Business
Has IPO-bound OYO regained trust of its hotel partners?
As travel tech major OYO prepares for its much-awaited public listing, the continued satisfaction of its hotel partners and winning back dissatisfied partners will play a key role in determining how its business performs and, by extension, how its stock holds up.
The company has recently been affected by some of its hotel partners publicly complaining, filing cases and even writing to the regulator.
The moot question here is: Has IPO-bound OYO regained the trust of its hotel partners which it also addresses as Patrons?
Let’s take a closer look at its patron policies through its draft red herring prospectus (DRHP) filed with SEBI.
With over 157,000 storefronts worldwide, the 40 reported cases against the company or its directors translate to less than 0.02 per cent of its storefronts. OYO sources say that majorly of these originate due to shifting from minimum guarantee to revenue sharing arrangement. As per DRHP, at its peak, 14.7 per cent hotels had minimum guarantee. This number is down to nearly zero now.
After bingeing on growth and expansion, the company seems to have refocused its priority to course correct on the hotel partner front.
Revenue growth is by far the biggest and most meaningful value proposition that OYO claims to provide its hotel partners worldwide. Its DRHP tries to prove it by showing the median revenue growth for a storefront after 12 weeks of a hotel joining the OYO platform.
The highest revenue uplift for storefronts is in the European Vacation Homes Business at 2.4 times, while India is still at a healthy 1.9 times increase in revenue.
The platform has several revenue enhancement tools, including machine-learning based dynamic pricing algorithms which use hundreds of parameters such as the supply and demand, seasonality and local trends to arrive at the optimal real-time price for a room and thus maximising partner revenues.
Another pricing tool is the Tariff Manager, which gives partners control over pricing based on their understanding of potential local demand. Currently, 45 per cent of OYO hotels use a tariff manager on a monthly basis globally.
It has introduced a prepaid e-wallet to simplify revenue collection and reconciliation process and moved from a monthly reconciliation process to now offering hotel partners daily payouts to improve their working capital flow.
It does consistent engagement with partners now via regular town halls. All of this has led to an increase in Patron satisfaction score from 30.1 per cent for the three months ended September 30, 2020, to a healthier 72.3 per cent for the three months ended March 31, 2021.
OYO now has over 2,700 hotel partners with more than one property signed up on its platforms. For India, this translates to 9.5 per cent of the hotel owners.
New hotels are joining the OYO platform via a self-onboarding tool, ‘OYO 360′, which automatically generates digital contracts based on property details and KYC documents provided by hotel partners.
In fiscal 2021, almost all the company’s contracts with new hotel Partners were signed and managed digitally, says the DRHP.
However, OYO still hasn’t been able to assuage all of its sceptics. Some traditional hoteliers still believe that the model of offering season wise pricing with minor discounts is the only way to keep the small hotels category viable.
Few others are still to come to terms with the abolition of the minimum guarantees which gave them certainty of revenues and are still in courts demanding compensation. There are signs of thawing though; according to company sources, close to 1,300 hotel partners facing issues in the past have joined back.
Given the buoyant IPO market, OYO’s public offering may sail through successfully, but the continued partner satisfaction will have a huge impact on its growth and hence its stock performance. A point OYO’s founder Ritesh Agarwal would do well to take note of.
Business
New labour codes bring on board gig workers with 90-day employment

New Delhi, Jan 2: The Ministry of Labour and Employment has published the draft rules for the four labour codes, which also bring gig workers on board for various benefits such as minimum wage, health, occupational safety, and social security coverage.
The government has invited feedback from stakeholders on these draft rules and aims to finally roll out the entire package of four labour codes across the country from April 1.
Under the draft rules, in order to be eligible for the benefits, a gig or platform worker must be associated with an aggregator for at least 90 days in a financial year to qualify for social security benefits created by the Centre. If a worker is engaged with more than one aggregator, the minimum requirement is fixed at 120 days.
The notification, dated December 30, 2025, was issued a day before the gig and platform workers went on a flash strike for higher wages and better working conditions.
The rules clarify that a worker is considered “engaged” on any calendar day if they earn income for work done for an aggregator, regardless of how much they earn.
If a worker is associated with multiple aggregators, the number of engagement days will be added together across all aggregators. The draft also states that if a worker is engaged with three aggregators on the same calendar day, it will be counted as three separate days of engagement.
Regarding the minimum wage, the draft rules state that when the rate of wages for a day is fixed, then such amount shall be divided by eight for fixing the rate of wages for an hour and multiplied by twenty-six for fixing the rate of wages for a month. In case of a five-day working week, the hourly rate of minimum wages so calculated shall be used to derive the minimum wages for the day.
While fixing the minimum rates of wages, the Central government shall take into account the geographical area, experience in the area of employment, and level of skill required for working under the categories of unskilled, semiskilled, skilled, and highly skilled, the rules further state.
The four codes — the Code on Wages, 2019; the Industrial Relations Code, 2020; the Code on Social Security, 2020; and the Occupational Safety, Health and Working Conditions Code, 2020 — were notified on the same day.
The Labour Codes make it mandatory for employers to issue appointment letters to all workers, which provides written proof to ensure transparency, job security, and fixed employment. Earlier, no mandatory appointment letters were required.
Under the Code on Social Security, 2020, all workers, including gig and platform workers, will get social security coverage. All workers will get PF, ESIC, insurance, and other social security benefits. Earlier, there was only limited security coverage.
Under the Code on Wages, 2019, all workers will receive a statutory minimum wage payment, and timely payment will ensure financial security. Earlier, minimum wages applied only to scheduled industries or employments and large sections of workers remained uncovered.
Business
FAIFA urges government to roll back steep tax hike on tobacco products

New Delhi, Jan 2: The Federation of All India Farmer Associations (FAIFA) on Friday urged the government to roll back the notified excise rates on tobacco products and revise them to revenue-neutral rates, to disincentivise smuggling, and support domestic agriculture.
A stable taxation framework, FAIFA noted in a statement, is necessary to sustain farmer incomes, protect employment across the value chain, and align economic policy with long-term public health goals.
The Ministry of Finance notification ‘Chewing Tobacco, Jarda Scented Tobacco and Gutkha Packing Machines (Capacity Determination and Collection of Duty) Rules, 2026’ has imposed an excise duty of Rs 2,050-Rs 8,500 per 1,000 sticks, depending on cigarette length, effective February 1.
FAIFA said such a steep hike in taxes would force domestic manufacturers to raise prices of finished goods, which will lead to a drop in sales, hurting farmers supplies in return. This could cause a glut in the tobacco crop market in the near term, it added.
“While announcing GST 2.0 on September 4, 2025, Government had assured that in the case of tobacco products, GST would be charged at 40 per cent of the retail sales price, while the overall incidence of tax would be kept unchanged,” said Murali Babu, President, FAIFA.
He further added that the farming community across India has been holding on to this assurance of revenue neutrality and had welcomed the government’s decision to rationalise GST by restructuring rates and doing away with the 12 per cent slab, which helped reduce prices.
Appealing to the government, FAIFA leaders stressed that India’s legal cigarette prices are already among the least affordable globally when measured against per capita income, as reflected in World Health Organization’s (WHO) affordability index.
Current steep increase will render legal products unaffordable to a huge section of consumers, accelerating consumer migration to illegal channels, it argued. FAIFA appealed to the government to ensure that taxation policies do not punish those who have always remained within the law.
Business
Sensex, Nifty post mild gains as auto, metal stocks lead rally

Mumbai, Jan 2: The Indian benchmark indices traded in the green zone early on Friday, supported by strong macroeconomic indicators and stable domestic fundamentals.
As of 9.30 am, Sensex advanced 185 points, or 0.22 per cent to 85,374 and Nifty gained 61 points, or 0.24 per cent to 26,208.
Main broad-cap indices performed in line with benchmark indices, with the Nifty Midcap 100 adding 0.42 per cent, while the Nifty Smallcap 100 gaining 0.30 per cent.
Maruti Suzuki, ONGC and Tata Steel were among the major gainers in the Nifty Pack, while losers included Titan Company, Tata Consumer, Dr Reddy’s Labs, Apollo Hospitals and Bajaj Finance.
Among sectoral gainers, all indices were trading in the green except FMCG, IT and Pharma. Top gainers included auto and metal sectors, adding 0.89 per cent and 0.79 per cent.
Immediate support is placed at 26,000–26,050 zone, while resistance is placed near 26,250–26,300 zone, market watchers said.
Indian equities kicked off 2026 on a subdued note on Thursday, with benchmark indices ending largely flat amid thin trading volumes.
Analysts said that the impressive 25.8 per cent YoY increase in passenger vehicles sales in December bodes well for the auto industry and confirms the growth momentum in the economy. If this growth continues even at a slower pace, economic growth is confirmed, proving potential for earnings growth, they added.
The consumer durables industry lagged last year but could catch up. The beneficial impact of the interest rate cuts and GST cuts are yet to reflect in the demand for consumer durables creating good prospects for this sector in the short term, they noted.
In the Asian markets, China’s Shanghai index added 0.09 per cent, and Shenzhen edged down 0.58 per cent, Japan’s Nikkei declined 0.37 per cent, while Hong Kong’s Hang Seng Index gained 2.29 per cent. South Korea’s Kospi advanced 1.37 per cent.
The US markets ended in the red zone on the last trading day, as Nasdaq lost 0.76 per cent, the S&P 500 eased 0.74 per cent, and the Dow moved down 0.63 per cent.
On January 1, foreign institutional investors (FIIs) sold equities worth Rs 439 crore, while domestic institutional investors (DIIs) were net buyers of equities worth Rs 4,189 crore.
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