Connect with us
हिंदी اردو
Sunday,24-September-2023
Breaking News

Bollywood

Ektaa R Kapoor: OTT and TV complement each other

Published

1 year ago

on

Television czarina Ektaa R Kapoor is known for giving the audience more relatable and variety of content. She has seen how the industry has evolved with time and also how OTT has changed the dynamics.

In a conversation with IANS, she opens up about her journey in the television industry and also shares how the content has changed with time.

Ektaa elaborated on her journey in the television industry and says: “I feel like a fossil at times. I feel like television has got everything to do with escapism and very little to do with just content, it’s a lot of suspension of reality.

“People want to have really clean entertainment and that is one thing that hasn’t changed on television but a lot of new age stories are coming up and this is one thing that I have learnt. My journey has been nothing more than almost 26 years of doing something that I probably love and believe in.”

Ektaa started her career at the age of 17 as an intern with ad and feature filmmaker Kailash Surendranath. After facing a number of failures, her 1995 sitcom, ‘Hum Paanch’ was her first success in the industry.

So, it was not a cakewalk for her and how she look at the ups and downs, she replies: “I feel every year, a new trend comes, a new writing pattern comes and one has to innovate, sometimes you know escapism on TV is a big form of entertainment and then few years later it becomes relatable, all the shows starts taking over. Everytime this happens there’s a change of taste, you are coming home everyday and there’s a difference in the entertainment you are consuming.”

“I feel I have to innovate and when I do that I feel there’s a new era and a whole new type of audience I open up to. I think, for example when I did ‘Kyunki Saas Bhi Kabhi Bahu Thi’ with big sets and clothes, then I did ‘Balika Vadhu’ – a new era has arrived and then i did ‘Pavitra Rishta’ to update myself, to basically reinvent the audience and their choices. I wanted a relatable look with an aspiration, then it was opposite, then I did ‘Bade Acche Lagte Hai’ . It was a different kind of escapism. I realised that every few years ‘I had to reinvent’.”

After making her mark in the television industry, Ektaa launched her digital platform ALTBalaji in April 2017, recently it has completed five years and given some remarkable projects among which the latest one is ‘Lock Upp’. The producer talks about how OTT has changed the entire scenario and influenced the television content.

“OTT itself has so much experimentation because it has so much of specification as far as the audience identification goes and then the content gets into exactly to the target audience. Unlike TV which is more like one size fits all. So, they both come from a different mindset. OTT and TV are not eating into each other’s market, nor are they helping each other change or becoming catalysts in each other’s growth.”

Related Tags:

Bollywood

Birthday Boy Rahul Vaidya, Disha Parmar Make FIRST Public Appearance With Newborn Daughter In Mumbai

Published

16 hours ago

on

September 23, 2023

By

Playback singer and Bigg Boss 14 fame Rahul Vaidya and actress Disha Parmar welcomed their first child, a baby girl, on September 20, Wednesday. And on Saturday, the couple stepped out for the first time with their little one, and the day was even more special as it was Rahul’s birthday.

Rahul and Disha became proud parents to their baby girl on September 20, and soon after her birth, the new parents had taken to their social media handle to share the good news and pen a heartfelt note.

“We are blessed with a Baby GIRL! The mummy and baby both are healthy and doing perfectly well. And we are elated!” the joint statement read.

Rahul-Disha’s first appearance with newborn

On Saturday afternoon, Rahul and Disha were seen stepping out of the hospital, all set to go home with their newborn daughter.

The elated parents posed for the paparazzi with the baby girl nestled in the singer’s arms.

As the shutterbugs congratulated the new parents, Rahul said, “Goddess Lakshmi came to our house on Ganesh Chaturthi. Today, it’s my birthday and my baby and wife are coming home. This is the best birthday gift one can get in this world. Thank you God. Please bless our daughter.”

He was also seen thanking Disha for giving him the gift of his life.

Rahul-Disha’s love story

Rahul and Disha had been friends for quite a few years and it was during his stint on Bigg Boss 14 that the singer proposed the ‘Bade Achhe Lagte Hain 2’ actress on national television.

Continue Reading

Bollywood

Farhan Akhtar On Jee Le Zaraa: ‘Hollywood Strike Has Put Priyanka Chopra’s Dates Into A Huge Tizzy’

Published

2 days ago

on

September 22, 2023

By

Mumbai: Waiting for Priyanka Chopra, Alia Bhatt and Katrina Kaif’s ‘Jee Le Zaraa’ to go on floors? If yes, then you will be left a little disappointed. In an interview with US-based publication Variety, director Farhan Akhtar shared that the film is on hold at the moment. “We just have issues with dates, and the actor’s strike that’s happened has put Priyanka’s dates into a huge tizzy with what can happen and what can’t, so I’ve started genuinely believing that that film now has a destiny of its own. It’ll happen when it has to, we’ll see,” Farhan told Variety.

Farhan referred to an ongoing writers and actors’ strike in Hollywood.

The film promises to be another tale of friendship following the lineage of ‘Dil Chahta Hai’ and ‘Zindagi Na Milegi Dobara’. The upcoming film will star Alia Bhatt, Priyanka Chopra and Katrina Kaif in the lead roles.

Farhan announced ‘Jee Le Zaraa’ in August 2021.

“Did someone say road trip? Thrilled to announce my next film as director and what better day than 20 years of ‘Dil Chahta Hai’ to do it. #JeeLeZaraa with @priyankachopra #KatrinaKaif @aliaa08. I cannot wait to get this show on the road,” Farhan had posted on Twitter.

Farhan has penned the film’s script with Zoya Akhtar and Reema Kagti.

Continue Reading

Bollywood

Tamannaah Bhatia & Divya Dutta Visit New Parliament, Laud Women’s Reservation Bill

Published

3 days ago

on

September 21, 2023

By

Actor Tamannaah Bhatia on Thursday (September 21) visited the new Parliament building and hailed the Women’s Reservation Bill. Speaking to the media, Tamannaah said, “This bill will inspire common people to join politics.”

Actor Divya Dutta also shared her views on the bill. “This (Women’s Reservation Bill) is a big initiative. It feels really good. The women are being brought to the forefront. To witness a special session of Parliament is an experience in itself,” she said.

Union Law Minister Arjun Ram Meghwal moved the Women’s Reservation Bill in the Rajya Sabha on Thursday.

“Through the Constitutional Amendment Bill that I have brought today, a section will be inserted in Article 330, Article 332, and Article 334. Through these, 1/3rd of the seats will be reserved in the Lok Sabha and all State Assemblies of the country. This is a major step,” Meghwal said in the Rajya Sabha. 

The Lok Sabha scripted history on Wednesday as it passed the Bill reserving a third or 33 per cent of seats for women in national and state legislatures with an overwhelming majority. The Bill seeks to grant one-third of its seats to women in both the Lok Sabha and state assemblies.

The ‘Nari Shakti Vandan Adhiniyam’ is the first bill passed by Lok Sabha during the special session after it shifted to the new Parliament building on Tuesday. The Rajya Sabha had earlier passed the Women’s Reservation Bill in 2010 during the Congress-led UPA government but it was not taken up in the Lok Sabha and subsequently lapsed in the lower House of Parliament.

Continue Reading

Trending