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Sanjiv Puri’s ‘Next’ strategy drives ITC into future-ready lane with smart innovation in FMCG, Hotels, Agri

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Sanjiv-Puri

 Diversified consumer goods conglomerate ITC appears to be closing in on turning its fast-moving-consumer-goods (FMCG), agriculture and hotel segments as its main growth drivers, with chairman Sanjiv Puri shepherding the ‘Next’ strategy for its next horizon of growth through bold acquisitions, and disruptive digital innovation.

This new strategy is aimed at ensuring that the ITC remains future-oriented, consumer-centric, and nimble to create enduring value for stakeholders, something that the financial results are mirroring with FMCG and agriculture contributing nearly half of its total revenues in the April-June quarter.

The FMCG segment has been driven by higher demand for hygiene products, fragrances, spices, snacks, agarbattis and dairy products, with Salvon standing out as a growth engine of sorts.

ITC acquired Savlon from Johnson & Johnson in 2015, foraying into the disinfectant and antiseptic products market. Savlon crossed Rs 1,200 crore in consumer spends in 2020-21, growing more than 13 times since acquisition, making it the largest brand in the company’s personal care products portfolio, overtaking Vivel.

ITC has launched over 120 new products over the last one year, with product innovations in hygiene, nutrition and convenience segments. These include Savlon’s foray into surface and cloth disinfectant sprays, ‘neem’ based cleaning solutions Nimwash and Nimeasy, convenience-focused products such as ITC Master Chef Frozen Snacks, and scale up nascent categories and products such like B Natural juices, Fabelle chocolates amongst others.

In four years from 2016-17 to 2020-21, the FMCG segment’s earnings before interest, taxes, depreciation and amortisation (EBITDA) margins have improved by 640 bps.

FMCG on fast lane

The company today is one of the largest incubators of world-class Indian brands. ITC FMCG business has garnered consumer spends of over Rs 22,000 crore and delighting more than 150 million households.

Scaling up and fortification of existing growth platforms consisting of megabrands is an essential cog in the wheel of ITC’s next strategy. The company has expanded its purpose-led brands like Savlon, Aashirvaad, and Sunfeast into adjacent categories with remarkable success. These brands have immense headroom to grow given the relatively lower household penetration and rising per capita income. ITC is exploring more value accretive inorganic opportunities as an additional pillar of growth.

Puri’s strategy to make ITC future-ready manifests in Life Sciences and Technology Centre (LSTC). LSTC helped ITC to launch 120 products amid the pandemic to meet emerging preferences. Towards this goal, the company has launched 9 state-of-the-art integrated consumer goods manufacturing facilities (ICML) to create structural advantages and drive enhanced competitiveness is also worth mentioning.

The new-age consumer is a digital native with extensive engagement in social and e-commerce platforms. Recognizing this, ITC is identifying emerging trends in real-time through its Marketing Command Centres called ‘Sixth Sense’ to speedily launch differentiated products as also creatively engage with consumers.

Under the ‘Next’ strategy, Puri has clearly sought to explore opportunities to craft disruptive business models anchored at the intersection of digital and sustainability. It is deploying a smart ecosystem with an integrated real-time operations platform across the organization to enable next-generation supply chains and smart manufacturing with digitally enabled factories.

The company has adopted multi-dimensional digital interventions for smart sourcing, smart logistics across businesses, and Industry 4.0 implementation in manufacturing. This is in addition to customized apps to facilitate digital ordering and trade engagement.

It has fast-tracked its journey in e-commerce, to meet the growing preference for ‘contactless shopping’. This is besides strengthening the direct-to-consumer platform, ‘ITC e-Store’ to reach consumers in newer geographies and introducing more ‘digital first’ brands to leverage the growing e-commerce space.

ITC under Puri’s stewardship is unwavering in its resolve to build a formidable FMCG business. Revenues from its FMCG business during the quarter stood at Rs 3726 crore, accounting for 25 per cent of the quarterly revenues. The agriculture segment turned in revenues of Rs 4,091 crore, accounting for 28 per cent of the company’s total quarterly revenues of Rs 14,649 crore before netting out inter-segment revenues of Rs 1,764 crore.

Big data, AI in agri

ITC’s decades-old agri business, powered by the e-choupal network, also appears to be coming of age.

Once the legal framework is in place that allows farmers to sell their produce outside their areas of cultivation, there is a clear opportunity in agri-business, similar to what ITC e-choupal in India and Pinduoduo in China have done successfully with scale.

Both are examples of using big data, technology network and artificial intelligence (AI) in farming to offer a better deal to peasants, make agriculture a rewarding vocation and bring them closer to the global markets by building digital platforms linking retailers with products consumers.

These will enable aggregation from farmers, incentivise creation of warehousing networks along highways, village storage schemes and the digitised app-based system for direct marketing by farmers, a model that ITC e-choupal has broadly demonstrated over the years.

Baareh Mahine Hariyali, an ITC e-Choupal initiative, which has combined multiple initiatives of cropping intensity (wheat, rice and summer moong), productivity enhancement and market linkages.

As reported by ITC, over 2 lakh farmers have already benefited from the interventions under the ‘Baareh MahineHariyali’ programme — over 35,000 farmers who have adopted the package of practices reported doubling of income and those who have implemented the programme partially reported increase in their incomes by 30 per cent to 75 per cent.

ITC, under Puri, is now implementing e-Choupal 4.0 at scale to bring the benefits of the digital revolution to agriculture. Envisaged as a ‘phygital’ system, the e-Choupal 4.0 is designed as a crop agnostic integrated solution framework that will synergistically aggregate technologies like remote sensing, precision farming, drone-based services, quality assaying and e-marketplace.

ITC e-Choupal 4.0 aims to strengthen agricultural entrepreneurship and agri-tech startups through agri services aggregator models, thereby empowering farmers with next generation agricultural practices. The aim of the model is to sharpen personalisation of agri services driven by data and analytics.

This may well be the right time for ITC’s integrated agribusiness enterprises with significant presence across crop development, procurement, supply chain, processing and marketing to decisively shift gears through a tech-driven matrix mounted on apps, blockchain, warehousing, AI and big data.

With the launch of Super App ‘ITC-MAARS’ that will bring the next phase of transformation in its agri-business and support the e-choupal through strength and scale under Puri.

Hotels and more

ITC’s hotel business has acquired scale and market standing over time. It is now set for a turnaround with the management decision to pursue asset right strategy while simultaneously leveraging ITC’s world-class properties.

Against this backdrop, the move to refresh ‘Welcomhotel’ is a long-awaited development as it will help the company to generate leads and pipeline for management contracts. Also, the launch of a new boutique brand christened ‘The Storii’ to offer the new-age traveller curated nature experiences will help the company make inroads into the emerging segment.

Business

FM Sitharaman embarks on Bhutan visit to deepen economic, developmental cooperation

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New Delhi, Oct 30: Union Finance Minister Nirmala Sitharaman on Thursday embarked on an official visit to Bhutan to further deepen economic and developmental cooperation between the neighbouring countries.

The visit of the Indian delegation from the Department of Economic Affairs, Ministry of Finance, is slated from October 30-November 2, according to an official statement.

The visit underscores India’s enduring partnership with Bhutan, rooted in mutual respect, trust, and shared commitment to progress and prosperity in the region, it added.

Finance Minister is scheduled to call on the King of Bhutan, Jigme Khesar Namgyel Wangchuck, and Prime Minister Dasho Tshering Tobgay.

She will also hold a bilateral meeting with the Bhutan Finance Minister Lekey Dorji to discuss avenues for further strengthening India-Bhutan economic and financial cooperation.

FM Sitharaman will begin her official tour with a visit to the historic Sangchen Choekhor Monastery, established in 1765 and home to over 100 monks engaged in advanced Buddhist studies, according to the statement.

She will visit and observe several key projects being implemented with support of the Government of India. These include the Kurichhu Hydropower Plant Dam and Powerhouse, the Gyalsung Academy, the Sangchen Choekhor Monastery and Punakha Dzong.

Sitharaman will attend presentations on key developmental initiatives, including the energy sector of Bhutan by Druk Green Power Corporation Limited (DGPC); Bhutan’s 21st Century Economic Roadmap; Banking/Financial sector in Bhutan by Druk PNB and the Bank of Bhutan; and The Gelephu Mindfulness City project

The Finance Minister will also visit the Cottage and Small Industries (CSI) Market, where she will witness a transaction using India’s Unified Payments Interface (UPI), reflecting the growing digital and financial connectivity between the two nations.

According to the official statement, Sitharaman will visit the Punakha Dzong — Bhutan’s second-oldest and second-largest dzong.

On the way to the Punakha Dzong, she will also interact with Bhutanese farmers to understand their agricultural practices, challenges, and opportunities.

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IMW 2025: PM Modi to spell out reforms in maritime sector today

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Mumbai, Oct 29: Prime Minister Narendra Modi will address the Maritime Leaders Conclave and chair the Global Maritime CEO Forum at India Maritime Week (IMW) 2025, on Wednesday, during which he will spell out the reforms in the maritime sector.

The Global Maritime CEO Forum, the flagship event of IMW 2025, will bring together CEOs of global maritime companies, major investors, policy-makers, innovators, and international partners to deliberate on the future of the global maritime ecosystem. The Forum will serve as a key platform for dialogue on sustainable maritime growth, resilient supply chains, green shipping, and inclusive blue economy strategies.

PM Modi in his post on X on Tuesday said, “Looking forward to being in Mumbai tomorrow, 29th October, to attend programmes relating to the ongoing India Maritime Week 2025. I will speak at the Maritime Leaders Conclave and also chair the Global Maritime CEO Forum. This is a great forum to build collaborations in the maritime sector and highlight India’s reforms in the same.”

The Prime Minister’s participation reflects his deep commitment to an ambitious, future-oriented maritime transformation, aligned with the Maritime Amrit Kaal Vision 2047. This long-term vision, built on four strategic pillars – port-led development, shipping and shipbuilding, seamless logistics, and maritime skill-building – aims to position India among the world’s leading maritime powers.

IMW 2025 serves as the Union government’s premier global platform to translate this vision into action, bringing together leading stakeholders across shipping, ports, shipbuilding, cruise tourism, and blue economy finance, said the government release.

Under the theme ‘Uniting Oceans, One Maritime Vision’, the conclave, which began on October 27, will conclude on October 31. It will showcase India’s strategic roadmap to emerge as a global maritime hub and a leader in the Blue Economy.

IMW 2025 will draw participation from over 85 countries, featuring more than 1,00,000 delegates, 500+ exhibitors and 350+ international speakers.

Meanwhile, Union Minister for Ports, Shipping and Waterways Sarbananda Sonowal on Tuesday said that India’s maritime sector forms the backbone of its economy, with over 95 per cent of the nation’s trade by volume moving through the sea. Under the Net Zero by 2070 commitment, India aims to reduce carbon emissions per ton of cargo by 30 per cent by 2030 and 70 per cent by 2047, making the sector a key driver of climate action.

Minister Sonowal emphasised that flagship initiatives such as the Sagarmala Programme, Maritime India Vision 2030, Harit Sagar Guidelines, and the Maritime Amrit Kaal Vision 2047 place sustainability, innovation, and climate responsibility at the core of India’s maritime growth.

“As we look toward Amrit Kaal 2047, our goal is not only to expand maritime capacity but also to make it greener, smarter, and more resilient,” said Minister Sonowal.

“With our unique geography along key global trade routes, India is poised to become a hub for green shipping corridors, connecting domestic and international markets through clean energy trade,” he added.

India’s first national shore-power standard will enable vessels to draw clean electricity while docked, significantly reducing port-side emissions. Ports like Jawaharlal Nehru Port Authority (JNPA) are leading the shift with battery-powered trucks and electric logistics systems toward zero-emission operations, said the minister.

“The maritime transition cannot be achieved in silos – it demands partnership among governments, industry, financiers, and technology leaders,” Minister Sonowal said.

“Together, we can ensure that the seas that connect us also unite us in purpose – to create a future where maritime trade drives both prosperity and sustainability,” he noted.

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India-EU FTA: Brussels delegation in New Delhi next week to achieve ‘constructive conclusion’

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New Delhi, Oct 29: To advance the ongoing free trade agreement (FTA) negotiations, the EU technical team, led by Director General for Trade Sabine Weyand, will visit India next week with the objective of achieving a “constructive conclusion based on the potential solutions identified over the past two days”, an official statement said on Wednesday.

Union Commerce and Industry Minister, Piyush Goyal, visited Brussels from October 26-28 and had productive and meaningful engagements with Maros Sefcovic, European Commissioner for Trade and Economic Security and his team on outstanding issues related to the ongoing India-EU FTA negotiations.

“Both sides reaffirmed their shared commitment to conclude the India-EU FTA by the end of 2025, following the clear direction from Prime Minister Shri Narendra Modi and President of the European Commission Ursula von der Leyen during the College of Commissioners’ visit to New Delhi in February 2025,” according to the official statement.

The engagement focused on achieving a mutually beneficial, balanced and equitable trade agreement, reflecting the depth of political trust and the strategic ties between India and the European Union, and at the same time respecting each other’s sensitivities and priorities.

The statement further said that India recognises the importance of ensuring that the FTA remains balanced in addressing both tariff and non-tariff barriers and creating transparent and predictable regulatory frameworks that accelerate trade for both partners in the coming years.

There was intensive engagement to explore possible landing zones on the outstanding issues.

There was also a good discussion on India’s concerns on Non-Tariff Measures and the new EU regulations. During the negotiations, Goyal emphasised the need for preferential treatment for India’s key asks, particularly those with respect to labour-intensive sectors.

Both sides agreed to work closely to finalise the non-sensitive industrial tariff lines. They also agreed that issues related to Steel, Auto, CBAM, and other EU regulations still require further discussion, as these issues have higher sensitivities.

“India looks forward to working closely with the European Union to transform this vision into reality through shared innovation, balanced, equitable, and meaningful trade, and a collective commitment to peace and prosperity,” the statement noted.

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