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Ektaa R Kapoor: OTT and TV complement each other

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Television czarina Ektaa R Kapoor is known for giving the audience more relatable and variety of content. She has seen how the industry has evolved with time and also how OTT has changed the dynamics.

In a conversation with IANS, she opens up about her journey in the television industry and also shares how the content has changed with time.

Ektaa elaborated on her journey in the television industry and says: “I feel like a fossil at times. I feel like television has got everything to do with escapism and very little to do with just content, it’s a lot of suspension of reality.

“People want to have really clean entertainment and that is one thing that hasn’t changed on television but a lot of new age stories are coming up and this is one thing that I have learnt. My journey has been nothing more than almost 26 years of doing something that I probably love and believe in.”

Ektaa started her career at the age of 17 as an intern with ad and feature filmmaker Kailash Surendranath. After facing a number of failures, her 1995 sitcom, ‘Hum Paanch’ was her first success in the industry.

So, it was not a cakewalk for her and how she look at the ups and downs, she replies: “I feel every year, a new trend comes, a new writing pattern comes and one has to innovate, sometimes you know escapism on TV is a big form of entertainment and then few years later it becomes relatable, all the shows starts taking over. Everytime this happens there’s a change of taste, you are coming home everyday and there’s a difference in the entertainment you are consuming.”

“I feel I have to innovate and when I do that I feel there’s a new era and a whole new type of audience I open up to. I think, for example when I did ‘Kyunki Saas Bhi Kabhi Bahu Thi’ with big sets and clothes, then I did ‘Balika Vadhu’ – a new era has arrived and then i did ‘Pavitra Rishta’ to update myself, to basically reinvent the audience and their choices. I wanted a relatable look with an aspiration, then it was opposite, then I did ‘Bade Acche Lagte Hai’ . It was a different kind of escapism. I realised that every few years ‘I had to reinvent’.”

After making her mark in the television industry, Ektaa launched her digital platform ALTBalaji in April 2017, recently it has completed five years and given some remarkable projects among which the latest one is ‘Lock Upp’. The producer talks about how OTT has changed the entire scenario and influenced the television content.

“OTT itself has so much experimentation because it has so much of specification as far as the audience identification goes and then the content gets into exactly to the target audience. Unlike TV which is more like one size fits all. So, they both come from a different mindset. OTT and TV are not eating into each other’s market, nor are they helping each other change or becoming catalysts in each other’s growth.”

Bollywood

Amrita Arora recalls years of fights, tears and togetherness as she wishes sister Malaika Arora on her birthday

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Actress Amrita Arora penned a heartfelt birthday note for her sister Malaika Arora.

She recalled their arguments, emotional moments and the bond that has grown stronger over the years.

Amrita shared a picture of Malaika dressed in a black outfit with a playful message that captured the essence of their relationship.

Recalling how they would argue over clothes and spend hours disagreeing, Amrita said they always stood by each other despite the drama.

“Malla, my sister with dynamic flair, we fought over what to wear ..argued for hours with no resolve, but had each others back through it all!! We survived serious drama, through all the tears and that somehow got us closer through the years ….with a name that means ANGEL you can fool everyone else cos I know the real GREMLIN that sits on the shelf phew I wrote you the poem I promised okkk now happy birthday my darling sister love you @malaikaaroraofficial,” she wrote.

Kareena Kapoor Khan, who is Amrita and Malaika’s best friend, also wished the birthday girl, on her birthday, sharing affectionate pictures of the two together.

Kareena took to her social media account to wish Malaika, whom she fondly calls ‘Malla’. Sharing a black-and-white picture in which she is seen kissing Malaika on the cheek, Kareena wrote, “Happy Birthday darling Malla stay sexy and fabulous… biggest hug @malaikaaroraofficial”.

In another social media story, Kareena shared a monochrome photograph featuring Malaika and their close circle of friends, captioning it, “Malla Forever Fab”.

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Salman Khan writes lengthy notes as autographs for little fans, stops to interact with them amid busy schedule

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Superstar Salman Khan seems to be winning hearts after videos of him showing affection towards little young fans on social media went viral on Thursday.

The videos of him from the recent IIFA event, saw the superstar taking time out of his busy schedule to interact with his young fans, sign autographs and shower them with affection.

In one of the videos, Salman is seen dressed in a blue blazer paired with a black T-shirt, distressed jeans and sunglasses as he makes his way towards his car, surrounded by security personnel and many people waiting to catch a glimpse of him.

Despite the crowd around him, the actor was seen pausing to interact with a little girl who approached him with a wall portrait of the superstar, for him to sign. Salman was seen bending down to speak to her, and signed an autograph. He also was seen gently holding her face and kissed her affectionately on the forehead.

In another clip, the actor was seen writing what appears to be a lengthy autograph for a young fan. The little fan who watched the superstar with a twinkle in her eyes, couldn’t believe her luck.

Another video shows Salman interacting with a little girl in a pink outfit, leaning down to speak to her as she holds a notebook.

The videos have yet again drawn attention to the actor’s affectionate interactions with children, highlighting his love for children.

Recently during his appearance on filmmaker Karan Johar’s chat show ‘Koffee With Karan’ Season 9, Salman spoke about his deep desire of wanting to have children of his own and stated that he will soon plan to have children.

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Ananya Panday enjoys muffins with Akshay Kumar son Aarav, shares picture from their outing

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Actor Ananya Panday offered a glimpse of a sweet moment with Akshay Kumar and Twinkle Khanna’s son Aarav Bhatia, sharing a picture of the two enjoying muffins together.

Ananya took to her social media account to re-share the picture, originally shared by her friend Tahira Chawla, who seems to have baked the muffins.

In the picture, Ananya and Aarav are seen seated next to each other. Aarav is seen holding a transparent container with freshly baked muffins, while Ananya poses with small pieces of the treat in both hands.

Ananya, who is the daughter of actor Chunky Panday and Bhavana Pandey, made her Bollywood debut with Student of the Year 2 in 2019. Since then, she has featured in films such as Pati Patni Aur Woh, Khaali Peeli, Gehraiyaan, Dream Girl 2, Kho Gaye Hum Kahan and CTRL. She has also explored the streaming space with the series Call Me Bae.

Aarav, meanwhile, has largely stayed away from the spotlight despite being the son of one of Hindi cinema’s biggest stars. Unlike his father, who is known for his energetic screen presence and outspoken public persona, Aarav has preferred to keep his personal life private and much away from the media glare.

Akshay has spoken on many occasions about his son’s decision to stay away from films.

The actor has previously said that he does not want to impose his career choices on his children.

In an earlier conversation, Akshay had also shared that Aarav wanted to stay away from the limelight and establish his own identity rather than constantly be identified through his famous father.

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