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Ektaa R Kapoor: OTT and TV complement each other

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Television czarina Ektaa R Kapoor is known for giving the audience more relatable and variety of content. She has seen how the industry has evolved with time and also how OTT has changed the dynamics.

In a conversation with IANS, she opens up about her journey in the television industry and also shares how the content has changed with time.

Ektaa elaborated on her journey in the television industry and says: “I feel like a fossil at times. I feel like television has got everything to do with escapism and very little to do with just content, it’s a lot of suspension of reality.

“People want to have really clean entertainment and that is one thing that hasn’t changed on television but a lot of new age stories are coming up and this is one thing that I have learnt. My journey has been nothing more than almost 26 years of doing something that I probably love and believe in.”

Ektaa started her career at the age of 17 as an intern with ad and feature filmmaker Kailash Surendranath. After facing a number of failures, her 1995 sitcom, ‘Hum Paanch’ was her first success in the industry.

So, it was not a cakewalk for her and how she look at the ups and downs, she replies: “I feel every year, a new trend comes, a new writing pattern comes and one has to innovate, sometimes you know escapism on TV is a big form of entertainment and then few years later it becomes relatable, all the shows starts taking over. Everytime this happens there’s a change of taste, you are coming home everyday and there’s a difference in the entertainment you are consuming.”

“I feel I have to innovate and when I do that I feel there’s a new era and a whole new type of audience I open up to. I think, for example when I did ‘Kyunki Saas Bhi Kabhi Bahu Thi’ with big sets and clothes, then I did ‘Balika Vadhu’ – a new era has arrived and then i did ‘Pavitra Rishta’ to update myself, to basically reinvent the audience and their choices. I wanted a relatable look with an aspiration, then it was opposite, then I did ‘Bade Acche Lagte Hai’ . It was a different kind of escapism. I realised that every few years ‘I had to reinvent’.”

After making her mark in the television industry, Ektaa launched her digital platform ALTBalaji in April 2017, recently it has completed five years and given some remarkable projects among which the latest one is ‘Lock Upp’. The producer talks about how OTT has changed the entire scenario and influenced the television content.

“OTT itself has so much experimentation because it has so much of specification as far as the audience identification goes and then the content gets into exactly to the target audience. Unlike TV which is more like one size fits all. So, they both come from a different mindset. OTT and TV are not eating into each other’s market, nor are they helping each other change or becoming catalysts in each other’s growth.”

Bollywood

Aamrapali Dubey: Being a female actress in regional cinema constrains you to ornamental kind of roles

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Mumbai, Sep 8: Aamrapali Dubey, one of the most successful female stars of Bhojpuri cinema, says her journey to stardom was rooted in her acting rather than merely her popularity and added that she was fortunate to be offered diverse roles in an industry where female actors are often restricted to ornamental parts.

Asked if she believes the Bhojpuri industry gave her enough respect as an actor, or did it mostly value her star power, Aamrapali told media: “They did give me extreme and a lot of respect because of my acting skills, which is very rare for female actresses in my industry because most of the time, being a female actress in regional cinema constrains you to limited, ornamental kinds of roles.”

Aamrapali, who made her acting debut with the television soap opera Saat Phere – Saloni Ka Safar in 2009. Following her known portrayal of Suman in Rehna Hai Teri Palkon Ki Chhaon Mein. She ventured into Bhojpuri films with Nirahua Hindustani in 2014, considers herself very “lucky.”

“ I’ve been offered and I’ve done films which have different concepts and there’s a lot to perform in them. So, as an actress, I’ve been able to play a lot of different roles,” she said.

Talking about her performance, she said: “I’ve played the role of a Pakistani girl, I’ve also played the role of a Hyderabadi girl. So I’ve played a lot of different roles in the Bhojpuri industry, and people gave me a lot of love for those roles. After that, I’ve been given the title of a star. So that’s that.”

Aamrapali is currently seen in the 20th edition of Bigg Boss which started on September 6.

It has a diverse lineup of 16 celebrity contestants including names such as MC Mary Kom, Kanika Mann, Mahhi Vij, Kushal Tanwar, Aman Gandhi, Isha Rikhi, Arishfa Khan, Qazi Touqeer, Asif Khan, Aamrapali Dubey, Rhiti Tiwari, Uditi Singh, Tanmay Singh aka ScoutOP, Rohed Khan, Yung DSA and Love Gill.

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Subhash Ghai apologises for missing ‘Dear Friend’ Rakesh Roshan birthday bash

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Mumbai, Sep 7: Filmmaker Subhash Ghai apologises for missing ‘Dear Friend’ Rakesh Roshan’s birthday bash last night.

However, to make up for it, Ghai took a trip down memory lane and published a photo from Rakesh Roshan’s birthday bash last year.

The throwback picture featured Ghai, Rakesh Roshan, his better half, Pink Roshan, Anil Kapoor and Jackie Shroff.

Wishing the ‘Karan Arjun’ maker, Ghai wrote on the photo-sharing app, “HAPPY BIRTHDAY TO MY DEAR FRIEND #RAKESH ROSHAN – a person n director i always admire but i had to miss his last night party. Here is my memory pic with my ram Lakhan on his last year party when his karan Arjun were missing. Rakesh n pinki Wonderful couple I love to be with them. Stay blessed always with happy life ahead (sic).”

Rakesh Roshan also reacted to the post, saying, “Subhash ji much gratitude”, along with a folded hands emoji.

As Rakesh Roshan turned a year older on Sunday, his daughter Sunaina Roshan penned a heartfelt birthday wish for him on Insta.

She posted a video montage of some rare father-daughter moments over the years.

Sunaina revealed that for her, the biggest compliment is being told that she is like her father. She added that she highly admires his strength, wit, and resilience.

Her birthday wish for her dad read, “If being called your daughter wasn’t enough of a blessing, being told that I’m like you is one of my favourite compliments. Your strength, your wit, your resilience… these are the qualities I’ve always admired in you and I’m so happy to carry a little piece of them with me”.

“Forever proud to be your daughter. Forever your Daddy’s girl. Happy Birthday, Papa. I love you”, she further wrote.

Rakesh Roshan commented, “Thank you Niks” on his daughter’s post.

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Rubina Dilaik on Kriti Sanon’s Raksha Bandhan ad row: Can’t play on public sentiment and want to create a buzz

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Mumbai, September 7: Actress Rubina Dilaik has reacted to the controversy surrounding Kriti Sanon’s Raksha Bandhan advertisement.

The actress stated that brands should not use public sentiment around festivals merely to generate buzz.

Discussing the controversy on The4POV, a podcast featuring Rubina and her husband Abhinav Shukla along with actress Hina Khan and her husband Rocky Jaiswal, the actors put forth their individual perspectives on the debate surrounding the advertisement.

Rocky said that while clothing should not have become such a major issue, there are certain boundaries when it comes to religious spaces and sentiments.

“Clothing shouldn’t have created such a big issue. Freedom of expression is not absolute. My body, my rule does not enter in a religious space,” Rocky said.

Rubina further questioned the approach of brands that choose to build campaigns around festivals and then take creative liberties that could potentially hurt public sentiment.

“You can’t play on public sentiment and want to create a buzz,” she said, reiterating the point during the discussion.

She added that actors always have the option of opting out of a campaign if they feel uncomfortable with its creative direction.

“Actors always, always have an option of opting out,” Hina said.

The discussion comes after a jewellery advertisement featuring Kriti for Raksha Bandhan sparked a debate online over her outfit and the manner in which the festival was portrayed.

In the campaign, Kriti was seen wearing a bralette-style blouse with a cape and draped skirt while celebrating Raksha Bandhan, including tying a rakhi to her pet. The advertisement subsequently faced backlash and was withdrawn by jewellery brand.

The controversy escalated after actress and BJP MP Kangana Ranaut criticised the advertisement. In her initial reaction, Kangana questioned the choice of outfit and called the campaign “intentionally creepy”. She also questioned the portrayal of Raksha Bandhan and its cultural context.

Kriti, meanwhile, hit back at the criticism through her social media post. Without naming Kangana, she questioned the tendency to judge a woman’s connection with culture through her clothes.

“The essence of festivals is not in the clothes you wear, it is in the emotions and meaning you hold for the traditions,” Kriti wrote. She added, “Culture & Traditions are in her heart, not in her neckline!”

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