Business
Strong delivery segment growth likely in 2022 as online shopping behaviour takes roots among consumers: Vahan
Despite the growing cases of the highly infectious Omicron variant of Covid-19 across the country, India’s flourishing blue-collar segment is anticipating higher demand growth for blue-collar workers across the delivery category in 2022.
Although this developing situation has raised some uncertainty of a possible third wave, there is a strong likelihood of it manifesting itself through/accelerating shift in consumer behaviour towards a more digital world and triggering lasting changes in online shopping behaviours.
Vahan, a technology startup that enables companies to hire blue-collar workers at scale, sees the year 2022 as one of further acceptance of online shopping behaviours by consumers across categories. The company believes that this emerging situation will lend support to a massive surge in demand for delivery workers where metros will contribute over 60 per cent of the overall demand in 2022 followed by tier two and tier three cities.
Vahan witnessed rapid demand for delivery workers in the August to November 1st week period last year fuelled by contests, discounts, incentives, etc. running across the board around the IPL season and T20 world cup.
A rapidly growing cohort of consumers identifies speed, convenience, and quality as the most important elements of a positive customer experience. This trend is likely to hold true in the near future where grocery delivery service providers will extend quick commerce service to attract and retain customers.
Vahan data shows that the grocery delivery service providers offered quick commerce and narrowed the delivery radius to 2-3 km during the festive season last year.
This stoked cyclist demand and brought more temporary workers thereby increasing the hiring pool. The company is expecting a month-on-month increase in demand close to 30 per cent across industries in 2022 as against 25 per cent across industries in 2021 with the food delivery category as the major contributor.
Bike taxis and food and grocery delivery have lent heft to the booming e-commerce industry in India. This has been corroborated by Vahan’s data which shows that companies hired almost double of their business-as-usual (BAU) numbers in the festive period of 2021.
As per Vahan, bike taxis emerged as a preferred mode of commute during the pandemic period and its sustained demand in the August to November 1 st week period indicates changing travel patterns of consumers at large. Vahan expects bike taxis to gain more popularity in 2022 with demand coming from all across the country and an upward spiral in demand for e-commerce in tier 2 and 3 cities with rising Internet penetration pan India and consequent changes in consumer buying habits.
The year 2021 was marked by the increasing focus of organisations in the delivery space to achieve gender parity at the workplace. This indicated a change in perception that delivery work is not appropriate for women. This trend is likely to take root in 2022 onwards and open space for the women to enhance their contribution to the delivery segment to 15 per cent in 2022 up from around 7-10 per cent of the overall hiring requirement per month of delivery staff across industries from food delivery to e-commerce in 2021.
According to Madhav Krishna, Co-founder and CEO, Vahan, “The blue-collar job market in India is set to repeat its astounding growth performance in 2022 as online shopping behaviour and preference for speedy delivery takes root in the country. Vahan, with its technology enabled recruitment platform which seamlessly connect employers and delivery workers effectively, with speed and at an unprecedented scale is clearly sitting in a sweet spot given the growing number of organisations embracing delivery model and increasing number of blue-collar workers wake up to a new dawn of comfort and convenience online recruitment portals like Vahan brings to them.”
India has over 250 million blue-collared workers, and this number is growing with a decline in agricultural employment and the addition of around 7-8 million new college graduates to the workforce every year, 60 per cent of which lack employability skills and end up joining the blue/grey-collar workforce. This presents a massive opportunity for placement in the blue-collar industry.
Interest in Vahan’s placement solution is high. It is currently recruiting 10,000+ people a month and is set to become India’s largest blue-collar recruitment platform in 2022.
Business
Gold prices slide 1 pc on MCX as Fed Rate cut hopes fade

Mumbai, Nov 24: Gold prices fell sharply on Monday as weak chances of a US Federal Reserve rate cut and easing geopolitical tensions weighed on investor sentiment.
A stronger US dollar also added pressure on the precious metal.
On the Multi Commodity Exchange (MCX), gold December futures dropped 1 per cent to Rs 1,22,950 per 10 grams.
Silver followed the trend, with December futures falling 0.61 per cent to Rs 1,53,209 per kg in early trade.
“In INR gold has support at Rs1,23,450-1,22,480 while resistance at Rs1,24,750-1,25,500,” analysts said.
“Silver has support at Rs1,53,050-1,52,350 while resistance at Rs1,55,140, 1,55,980,” they added.
Analysts said gold currently lacks any strong positive trigger to maintain its previous gains.
The latest US job market data reduced expectations of a 25-basis-point rate cut by the Federal Reserve in December, which has been a key reason behind the correction in prices.
The strong economic data pushed the US dollar index to nearly a six-month high on Friday.
The index remained above the 100 level on Monday, making gold more expensive for buyers holding other currencies and restricting demand.
Geopolitical concerns have also eased in recent days, further reducing gold’s safe-haven appeal.
Experts believe the combination of a stronger dollar, uncertainty over US tariff decisions, developments in the Russia-Ukraine conflict, and the upcoming Fed policy announcement may keep gold prices volatile in the near term.
Some market analysts expect further correction and advise investors to stay cautious before making fresh purchases.
Gold is attempting to reclaim momentum as prices hover near $4,100, driven by growing expectations of a December Fed rate cut, now priced at 71 per cent probability after dovish hints from officials like Miran and Williams.
“Bullion has been choppy over the past three sessions, reflecting traders’ indecision, but with rate-cut bets rising and geopolitical risks lingering, dips in gold are likely to attract renewed buying interest in the coming week with next resistance seen around 125000 and support near 122000,” experts added.
Business
New labour codes to boost formalisation, gender parity of India’s workforce: Industry leaders

New Delhi, Nov 22: India’s top industry bodies and staffing leaders on Saturday labelled the implementation of the Four Labour Codes a landmark step toward formalising the workforce, expanding social security, and aligning India’s labour framework with global standards.
The India Electronics & Semiconductor Association (IESA) said the reforms would significantly benefit the high-technology sectors by enhancing workforce stability, improving safety standards, and enabling labour flexibility with social protection.
“Mandatory appointment letters, universal minimum wages, and pan-India social security coverage (including ESIC expansion) ensure greater formalisation. This strengthens worker confidence — critical for skill-intensive manufacturing such as fabs, ATMP, component manufacturing and design centres,” said Ashok Chandak, President, IESA and SEMI India.
Provisions for fixed-term employment, faster dispute resolution, single licensing, and simplified compliance directly support the scaling of high-tech manufacturing clusters, the statement said.
Meanwhile, parity of benefits for Fixed-Term Employees (FTE) and expanded social security protections ensure a balanced, worker-centric ecosystem, he added.
Sachin Alug, CEO of NLB Services, a technology and digital talent provider, said the reforms were long overdue for India’s gig economy and will offer protection to a fast-growing but previously unorganised workforce.
The new laws are also expected to promote gender parity in the workforce by opening doors to wider opportunities across diverse sectors. Additionally, other groups such as”
He also pointed out that new laws will promote gender parity and contract workers, youth workers, and fixed-term employees will benefit from clearer working-hour norms, expanded social security, minimum wage protections, and health benefits.
“By simplifying compliance and unifying the regulatory framework, the codes can significantly expand formal employment, bringing millions of workers, especially in industries that rely on contract, temporary, and project-based roles, into the fold of structured, protected work,” said Balasubramanian A, Senior Vice President, TeamLease Services.
“National floor minimum wage creates a consistent benchmark across states and is an important step in India’s evolution from a minimum-wage economy to a living-wage economy,” he noted.
Suchita Dutta, Executive Director of Indian Staffing Federation (ISF), said the codes simplify compliance for employers, reduce regulatory burdens, and foster a more flexible hiring environment — crucial for the staffing industry, which has long advocated for such changes to unlock formal job creation.
The government, on November 21, implemented the Four Labour Codes — the Code on Wages (2019), Industrial Relations Code (2020), Code on Social Security (2020), and Occupational Safety, Health and Working Conditions (OSHWC) Code (2020) — repealing and rationalising 29 existing central labour laws.
Business
Nifty, Sensex continue rally for second week despite FII outflows

Mumbai, Nov 22: Indian equity benchmarks made marginal gains for the second week, supported by stronger second quarter (Q2) earnings, easing inflation and optimism around the India-US trade negotiations.
Benchmark indices Nifty and Sensex edged higher 0.68 and 0.50 per cent during the week to close at 26,068 and 85,231, respectively.
Analysts said that a moderation in FII selling due to expectations of earnings upgrades in H2 FY26 also supported the rally. However, markets turned volatile on Friday amid weak global cues. The Nifty fell after failing to cross its previous all-time highs of 26,277, ending its two-day advance.
Broader indices underperformed, with the Nifty Midcap100 and Smallcap100 ending the week down 0.76 per cent and 2.2 per cent, respectively.
Though IT stocks faced selling pressure due to weakness in the US tech shares, it was the biggest weekly gainer. Nifty Auto and Services followed as the secoral gainers during the week. On Friday, metals and realty were the worst hit, both dropping over 2 per cent, followed by PSU banks, financial services and media.
A better-than-expected non-farm payroll dimmed hopes of a US Federal Reserve rate cut in December putting pressure on global equities. Resultantly gold also witnessed selling pressure while INR declined to a new low.
The oil prices declined due to the US’s renewed push for a Russia-Ukraine peace proposal.
“The market may witness some profit booking in the near term if the pressure on Indian rupee persists. In the week ahead, investors will also have a close vigil on trade developments and economic data like IIP and Q2 FY26 GDP data to get the market direction,” said Vinod Nair, Head of Research, Geojit Investments Limited.
Analysts said that they expect markets to remain firm next week supported by buying on dips, improving demand outlook in Q3 and resilient flows.
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