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Strong delivery segment growth likely in 2022 as online shopping behaviour takes roots among consumers: Vahan

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Despite the growing cases of the highly infectious Omicron variant of Covid-19 across the country, India’s flourishing blue-collar segment is anticipating higher demand growth for blue-collar workers across the delivery category in 2022.

Although this developing situation has raised some uncertainty of a possible third wave, there is a strong likelihood of it manifesting itself through/accelerating shift in consumer behaviour towards a more digital world and triggering lasting changes in online shopping behaviours.

Vahan, a technology startup that enables companies to hire blue-collar workers at scale, sees the year 2022 as one of further acceptance of online shopping behaviours by consumers across categories. The company believes that this emerging situation will lend support to a massive surge in demand for delivery workers where metros will contribute over 60 per cent of the overall demand in 2022 followed by tier two and tier three cities.

Vahan witnessed rapid demand for delivery workers in the August to November 1st week period last year fuelled by contests, discounts, incentives, etc. running across the board around the IPL season and T20 world cup.

A rapidly growing cohort of consumers identifies speed, convenience, and quality as the most important elements of a positive customer experience. This trend is likely to hold true in the near future where grocery delivery service providers will extend quick commerce service to attract and retain customers.

Vahan data shows that the grocery delivery service providers offered quick commerce and narrowed the delivery radius to 2-3 km during the festive season last year.

This stoked cyclist demand and brought more temporary workers thereby increasing the hiring pool. The company is expecting a month-on-month increase in demand close to 30 per cent across industries in 2022 as against 25 per cent across industries in 2021 with the food delivery category as the major contributor.

Bike taxis and food and grocery delivery have lent heft to the booming e-commerce industry in India. This has been corroborated by Vahan’s data which shows that companies hired almost double of their business-as-usual (BAU) numbers in the festive period of 2021.

As per Vahan, bike taxis emerged as a preferred mode of commute during the pandemic period and its sustained demand in the August to November 1 st week period indicates changing travel patterns of consumers at large. Vahan expects bike taxis to gain more popularity in 2022 with demand coming from all across the country and an upward spiral in demand for e-commerce in tier 2 and 3 cities with rising Internet penetration pan India and consequent changes in consumer buying habits.

The year 2021 was marked by the increasing focus of organisations in the delivery space to achieve gender parity at the workplace. This indicated a change in perception that delivery work is not appropriate for women. This trend is likely to take root in 2022 onwards and open space for the women to enhance their contribution to the delivery segment to 15 per cent in 2022 up from around 7-10 per cent of the overall hiring requirement per month of delivery staff across industries from food delivery to e-commerce in 2021.

According to Madhav Krishna, Co-founder and CEO, Vahan, “The blue-collar job market in India is set to repeat its astounding growth performance in 2022 as online shopping behaviour and preference for speedy delivery takes root in the country. Vahan, with its technology enabled recruitment platform which seamlessly connect employers and delivery workers effectively, with speed and at an unprecedented scale is clearly sitting in a sweet spot given the growing number of organisations embracing delivery model and increasing number of blue-collar workers wake up to a new dawn of comfort and convenience online recruitment portals like Vahan brings to them.”

India has over 250 million blue-collared workers, and this number is growing with a decline in agricultural employment and the addition of around 7-8 million new college graduates to the workforce every year, 60 per cent of which lack employability skills and end up joining the blue/grey-collar workforce. This presents a massive opportunity for placement in the blue-collar industry.

Interest in Vahan’s placement solution is high. It is currently recruiting 10,000+ people a month and is set to become India’s largest blue-collar recruitment platform in 2022.

Business

Sensex, Nifty Open Flat, Mixed Global Cues & Lack Of Major Domestic Triggers Keep Investor Sentiment Muted

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Mumbai: Indian stock markets opened flat with a slight negative trend on Wednesday as mixed global cues and a lack of major domestic triggers kept investor sentiment muted. With the Q2 FY26 earnings season coming to an end, traders showed limited enthusiasm, leaving the indices stuck in a narrow range.

The Sensex slipped 81 points, or 0.10 per cent, to 84,592 in early trade. The Nifty also declined, dropping 34 points, or 0.13 per cent, to 25,877. “The broader benchmark Nifty 50 remains range-bound after the prior session, with resistance seen around 26,000–26,050 and near-term support in the 25,800–25,750 band — a potential accumulation zone for positional traders,” experts said. “Given this setup, a selective buy-on-dips strategy remains appropriate — apply tight trailing stop-losses, and book partial profits on rallies,” analysts mentioned.

Tata Motors PV, NTPC, Bajaj Finserv, Eternal and Sun Pharma were among the major drags on the Sensex. However, gains in HUL, Infosys, TCS, Tata Steel, Tech Mahindra, and Trent helped cushion the fall and prevented a deeper decline. In the broader market, the trend remained weak. The Nifty MidCap index slipped 0.06 per cent, while the Nifty SmallCap index fell 0.23 per cent. Sector-wise, the Nifty IT index was the only notable performer, rising 0.62 per cent as technology stocks saw selective buying.

On the other hand, real estate stocks struggled, with the Nifty Realty index emerging as the biggest loser, down 0.5 per cent. Analysts said markets may continue to remain rangebound in the absence of fresh triggers and ahead of global macroeconomic developments expected later this week. “Investors should prioritise safety at this juncture. Safety is in large caps. Large segments of the mid and small cap space are overvalued having been driven up only by liquidity flows from exuberant investors,” analysts said.

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Gold, silver tumble as hopes of December Fed Rate cut fade

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Mumbai, Nov 18: Gold and silver prices dropped sharply in the domestic futures market on Tuesday morning as hopes of a US Federal Reserve rate cut in December faded and concerns over US tariffs eased.

This reduced the appeal of safe-haven assets like bullion. At early trade, MCX Gold December futures were trading 1.19 per cent lower at Rs 1,21,466 per 10 grams.

MCX Silver December contracts also declined 1.65 per cent to Rs 1,52,750 per kg.

“Gold has support at $4000-3965 while resistance at $4075-4110. Silver has support at $49.70-49.45 while resistance is at $50.75-51.10,” market watchers said.

“In INR gold has support at Rs1,22,350-1,21,780 while resistance at Rs1,23,750-1,24,500. Silver has support at Rs1,53,850-1,52,100 while resistance at Rs1,56,540, 1,57,280,” they added.

Internationally, gold prices slipped for the fourth straight session on Tuesday.

A stronger US dollar and weakening expectations of a rate cut next month continued to weigh on the metal.

The dollar index rose to 99.59, making gold more expensive for buyers using other currencies.

Gold, which is priced in US dollars, becomes costlier when the greenback strengthens, resulting in reduced demand.

The recent US government shutdown, which lasted a record 43 days, had delayed the release of important economic data, creating uncertainty about the condition of the world’s largest economy.

With the shutdown now over, attention has shifted to key data releases expected this week, including the September nonfarm payrolls report on Thursday.

These numbers will play a major role in shaping expectations around the US Federal Reserve’s next move on interest rates.

Meanwhile, Fed officials continue to send mixed signals on the future path of monetary policy, adding further uncertainty to the market.

With no major positive fundamental triggers in recent days, bulls remain hesitant—especially with both metals still trading at historically high levels.

“Traders now await a fresh round of US economic data later this week. Meanwhile, a firmer US Dollar Index and slightly higher 10-year Treasury yields added pressure to precious metals,” analysts said.

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Sensex, Nifty open lower on weak global cues

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Mumbai, Nov 18: Indian stock markets opened lower on Tuesday as weak global cues weighed on investor sentiment. Both benchmark indices slipped 0.2 per cent at the opening bell.

The Sensex dropped 195 points to trade at 84,756 in early deals, while the Nifty fell 64 points to 25,949. Most heavyweight stocks were under pressure, dragging the indices down.

“Immediate resistance now lies at 26,100, followed by 26,150, while the 25,850–25,900 band is likely to offer meaningful support and serve as an accumulation zone for positional traders,” market experts said.

“These levels will remain crucial as the index navigates early weakness,” experts noted.

Tata Steel, Bajaj Finance, Bajaj Finserv, Kotak Mahindra Bank, Larsen & Toubro, Mahindra & Mahindra, Tech Mahindra, HCL Tech, Sun Pharma and Titan were among the major laggards, declining between 0.5 per cent and 1 per cent.

However, a few stocks managed to stay in positive territory. Bharat Electronics, Bharti Airtel, Axis Bank, Eternal and State Bank of India were the only gainers on the Sensex, rising up to 0.5 per cent.

Broader markets also opened weak, with the Nifty MidCap index slipping 0.25 per cent and the Nifty SmallCap index falling 0.40 per cent.

Among sectoral indices, Nifty PSU Bank was the only one to trade higher, gaining 0.25 per cent. On the other hand, Nifty Realty and Nifty Metal dropped 0.8 per cent each, while the Nifty IT index fell 0.5 per cent.

The Bank Nifty mirrored the broader market’s resilience, reflecting renewed buying momentum.

“Strong support is identified at 58,600, and a breakdown below this mark may trigger a modest decline toward 58,800,” market watchers mentioned.

“On the upside, resistance at 59,100 remains a key barrier, and a sustained breakout above this level may open the path toward 59,300, indicating potential continuation of the bullish trend,” experts stated.

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