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How ONDC is set to be India’s UPI moment for e-commerce

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arket practices from Big Tech and according to Shireesh Joshi, Chief Business Officer (CBO) and President, Network Expansion for the Open Network for Digital Commerce (ONDC), the goal is to create population-scale inclusion of e-commerce in the country.

With ONDC, a Unified Payments Interface (UPI)-type initiative of the Ministry of Commerce and Industry to promote open networks, the government is trying to create the largest interoperable open platform in a bid to break e-commerce monopolies and build a more democratised digital marketplace by bringing micro, small, and medium enterprise as well as small traders online.

Currently, only 5-6 per cent of India’s retail activity is digital.

There are several limitations and constraints of existing platform based e-commerce that will be solved by unbundling and creating interoperability that will further allow any kind of product or service, whether as B2B or B2C, to be transacted on ONDC,” Joshi told IANS in an interview.

One of the immediate outcomes of this unbundling and interoperability is that every seller will have access to every buyer, and vice versa.

“Scale that was limited to a few players will now be available to everyone and help in democratising. E-commerce majors are also in conversation with us for onboarding on ONDC. This is not an anti-anyone initiative,” Joshi elaborated.

The democratisation and innovation that will result from ONDC will allow all kinds of players to flourish and “we will need all these multiple models of e-commerce to help achieve the goal of population-scale inclusion,” he stressed.

Union Commerce and Industry Minister Piyush Goyal has announced that ONDC will gradually be expanded to more cities in the near future, as it has the potential to connect the entire farm value chain.

The Centre also envisions ONDC as a private sector-led, non-profit company to bring focus on ethical and responsible behaviour while providing for trust, rigorous norms of governance, accountability, and transparency.

According to Joshi, an IIT Kanpur and IIM Bangalore alumnus, for farmers and farmer producer organisations (FPOs), the UPI-type protocol will enable access to a much wider market.

“Your neighbourhood fruit seller might claim that the Apples he sells are from Himachal, or the litchees are from Muzaffarpur. But you may not have a way of being sure. But on ONDC you may be able to buy directly from an orchard in Himachal or UP and be sure,” Joshi noted.

Farms and orchards can become brands too and realise better pricing than as commodities through a multi-tier trading and distribution system.

“Famers will be able access all buyers across the country through a single registration and not have to register with multiple organisations,” he emphasised.

This network-wide buyer access has other benefits too.

For example, it can help determine the best market prices for his products, say the current prices of Himachal apples in Delhi and Jaipur mandis to help decide what price to quote and which order to accept.

“Such a scale will create providers of various kinds of services — packing, warehousing, shipping which will enable cost efficient market reach. Products need not be shipped to markets anticipating demand and risk expiring in case it does not materialise, it can be warehoused and shipped on demand instead,” Joshi told IANS.

On ONDC, farmers will not only sell but also be able to buy seeds, fertilizers, pesticides, growth regulators, equipment and tools.

The initiative has an agri-focused entity in National Bank for Agriculture and Rural Development (NABARD) as one of its shareholders which has helped it solve technical challenges and engage with several organisations in the agri sector.

According to Joshi, this is not a one-time journey, given the agri sector’s complexity and diversity.

“We expect this to be repeated every few months to keep building and adding to the agri solutions stack. At some stage, the ecosystem itself should kick in and ONDC may not have to facilitate after that,” Joshi elaborated.

Besides this, they are also engaging with state governments to promote adoption of ONDC for agri e-commerce.

“Haryana and Madhya Pradesh governments have begun mobilising support for this and we expect more to follow. Central initiatives like National Agriculture Market (eNAM), which is a pan-India electronic trading portal, is also in active discussion with us on evolving the best way forward,” Joshi informed.

Overall, ONDC will enable lower costs and higher revenues for farmers, enabling more autonomy and benefits for a farmer, said Joshi who has been credited with managing large-scale business operations/strategy in India and China, including Hong Kong, Taiwan and South Asian territories.

Business

Markets open lower as Brent crude nears $80 amid escalating West Asia crisis

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Mumbai, July 13: Indian equity markets opened lower on Monday as crude oil prices rebounded to near the $80-per-barrel mark amid renewed geopolitical tensions.

Sensex began the session at 76,963.35, down over 600 points or 0.78 per cent, while Nifty started at 24,039.40, declining 167.50 points or 0.69 per cent.

Sector-wise, most indices traded in the red, led by Nifty Auto and Nifty Metal, which fell up to 1 per cent. Nifty Consumer Durables, Nifty PSU Bank and Nifty Private Bank also witnessed selling pressure, while Nifty IT and Nifty Pharma bucked the trend, gaining up to 0.6 per cent.

According to market experts, the back-and-forth developments in the West Asia crisis have become the new normal, creating uncertainty for energy importers such as India.

IndiGo, Tata Steel, Asian Paints, Shriram Finance, Bajaj Finance and HDFC Bank were among top losers.

“From the market perspective, particularly for India, the price of crude is the crucial factor. Brent is currently trading around $80. So long as Brent trades below $90, the market won’t be impacted significantly. But if Brent shoots above $90, there can be a significant correction in the market,” the experts said.

They added that sustained foreign institutional investor (FII) inflows are providing resilience to the domestic market, with investors shifting allocations towards India amid concentration risks in South Korea’s chip sector.

On Sunday, US forces used precision munitions to hit dozens of targets across multiple locations in Iran, according to the US Central Command.

In addition, Iran’s Revolutionary Guards claimed to have attacked US military bases in Kuwait and Bahrain.

Meanwhile, international oil benchmark Brent crude surged more than 4 per cent to trade around $80 per barrel, while US West Texas Intermediate (WTI) crude rose 4.55 per cent to $74.66 per barrel.

In Asian markets, major indices traded lower, with Japan’s Nikkei declining 1.6 per cent, Hong Kong’s Hang Seng falling 0.20 per cent and South Korea’s KOSPI slumping more than 6 per cent.

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Top 10 firms add nearly Rs 93,000 crore in market value last week

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Mumbai, July 12: The combined market valuation of four of India’s 10 most-valued companies increased by Rs 92,995.48 crore during the last week, with HDFC Bank and Bharti Airtel emerging as the biggest gainers, even as the broader equity market ended lower.

During the week, the Sensex declined 194.52 points, or 0.25 per cent, while the Nifty slipped 63.95 points, or 0.26 per cent.

Among the country’s 10 most-valued companies, Reliance Industries, HDFC Bank, Bharti Airtel, and Life Insurance Corporation of India (LIC) registered gains in their market capitalisation.

In contrast, ICICI Bank, State Bank of India (SBI), Tata Consultancy Services (TCS), Bajaj Finance, Larsen & Toubro (L&T), and Hindustan Unilever together witnessed an erosion of Rs 49,294.13 crore in their market valuation.

HDFC Bank recorded the largest increase in market capitalisation during the week, with its valuation rising by Rs 35,808.09 crore to Rs 12,69,454.42 crore.

Bharti Airtel followed closely, adding Rs 34,896.92 crore to take its market valuation to Rs 11,98,774.22 crore.

LIC’s market capitalisation rose by Rs 16,065.5 crore to Rs 5,60,205.05 crore, while Reliance Industries added Rs 6,224.97 crore, taking its valuation to Rs 17,71,206.33 crore.

On the losing side, Hindustan Unilever registered the steepest decline, with its market capitalisation falling by Rs 12,088.65 crore to Rs 5,04,997.65 crore.

Larsen & Toubro’s valuation declined by Rs 11,040.23 crore to Rs 5,42,938.40 crore, while TCS lost Rs 8,574.87 crore in market value, ending the week at Rs 7,48,600.40 crore.

Bajaj Finance saw its market capitalisation shrink by Rs 7,813.58 crore to Rs 6,35,327.78 crore. ICICI Bank’s valuation slipped by Rs 6,315.32 crore to Rs 10,05,379.71 crore, while SBI’s market value declined by Rs 3,461.48 crore to Rs 9,56,430.44 crore.

Despite the mixed performance, Reliance Industries retained its position as India’s most-valued company by market capitalisation. It was followed by HDFC Bank, Bharti Airtel, ICICI Bank, State Bank of India, TCS, Bajaj Finance, LIC, Larsen & Toubro and Hindustan Unilever.

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Piyush Goyal to lead business delegation to Spain, Belgium and Finland to deepen trade, investment ties

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New Delhi, July 12: Union Commerce and Industry Minister Piyush Goyal will lead a high-level Indian business delegation on a five-day visit to Spain, Belgium and Finland from July 13 to 17, as India seeks to deepen its economic engagement with Europe through enhanced cooperation in trade, investment, technology, innovation and sustainability, it was announced on Sunday.

The delegation will include leading Indian companies from sectors such as advanced manufacturing, clean energy, digital technologies, gems and jewellery, food processing, healthcare and design. The visit is aimed at expanding business-to-business partnerships and exploring new opportunities for collaboration with European industries, the Ministry of Commerce & Industry said.

The visit will begin in Spain on July 13, where Goyal will participate in a business roundtable jointly organised by the Chamber of Commerce of Spain, CEOE and ICEX Spain Trade & Investment. The discussions are expected to focus on sectors including automotive, renewable energy, railways, artificial intelligence, semiconductors, food processing and tourism.

The meeting will bring together industry leaders from both countries at a time when India and Spain are celebrating the Spain-India Dual Year 2026, marking 70 years of diplomatic relations. Several Spanish companies, including Iberdrola, Acciona, CAF, Talgo, Gestamp and Indra, have already established a strong presence in India, while Indian technology and engineering firms such as TCS, Infosys, Wipro, Tech Mahindra and Larsen & Toubro are expanding their operations in Spain to support digital transformation and Industry 4.0 initiatives.

In Belgium, where the delegation will travel on July 14 and 15, the minister will visit the Port of Antwerp to study Europe’s leading logistics hub and gain insights into multimodal connectivity, green logistics and resilient supply chains.

During the Belgium visit, Goyal will hold CEO-level meetings with senior executives of Thales Group and Silox Group.

The minister will also participate in the India-EU Business Roundtable and the Trade and Technology Council (TTC) Plenary, where discussions will cover foreign direct investment, trade facilitation, sustainable technologies and resilient supply chains.

The final leg of the tour will take the delegation to Finland on July 16 and 17. Goyal will participate in the India-Finland Business Roundtable, engaging with Finnish companies across digitalisation, clean energy, advanced manufacturing and the circular economy.

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