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Big B launches NFT with Rhiti Entertainment’s platform BeyondLife.club

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The BlockChain Phenomena NFT (Non-Fungible Token), which has recorded around $2.5 billion in NFT sales globally is poised to take a leap forward with the launch of BeyondLife.club, an NFT platform with A-Listed of Brands, Celebrities and Athletes from South East Asia. BeyondLife.club marks a ground-breaking partnership between Rhiti Entertainment, one of India’s fastest-growing conglomerates and the World’s leading Decentralized No Code NFT Exchange Platform – GuardianLink.io.

Bollywood megastar Amitabh Bachchan will be the first one to roll out the NFT collection through BeyondLife.club. These collectibles will represent his legendary status and mark the opening of this maiden NFT platform from Rhiti Entertainment. “I have joined Rhiti Entertainment Pvt Ltd – Singapore and will be launching NFT’s soon on the platform”, said Amitabh Bachchan commenting on the partnership.

BeyondLife.club has made it easy for credit card and digital payment users to buy NFTs and carry out transactions as well as trade it in auctions, making it accessible to both, tech savvy and non-crypto users. This GuardianLink.io powered platform is set to revolutionize digital storing of creative properties like art, collectible, multi-modal collages, and other forms of digital assets for gaming and trading that can be easily accessible by stakeholders and also allow to upload, mint, publish, price protect and even auction to create value for the owner. It also allows the rights management which is thoroughly automated and protected by deep AI based technology for anti-rip protection alongside Realtime AI “Spyder” making NFT’s and its associated wallets, verified for “clean trades” as well as secured from forgery or theft.

Arun Pandey, MD & Chairman, Rhiti Group, said “It’s astounding to see how suddenly NFT is a hot favorite amongst artists across the world to create financial value for their content. The opportunities & the growth possibilities that are present within this space is beyond imagination. Artists are latching up to this technology to create a value around their life and work, which was almost dormant earlier. Our biggest motivation behind this venture is to empower artists, celebs & athletes globally and at the same time help the diehard fans to get their hands over the purest form of the content.”

Keyur Patel, Co-founder, Rhiti Entertainment & Chairman of GuardianLink.io said, “As compared to artists across the globe, Indian artists are just picking up steam in terms of participating in the world of NFTs. Digital Asset space has been limited to crypto millennials and tech savvy audiences. Today GuardianLink.io with its no code NFT Exchange framework and its deep Legitimacy Protocol Infrastructure is bridging the gap between crypto-savvy and collectors of the world by eliminating the complexity of participation in the space. NFT as digital asset is not just about technology but about the concept of value creation and value retention, so while the whole world is flocking to the wave, the long-term winners in the space will need to do more than just upload an art. It will need to be well conceptualized to have relationships with the smart contract infrastructure and the derivatives of uniqueness, collectability and future value in its creative form. guardianlink.io supports both Ethereum and Matic networks for its minting process.

Saurav Banerjee, Co-founder, Rhiti Entertainment & Myytake said, “NFT is the future, the centralized marketplaces have gained quite a lot of traction throughout this year making it an extremely profitable for artists, celebrities, sportsmen and differentiated content creators.”

The platform acts as an exchange, empowering artists and brands to create financial value for their work. It also manages entire transactions such as receiving payments, transfer of NFTs, settlements and swaps in a convenient seamless and secured manner. BeyondLife.club is accessible globally for Indian Diaspora and India enthusiasts who are early adopters of the NFT wave.

Bollywood

Neha Sharma warns legal action against AI content without consent: No hiding behind fake account

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Mumbai, Oct 17: Actress Neha Sharma is the latest celebrity to raise her voice against the misuse of AI to created fake photos and videos.

She shared a post on her official handle on Saturday and warned those creating AI-generated content using her face.

Neha took to her official X (Formerly known as Twitter) timeline, and wrote, “Anyone using my face or likeness to create AI-generated videos or images without my consent is hereby warned to STOP IMMEDIATELY (sic).”

The ‘Crook’ actress made it clear that she has not permitted anyone to use her face or likeness to generate AI content. She further asked all to take down any such content and refrain from doing anything like that in the future.

“Take down all such content already posted and refrain from creating, editing, or circulating any further AI-generated videos or images using my identity. Using my face in this manner to misrepresent me or malign my reputation is completely unacceptable. I DO NOT CONSENT TO THE UNAUTHORIZED USE OF MY FACE OR LIKENESS”, she further penned.

Neha also warned of legal action against anyone creating, posting, or circulating such content.

“Consider this a formal warning: I WILL TAKE LEGAL ACTION AGAINST EVERY INDIVIDUAL RESPONSIBLE FOR CREATING, POSTING, OR CIRCULATING SUCH CONTENT. No one should assume that hiding behind a fake account or the use of AI will protect them from accountability. TAKE IT DOWN NOW. YOU HAVE BEEN WARNED,” concluded the post.

In the recent past, many members of the film fraternity have expressed their concern about how AI can be used to manipulate content.

As a protective measure, many of them, including Akshay Kumar, Varun Dhawan, Anil Kapoor, Shilpa Shetty, Preity Zinta, Kartik Aaryan, Mrunal Thakur, and Suniel Shetty, have even approached the court to protect their identity, image, and personality rights from AI-generated misuse.

Meanwhile, recently, a morphed video of actress Janhvi Kapoor from the ‘Devara’ song ‘Chuttamalle’ surfaced on social media, raising some new concerns.

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Bollywood

Kajol gives us a glimpse of today’s Anjali as ‘Kuch Kuch Hota Hai’ turns 28 years old

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Mumbai, Oct 16: One of Bollywood’s most iconic movies, ‘Kuch Kuch Hota Hai’, completed 28 years since its release on Friday. Commemorating the milestone, Kajol took a trip down memory lane and recreated her look as Anjali from the drama, co-starring Shah Rukh Khan and Rani Mukerji.

The photos featured Kajol posing in a red jacket with short hair and minimal makeup, giving us an idea of how Anjali might look today.

She also wrote a hilarious caption to go with the images, “Can magic ever be recreated? Here’s Anjali a couple of years later (sic).”

Earlier today, the maker of the drama, Karan Johar, also uploaded a clip on his Instagram that included some precious memories from the film.

KJo’s latest post opened with Shah Rukh Khan’s popular dialogue from ‘Kuch Kuch Hota Hai’, “Pyaar dosti hai,” followed by some of Shah Rukh, Kajol and Rani’s BTS masti on the set, along with musical sequences.

At the end, we could once again hear Shah Rukh’s dialogue, “Hum ek baar jeete hain, ek baar marte hain, shaadi bhi ek baar hoti hai, aur pyaar bhi ek baar hota hai.”

The director further added the caption, “Our ode to everything pyaar & dosti Happy #28YearsOfKuchKuchHotaHai to all of us! Kuch Kuch Hota Hai (sic).”

Dropping the nostalgic video on his Insta Stories, KJo simply wrote, “28 years” followed by some heart emoticons.

The core cast of ‘Kuch Kuch Hota Hai’ has Shah Rukh as Rahul, Kajol as Anjali, and Rani Mukerji as Tina. The movie also saw Salman Khan as Aman.

The first directorial venture of Karan Johar, ‘Kuch Kuch Hota Hai’ holds a special place in the hearts of movie buffs even now.

The songs such as ‘Kuch Kuch Hota Hai’, ‘Koi Mil Gaya’ and ‘Ladki Badi Anjaani Hai’ composed by Jatin-Lalit, also gained a lot of popularity among music lovers.

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Ajaz Khan on Imran Khan being asked to leave India: I consider him to be an American

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Mumbai, Oct 16: Actor Ajaz Khan has reacted to Imran Khan being asked to leave India after he recently attended a protest in Mumbai. While speaking exclusively to media, Ajaz said that given that Imran has an American citizenship, he considers to him to be an American.

“Imran Khan has taken American citizenship. I will consider him American,” he said.

Ajaz added that if Imran had participated in the protest as an Indian citizen, it would not have been an issue.

When asked, “Do you think it is right that he participated in the protest after becoming an American citizen?”, he told media, “If he had an Indian passport and went to protest, there would have been no problem. Now I have also come to know that he has American citizenship, which is wrong. I hate America, and I hate Elon Musk.”

Ajaz further talked about the ongoing Starlink controversy. He expressed his support for Prime Minister Narendra Malhotra’s decision, calling it a matter of National security.

“It is a matter of India’s security, and India’s security should be the first priority for the Prime Minister,” he shared.

Talking about Imran, he was directed by the Foreigners Regional Registration Office (FRRO) to leave India by October 28 over his allegedly unlawful participation in the recent August Kranti Maidan protests, demanding the resignation of the Chief Election Commissioner Gyanesh Kumar.

The FRRO mentioned in its order that Imran allegedly violated the Foreigners Act by participating in the protest, as he is not an Indian citizen, but is an Overseas Citizenship of India (OCI).

Additionally, on October 13, BJP leader and former MP Kirit Somaiya approached the Union Ministry of Home Affairs and immigration authorities, urging them to issue a Look Out Circular (LOC) against the ‘Delhi Belly’ actor.

Imran now reportedly plans to file a Writ Petition in the Bombay High Court against the notice from FRRO.

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