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Empowering farmers with easy to consume tech need of the hour: Khetibuddy CEO

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Fuelled by new-age technologies like drone surveillance, remote sensing and artificial intelligence (AI)-driven solutions, India’s agritech market has the potential to reach $30-$35 billion by 2025.

One of the key challenges faced by the agri-businesses is that there are very few software platforms available which have an agri-first approach, and can help them improve the farming process, increase yield and reduce cost or achieve sustainability.

Vinay Nair, Co-founder and CEO, Khetibuddy which is a Unified Agtech platform that strengthens digital infrastructure of agribusinesses, tells IANS that remote sensing, internet of things (IoT) and use of AI/ML have huge applications in agriculture and the need of the hour is make the technology agri-specific and easy to use.

Here are the excerpts from his interview:

Q: Tell us more about your Unified Agtech platform and how it empowers agri-businesses across India?

A: Industries have flourished once they have access to data related to their business. Agricultural data possesses the power to transform agribusinesses. Agri-domain experts have now realized this and are embracing the future with digitization.

One of the key challenges faced by agri-businesses today in doing so, is that there are very few software platforms which are available which have an agri-first approach. Major agribusinesses either rely on customizing large ERP or rely on available farm management applications which have the challenges and limitations in customizing to suit their requirement.

It is this gap which we are trying to address through our Unified agtech platform. Khetibuddy’s Agtech platform which is a SaaS (software-as-a-service) offering, allows agri-businesses to monitor, measure and manage their farms, farmers and the entire agri value chain. It’s a suite of modules from farm management, remote sensing, pest management, m-commerce to mention a few.

Any organisation who is in the business of serving farmers can use the platform based on their goals. However, unlike other players, Khetibuddy is unique by providing the science behind the tech as well. We provide ready-to-use crop schedules and advisory, which can be customized based on the local conditions with integration to weather, soil and satellite data sources.

If the goal of an agri-business is improving farming process, increasing yield, reducing cost or achieving sustainability then all of these goals can be facilitated through our SAAS platform.

Q: How are you leveraging AI/ML to help farmers make better informed decisions?

A: We use computer vision for pest and disease detection. What we have done differently is enable agribusinesses to take over on the model’s learning curve for pests and diseases relevant to their geography with minimal efforts. Our models are easier to train even by non-technical teams from agribusinesses. We developed models for specific crops for early pest and disease detection.

Importantly, we took a hybrid approach for developing continuous model learning mode with support from experienced entomologists in our team with a clear goal of avoiding crop loss.

We are also using ML for statistical modelling methods through which we estimate yields and currently working on detecting crop grown at a cluster/district or state level through remote sensing. These insights help private and public organizations to plan their services accordingly. We have already started working on some of these areas with some government units like Krishi Vigyan Kendra (KVK).

Q: What are some of the emerging technologies that you are most excited about over the medium term (3-5 years) in the agritech space?

A: Covid taught us to use technology to continue business as usual. If you are not able to visit the farms how do we ensure we serve the farmers, which include remote farm management through remote sensing, audio/video calls , have automated advisory services, build data models which help in predicting patterns. Remote sensing, IOTand use of AI/ML have huge applications in agriculture. The need of the hour is to make the technology agri specific and easy to use and consume at the ground level.

Q: You recently announced the launch of a dedicated premium gardening app for your home platform. What is your vision behind this and how has the user response been to this feature?

Did you know that by spending only 15 minutes a day you can grow 60 per cent of the food you consume daily right in your balcony or terrace? That’s what the app under the brand name ‘Khetibuddy Home’ helps you do.

Right from selection of places and inputs to what care you need to take every day to grow food at home, this app can be your gardening guide. Our mission here was to encourage urban people to take up growing some food at home and contribute towards self-sustainability.

We also have curated training courses dedicated only for passionate gardeners through a learning portal which also helps first time gardeners to take up gardening. Since last year, we have on�boarded more than 50,000 home growers on our platform. Now, we have added premium services for a fun and personalized gardening experience. While we work on the larger cause with farmers this allows people in urban cities to also be partially self-sustainable by growing food from food.

Q: You were born in a cloud organisation. What does cloud technology allow you to do better?

A: With the increase of broadband and 4G across rural India, Cloud helps in the reach. We no longer have to worry about local infrastructure as long as you have the internet, the technology is accessible which was not the case earlier. Today, B2B has to follow the B2C experience, I call it the ‘touch generation’. Every consumer needs all services at their fingertip. This is only possible with technologies like cloud and mobile, so businesses also should be provided such services and not use old technology.

AWS has been a great strategic partner. We grew from 0-1 lakh users and we could plan to scale the platform whenever needed which kept our costs in control with our multi-tenant architecture on AWS. AWS helps us to give a promise of uptime to our customers with their always on services.

Customers have the comfort when they know we are on AWS which is a great help. Today, we have a number of servers on production, development, which we use and a variety of technology stack, if this infrastructure had to be maintained by us, our time to be market ready would have increased at least by 2 times. We can focus on our development and not worry about infrastructure needs.

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India’s services-led growth becoming more balanced, inclusive: NITI Aayog report

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New Delhi, Oct 28: The services-led growth in India’s economy is becoming more regionally balanced as states with lower initial shares in services are catching up with more advanced ones, according to a NITI Aayog report released on Tuesday.

“There is clear evidence that structurally lagging States are beginning to catch up with advanced ones. This emerging pattern of convergence suggests that India’s services-led transformation is gradually becoming more broad-based and spatially inclusive,” the report states.

The services sector has become the cornerstone of India’s economic growth, contributing nearly 55 per cent of national GVA (Gross Value Added) in 2024-25.

To guide policy, the report introduces a quadrant-based framework that classifies 15 major service sub-sectors into four categories-Engines of Growth, Emerging Stars, Mature Giants, and Struggling Segments-to support differentiated strategies across States.

The report recommends prioritising digital infrastructure, logistics, innovation, finance, and skilling to accelerate diversification and competitiveness at the sectoral level.

It also recommends that at the state level there is a need for developing tailored service strategies based on local strengths, improving institutional capacity, integrating services with industrial ecosystems, and scaling up urban and regional service clusters.

Together, these findings offer a forward-looking policy road map for positioning the services sector as a key growth engine across India, reinforcing its central role in the Viksit Bharat @2047 vision.

A companion report titled India’s Services Sector: Insights from Employment Trends and State-Level Dynamics, focusses on employment within the services sector, drawing on data from the NSS (2011-12) and PLFS (2017-18 to 2023-24).

It offers a long-run and multi-dimensional view of India’s services workforce across sub-sectors, gender, regions, education, and occupations. The report goes beyond aggregate trends to reveal the sector’s dual character: modern, high-productivity segments that are globally competitive yet limited in employment intensity, and traditional segments that absorb large numbers of workers but remain predominantly informal and low-paying.

By linking historical and contemporary data, it situates these patterns within a broader framework of structural transformation, offering an integrated understanding of the opportunities and divides that shape India’s services-led employment transition.

Findings show that while services remain the mainstay of India’s employment growth and post-pandemic recovery, challenges persist. Employment generation is uneven across sub-sectors, informality remains widespread, and job quality continues to lag behind output growth. Gender gaps, rural-urban divides, and regional disparities underline the need for an employment strategy that integrates formalisation, inclusion, and productivity enhancement at its core.

To bridge these gaps, the report outlines a four-part policy road map focussing on formalisation and social protection for gig, self-employed, and MSME workers; targeted skilling and digital access to expand opportunities for women and rural youth; investment in emerging and green economy skills; and balanced regional development through service hubs in Tier-2 and Tier-3 cities.

By positioning the services sector as a purposeful driver of productive, high-quality, and inclusive jobs, the report underscores its centrality to India’s employment transition and its pivotal role in realising the vision of ‘Viksit Bharat @2047’.

The reports emphasise the need to deepen digital infrastructure, expand skilled human capital, foster innovation ecosystems, and integrate services across value chains, positioning India as a trusted global leader in digital, professional, and knowledge-based services.

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US lawmakers unite to defend bilateral ties with India through letters and resolutions

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Washington, Oct 28: Both Republican and Democratic lawmakers have joined hands to support the India-US relationship, months after the Trump administration announced a series of policies targeting Indian interests.

At least six bipartisan letters and resolutions have been drafted over the past 10 days defending the interests of the Indian American community, reaffirming support for the India–US partnership, and pressing the administration for accountability over its recent actions targeting New Delhi.

Last week, a group of House members expressed concern that an event at Rutgers University on Monday could “fuel further prejudice” against Hindus at a time when Hindu temples have been targets of violence.

The co-signers of the letter were Democrats Sanford Bishop from Georgia, Shri Thanedar from Illinois, and Suhas Subramanyam from Virginia, and Republican Rich McCormick, also from Georgia.

Two days earlier, another bipartisan group of six House Representatives wrote to US President Donald Trump and Commerce Secretary Howard Lutnick, expressing concerns over the H-1B proclamation.

“We are concerned that the recent proclamation related to H-1B visa petitions will create significant challenges for US employers and overall weaken our competitiveness,” the letter stated.

The group again included Democrat Suhas Subramanyam along with Republican Congressmen Jay Obernolte and Don Bacon, among others.

On October 17, four US lawmakers wrote to President Donald Trump, urging him to attend the Quad Leaders’ Summit in India and other meetings in Asia.

The same day, a bipartisan resolution was introduced in the House of Representatives to recognise the “contributions made to the United States by the Indian American diaspora” and condemn recent acts of racism against Indian Americans.

The resolution also termed the India-US relationship as “one of the most important democratic partnerships in the world”.

It was a sharp departure from just days earlier, when 19 House members, all Democrats with no Republican support, wrote to President Donald Trump on October 8, urging him to “reset and repair” the India-US “critical partnership”.

Leaders from both Democratic and Republican parties have faced criticism for mostly remaining silent as senior officials of the Trump administration, like Trade Advisor Peter Navarro and Commerce Secretary Howard Lutnick, repeatedly targeted India over its purchase of Russian oil and trade imbalance.

In August, the Trump administration imposed 50 per cent tariffs on New Delhi, which included a 25 per cent levy for importing Russian oil.

Then, in September, President Donald Trump signed a proclamation on H-1B visas, imposing a $100,000 application fee to restrict the programme. Over 70 per cent of the approved H-1B applications in 2024 went to Indian nationals.

While a handful of Democrats opposed the administration’s stance publicly, Republican lawmakers, until recently, decided to keep quiet.

In early October, Democratic Representative Ami Bera, a leading advocate of the US-India relationship, told Media that some Republican lawmakers have remained silent out of fear of the president.

“I think they’re certainly afraid to take on President Trump directly,” he said.

In recent weeks, ties have stabilised, and negotiators have resumed talks to finalise the first phase of a trade agreement.

Last week, President Donald Trump held a special Diwali event at the White House where he termed Prime Minister Narendra Modi “a great person” and said he loves “the people of India.”

Bera added that more members should come out to support the relationship.

“Instead of making this about President Trump, let’s make it about the US-India relationship. Let’s make it about what we think as members of Congress – Democrats and Republicans. I don’t want the India-US relationship to be a Democratic thing or a Republican thing. It should be an American thing,” he told Media.

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Maharashtra Signs ₹56,000 Crore MoUs To Boost Maritime Trade & Industry

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Mumbai: Chief Minister Devendra Fadnavis expressed confidence that Maharashtra will lead the country in the fields of maritime trade and industry through the Memorandums of Understanding (MoUs) signed today. A total of 15 MoUs were signed in the presence of the Chief Minister during India Maritime Week 2025, held at NESCO, Goregaon.

Also present were Fisheries and Ports Minister Nitesh Rane, Additional Chief Secretary (Ports) Sanjay Sethi, CEO of Maharashtra Maritime Board P. Pradeep, and representatives of the companies involved in the agreements.

Chief Minister Fadnavis said that several MoUs have been signed with different companies to develop the maritime ecosystem, involving investments worth approximately ₹56,000 crore. These agreements will help position Maharashtra at the forefront of maritime trade and development. Facilities related to ports, transport, industry, and commerce will be upgraded to global standards.

“Water transport is very important for Mumbai. The Ro-Ro ferry service has received an excellent response from citizens. Now, a water taxi service between Gateway of India and Navi Mumbai Airport will be launched, which will significantly reduce travel time. Additionally, a fleet of electric vessels (EV vessels) will be introduced to ensure clean and eco-friendly water transport.”

The state is developing water sports centers, shipbuilding industries, and blue economy projects. A major port is being established at Vadhavan, which will make Maharashtra a leader in the country’s maritime sector. The Vadhavan Port will be connected by road to key cities across the state, ensuring its benefits reach all regions of Maharashtra, the Chief Minister said.

Maharashtra Set to Become the Center of India’s Maritime Growth

— Minister of Fisheries and Ports Nitesh Rane

Minister Nitesh Rane said that this is a proud moment for Maharashtra. Due to the visionary leadership of Chief Minister Devendra Fadnavis, vast opportunities for growth have been created in the maritime sector. Maharashtra is emerging as a frontrunner in shipbuilding policy, passenger water transport, and marine tourism.

He added that Maharashtra will soon become the epicenter of the nation’s maritime development, and the MoUs signed today will give Maharashtra’s maritime industry global strength. A new chapter of investment in port development, shipbuilding, ship repair, and maritime transport has begun, he said.

Adani Ports and Special Economic Zone Ltd. — Development of Dighi Port and related infrastructure as a mega port; Investment: ₹42,500 crore.

JSW Infrastructure Ltd. — Expansion of existing Jaigad and Dharamtar ports; Investment: ₹3,709 crore.

Chowgule & Company Pvt. Ltd. — Shipbuilding, ship repair, rig repair, offshore and energy project development; Investment: ₹5,000 crore.

Synergy Shipbuilders & Dock Works Ltd. — Shipbuilding, ship repair, and ship recycling yard; Investment: ₹1,000 crore.

Goa Shipyard Ltd. — Shipbuilding, ship repair, and ship recycling yard; Investment: ₹2,000 crore.

Indian Institute of Technology (IIT) Bombay — Establishment of a Centre of Excellence for research and development in ship design and construction.

IIT Bombay — Development of training facilities in marine engineering and infrastructure.

IIT Bombay — Capacity building and skill development programs for Maharashtra Maritime Board employees.

Knowledge Marine & Engineering Works Ltd. — Shipbuilding and repair yard project; Investment: ₹250 crore.

TSA Enterprises Pvt. Ltd. — Development of Container Freight Station (CFS), shipyard, and flotel project at Vadhavan Port; Investment: ₹500 crore.

Candela Technology AB (Sweden) — Establishment of a shipyard for the construction of passenger water transport vessels.

Abu Dhabi Ports Group (UAE) — Agreement to enhance maritime cooperation between Maharashtra and the UAE.

Atal Turnkey Projects (Netherlands) — Agreement for maritime cooperation between Maharashtra and the Netherlands; Investment: ₹1,000 crore.

Echandia Marine AB — Establishment of a marine battery energy storage system assembly and manufacturing facility for tugboats; Investment: ₹10 crore.

Mumbai Port Authority — MoU for mutual cooperation to strengthen passenger water transport within the Mumbai Metropolitan Region (MMR).

Total Expected Investment: ₹55,969 crore

These MoUs will bring large-scale investment into port development, shipbuilding, marine research, and technical training in Maharashtra. Major projects such as Dighi Port and Vadhavan Port will enhance the state’s maritime trade capacity, while collaboration with IIT Bombay will promote innovation and skill development.

This initiative will create thousands of employment opportunities, attract new industries, and accelerate progress toward the Developed India 2047 vision.

Both central and state governments emphasized that these MoUs mark a significant step forward in strengthening India’s maritime future through joint efforts.

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