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Ektaa R Kapoor: OTT and TV complement each other

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Television czarina Ektaa R Kapoor is known for giving the audience more relatable and variety of content. She has seen how the industry has evolved with time and also how OTT has changed the dynamics.

In a conversation with IANS, she opens up about her journey in the television industry and also shares how the content has changed with time.

Ektaa elaborated on her journey in the television industry and says: “I feel like a fossil at times. I feel like television has got everything to do with escapism and very little to do with just content, it’s a lot of suspension of reality.

“People want to have really clean entertainment and that is one thing that hasn’t changed on television but a lot of new age stories are coming up and this is one thing that I have learnt. My journey has been nothing more than almost 26 years of doing something that I probably love and believe in.”

Ektaa started her career at the age of 17 as an intern with ad and feature filmmaker Kailash Surendranath. After facing a number of failures, her 1995 sitcom, ‘Hum Paanch’ was her first success in the industry.

So, it was not a cakewalk for her and how she look at the ups and downs, she replies: “I feel every year, a new trend comes, a new writing pattern comes and one has to innovate, sometimes you know escapism on TV is a big form of entertainment and then few years later it becomes relatable, all the shows starts taking over. Everytime this happens there’s a change of taste, you are coming home everyday and there’s a difference in the entertainment you are consuming.”

“I feel I have to innovate and when I do that I feel there’s a new era and a whole new type of audience I open up to. I think, for example when I did ‘Kyunki Saas Bhi Kabhi Bahu Thi’ with big sets and clothes, then I did ‘Balika Vadhu’ – a new era has arrived and then i did ‘Pavitra Rishta’ to update myself, to basically reinvent the audience and their choices. I wanted a relatable look with an aspiration, then it was opposite, then I did ‘Bade Acche Lagte Hai’ . It was a different kind of escapism. I realised that every few years ‘I had to reinvent’.”

After making her mark in the television industry, Ektaa launched her digital platform ALTBalaji in April 2017, recently it has completed five years and given some remarkable projects among which the latest one is ‘Lock Upp’. The producer talks about how OTT has changed the entire scenario and influenced the television content.

“OTT itself has so much experimentation because it has so much of specification as far as the audience identification goes and then the content gets into exactly to the target audience. Unlike TV which is more like one size fits all. So, they both come from a different mindset. OTT and TV are not eating into each other’s market, nor are they helping each other change or becoming catalysts in each other’s growth.”

Bollywood

Ulajh Trailer: Janhvi Kapoor Impresses As IFS Officer, Fights Being Called A Nepo Kid & ‘Desh Drohi’

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Ulajh Trailer: Janhvi Kapoor Impresses As IFS Officer, Fights Being Called A Nepo Kid & 'Desh Drohi'

The much-anticipated trailer of Janhvi Kapoor’s upcoming film Uljah has been unveiled today, July 16. It also stars Gulshan Devaiah, Roshan Mathew, Rajesh Tailang, and Meiyang Chang in pivotal roles.

Sharing the trailer, Janhvi wrote, “Everyone has a story. Every story has secrets. Every secret is a trap. Iss #Ulajh ko suljhana is not going to be easy. #UlajhTrailer out now.”

The trailer shows the journey of Janhvi as Suhana Bhatia, the youngest Deputy High Commissioner of the country, gets accused of being a ‘nepo’ kid. She gets embroiled in a dangerous personal conspiracy while far from her home turf, at a career-defining post at the London embassy.

Talking about Ulajh, Janhvi said, “This film is particularly special to me as I portray a very challenging role of a diplomat for the first time. It has been a humbling and fascinating experience. Working with Sudhanshu Saria has been incredibly enriching; he made me push my own boundaries. Suhana’s character is strong and multi-dimensional, and I found a personal connection to some shades of the character that enabled me to deliver an authentic performance.”

Director Sudhanshu Saria added, “Ulajh is ultimately about the conundrum of choices,choices and setting it in the high stakes world of international diplomacy made it that much more exciting. Directing this spectacular cast, led by Janhvi, Gulshan, and Roshan has been a privilege and they have all brought remarkable depth to their characters and elevated the narrative. I can’t wait to see audiences go on this thrill-ride loaded with twists and turns.”

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‘Shock Laga Ki Itna Logon Ko Interest Hai’: Vijay Varma On How His Relation With Girlfriend Tamannaah Overshadow His Film Release

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'Shock Laga Ki Itna Logon Ko Interest Hai': Vijay Varma On How His Relation With Girlfriend Tamannaah Overshadow His Film Release

B-Town’s much-loved couple Vijay Varma and Tamannaah Bhatia are are always spotted supporting each other at press screenings, parties and events.

Vijay and Tamannaah are head over heels in love and their love story says it all. Recently, Vijay spoke about his relationship with Tamannaah Bhatia. The Mirzapur star said that fans are often excited to know about his love life updates. The Jaane Jaan actor finds it surprising that his relationship grabbed the attention and overshadowed his film release at times.

Here’s What He Has To Say


Vijay feels it’s new for him, but he has loved being in the spotlight, speaking to Mashabale India he said, Shock laga ki itna logon ko interest hai is mein but I got used to it now. Pehle aisa laga ki meri film release se badi news hai so that was a big revealing of how people see things. (I used to be shocked by how much interest there was in our relationship. Initially, I felt that it was bigger news than my film being released).” He expressed that he has a ‘strong and lovely’ relationship with Tamannah and both of them love public attention.


He also shared a story of how their path collided and he found the love of his life. He lauded Tamannaah’s fluency in Telugu and Tamil languages. “Ek hi, time par hum log cross hue ek doosre se (We crossed our paths at the same time). So mujhe bahot interesting lagta hai hum dono ka (I find our relationship quite interesting),” he stated.

Vijay And Tamannaah’s Love Story

The couple met on the sets of Lust Stories 2 and their love story took off from there. Vijay had shared in the past that he had invited Tamannaah to show’s wrap-up party, which was attended by only four individuals.

Upcoming Work


On the work front, Vijay is riding high on the success of his latest release Mirzapur 2. He will be next in Suriya 43, and Ul Jalool Ishq. On the other hand, Tamannaah will be next in Vedaa with John Abraham, Sharvari, and Abhishek Banerjee, and Odela 2 with Hebah Patel, and Vasishta N. Simha. She will also have a special appearance in a song for Stree 2.

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‘Shocked’ Nora Fatehi REACTS As She Falls Prey To Deepfake After Alia Bhatt, Rashmika Mandanna: ‘This Is Not Me’

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Nora Fatehi became the latest celebrity to fall prey to deepfake after Bollywood actresses like Rashmika Mandanna, Priyanka Chopra, Kajol, Katrina Kaif, and Alia Bhatt. In it, the actress was seen promoting a brand called Lulumelon Official, a clothing brand. 

Nora can be seen talking about the end of season sale of Lulumelon Official, sharing it on her Instagram story, she wrote, “SHOCKED!!! This is not me!”

Meanwhile, this comes after the main accused, who was identified as 24-year-old Eemani Naveen in Rashmika’s deepfake video was arrested by Delhi police in Andhra Pradesh. The Animal actress’ video went viral on social media in November 2023.

On the work front, Nora will be seen next in Crakk – Jeethegaa Toh Jiyegaa!, which stars Amy Jackson, Arjun Rampal, and Vidyut Jammwal in the lead. It is slated to release on 23rd February 2024.

Directed by Aditya Datt and produced by Vidyut Jammwal under Action Hero Films. Crakk is touted as the first-ever extreme sports action film in India.

Next, Nora will feature in Madgoan Express, which marks Kunal Kemmu’s debut as a director. The films follows the journey of three childhood friends – played by Pratik Gandhi, Divyenndu and Avinash Tiwary. Upendra Limaye, and Chhaya Kadam are also a part of the movie.

It is scheduled to release in theatres on March 22, 2024.

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