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India’s crypto ad guidelines out, celebrities warned

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In a bid to clamp down on risky crypto ads in India, the Advertising Standards Council Of India (ASCI) on Wednesday issued guidelines for all virtual digital assets (VDA)-related advertisements, which will be applicable on or after April 1.

All crypto/NFT ads must carry the following disclaimer, “Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.”

No advertisement for crypto/digital asset products or exchanges may show a minor, or someone who appears to be a minor, directly dealing with the product, or talking about the product, said the advertising watchdog.

Since this is a risky category, “celebrities or prominent personalities who appear in crypto/NFT advertisements must take special care to ensure that they have done their due diligence about the statements and claims made in the advertisement, so as not to mislead consumers,” the ASCI warned.

Even as the Indian government continues to work on the framework for virtual digital assets (VDA), commonly referred to as crypto or NFT products, advertising for these products has been very aggressive over the past few months across TV, bring and digital media.

The ASCI noted that several of these advertisements do not adequately disclose the risks associated with such products.

“Advertising of virtual digital assets and services needs specific guidance, considering that this is a new and as yet an emerging way of investing. Hence, there is a need to make consumers aware of the risks and ask them to proceed with caution,” said Subhash Kamath, Chairman of ASCI.

The ASCI extensively consulted with different stakeholders, including government and the virtual digital asset industry — to frame guidelines for virtual digital asset advertising.

“Every advertisement for VDA products must clearly give out the name of the advertiser and provide an easy way to contact them (phone number or email). This information should be presented in a manner that is easily understood by the average consumer,” according to new guidelines.

“No advertisement may show that VDA products or VDA trading could be a solution to money problems, personality problems or other such drawbacks.”

The council said that no crypto/NFT advertisement shall contain statements that promise or guarantee future increase in profits.

“No advertisement may show that understanding VDA products is so easy that consumers do not have to think twice about investing. Nothing in the ad should downplay the risks associated with the category,” said the council.

The VDA products may not be compared to any other asset class which is regulated, it added.

Advertisers and media owners must also ensure that all earlier advertisements must not appear in the public domain unless they comply with the guidelines, post April 15, 2022.

“We have seen a spate of advertising for virtual digital assets which could compromise consumer interest in the absence of some guardrails. Use of celebrities and high decibel advertising would attract consumers to these offerings, without full disclosure of the risks,” said Manisha Kapoor, Secretary General, ASCI.

“Given that this is, as of now, an unregulated space, it is even more important for advertising to be upfront regarding the risks associated with these products,” Kapoor emphasised.

Although no Crypto Bill yet, the government in the Union Budget has proposed a 30 per cent tax on digital assets.

Finance Minister Nirmala Sitharaman also proposed 1 per cent TDS (tax deducted at source) on transactions in such asset classes above a certain threshold. Gifts in crypto and digital assets will also be taxed.

Business

Commercial LPG cylinder prices reduced across metros from November 1

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New Delhi, Nov 1: State-run oil marketing companies have reduced commercial LPG cylinder prices across metros, offering a slight relief to businesses, starting from Saturday.

The move will provide marginal relief to thousands of small and medium-sized businesses.

According to the latest revision announced by state-run oil marketing companies (OMCs), the 19-kg commercial LPG cylinder will now cost Rs 1,590.50 in Delhi, reflecting a Rs 5 cut from the previous rate of Rs 1,595.50.

With the highest drop of Rs 6.50 per cylinder among the metros, the charge in Kolkata will now be Rs 1,694 per cylinder. Chennai will now charge Rs 1,750 (down Rs 4.50), while Mumbai now charges Rs 1,542 (down Rs 5).

For businesses that depend significantly on LPG for their everyday operations, like restaurants, hotels, and catering services, the most recent revision provides a small reprieve following a hike of Rs 15.50 that was put into effect late in September.

However, domestic LPG prices have not changed and are the same in every city.

Earlier in September, OMCs had reduced the price of commercial LPG gas cylinders by Rs 51.50. Following the revision, a 19-kg commercial LPG cylinder in Delhi was available at Rs 1,580.

Earlier, OMCs had reduced the price of a 19 kg commercial LPG gas cylinder by Rs 33.50. Before that, prices had been reduced by Rs 58.50 on July 1.

Earlier in June, oil firms had announced a Rs 24 cut for commercial cylinders, setting the rate at Rs 1,723.50. In April, the price stood at Rs 1,762. February saw a small Rs 7 reduction, but March reversed this slightly with a Rs 6 increase.

Meanwhile, the Centre had announced to provide 2.5 million free LPG connections under the Pradhan Mantri Ujjwala Yojana (PMUY) during the festival season.

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Business

Nifty, Sensex end 4-week winning streak amid profit booking

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Mumbai, Nov 1: Indian equity benchmarks ended their four-week winning streak, closing marginally lower this week amid profit-booking and mixed global cues.

Benchmark indices Nifty and Sensex dipped 0.65 and 0.55 per cent during the week to close at 25,722 and 83,938, respectively.

Market optimism was bolstered during the first three sessions by positive domestic economic data and China’s approval for few Indian companies to import rare earth magnets.

However, sentiment turned cautious after the US Federal Reserve cut its benchmark interest rate by 25 basis points to the 3.75 per cent–4 per cent range.

“India’s industrial output rose 4 per cent YoY in September 2025, supported by strong manufacturing activity. The US Federal Reserve hinted that the 25-bps cut might be the final one in 2025, which dampened hopes of further near-term easing,” said Ajit Mishra- SVP, Research, Religare Broking Ltd.

Further, steady corporate earnings and continued FII inflows through October helped cushion the downside, he added.

Metals, energy and realty stocks were the major contributors to the rally, while auto, pharma and IT stocks experienced profit-taking.

“While PSU banks surged on reports of a potential hike in foreign investment limits, metal counters gleamed on renewed optimism after China’s pledge to rein in steel overcapacity and signs of progress in US-China trade talks,” added Vinod Nair, Head of Research, Geojit Investments Limited.

Analysts said that capital market stocks lost momentum as SEBI’s proposed overhaul of TER structures weighed on sentiment.

Support for the Nifty is currently located close to the 25,600 zone and the 25,400 zone, while resistance is seen around 26,100, analysts said.

In the upcoming holiday-shortened week, investors are looking for cues from the final readings of the HSBC Manufacturing PMI and HSBC Services and Composite PMI data.

Investors are also keen on the India-US trade deal and trends in developed markets, while on the earnings front, several index heavyweights are set to announce their quarterly results.

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Business

India aims 300 million tonnes of crude steel production capacity by 2030

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New Delhi, Oct 31: India aims to achieve 300 million tonnes of crude steel production capacity by 2030, Union Minister of State for Steel, Bhupathiraju Srinivas Varma, said on Friday.

In a meeting with Sara Modig, State Secretary to Minister for Energy, Business and Industry, Sweden, here, in presence of Swedish Ambassador to India Jan Thesleff and other officials, the minister highlighted India’s growing steel sector, driven by visionary leadership of Prime Minister Narendra Modi.

Notably, India’s domestic steel demand is growing at an impressive 11-13 per cent, fuelled by large-scale infrastructure projects, while global demand faces a slowdown, according to Steel Ministry.

The discussions were held to explore collaboration opportunities in the field of research and development in Green Steel production and other advanced technologies to reduce carbon emissions.

Varma reaffirmed the invitation extended to Sweden to participate in Bharat Steel 2026, an International Conference-cum-Exhibition dedicated to the steel industry, scheduled to be held on April 16–17, 2026, at Bharat Mandapam, New Delhi.

Meanwhile, the growth rate of India’s eight core industries was recorded at 3 per cent in September this year compared to the same month of the previous year, with the steel and cement sectors recording strong growth during the month, data released by the Commerce and Industry Ministry showed.

Steel production surged by a robust 14.1 per cent in September compared to the same month of the previous year on the back of increased demand from big-ticket infrastructure projects being carried out by the government. The cumulative growth of steel during April to Sept of 2025-26 increased by 11 per cent over the corresponding period of the previous year.

The government imposed a 12 per cent temporary safeguard duty on certain steel imports in April 2025 to protect the domestic market. These measures follow previous actions and are part of ongoing efforts to safeguard the industry while promoting self-reliance under initiatives like ‘Make in India’.

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