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Gen-Z fashion-favourite Urbanic kicks off to a roaring start on Myntra

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London-based digital fashion brand and Gen-Zs chosen marque, Urbanic, opened to a thumping reception from young shoppers on day 1 of its launch on Myntra. This is among the biggest-ever opening day for a brand on Myntra catering to Gen-Z fashion. Urbanic was the second highest-grossing brand on the first day of its launch on Myntra. Myntra had announced the launch of Urbanic on its platform over a week ago, creating frenzy and excitement among the young, fashion-forward shoppers in the country, evident from the behemoth wishlists created starting 6 days before the brand went live on Myntra.

About 23,000 items were sold within the first 12 hours of going live and over 51,000 by the end of the day on September 1, the launch day, largely from the tops, dresses, and jeans categories, with pink, orange, purple, black and brown as the most sought-after colours. Shoppers started early so as to not miss out on their favorite styles, colors, and sizes to the dash, picking up 6.9k items through 2.8k orders within the first one hour of the opening day.

Key Highlights:

1. Top 3 categories — Tops, Dresses, and Jeans

2. Geography — ~55% of purchases were recorded from non-metro cities

3. Non-tier 1 cities that shopped the most — Imphal, Jaipur, and Lucknow

4. Number of shoppers on day-1 — ~22k

5. Number of orders placed in the first 12 hrs — 9k

6. Number of items sold on day 1 — Over 51K

7. Over 80% of styles from the collection wishlisted even before Urbanic went live on Myntra

8. Basics & floral print in tops; floral & ruched in dresses; and regular & distressed in denims among the most in-demand trends on the opening day

Myntra’s collaboration with Urbanic, one of the favorites among fashionable Gen-Z shoppers in India for its chic, trendy, and flexibly priced fashion has brought the brand very close to one of the largest cohorts of such shoppers globally. With this partnership Myntra has ramped up its Gen-Z portfolio, adding over 2000 latest styles and designs from Urbanic onto its platform, hugely complementing the trendy selections Myntra is known for. An increasingly important cohort for the fashion, lifestyle and beauty major, Gen-Z fashion has taken over the digital space and has boosted the comeback of Y2K fashion whilst defining new trends. Their definition of fashion transcends the rulebook and embraces differences, gender fluidity, and individuality. Urbanic’s offerings and designs capture the essence and spirit of this generation.

Over 50% of the offerings from Urbanic on Myntra will be priced under Rs. 999, which will further help establish unparalleled access to a plethora of bold, experimental, and stylish range of clothing and accessories throughout the country for shoppers. This addition to the portfolio further enhances Myntra’s stronghold among the fashion-forward as the ultimate Fashion destination, offering the most stylish fashion in trend choices to the young shoppers ahead of the festive season.

Commenting on the successful launch, Ayyappan Rajagopal, Chief Business Officer, Myntra, said, “We are elated to witness this level of response and are grateful to our customers for this tremendous reception as we gear-up for the festive season. The consumer-centric ethos and progressive concepts of both Urbanic and Myntra have clearly resonated with the youth in India, especially young women, evident from the sales on the first day of the launch, which has surpassed our expectations by a huge margin. Our collaboration with Urbanic will provide Gen-Z a shorter route to express themselves and stand apart as we look forward to serving them with chic, trendsetting outfits.”

Celebrating the phenomenal reception of the brand on Myntra, Rahul Dayama, Head of Marketing, Urbanic India said, “We are surely delighted by the overwhelming response Urbanic has received on Myntra. Grateful to be able to make Urbanic more accessible to fashion-conscious Indians and scale the brand to newer heights through this unparalleled partnership.”

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Pune poised to become India GCC capital, says Maha CM

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Pune, Sep 4: Maharashtra Chief Minister Devendra Fadnavis on Friday said Pune is rapidly emerging as the country’s leading hub for Global Capability Centres (GCCs), with more than 130 centres currently operational and the number expected to cross 800 in the coming years.

He reaffirmed the state government’s commitment to positioning Pune as the preferred destination for GCC investments in India. The Chief Minister was speaking at the inauguration of Magnum Ice Cream Company’s Global Business Solutions Centre.

Highlighting that Maharashtra has emerged as the preferred investment hub for Global Capability Centers in India, CM Fadnavis noted that the enthusiastic response from multinational corporations establishing global business centers in Pune is a testament to the city’s business-friendly environment and skilled talent pool.

The Chief Minister explained that Magnum’s Pune centre will generate more than 1,000 direct job opportunities alongside boosting indirect employment. To optimise the company’s global business operations, the facility will integrate artificial intelligence, automated technologies, logistics, and other advanced solutions to streamline manufacturing, distribution, and customer experience operations.

“When the government and the industry collaborate, it creates a robust ecosystem that accelerates investment, job creation, and overall economic growth. The state government remains committed to providing all necessary support and a conducive climate for businesses investing in Maharashtra,” he stated.

He further added that this Global Business Solutions Centre in Pune, operating alongside the regional headquarters in Mumbai, will chart a new direction for Magnum’s expansion in Maharashtra. Active measures are being taken to strengthen physical infrastructure across Pune’s industrial sectors — with a special focus on resolving IT infrastructure challenges in Hinjawadi — to make the region an even more attractive destination for GCCs.

Industry department principal secretary Dr P. Anbalagan noted that Global Capability Centres are not merely office spaces, but crucial engines driving the nation’s economic momentum. India has established itself as a global leader in the GCC space, with Maharashtra and Pune playing a pivotal role in this expansion. In Pune alone, demand for commercial office space by GCCs reached approximately 6 million square feet over the past 15 months, while 130 new or expanded GCC units were set up across the state over the last 18 months.

He added that the state government has set a target of hosting 400 GCC companies and over 700 units in the coming period. Currently, Pune hosts operations from companies representing over 30 countries across 20 sectors, employing nearly 10,000 professionals.

Investment and Policy Advisor to the CM, Kaustubh Dhavse, remarked that the relationship between Magnum Ice Cream Company and the Government of Maharashtra is built on trust, reliability, and mutual respect. He added that the Indian-origin executive leadership steering the company globally brings inspiring experience.

In his opening address, Abhijit Bhattacharya, CFO of Magnum Ice Cream Company, credited the state government’s rapid decision-making process for making the global business centre a reality in a short time frame.

He cited Maharashtra’s robust industrial ecosystem, superior connectivity, and proactive administration as key factors in selecting Pune.

Bhattacharya commended CM Fadnavis’s vision to make Maharashtra a premier hub for global business centres and expressed the company’s intent to collaborate with the state on sustainable dairy systems, while also bringing the global ice cream brand ‘Ben & Jerry’s’ to India.

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Adani Ports to start dedicated empty container yard operations at Mundra to boost efficiency

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Ahmedabad, Sep 4: Adani Ports and Special Economic Zone Ltd (APSEZ) on Friday said it is launching a dedicated Empty Container Yard (ECY) with integrated warehousing at Mundra, offering end-to-end services across the empty container lifecycle, including storage, maintenance, inspection, and seamless movement to exporters and CFSs (container freight stations).

As part of its ‘Ambition 2031’ roadmap, APSEZ is making significant investments to expand capacity across its network, with Mundra at the forefront of this growth.

India’s largest integrated transport operator plans to add more than 6 million TEUs of container handling capacity over the next five years, said the Adani Group company.

“The dedicated Empty Container Yard at Mundra, to be operated by APSEZ and/or partners (including CFS and shipping lines), will enhance efficiency across the container ecosystem by enabling faster turnaround times, reducing unnecessary container movements, and optimising logistics costs,” said Ashwani Gupta, Whole-time Director and Chief Executive Officer, APSEZ.

Strengthening trade-enabling infrastructure remains central to APSEZ’s commitment towards supporting India’s growth and the vision of Viksit Bharat, Gupta added.

Adani Ports commands a 45.5 per cent share of India’s container market as of FY26. Within this, Mundra Port alone handles nearly 35 per cent of the country’s container trade, making it India’s largest container-handling port.

The volume of empty containers handled at Mundra is estimated at around 1.6 million TEUs annually, underscoring its critical role in supporting India’s import-export supply chains, said the company.

Moreover, the initiative aligns with the government’s focus on developing efficient, technology-enabled logistics systems and improving ease of doing business.

Adani Ports operates a comprehensive ecosystem of 16 strategically located ports and terminals with a diversified marine fleet of 136 vessels and integrated logistics capabilities.

With a current cargo handling capacity of 653 million tonnes per annum, APSEZ commands approximately 27 per cent of India’s total port volumes, targeting 1 billion tonnes throughput by 2030.

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Sensex, Nifty post notable gains in early trade led by IT stocks

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Mumbai, Sep 4: The Indian equity markets posted notable gains early on Friday driven by gains in IT stocks and positive data on the domestic economy.

Sensex added 515 points, or 0.68 per cent, in early trade to reach 76,668 and Nifty gained 51 points, or 0.22 per cent to reach 23,925.

Main broad-cap indices performed in line with the benchmark indices, as the Nifty Midcap 100 added 0.03 per cent, and the Nifty Smallcap 100 gained 0.49 per cent.

Sectoral indices on NSE traded mixed with Nifty consumer durables posting the highest losses, down 0.50 per cent. Nifty IT was the top gainer, up 0.65 per cent, followed by realty, up 0.50 per cent.

“Rising bond yields are negative for equity markets. The US 10-year yield continues to hover around 4.8 percent. In Japan the 10-year yield is at a 30-year high of 3 per cent. In the UK, the 30-year yield is at 6 per cent. In India, too, the 10-year yield is close to 7 per cent,” an analyst said.

“However, these negative factors are being countered by the positive news about the Indian economy. Particularly impressive are the ongoing high frequency data regarding GST collections, automobile sales and credit growth,” the market expert added.

Brent crude remains elevated near $96–97, keeping geopolitical risks around the US–Iran conflict a key factor for market sentiment.

“Global sentiment has improved as Wall Street closed higher and Asian markets are largely positive, while US Treasury yields have eased,” an analyst said.

The immediate support for Nifty is placed at 23,800–23,850 zone, while resistance is seen at 24,050–24,100.

Immediate support is placed at 57,000–57,200 for Bank Nifty, while resistance is seen at 57,800–58,000, a market participant said.

In Asian markets, China’s Shanghai index gained 0.35 per cent, and Shenzhen added 0.27 per cent, Japan’s Nikkei added 1.14 per cent, and Hong Kong’s Hang Seng Index added 2.09 per cent. South Korea’s Kospi added 1.31 per cent.

The US markets ended in green overnight as Nasdaq gained 1.4 per cent. The S&P 500 added 1.06 per cent, and the Dow Jones advanced 1.18 per cent.

On September 3, foreign institutional investors (FIIs) net sold equities worth Rs 2,346 crore, while domestic institutional investors (DIIs) bought equities worth Rs 4,977 crore.

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