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India’s crypto ad guidelines out, celebrities warned

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In a bid to clamp down on risky crypto ads in India, the Advertising Standards Council Of India (ASCI) on Wednesday issued guidelines for all virtual digital assets (VDA)-related advertisements, which will be applicable on or after April 1.

All crypto/NFT ads must carry the following disclaimer, “Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.”

No advertisement for crypto/digital asset products or exchanges may show a minor, or someone who appears to be a minor, directly dealing with the product, or talking about the product, said the advertising watchdog.

Since this is a risky category, “celebrities or prominent personalities who appear in crypto/NFT advertisements must take special care to ensure that they have done their due diligence about the statements and claims made in the advertisement, so as not to mislead consumers,” the ASCI warned.

Even as the Indian government continues to work on the framework for virtual digital assets (VDA), commonly referred to as crypto or NFT products, advertising for these products has been very aggressive over the past few months across TV, bring and digital media.

The ASCI noted that several of these advertisements do not adequately disclose the risks associated with such products.

“Advertising of virtual digital assets and services needs specific guidance, considering that this is a new and as yet an emerging way of investing. Hence, there is a need to make consumers aware of the risks and ask them to proceed with caution,” said Subhash Kamath, Chairman of ASCI.

The ASCI extensively consulted with different stakeholders, including government and the virtual digital asset industry — to frame guidelines for virtual digital asset advertising.

“Every advertisement for VDA products must clearly give out the name of the advertiser and provide an easy way to contact them (phone number or email). This information should be presented in a manner that is easily understood by the average consumer,” according to new guidelines.

“No advertisement may show that VDA products or VDA trading could be a solution to money problems, personality problems or other such drawbacks.”

The council said that no crypto/NFT advertisement shall contain statements that promise or guarantee future increase in profits.

“No advertisement may show that understanding VDA products is so easy that consumers do not have to think twice about investing. Nothing in the ad should downplay the risks associated with the category,” said the council.

The VDA products may not be compared to any other asset class which is regulated, it added.

Advertisers and media owners must also ensure that all earlier advertisements must not appear in the public domain unless they comply with the guidelines, post April 15, 2022.

“We have seen a spate of advertising for virtual digital assets which could compromise consumer interest in the absence of some guardrails. Use of celebrities and high decibel advertising would attract consumers to these offerings, without full disclosure of the risks,” said Manisha Kapoor, Secretary General, ASCI.

“Given that this is, as of now, an unregulated space, it is even more important for advertising to be upfront regarding the risks associated with these products,” Kapoor emphasised.

Although no Crypto Bill yet, the government in the Union Budget has proposed a 30 per cent tax on digital assets.

Finance Minister Nirmala Sitharaman also proposed 1 per cent TDS (tax deducted at source) on transactions in such asset classes above a certain threshold. Gifts in crypto and digital assets will also be taxed.

Business

Indian stock market ends on positive note on the first day of 2025

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Mumbai, Jan 1: India’s domestic benchmark indices closed higher on Wednesday amid muted global cues as buying was seen in auto, IT, PSU bank, financial service, pharma, FMCG, media, energy, and private bank sectors on the NSE.

Sensex ended at 78,507.41, up by 368.40 points, or 0.47 per cent, and Nifty settled at 23,742.90, up by 98.10 points or 0.41 per cent. Nifty Bank ended at 51,060.60, up by 200.40 points, or 0.39 per cent.

The Nifty Midcap 100 index closed at 57,450.90 after rising 251.45 points, or 0.44 per cent, while the Nifty Smallcap 100 index closed at 18,959.80 after rising 190.60 points, or 1.02 per cent.

On the Bombay Stock Exchange (BSE), 2,743 shares ended in green and 1,240 shares in red, whereas there was no change in 88 shares.

According to market experts, the market started on a positive note on the first day of 2025. The recovery was broad-based, while the sustainability of the trend will depend on the earnings growth in Q3, where the expectation is positive on a QoQ basis, they said.

An uptick in core sector data and the prospect of a ramp-up in capex spending by the government in the remaining part of the fiscal, aided by sectors like capital goods, industrials, auto, and power, they added.

On the sectoral front, metal, realty, and commodities were major losers.

In the Sensex pack, Maruti, M&M, L&T, Bajaj Finance, Tata Motors, Asian Paints, IndusInd Bank, Power Grid, and HDFC Bank were the top gainers. Tata Steel, Zomato, HCL Tech, and SBI were the top losers.

Foreign institutional investors (FIIs) sold equities worth Rs 4,645.22 crore on December 31, while domestic institutional investors bought equities worth Rs 4,546.73 crore on the same day.

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Hyundai Motor India Breaks Records with 6,05,433 Units Sold in CY 2024

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Hyundai Motor India Limited (HMIL) achieved its highest-ever annual domestic sales of 6,05,433 units in calendar year 2024, marking a significant milestone for the brand. The total sales for the year, including both domestic and export volumes, reached 7,64,119 units.

In December 2024, HMIL reported monthly sales of 55,078 units, with 42,208 units sold domestically and 12,870 units exported. This performance highlights the company’s strong presence in both the Indian and global automotive markets.

Tarun Garg, Whole-time Director and Chief Operating Officer of Hyundai Motor India Limited, commented, “HMIL has successfully maintained its sales momentum in 2024, despite the challenging conditions faced by the industry. Achieving the highest-ever domestic sales for three consecutive years reflects customers’ trust in Hyundai as their preferred smart mobility solutions provider. The introduction of the innovative Hy-CNG Duo technology in 2024 was well received by buyers, resulting in the highest-ever CNG contribution of 13.1% to HMIL’s domestic sales in CY 2024, compared to 10.4% in CY 2023. Hyundai CRETA, with its highest-ever yearly domestic sales of 1,86,919 units, reinforced HMIL’s position as an SUV leader, contributing to the highest-ever domestic SUV share of 67.6% in CY 2024. We are confident that the upcoming CRETA Electric will further enhance the appeal of this undisputed, ultimate SUV.”

Hyundai Motor India Limited (HMIL) reported a slight decline in sales for December 2024, with total monthly sales reaching 55,078 units, marking a 2.4% decrease compared to December 2023. Domestic sales saw a marginal dip of 1.3%, totaling 42,208 units, while exports dropped by 6.1%, reaching 12,870 units. Despite these challenges, the company achieved a small growth in domestic sales for the full year, recording 6,05,433 units in CY 2024, up by 0.6% from the previous year. However, the total annual sales, including both domestic and export volumes, stood at 7,64,119 units, slightly lower by 0.2% compared to 7,65,786 units in CY 2023.

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Indian share market begins New Year on flat trajectory

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Mumbai, Jan 1: The domestic benchmark indices opened flat on Wednesday as selling was seen in auto, PSU bank, financial service, pharma and metal sectors on Nifty.

At around 9:35 am, Sensex was trading at 78,054.12 after declining 84.89 points or 0.11 per cent, while the Nifty was trading at 23,617.55 after declining 27.25 points or 0.12 per cent.

The market trend remained positive. On the National Stock Exchange (NSE), 1,538 stocks were trading in green, while 621 stocks were in red.

According to market experts, the New Year began on a sombre note for the Indian equity market.

“The near-term trend appears weak with the macro construct dominated by weak GDP and earnings growth,” they added.

Nifty Bank was down 46.65 points or 0.09 per cent at 50,813.55. Nifty Midcap 100 index was trading at 57,270.40 after rising 70.95 points or 0.12 per cent.

Nifty Smallcap 100 index was at 18,831.55 after rising 62.35 points or 0.33 per cent. On the sectoral front, buying was seen in the IT, FMCG, Media and Energy sectors on Nifty.

In the Sensex pack, Axis Bank, ICICI Bank, IndusInd Bank, Tata Steel, SBI, Nestle India, Tata Motors, M&M and Maruti Suzuki were among the top losers. Sun Pharma, Asian Paints, Bajaj Finserv, L&T, TCS, Tech Mahindra, HCL Tech and UltraTech Cement were among the top gainers.

The Dow Jones declined 0.07 per cent to close at 42,544.22. The S&P 500 declined 0.43 per cent to 5,881.60 and the Nasdaq declined 0.90 per cent to close at 19,310.79 in the previous trading session.

In the Asian markets, Jakarta and Hong Kong were trading in green. while China, Bangkok, Seoul and Japan were trading in red.

The headwinds from a strong dollar ( dollar index is at 108.5 per cent) and high U.S. bond yields will impact the market through more FII selling, at least in the early days of 2025.

“Even though FII selling is matched by DII buying, in this tug of war, in the near-term, sentiments are on the side of FIIs since valuations continue to be elevated,” said experts.

Investors should be cautious and watch for potentially market moving macro data, said experts.

Foreign institutional investors (FIIs) sold equities worth Rs 4,645.22 crore on December 31, while domestic institutional investors bought equities worth Rs 4,546.73 crore on the same day.

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