Business
Sanjiv Puri’s ‘Next’ strategy drives ITC into future-ready lane with smart innovation in FMCG, Hotels, Agri
Diversified consumer goods conglomerate ITC appears to be closing in on turning its fast-moving-consumer-goods (FMCG), agriculture and hotel segments as its main growth drivers, with chairman Sanjiv Puri shepherding the ‘Next’ strategy for its next horizon of growth through bold acquisitions, and disruptive digital innovation.
This new strategy is aimed at ensuring that the ITC remains future-oriented, consumer-centric, and nimble to create enduring value for stakeholders, something that the financial results are mirroring with FMCG and agriculture contributing nearly half of its total revenues in the April-June quarter.
The FMCG segment has been driven by higher demand for hygiene products, fragrances, spices, snacks, agarbattis and dairy products, with Salvon standing out as a growth engine of sorts.
ITC acquired Savlon from Johnson & Johnson in 2015, foraying into the disinfectant and antiseptic products market. Savlon crossed Rs 1,200 crore in consumer spends in 2020-21, growing more than 13 times since acquisition, making it the largest brand in the company’s personal care products portfolio, overtaking Vivel.
ITC has launched over 120 new products over the last one year, with product innovations in hygiene, nutrition and convenience segments. These include Savlon’s foray into surface and cloth disinfectant sprays, ‘neem’ based cleaning solutions Nimwash and Nimeasy, convenience-focused products such as ITC Master Chef Frozen Snacks, and scale up nascent categories and products such like B Natural juices, Fabelle chocolates amongst others.
In four years from 2016-17 to 2020-21, the FMCG segment’s earnings before interest, taxes, depreciation and amortisation (EBITDA) margins have improved by 640 bps.
FMCG on fast lane
The company today is one of the largest incubators of world-class Indian brands. ITC FMCG business has garnered consumer spends of over Rs 22,000 crore and delighting more than 150 million households.
Scaling up and fortification of existing growth platforms consisting of megabrands is an essential cog in the wheel of ITC’s next strategy. The company has expanded its purpose-led brands like Savlon, Aashirvaad, and Sunfeast into adjacent categories with remarkable success. These brands have immense headroom to grow given the relatively lower household penetration and rising per capita income. ITC is exploring more value accretive inorganic opportunities as an additional pillar of growth.
Puri’s strategy to make ITC future-ready manifests in Life Sciences and Technology Centre (LSTC). LSTC helped ITC to launch 120 products amid the pandemic to meet emerging preferences. Towards this goal, the company has launched 9 state-of-the-art integrated consumer goods manufacturing facilities (ICML) to create structural advantages and drive enhanced competitiveness is also worth mentioning.
The new-age consumer is a digital native with extensive engagement in social and e-commerce platforms. Recognizing this, ITC is identifying emerging trends in real-time through its Marketing Command Centres called ‘Sixth Sense’ to speedily launch differentiated products as also creatively engage with consumers.
Under the ‘Next’ strategy, Puri has clearly sought to explore opportunities to craft disruptive business models anchored at the intersection of digital and sustainability. It is deploying a smart ecosystem with an integrated real-time operations platform across the organization to enable next-generation supply chains and smart manufacturing with digitally enabled factories.
The company has adopted multi-dimensional digital interventions for smart sourcing, smart logistics across businesses, and Industry 4.0 implementation in manufacturing. This is in addition to customized apps to facilitate digital ordering and trade engagement.
It has fast-tracked its journey in e-commerce, to meet the growing preference for ‘contactless shopping’. This is besides strengthening the direct-to-consumer platform, ‘ITC e-Store’ to reach consumers in newer geographies and introducing more ‘digital first’ brands to leverage the growing e-commerce space.
ITC under Puri’s stewardship is unwavering in its resolve to build a formidable FMCG business. Revenues from its FMCG business during the quarter stood at Rs 3726 crore, accounting for 25 per cent of the quarterly revenues. The agriculture segment turned in revenues of Rs 4,091 crore, accounting for 28 per cent of the company’s total quarterly revenues of Rs 14,649 crore before netting out inter-segment revenues of Rs 1,764 crore.
Big data, AI in agri
ITC’s decades-old agri business, powered by the e-choupal network, also appears to be coming of age.
Once the legal framework is in place that allows farmers to sell their produce outside their areas of cultivation, there is a clear opportunity in agri-business, similar to what ITC e-choupal in India and Pinduoduo in China have done successfully with scale.
Both are examples of using big data, technology network and artificial intelligence (AI) in farming to offer a better deal to peasants, make agriculture a rewarding vocation and bring them closer to the global markets by building digital platforms linking retailers with products consumers.
These will enable aggregation from farmers, incentivise creation of warehousing networks along highways, village storage schemes and the digitised app-based system for direct marketing by farmers, a model that ITC e-choupal has broadly demonstrated over the years.
Baareh Mahine Hariyali, an ITC e-Choupal initiative, which has combined multiple initiatives of cropping intensity (wheat, rice and summer moong), productivity enhancement and market linkages.
As reported by ITC, over 2 lakh farmers have already benefited from the interventions under the ‘Baareh MahineHariyali’ programme — over 35,000 farmers who have adopted the package of practices reported doubling of income and those who have implemented the programme partially reported increase in their incomes by 30 per cent to 75 per cent.
ITC, under Puri, is now implementing e-Choupal 4.0 at scale to bring the benefits of the digital revolution to agriculture. Envisaged as a ‘phygital’ system, the e-Choupal 4.0 is designed as a crop agnostic integrated solution framework that will synergistically aggregate technologies like remote sensing, precision farming, drone-based services, quality assaying and e-marketplace.
ITC e-Choupal 4.0 aims to strengthen agricultural entrepreneurship and agri-tech startups through agri services aggregator models, thereby empowering farmers with next generation agricultural practices. The aim of the model is to sharpen personalisation of agri services driven by data and analytics.
This may well be the right time for ITC’s integrated agribusiness enterprises with significant presence across crop development, procurement, supply chain, processing and marketing to decisively shift gears through a tech-driven matrix mounted on apps, blockchain, warehousing, AI and big data.
With the launch of Super App ‘ITC-MAARS’ that will bring the next phase of transformation in its agri-business and support the e-choupal through strength and scale under Puri.
Hotels and more
ITC’s hotel business has acquired scale and market standing over time. It is now set for a turnaround with the management decision to pursue asset right strategy while simultaneously leveraging ITC’s world-class properties.
Against this backdrop, the move to refresh ‘Welcomhotel’ is a long-awaited development as it will help the company to generate leads and pipeline for management contracts. Also, the launch of a new boutique brand christened ‘The Storii’ to offer the new-age traveller curated nature experiences will help the company make inroads into the emerging segment.
Business
Ethanol blending began under UPA; E20 transition after years of testing, consultations: Petroleum Ministry

New Delhi, July 10: India’s ethanol blending programme did not begin under the present government, and the initiative has a long institutional history and milestones, the Petroleum Ministry said on Friday, adding that the transition from E10 to E20 ethanol blending was not based on assumptions, but on years of testing, manufacturer consultations and field experience.
“A pilot ethanol blending programme was launched in 2001, formally announced in 2004, and E5 (5 per cent ethanol blending) was rolled out across several states by 2006. The policy framework was subsequently notified in the Gazette of India in January 2013 during the UPA government. These are matters of public record,” said the ministry in a detailed statement.
India had set a target of achieving 5 per cent ethanol blending across 10 states and union territories. Unfortunately, despite that ambition, blending remained stuck at around 1.5 per cent until 2014, it informed.
“Nobody questioned ethanol as a fuel. That had already been settled globally. The real challenge was how India could produce sufficient quantities of ethanol,” said the Petroleum Ministry.
At that time, India depended almost entirely on sugarcane, a seasonal crop, with an annual ethanol production capacity of roughly 400 crore litres. Such production levels were inadequate even for modest blending targets.
Recognising this constraint, the government fundamentally changed its approach. With the launch of the National Policy on Biofuels in May 2018, the government began creating the ecosystem necessary to produce ethanol at scale. This became a genuine whole-of-government mission.
“The Ministry of Petroleum & Natural Gas, Department of Food & Public Distribution, Ministry of Road Transport & Highways, Ministry of Heavy Industries, Indian Railways and several other ministries worked in close coordination to expand feedstocks, build infrastructure, support technology, align logistics, create demand certainty and encourage investment,” said the official statement.
It further explained that a landmark step came in August 2021, when India’s Oil Marketing Companies — IOCL, BPCL and HPCL — issued expressions of interest for establishing Dedicated Ethanol Plants (DEPs) in ethanol-deficit regions.
These projects transformed the investment landscape because they offered assured long-term purchase agreements by Oil Marketing Companies; tripartite financing arrangements with public sector banks through escrow mechanisms, substantially reducing investment risk; mandatory supply of ethanol exclusively for the Ethanol Blended Petrol Programme; and these plants naturally required nearly two years to come on stream.
Another important milestone came in June 2021 when NITI Aayog published its comprehensive roadmap about ethanol blending after extensive consultation with automobile manufacturers, oil companies, agricultural experts and other stakeholders.
The report highlighted not only the environmental and energy security benefits of ethanol but also the transformational impact on rural incomes and the agricultural economy.
At that stage, India’s requirement for 10 per cent blending was 500-600 crore litres of ethanol annually. As fresh investments materialised and production capacity expanded, it became evident that the country would soon be capable of producing nearly 1,200 crore litres.
Once the supply side had been secured, it became both logical and responsible to aspire for 20 per cent blending. So, the suggestion that India ‘rushed’ into ethanol blending is simply not borne out by facts, said the ministry.
This has been a journey spanning over two decades from pilot projects in 2001, policy notification in 2013, institutional reforms after 2018, massive investments beginning in 2021, and then a carefully calibrated, phased increase in blending levels.
All stakeholders, including automobile manufacturing companies, testing agencies, OMCs, DFPD, etc., were consulted before rollout, according to the statement.
Before E20 was rolled out, the government undertook several rounds of detailed consultations with all stakeholders, such as automobile manufacturers, technical experts, testing agencies and others to ensure readiness across the ecosystem.
Maruti Suzuki serviced 2.84 crore vehicles during FY 2025-26, including 1.5 crore older, non-E20-certified vehicles, and reported no E20-linked corrosion, abnormal wear or component-life damage.
Hero MotoCorp has reported similar field experience. This real-world evidence is far more reliable than isolated anecdotes.
Advising consumers not to be misled by misinformation, scaremongering or unverified content circulating on social media, the ministry said that ethanol and blended petrol conform to strict BIS specifications and undergo quality checks at every stage from the distillery to the depot to the retail outlet.
“Any procedural lapse anywhere in the supply chain should be dealt with firmly. Chief Secretaries of the states have been requested to ensure strict enforcement and take an iron hand against any instance of adulteration. There can be zero tolerance for lapses that compromise fuel quality,” the ministry said.
Business
Sensex jumps over 700 points, Nifty tops 24,160 as IT stocks lead market rally

Mumbai, July 10: Indian benchmark equity indices opened sharply higher on Friday, tracking gains in global markets as a rally in chip stocks boosted investor sentiment, with information technology shares emerging as the biggest gainers.
During early trade, the Sensex was trading 701.73 points, or 0.91 per cent, higher at 77,443.55. The Nifty advanced 200.85 points, or 0.84 per cent, to 24,162.25.
Commenting on Nifty technical outlook, experts said that the 24,100–24,200 region is expected to act as the immediate resistance.
“A sustained breakout above this band would improve market sentiment and could support a recovery towards the 24,400 region,” as per the expert.
“On the downside, the 23,900 level remains the immediate support, followed by the 23,800 mark. A decisive break below 23,800 could accelerate selling pressure and drag the index towards the 23,600 region,” the analyst stated.
The rally was led by information technology stocks, with Tech Mahindra, HCLTech and Tata Consultancy Services featuring among the top gainers on the Nifty index.
The positive momentum extended to the broader market as well. The Nifty MidCap index gained around 0.7 per cent, while the Nifty SmallCap index rose 0.6 per cent in early trade.
Among sectoral indices, the Nifty IT surged nearly 3 per cent to emerge as the top performer, supported by strong gains in technology stocks. The Nifty Metal and Nifty Consumer Durables indices also traded firmly in positive territory.
On the other hand, defensive sectors underperformed the broader market, with the Nifty Pharma and Nifty Healthcare indices witnessing the steepest declines during the early session.
Experts said that market sentiment remained upbeat after a rally in global equities, driven by strength in chip-related stocks, lifted investor confidence and supported buying across domestic equities.
“Tensions in West Asia continue without any clarity of a resolution to the geopolitical crisis. However, interestingly, markets are largely ignoring these negative developments,” a market expert stated.
Business
Indian markets trade higher in early deals despite renewed geopolitical tensions

Mumbai, July 9: Indian equity benchmarks advanced in early trade on Thursday despite renewed geopolitical tensions and a rebound in crude oil prices to the $80-a-barrel mark.
Sensex surged as much as 0.32 per cent or about 250 points to hit an intraday high of 76,752 in morning trade, while Nifty climbed 0.20 per cent or 46.90 points to 23,928.95.
Sectorally, Nifty Consumer Durables led the gains, rising 1.39 per cent, followed by Nifty Mid-Small Financial Services (0.95 per cent), Nifty Cement (0.69 per cent), Nifty Private Bank (0.66 per cent), Nifty PSU Bank (0.64 per cent) and Nifty Auto (0.62 per cent).
In contrast, Nifty IT emerged as the top sectoral loser, declining more than 1 per cent.
Among Nifty constituents, Infosys, HCLTech, Tech Mahindra, TCS, Dr Reddy’s Laboratories and Hindalco Industries fell between 1 and 2 per cent.
According to market experts, geopolitical tensions have once again weighed on investor sentiment, with US President Donald Trump’s remarks on Iran triggering selling pressure in the market.
However, they noted that Brent crude at around $80 a barrel was not yet a major concern for India, adding that continued foreign institutional investor (FII) buying and stable oil prices could help large-cap stocks, especially financials and automobiles, remain resilient.
Moreover, the American President Trump has said that the US had carried out fresh strikes against Iran overnight in response to what he described as Iranian attacks on commercial vessels transiting the Strait of Hormuz.
He said, “To me, I think it’s over. I don’t want to deal with them anymore. They’re scum…They are sick people. They’re led by sick people. They are vicious, violent people and if they had a nuclear weapon, they would use it. As far as I am concerned, it’s over. I’ll speak to our negotiators. They want to negotiate. As far as I’m concerned, it’s just a waste of time dealing with them. They’re liars. We make a deal…Everyone’s agreed. No nuclear weapon. We make a deal. They go outside and talk to the press. They say we never even talked about it. There’s something wrong with them. They’re cuckoo. As far as I’m concerned, it’s over.”
International benchmark Brent crude rose 1.49 per cent to around $80 a barrel, while US West Texas Intermediate (WTI) crude gained more than 2 per cent to $75 a barrel.
Asian markets were mixed. Japan’s Nikkei rose nearly 2 per cent, while South Korea’s Kospi edged higher. Hong Kong’s Hang Seng, however, declined about 1 per cent.
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