Business
vivo V23 series redefines premium segment: Yogendra Sriramula, vivo India

As aspiring Indian consumers scout for innovative features, great cameras, and aesthetic design from their smartphones, vivo is redefining the premium segment with V23 series, by delivering compelling value propositions that provide customers with purposeful technology that enhances their lifestyle, a top company executive said on Thursday.
Yogendra Sriramula, Director-Brand Strategy, vivo India said, “vivo V23 Series is for discerning consumers who seek beyond megapixels from cameras — an ability to visually communicate in today’s image-centric world and an exquisite design that is a testimony to the upgrade in their lives.”
“At vivo, we aim to bring cutting-edge innovation with outstanding craftsmanship in the industry. V23 series offers multiple industry-first innovations such as India’s first colour-changing back panel and India’s first 50MP Eye AF Dual Selfie camera,” Yogendra told IANS.
The Fluorite AG glass changes colours when exposed to sunlight and other sources of artificial UV rays.
The dual front camera with advanced eye AF technology offers exceptional photography features to capture brilliant portraits and selfies.
“As a brand, we want to bring innovations that are a game-changer and are consistent with our purpose to bring joy to our users through superior yet simplified technology,” said Yogendra.
With 15 percent share, vivo was third in the Indian smartphone market in Q3, 2021, according to Counterpoint Research.
It became the top 5G smartphone brand for the first time in Q3 2021, while remaining the top offline smartphone player as well.
vivo registered its highest ever shipments in the premium segment driven by the X60, V21, and iQOO series. The brand reached its highest ever ASP (average selling price), which can be attributed to the increased focus on the premium segment through the V-series and iQOO-series smartphones, according to Counterpoint.
Yogendra said that with the V series, we aim to provide our users who seek nothing less than the best with respect to technology, sophisticated design and chic appearance, and camera performance. These users seek joy in connections and V series helps them experience that joy with the experience it offers.
“Our newly-launched vivo V23 Pro is one such powerful device to own with exceptional performance, industry-leading features like 108 MP rear camera and India’s Slimmest 3D Curve Display Smartphone at 7.36mm,” Yogendra told IANS.
India’s first 50MP Eye Autofocus Dual Selfie camera in V23 Series is complemented by pixel isolation technology through which the front camera captures abundant light and boosts colour authenticity.
Users can take stunning selfies full of details and well-balanced colours while retaining all the unique features. They can also zoom into each face in the picture so that it can be cropped out to be an individual portrait.
The 108MP rear camera on vivo V23 Pro delivers a lively world of detail with 12000X9000 super high-definition resolution. Consumers can experience the clarity and sharpness even when the image is captured from tens of metres away.
V23 Pro offers a Super Night Video mode to shoot bright and clear night videos while V23 comes with a triple rear camera module consisting of a 64MP night camera, an 8MP super wide-angle camera, and a 2MP super macro camera that also supports Super Night Mode to deliver unmatched performance in the dark.
The dual-camera system shapes the background light and renders classic, creamy flare bokeh effect seen only through professional lenses.
It helps you take outstanding and creative portraits at night without having to spend on professional equipment.
According to Yogendra, “Understanding the rapidly changing and ever-increasing requirements of the smartphone user is very important to us.
“We believe in introducing more evolved and technologically progressive products. We continue to bring the smartphones that offer the best of technology, design, imaging capabilities,” he noted.
With a positive response for X70, X60, and X50 in recent years, vivo said it aims to build the X series in the high-end smartphones category that caters to people who seek break-through camera capabilities for professional photography like experience that satisfies their creative urge. The stellar design complements their aesthetic sense with a no-compromise approach even in the processor.
“vivo has always been a brand synonymous with premium quality and that has reflected across our product categories. We have continuously strived to bring out innovation in design and creativity with an ability to deliver leading-edge technology in all our smartphone segments,” said Yogendra.
Business
Sensex, Nifty open marginally lower amid mixed global cues

Mumbai, Sep 19: The Indian benchmark indices opened marginally lower on Friday, with IT stocks leading the losses in early trade.
As of 9.26 am, Sensex was down 241 points or 0.29 per cent at 82,772 and Nifty was down 63 points or 0.25 per cent at 25,360.
The US Federal Reserve resumed interest rates cut cycle by reducing rates by 25 basis points but the outlook on further easing in the months ahead failed to meet the investors’ dovish expectations, while markets awaited more cues into US policy path, according to analysts.
Nifty Midcap 100 inched up by 0.16 per cent, and the Nifty Small cap 100 lost 0.04 per cent.
Hero MotoCorp, Shriram Finance, Maruti Suzuki, NTPC, Tech Mahindra were among major gainers on Nifty, while losers were ICICI Bank, Bajaj Finance, Tata Consumer and Titan Company.
Among sectoral indices, Nifty IT, the top loser, lost 0.40 per cent. Nifty FMCG and Nifty Private bank also weighed down on the indices. Except Nifty Realty and PSU Bank all other sectoral indices were trading in the red or with marginal gains.
The Nifty50 held firmly above the 25,400 mark in the previous session, signalling investor confidence with upside momentum intact.
Analysts said that while buying interest is visible at lower levels, the 25,500–25,600 zone remains a stiff hurdle on the upside. On the downside, support is placed at 25,300–25,100 for any minor pullback.
“Market is on an uptrend and is well positioned to set new records soon. Fundamentals, technicals and sentiments are favourable for a steady uptrend. Earnings are likely to improve from Q3 onwards. Technically, short covering is happening and can accelerate,” said Dr. VK Vijayakumar, Chief Investment Strategist, Geojit Investments Limited.
From the market sentiment perspective, a US-India trade deal without the penal tariff and a lower reciprocal tariff is likely, he added.
Major US indices made gains overnight as the Nasdaq added 0.94 per cent, the S&P 500 edged up 0.48 per cent and the Dow inched up 0.27 per cent.
Most of the Asian markets were trading in the green during the morning session. While China’s Shanghai index dipped 0.12 per cent, and Shenzhen advanced 0.23 per cent, Japan’s Nikkei edged up 0.77 per cent, while Hong Kong’s Hang Seng Index moved up 0.12 per cent. South Korea’s Kospi lost 0.46 per cent.
On Thursday, foreign institutional investors (FIIs) purchased equities worth Rs 366 crore, while domestic institutional investors (DIIs) were net buyers of equities worth Rs 3,326 crore.
Business
Stock market rises for 3rd consecutive day on US Fed rate cut, buying in IT sector

Mumbai, Sep 18: The Indian equity indices extended the gaining momentum for the third consecutive session on Thursday amid buying in IT stocks after the US Fed announced a rate cut.
Sensex closed at 83,013.96, up 320.25 points or 0.39 per cent.
The 30-share index opened with a decent gap-up at 83,108.92 against the last session’s closing of 82,693.71 after the US Fed announced a rate cut. However, the index remained range-bound throughout the session amid a mixed approach across sectors except IT.
Nifty ended the session at 25,423.60, up 93.35 points or 0.37 per cent.
“Global equities traded in the green after the U.S. Federal Reserve cut rates by 25 bps to 4–4.25 per cent and signalled two more reductions this year to cushion rising job market risks. Mirroring the upbeat global sentiment, Indian markets opened with a positive gap-up and maintained a sideways trajectory through the first half of the session,” Ashika Institutional Equities said in a note.
Eternal, Sun Pharma, Infosys, HDFC Bank, PowerGrid, HCL Tech, ITC, Hindustan Unilever, Tata Steel, Axis Bank and Bajaj FinServ settled high amid the Sensex stocks. Bajaj Finance, Tata Motors, Trent, Ultratech Cement, and Asian Paints ended the session in negative territory.
The majority of sectoral indices remained in green amid value buying. Nifty Fin Services jumped 135 points or 0.51 per cent, Nifty Bank rose 234 points or 0.42 per cent, Nifty Auto moved up 34 points or 0.13 per cent, Nifty FMCG jumped up 201 points or 0.36 per cent, and Nifty IT surged 303 points or 0.83 per cent.
Broader indices continued their bullish run amid buying in midcap and small-cap stocks. Nifty Small Cap 100 jumped 53 points or 0.29 per cent, Nifty Midcap 100 increased 224 points or 0.38 per cent, and Nifty 100 ended the session 91 points or 0.35 per cent high.
“Rupee closed weaker by 0.26 at 88.09 despite the dollar index staying soft post-Fed policy, where a rate cut was announced but forward guidance remained mixed as the roadmap for further cuts was unclear and data-dependent on jobs,” said Jateen Trivedi of LKP Securities.
The rupee failed to gain as FII sentiment remained cautious, while ongoing India-US trade talks will be the next key trigger. Support for the rupee lies near 87.75, while resistance is seen at 88.25, he added.
Business
Fed Finally Cuts Interest Rates, But What’s Next For India’s Markets & Gold Prices?

Mumbai: The US central bank (Federal Reserve) has cut interest rates for the first time in 2025. This step is expected to support the US economy. Fed Chairman Jerome Powell said the decision was not due to political pressure, even though President Donald Trump had been demanding a rate cut for a long time.
The Fed has also hinted that it may cut rates two more times this year. This is to help the weak US job market. In the recent two-day meeting, almost all Fed members supported the 25 basis points cut. Only one member, Stephen Miran, voted against it.
Stephen Miran works with the White House and was earlier Trump’s economic advisor. He wanted a bigger cut—50 basis points. Trump had promised rate cuts during his election campaign.
New interest rate: 4 percent to 4.25 percent
Repo operation rate: 4.25 percent
Interest on reserve balance: 4.15 percent
Reverse repo rate: 4 percent
Prime credit rate: 4.25 percent
This US rate cut could help Indian markets. Lower US interest rates may push foreign investors to invest in India for better returns. This could lead to growth in the Indian stock market.
Gold may also get a boost. When interest rates fall, investors often look for safer and better returns—like gold. So gold prices might rise further.
The US job market is still weak. Looking at this and other economic risks, more rate cuts may happen in the coming months.
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