domestic equity markets traded higher on Wednesday in the morning session despite elevated geopolitical tensions and rising crude oil prices.

Sensex gained as much as 0.59 per cent or over 400 points to touch an intraday high of 74,356 in early trade, while the Nifty rose 0.46 per cent or about 100 points to 23,351.

Sectoral performance was largely positive, with FMCG stocks leading the gains. Nifty FMCG rose 1.5 per cent, followed by Nifty Chemicals (0.67 per cent), Nifty Oil & Gas (0.60 per cent) and Nifty Private Bank (0.50 per cent).

On the downside, metal stocks remained under pressure, with Nifty Metal declining more than 1 per cent. Nifty MidSmall IT & Telecom fell 0.62 per cent, while Auto, Media and PSU Bank indices traded marginally lower.

Among the Nifty 50 constituents, Hindalco Industries emerged as the top loser, shedding nearly 3 per cent. Eternal, Adani Enterprises, NTPC and Tata Motors Passenger Vehicles (TMPV) were among the other major laggards.

“While weak global cues and geopolitical tensions could keep markets volatile in the near term, technical indicators suggest signs of stabilisation after recent selling pressure. Nifty has strong support around 23,000-23,100, while 23,500-23,600 remains the immediate resistance zone. A decisive breakout on either side is likely to determine the market’s next directional move,” analysts said.

Investors and traders’ sentiment remained cautious amid escalating tensions in West Asia after the United States launched strikes on Iran, raising concerns about a broader regional conflict and its potential impact on global energy supplies.

On the commodities front, international benchmark Brent crude rose 0.75 per cent to around $93 per barrel, while US West Texas Intermediate (WTI) crude gained 0.88 per cent to nearly $90 per barrel.

In Asia, markets traded largely in the red. Japan’s Nikkei and Hong Kong’s Hang Seng declined more than 1 per cent each, while South Korea’s KOSPI plunged nearly 4 per cent.

Overnight, Wall Street ended lower, with the S&P 500 slipping 0.26 per cent and the Nasdaq Composite declining 0.97 per cent.

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