Business
Empowering farmers with easy to consume tech need of the hour: Khetibuddy CEO
Fuelled by new-age technologies like drone surveillance, remote sensing and artificial intelligence (AI)-driven solutions, India’s agritech market has the potential to reach $30-$35 billion by 2025.
One of the key challenges faced by the agri-businesses is that there are very few software platforms available which have an agri-first approach, and can help them improve the farming process, increase yield and reduce cost or achieve sustainability.
Vinay Nair, Co-founder and CEO, Khetibuddy which is a Unified Agtech platform that strengthens digital infrastructure of agribusinesses, tells IANS that remote sensing, internet of things (IoT) and use of AI/ML have huge applications in agriculture and the need of the hour is make the technology agri-specific and easy to use.
Here are the excerpts from his interview:
Q: Tell us more about your Unified Agtech platform and how it empowers agri-businesses across India?
A: Industries have flourished once they have access to data related to their business. Agricultural data possesses the power to transform agribusinesses. Agri-domain experts have now realized this and are embracing the future with digitization.
One of the key challenges faced by agri-businesses today in doing so, is that there are very few software platforms which are available which have an agri-first approach. Major agribusinesses either rely on customizing large ERP or rely on available farm management applications which have the challenges and limitations in customizing to suit their requirement.
It is this gap which we are trying to address through our Unified agtech platform. Khetibuddy’s Agtech platform which is a SaaS (software-as-a-service) offering, allows agri-businesses to monitor, measure and manage their farms, farmers and the entire agri value chain. It’s a suite of modules from farm management, remote sensing, pest management, m-commerce to mention a few.
Any organisation who is in the business of serving farmers can use the platform based on their goals. However, unlike other players, Khetibuddy is unique by providing the science behind the tech as well. We provide ready-to-use crop schedules and advisory, which can be customized based on the local conditions with integration to weather, soil and satellite data sources.
If the goal of an agri-business is improving farming process, increasing yield, reducing cost or achieving sustainability then all of these goals can be facilitated through our SAAS platform.
Q: How are you leveraging AI/ML to help farmers make better informed decisions?
A: We use computer vision for pest and disease detection. What we have done differently is enable agribusinesses to take over on the model’s learning curve for pests and diseases relevant to their geography with minimal efforts. Our models are easier to train even by non-technical teams from agribusinesses. We developed models for specific crops for early pest and disease detection.
Importantly, we took a hybrid approach for developing continuous model learning mode with support from experienced entomologists in our team with a clear goal of avoiding crop loss.
We are also using ML for statistical modelling methods through which we estimate yields and currently working on detecting crop grown at a cluster/district or state level through remote sensing. These insights help private and public organizations to plan their services accordingly. We have already started working on some of these areas with some government units like Krishi Vigyan Kendra (KVK).
Q: What are some of the emerging technologies that you are most excited about over the medium term (3-5 years) in the agritech space?
A: Covid taught us to use technology to continue business as usual. If you are not able to visit the farms how do we ensure we serve the farmers, which include remote farm management through remote sensing, audio/video calls , have automated advisory services, build data models which help in predicting patterns. Remote sensing, IOTand use of AI/ML have huge applications in agriculture. The need of the hour is to make the technology agri specific and easy to use and consume at the ground level.
Q: You recently announced the launch of a dedicated premium gardening app for your home platform. What is your vision behind this and how has the user response been to this feature?
Did you know that by spending only 15 minutes a day you can grow 60 per cent of the food you consume daily right in your balcony or terrace? That’s what the app under the brand name ‘Khetibuddy Home’ helps you do.
Right from selection of places and inputs to what care you need to take every day to grow food at home, this app can be your gardening guide. Our mission here was to encourage urban people to take up growing some food at home and contribute towards self-sustainability.
We also have curated training courses dedicated only for passionate gardeners through a learning portal which also helps first time gardeners to take up gardening. Since last year, we have on�boarded more than 50,000 home growers on our platform. Now, we have added premium services for a fun and personalized gardening experience. While we work on the larger cause with farmers this allows people in urban cities to also be partially self-sustainable by growing food from food.
Q: You were born in a cloud organisation. What does cloud technology allow you to do better?
A: With the increase of broadband and 4G across rural India, Cloud helps in the reach. We no longer have to worry about local infrastructure as long as you have the internet, the technology is accessible which was not the case earlier. Today, B2B has to follow the B2C experience, I call it the ‘touch generation’. Every consumer needs all services at their fingertip. This is only possible with technologies like cloud and mobile, so businesses also should be provided such services and not use old technology.
AWS has been a great strategic partner. We grew from 0-1 lakh users and we could plan to scale the platform whenever needed which kept our costs in control with our multi-tenant architecture on AWS. AWS helps us to give a promise of uptime to our customers with their always on services.
Customers have the comfort when they know we are on AWS which is a great help. Today, we have a number of servers on production, development, which we use and a variety of technology stack, if this infrastructure had to be maintained by us, our time to be market ready would have increased at least by 2 times. We can focus on our development and not worry about infrastructure needs.
Business
Four Labour Codes are most progressive reforms for workers since Independence: PM Modi

New Delhi, Nov 21: Prime Minister Narendra Modi on Friday said the government has given effect to the Four Labour Codes, which are one of the most comprehensive and progressive labour-oriented reforms since Independence.
“It greatly empowers our workers. It also significantly simplifies compliance and promotes Ease of Doing Business,” the Prime Minister remarked.
He said that these Codes will serve as a strong foundation for universal social security, minimum and timely payment of wages, safe workplaces and remunerative opportunities for our people, especially ‘Nari Shakti and Yuva Shakti’.
“It will build a future-ready ecosystem that protects the rights of workers and strengthens India’s economic growth. These reforms will boost job creation, drive productivity and accelerate our journey towards a Viksit Bharat,” he added.
The four labour codes include the Code on Wages, 2019, the Industrial Relations Code, 2020, the Code on Social Security, 2020 and the Occupational Safety, Health and Working Conditions Code, 2020, with effect from November 21, rationalising 29 existing labour laws.
With the implementation of the Labour Codes, it has now become mandatory for employers to issue appointment letters to all workers, which provides written proof to ensure transparency, job security, and fixed employment. Earlier, no mandatory appointment letters were required.
Under Code on Social Security, 2020, all workers, including gig and platform workers, will get social security coverage. All workers will get PF, ESIC, insurance, and other social security benefits. Earlier, there was only limited security coverage.
Under the Code on Wages, 2019, all workers will receive a statutory right minimum wage payment which wages and timely payment will ensure financial security. Earlier, minimum wages applied only to scheduled industries or employments; large sections of workers remained uncovered.
The Labour codes also ensure that employers must provide all workers above the age of 40 years with a free annual health check-up and promote a timely preventive healthcare culture. Earlier, there was no legal requirement for employers to provide free annual health check-ups to workers.
The codes also make it mandatory for employers to provide timely wages, to ensure financial stability, reducing work stress and boosting the overall morale of the workers. Earlier, there was no mandatory compliance for employers’ payment of wages.
The new law permits women to work at night and in all types of work across all establishments, subject to their consent and required safety measures. Women will also get equal opportunities to earn higher incomes in high-paying job roles. Earlier, women’s employment in night shifts and certain occupations was restricted.
The new codes also extend ESIC coverage and benefits pan-India – voluntary for establishments with fewer than 10 employees, and mandatory for establishments with even one employee engaged in hazardous processes.
Social protection coverage will be expanded to all workers. Earlier, ESIC coverage was limited to notified areas and specific industries; establishments with fewer than 10 employees were generally excluded, and hazardous-process units did not have uniform mandatory ESIC coverage across India.
The codes also ease the compliance burden for workers by providing for single registration, a PAN-India single license and a single return. Earlier, multiple registrations, licenses and returns across various labour laws were required.
Business
Sensex, Nifty open marginally down amid negative global cues

Mumbai, Nov 21: Indian benchmark indices opened in mild red zone on Friday, amid negative global cues and fading investor hopes of a US Fed rate cut in December.
As of 9.25 am, Sensex declined 80 points, or 0.09 per cent at 85,551 and Nifty dipped 15 points, or 0.05 per cent to 25,860.
The broadcap indices performed in line with the benchmarks, with the Nifty Midcap 100 down 0.30 per cent and the Nifty Smallcap 100 dipped 0.34 per cent.
TCS, Asian Paints and NTPC were among the major gainers in the Nifty Pack, while losers included Hindalco, Shriram Finance, Tata Steel and ICICI Bank.
All the sectoral indices on NSE were trading in red except Nifty Auto (up 0.30 per cent). Nifty Metal down 0.79 per cent was the biggest loser.
Analysts said that India will gain if the AI trade slows down and capital begins to shift into non-AI stocks in emerging markets.
All of the major Asia-Pacific markets fell in early trading sessions after US AI and tech stocks shed value and investors lost hopes of a December rate cut by the Federal Reserve.
The volatility of the market has increased evident by Nasdaq, the barometer of AI trading, ending the day down 2.15 per cent, crashing 4.4 per cent from the intraday peak.
“This type of market movement indicates that there will be more volatility in the future. AI stock prices may see fresh buying at lower valuations. We will need to wait and observe the course of this unstable period,” an analyst said.
The US markets ended in the red zone overnight, as Nasdaq slipped 2.16 per cent, the S&P 500 dropped 1.56 per cent, and the Dow declined 0.84 per cent.
In Asian markets, China’s Shanghai index dipped 1.71 per cent, and Shenzhen dipped 2.52 per cent, Japan’s Nikkei dipped 2.31 per cent, while Hong Kong’s Hang Seng Index declined 2.17 per cent. South Korea’s Kospi dropped 3.94 per cent.
On Thursday, foreign institutional investors (FIIs) sold equities worth Rs 284 crore, while domestic institutional investors (DIIs) were net buyers of equities worth Rs 824 crore.
Business
Indian city gas distribution firms’ operating profit to rise 8-12 pc this fiscal

New Delhi, Nov 20: City gas distribution (CGD) companies in India are projected to clock an operating profit of Rs 7.2–7.5 per standard cubic metre (scm) this fiscal — up 8-12 per cent compared with the second half of last fiscal when margins dropped because of a sudden and steep decline in gas allocation under the administered price mechanism (APM) for the compressed natural gas (CNG) segment, a report said on Thursday.
Consequently, distributors had to take recourse to the spot gas market for supply, which exerted upward pressure on cost. The companies have, thereafter, transitioned to contracted supplies, which is expected to burnish margins.
“Healthy earnings will keep leverage in check despite the proposed capital expenditure (capex) by companies. Our assessment of seven CGD companies, with 70 per cent share of total sales volume last fiscal, indicates as much,” Crisil Ratings said in its report.
CGD companies get gas on priority at lower prices under the APM from legacy gas fields to serve the domestic CNG and piped natural gas-domestic (PNG-D) segments.
Beyond APM, they procure high-pressure, high-temperature (HPHT) gas and imported regasified liquefied natural gas (R-LNG) under contracted and spot purchase mechanisms.
According to the report, in the second half of the last fiscal, APM gas allocated to the CNG segment was reduced to less than 40 per cent of the total CNG requirement, compared with 70 per cent in the first half of the last fiscal.
This led to a substantial increase in gas procurement costs as companies relied on spot purchases, which were 80-100 per cent more expensive than those under APM prices, to protect against supply disruptions.
As a result, spot purchases by volume rose to more than 15 per cent of total supplies from 5 per cent in the first half of the last fiscal.
“Against the 30 per cent reduction in APM allocation for the CNG segment, CGD companies got 15-20 per cent long-term allocations from domestic new well gas, mainly towards the end of last fiscal or early this fiscal. For the balance, they have signed additional medium- and long-term contracts, mainly for HPHT gas and R-LNG,” said Ankit Hakhu, Director, Crisil Ratings.
This will not only improve gas security but also reduce exposure to the spot market, where prices are 25-30 per cent higher on average, he added.
The report noted that realisations are steady this fiscal, following some increase in the second half of last fiscal when companies implemented price hikes to pass on increased costs to consumers, albeit partially and gradually.
However, some of the benefits of reduced gas procurement costs in the current fiscal year will be offset by an increase in other operating costs. These costs will rise as players continue to incur capex to expand gas infrastructure in existing and new geographical areas (GAs) to support volume growth.
-
Crime3 years agoClass 10 student jumps to death in Jaipur
-
Maharashtra1 year agoMumbai Local Train Update: Central Railway’s New Timetable Comes Into Effect; Check Full List Of Revised Timings & Stations
-
Maharashtra1 year agoMumbai To Go Toll-Free Tonight! Maharashtra Govt Announces Complete Toll Waiver For Light Motor Vehicles At All 5 Entry Points Of City
-
Maharashtra1 year agoFalse photo of Imtiaz Jaleel’s rally, exposing the fooling conspiracy
-
National News1 year agoMinistry of Railways rolls out Special Drive 4.0 with focus on digitisation, cleanliness, inclusiveness and grievance redressal
-
Maharashtra1 year agoMaharashtra Elections 2024: Mumbai Metro & BEST Services Extended Till Midnight On Voting Day
-
National News1 year agoJ&K: 4 Jawans Killed, 28 Injured After Bus Carrying BSF Personnel For Poll Duty Falls Into Gorge In Budgam; Terrifying Visuals Surface
-
Crime1 year agoBaba Siddique Murder: Mumbai Police Unable To Get Lawrence Bishnoi Custody Due To Home Ministry Order, Says Report
