Business
Empowering farmers with easy to consume tech need of the hour: Khetibuddy CEO

Fuelled by new-age technologies like drone surveillance, remote sensing and artificial intelligence (AI)-driven solutions, India’s agritech market has the potential to reach $30-$35 billion by 2025.
One of the key challenges faced by the agri-businesses is that there are very few software platforms available which have an agri-first approach, and can help them improve the farming process, increase yield and reduce cost or achieve sustainability.
Vinay Nair, Co-founder and CEO, Khetibuddy which is a Unified Agtech platform that strengthens digital infrastructure of agribusinesses, tells IANS that remote sensing, internet of things (IoT) and use of AI/ML have huge applications in agriculture and the need of the hour is make the technology agri-specific and easy to use.
Here are the excerpts from his interview:
Q: Tell us more about your Unified Agtech platform and how it empowers agri-businesses across India?
A: Industries have flourished once they have access to data related to their business. Agricultural data possesses the power to transform agribusinesses. Agri-domain experts have now realized this and are embracing the future with digitization.
One of the key challenges faced by agri-businesses today in doing so, is that there are very few software platforms which are available which have an agri-first approach. Major agribusinesses either rely on customizing large ERP or rely on available farm management applications which have the challenges and limitations in customizing to suit their requirement.
It is this gap which we are trying to address through our Unified agtech platform. Khetibuddy’s Agtech platform which is a SaaS (software-as-a-service) offering, allows agri-businesses to monitor, measure and manage their farms, farmers and the entire agri value chain. It’s a suite of modules from farm management, remote sensing, pest management, m-commerce to mention a few.
Any organisation who is in the business of serving farmers can use the platform based on their goals. However, unlike other players, Khetibuddy is unique by providing the science behind the tech as well. We provide ready-to-use crop schedules and advisory, which can be customized based on the local conditions with integration to weather, soil and satellite data sources.
If the goal of an agri-business is improving farming process, increasing yield, reducing cost or achieving sustainability then all of these goals can be facilitated through our SAAS platform.
Q: How are you leveraging AI/ML to help farmers make better informed decisions?
A: We use computer vision for pest and disease detection. What we have done differently is enable agribusinesses to take over on the model’s learning curve for pests and diseases relevant to their geography with minimal efforts. Our models are easier to train even by non-technical teams from agribusinesses. We developed models for specific crops for early pest and disease detection.
Importantly, we took a hybrid approach for developing continuous model learning mode with support from experienced entomologists in our team with a clear goal of avoiding crop loss.
We are also using ML for statistical modelling methods through which we estimate yields and currently working on detecting crop grown at a cluster/district or state level through remote sensing. These insights help private and public organizations to plan their services accordingly. We have already started working on some of these areas with some government units like Krishi Vigyan Kendra (KVK).
Q: What are some of the emerging technologies that you are most excited about over the medium term (3-5 years) in the agritech space?
A: Covid taught us to use technology to continue business as usual. If you are not able to visit the farms how do we ensure we serve the farmers, which include remote farm management through remote sensing, audio/video calls , have automated advisory services, build data models which help in predicting patterns. Remote sensing, IOTand use of AI/ML have huge applications in agriculture. The need of the hour is to make the technology agri specific and easy to use and consume at the ground level.
Q: You recently announced the launch of a dedicated premium gardening app for your home platform. What is your vision behind this and how has the user response been to this feature?
Did you know that by spending only 15 minutes a day you can grow 60 per cent of the food you consume daily right in your balcony or terrace? That’s what the app under the brand name ‘Khetibuddy Home’ helps you do.
Right from selection of places and inputs to what care you need to take every day to grow food at home, this app can be your gardening guide. Our mission here was to encourage urban people to take up growing some food at home and contribute towards self-sustainability.
We also have curated training courses dedicated only for passionate gardeners through a learning portal which also helps first time gardeners to take up gardening. Since last year, we have on�boarded more than 50,000 home growers on our platform. Now, we have added premium services for a fun and personalized gardening experience. While we work on the larger cause with farmers this allows people in urban cities to also be partially self-sustainable by growing food from food.
Q: You were born in a cloud organisation. What does cloud technology allow you to do better?
A: With the increase of broadband and 4G across rural India, Cloud helps in the reach. We no longer have to worry about local infrastructure as long as you have the internet, the technology is accessible which was not the case earlier. Today, B2B has to follow the B2C experience, I call it the ‘touch generation’. Every consumer needs all services at their fingertip. This is only possible with technologies like cloud and mobile, so businesses also should be provided such services and not use old technology.
AWS has been a great strategic partner. We grew from 0-1 lakh users and we could plan to scale the platform whenever needed which kept our costs in control with our multi-tenant architecture on AWS. AWS helps us to give a promise of uptime to our customers with their always on services.
Customers have the comfort when they know we are on AWS which is a great help. Today, we have a number of servers on production, development, which we use and a variety of technology stack, if this infrastructure had to be maintained by us, our time to be market ready would have increased at least by 2 times. We can focus on our development and not worry about infrastructure needs.
Business
Bombay HC halts FIR against SEBI, BSE officials; hearing on Tuesday

Mumbai, March 3: The Securities Exchange Board of India and the Bombay Stock Exchange (BSE) on Monday moved the Bombay High Court to challenge an ACB Court order to file an FIR against former SEBI Chairperson, along with some SEBI and BSE officials.
The Bombay High Court agreed to grant an urgent hearing on SEBI and BSE’s plea against the order on March 4 while issuing directions restraining the registration of the FIR.
A single-judge bench of Justice Shivkumar Dige issued this directive after Solicitor General Tushar Mehta and senior counsel Amit Desai mentioned some petitions for urgent hearing, which were still in the process of being filed.
Justice Dige agreed to hear the petitions on Tuesday, directing the ACB not to act on the Sessions Court’s order until then.
Earlier, SEBI said in a statement that it would be initiating appropriate legal steps to challenge this order and remained committed to ensuring due regulatory compliance in all matters.
“The applicant is known to be a frivolous and habitual litigant, with previous applications being dismissed by the court, with imposition of costs in some cases,” said the capital markets regulator.
A Miscellaneous Application was filed before the ACB Court, Mumbai, against the former Chairperson of SEBI, three current Whole Time Members of SEBI and two officials of the BSE.
Even though these officials were not holding their respective positions at the relevant point of time, “the court allowed the application without issuing any notice or granting any opportunity to SEBI to place the facts on record”, according to the SEBI statement.
The BSE also opposed the order, calling the application for an FIR “frivolous and vexatious”.
“The court allowed the application without issuing any notice or granting an opportunity to present our case,” said the BSE.
Business
Bombay HC Stays ACB Action Against Former SEBI Chief Madhabi Puri Buch, Other Officials In Alleged Corruption Case

Mumbai: In a relief to former Securities and Exchange Board of India (SEBI) Chairperson Madhabi Puri Buch and others, the Bombay High Court on Monday directed the Anti-Corruption Bureau (ACB) not to act on the order of the special court.
Justice S.G. Dige granted relief to Buch, three current Whole Time Members of SEBI, and two officials of the BSE while hearing an appeal by them challenging the order of the special ACB court directing the agency to register a case against them in a listing fraud case.
The matter is likely to be heard on Tuesday.
Solicitor General Tushar Mehta appeared for the SEBI officials implicated in the case, while Senior Advocate Amit Desai represented the two BSE officials allegedly involved.
About The Case
The case pertains to allegations of financial fraud and regulatory violations concerning the listing of a company on the Bombay Stock Exchange in 1994.
On March 1, Special Judge Shashikant Eknathrao Bangar directed the ACB to register an FIR against Buch, the current Whole Time Members of SEBI—Ashwani Bhatia, Ananth Narayan G, and Kamlesh Chandra Varshney—and two officials from the BSE—Pramod Agarwal and Sundararaman Ramamurthy. The court also called for a status report on the probe within 30 days.
The order was passed on an application by Sapan Shrivastava, a reporter from Dombivli, who alleged irregularities in granting listing permission to a company on the BSE in 1994 without complying with the provisions of the SEBI Act, 1992, the SEBI (ICDR) Regulations, 2018, and the SEBI (LODR) Regulations, 2015.
It was alleged that SEBI officials, including Buch and several Whole Time Members, failed to exercise their regulatory duties, allowing the company to list despite not meeting the necessary compliance norms. The complainant also claimed that the accused engaged in market manipulation, insider trading, and artificial inflation of share prices, thereby defrauding investors and violating the Prevention of Corruption Act.
The complaint further stated that despite multiple complaints to both SEBI and the police, no action was taken.
The special court noted that the allegations in the complaint prima facie disclosed a cognizable offense and required further investigation, considering the inaction by law enforcement agencies and SEBI.
SEBI had issued a statement asserting that it would initiate appropriate legal steps to challenge the special court’s order and remains committed to ensuring due regulatory compliance in all matters.
“Even though these officials were not holding their respective positions at the relevant point in time, the court allowed the application without issuing any notice or granting any opportunity to SEBI to place the facts on record,” SEBI stated.
Business
India emerges as world’s 3rd largest biofuel producer: Hardeep Puri

New Delhi, March 3: In the global energy landscape, India stands strong as the third largest biofuel producer, driving the shift towards cleaner and renewable energy, Minister of Petroleum and Natural Gas, Hardeep Singh Puri, said on Monday.
The minister highlighted in a post on X social media platform that “India has achieved 19.6 per cent ethanol blending in petrol as of January this year and is set to achieve 20 per cent very soon – five years ahead of the original 2030 schedule, reducing fuel imports and emissions.”
During the last 10 years the ethanol blending initiatives have enhanced farmer incomes as it is made from sugarcane, increased rural employment, reduced CO2 emissions equivalent to planting 1.75 crore trees and resulted in savings of Rs 85,000 crore worth of foreign exchange, according to official estimates.
Public sector oil companies, Indian Oil, Bharat Petroleum and Hindustan Petroleum, have been at the forefront of this endeavour, introducing various blends of Ethanol with Petrol across the country.
The oil marketing companies have signed agreements with 131 dedicated ethanol plants. These plants are expected to add an annual production design capacity of 745 crore litres. OMCs have also invested in increasing storage capacity and allied infrastructure for handling higher blending percentages.
The minister also highlighted that, “E100 fuel is now available at 400+ outlets nationwide, bringing India closer to a cleaner, greener future. A journey of progress, innovation, and sustainability.”
The Petroleum Minister first launched Ethanol (E) 100 fuel at 183 outlets of Indian Oil in March 2024. With its high-octane rating, typically between 100-105, Ethanol 100 proves ideal for high-performance engines, ensuring improved efficiency and power output all while minimising environmental impact.
Moreover, Ethanol 100’s can be used in a wide array of vehicles, including flex-fuel vehicles designed to run on gasoline, ethanol, or any blend of the two, showcasing its practicality and potential to become a mainstream fuel option with the right infrastructure in place.
“From the quiet town of Digboi to the world’s top energy markets, India’s petroleum journey is a story of resilience & progress, guided by the visionary leadership of Prime Minister Narendra Modi,” Puri said.
In this context, he highlighted that India has now become the 4th largest in the world in LNG terminal capacity, ensuring a stable and secure energy supply.
The country also has the 4th largest global refining capacity in the world, reinforcing its role as a major energy hub. This has also enabled India to become the 7th largest exporter of refined petroleum products, strengthening global trade and fuel security, the minister added.
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