Business
How ONDC is set to be India’s UPI moment for e-commerce
arket practices from Big Tech and according to Shireesh Joshi, Chief Business Officer (CBO) and President, Network Expansion for the Open Network for Digital Commerce (ONDC), the goal is to create population-scale inclusion of e-commerce in the country.
With ONDC, a Unified Payments Interface (UPI)-type initiative of the Ministry of Commerce and Industry to promote open networks, the government is trying to create the largest interoperable open platform in a bid to break e-commerce monopolies and build a more democratised digital marketplace by bringing micro, small, and medium enterprise as well as small traders online.
Currently, only 5-6 per cent of India’s retail activity is digital.
There are several limitations and constraints of existing platform based e-commerce that will be solved by unbundling and creating interoperability that will further allow any kind of product or service, whether as B2B or B2C, to be transacted on ONDC,” Joshi told IANS in an interview.
One of the immediate outcomes of this unbundling and interoperability is that every seller will have access to every buyer, and vice versa.
“Scale that was limited to a few players will now be available to everyone and help in democratising. E-commerce majors are also in conversation with us for onboarding on ONDC. This is not an anti-anyone initiative,” Joshi elaborated.
The democratisation and innovation that will result from ONDC will allow all kinds of players to flourish and “we will need all these multiple models of e-commerce to help achieve the goal of population-scale inclusion,” he stressed.
Union Commerce and Industry Minister Piyush Goyal has announced that ONDC will gradually be expanded to more cities in the near future, as it has the potential to connect the entire farm value chain.
The Centre also envisions ONDC as a private sector-led, non-profit company to bring focus on ethical and responsible behaviour while providing for trust, rigorous norms of governance, accountability, and transparency.
According to Joshi, an IIT Kanpur and IIM Bangalore alumnus, for farmers and farmer producer organisations (FPOs), the UPI-type protocol will enable access to a much wider market.
“Your neighbourhood fruit seller might claim that the Apples he sells are from Himachal, or the litchees are from Muzaffarpur. But you may not have a way of being sure. But on ONDC you may be able to buy directly from an orchard in Himachal or UP and be sure,” Joshi noted.
Farms and orchards can become brands too and realise better pricing than as commodities through a multi-tier trading and distribution system.
“Famers will be able access all buyers across the country through a single registration and not have to register with multiple organisations,” he emphasised.
This network-wide buyer access has other benefits too.
For example, it can help determine the best market prices for his products, say the current prices of Himachal apples in Delhi and Jaipur mandis to help decide what price to quote and which order to accept.
“Such a scale will create providers of various kinds of services — packing, warehousing, shipping which will enable cost efficient market reach. Products need not be shipped to markets anticipating demand and risk expiring in case it does not materialise, it can be warehoused and shipped on demand instead,” Joshi told IANS.
On ONDC, farmers will not only sell but also be able to buy seeds, fertilizers, pesticides, growth regulators, equipment and tools.
The initiative has an agri-focused entity in National Bank for Agriculture and Rural Development (NABARD) as one of its shareholders which has helped it solve technical challenges and engage with several organisations in the agri sector.
According to Joshi, this is not a one-time journey, given the agri sector’s complexity and diversity.
“We expect this to be repeated every few months to keep building and adding to the agri solutions stack. At some stage, the ecosystem itself should kick in and ONDC may not have to facilitate after that,” Joshi elaborated.
Besides this, they are also engaging with state governments to promote adoption of ONDC for agri e-commerce.
“Haryana and Madhya Pradesh governments have begun mobilising support for this and we expect more to follow. Central initiatives like National Agriculture Market (eNAM), which is a pan-India electronic trading portal, is also in active discussion with us on evolving the best way forward,” Joshi informed.
Overall, ONDC will enable lower costs and higher revenues for farmers, enabling more autonomy and benefits for a farmer, said Joshi who has been credited with managing large-scale business operations/strategy in India and China, including Hong Kong, Taiwan and South Asian territories.
Business
FM Sitharaman meets JPMorgan CEO Jamie Dimon in Mumbai

Mumbai, Sep 21: Finance Minister Nirmala Sitharaman on Monday met Jamie Dimon, Chairman and Chief Executive Officer of JPMorgan Chase & Co., during the 11th edition of the JPMorgan India Investor Conference in Mumbai.
According to the Finance Ministry, Dimon interacted with the finance minister on the sidelines of the conference, which brought together investors, policymakers and corporate leaders to discuss India’s economic outlook and investment opportunities.
FM Sitharaman also addressed participants at the event and took part in a fireside chat with Sajjid Chinoy, Head of Asia Economics at JPMorgan.
“Jamie Dimon, Chairman and CEO of JPMorgan Chase & Co., interacts with FM Sitharaman during the J.P. Morgan India Investor Conference in Mumbai, Maharashtra,” the finance minister posted on social media platform X.
” FM Sitharaman addressed the gathering and participated in a fireside chat with Sajjid Chinoy, Head of Asia Economics at JPMorgan, during the 11th edition of the J.P. Morgan India Investor Conference in Mumbai, Maharashtra,” the finance minister added.
The meeting comes as JPMorgan said in a recent report that a combination of tax reforms and regulatory measures had enhanced the attractiveness of equities for domestic investors, helping sustain robust inflows despite relatively muted market returns over the past two years.
The brokerage noted that changes in the taxation framework for long-term capital gains, debt mutual funds and certain insurance products have improved the relative appeal of equities.
It said these measures, alongside rising participation through systematic investment plans (SIPs), are supporting a continued shift of household savings toward financial assets.
According to JPMorgan, domestic investors have increasingly emerged as a stabilising force for Indian markets, offsetting bouts of volatility triggered by foreign portfolio investor outflows and global uncertainties.
The report highlighted that retail participation has remained resilient even during periods of modest benchmark returns, signalling a structural change in investment behaviour.
Business
Misuse of SIMs may attract up to 3 years’ imprisonment and Rs 50 lakh fine, warns DoT

New Delhi, Sep 21: The Department of Telecommunications (DoT) on Monday said that it has warned citizens against the misuse of SIM cards and telecom identifiers, stating that violations under the Telecommunications Act, 2023 can attract imprisonment of up to three years and a fine of up to Rs 50 lakh.
The advisory follows the detection of a fraudulent SIM issuance racket in Chhattisgarh, where mobile connections were activated using citizens’ identity documents without their knowledge or consent.
According to the DoT, a Point of Sale (PoS) agent in the state was found to have activated 25 SIM cards using identity documents belonging to citizens without their knowledge or consent.
Acting swiftly, the Department, in coordination with telecom service providers, blacklisted the PoS agent, permanently preventing the outlet from issuing mobile connections in the future.
“Recent cybercrime investigations have brought to light some instances in which a Point of Sale (PoS) agent in Chhattisgarh was found to have illegally activated 25 mobile connections (SIMs) using citizens’ identification documents without their knowledge or consent,” the Ministry of Communications said.
The 25 mobile numbers were subsequently examined through the Digital Intelligence Platform (DIP), a system developed by the DoT to detect suspicious telecom activity. Mobile connections identified as potentially fraudulent were subjected to re-verification, and those that failed the verification process were deactivated.
Issuing a public advisory, the DoT reiterated that fraudulent issuance of SIM cards, misuse of telecom identifiers and tampering with International Mobile Equipment Identity (IMEI) numbers are serious offences under the Telecommunications Act, 2023.
The Department stated that such violations can lead to imprisonment of up to three years along with financial penalties that may extend to Rs 50 lakh.
The advisory comes amid growing concerns over the misuse of telecom resources in cybercrime, digital fraud and other unlawful activities.
With mobile connectivity and digital services expanding rapidly across the country, authorities have emphasised the need for strict compliance with telecom regulations to protect citizens and maintain the integrity of communication networks.
Business
Look forward to meet EAM Jaishankar, discuss conclusion of trade pact: Canada Anita Anand

New Delhi, Sep 21: Canadian Minister of Foreign Affairs, Anita Anand, has said that she looks forward to meeting External Affairs Minister (EAM) S Jaishankar this week and discuss the Comprehensive Economic Partnership Agreement (CEPA).
“The Canada-India bilateral relationship is growing and the conclusion of the CEPA before the end of the year is key to our overall strategy. I look forward to speaking with @DrSJaishankar this week during @UN high level week,” Anand posted on X.
Last week, EAM Jaishankar spoke with his Canadian counterpart, Anita Anand, holding discussions on bilateral cooperation as well as the situation in Ukraine. “Good to speak with FM Anita Anand of Canada this evening, on our bilateral cooperation as well as on the Ukraine situation,” EAM Jaishankar stated on X.
Meanwhile, Commerce and Industry Minister Piyush Goyal had a productive meeting here last week with Maninder Sidhu, Minister of International Trade, Canada, here on advancing the CEPA.
“I just finished round four of trade negotiations with my team in India. These negotiations require sustained, face-to-face cooperation, and I look forward to meeting with Minister Goyal again in the coming weeks as we continue to build momentum toward a CEPA agreement,” Sidhu posted on X.
Canada and India had $30.8 billion in two-way trade in 2024. Our goal is to more than double that to $70 billion by 2030.
“From agriculture and agri-food to energy, critical minerals, AI and tech, aerospace, and defence, a CEPA can open more doors for Canadian businesses in one of the world’s largest and fastest-growing markets,” said Sidhu.
Both sides reaffirmed “our leadership’s commitment to expedite negotiations and conclude CEPA at the earliest, unlocking new opportunities across trade in goods, services, and investment, among others,” Goyal posted on X.
The minister further stated he is confident that an early conclusion of India-Canada CEPA will help realise our shared vision of significantly increasing bilateral trade and deepening the India-Canada economic partnership for mutual benefit.
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