Bollywood
Big B launches NFT with Rhiti Entertainment’s platform BeyondLife.club
The BlockChain Phenomena NFT (Non-Fungible Token), which has recorded around $2.5 billion in NFT sales globally is poised to take a leap forward with the launch of BeyondLife.club, an NFT platform with A-Listed of Brands, Celebrities and Athletes from South East Asia. BeyondLife.club marks a ground-breaking partnership between Rhiti Entertainment, one of India’s fastest-growing conglomerates and the World’s leading Decentralized No Code NFT Exchange Platform – GuardianLink.io.
Bollywood megastar Amitabh Bachchan will be the first one to roll out the NFT collection through BeyondLife.club. These collectibles will represent his legendary status and mark the opening of this maiden NFT platform from Rhiti Entertainment. “I have joined Rhiti Entertainment Pvt Ltd – Singapore and will be launching NFT’s soon on the platform”, said Amitabh Bachchan commenting on the partnership.
BeyondLife.club has made it easy for credit card and digital payment users to buy NFTs and carry out transactions as well as trade it in auctions, making it accessible to both, tech savvy and non-crypto users. This GuardianLink.io powered platform is set to revolutionize digital storing of creative properties like art, collectible, multi-modal collages, and other forms of digital assets for gaming and trading that can be easily accessible by stakeholders and also allow to upload, mint, publish, price protect and even auction to create value for the owner. It also allows the rights management which is thoroughly automated and protected by deep AI based technology for anti-rip protection alongside Realtime AI “Spyder” making NFT’s and its associated wallets, verified for “clean trades” as well as secured from forgery or theft.
Arun Pandey, MD & Chairman, Rhiti Group, said “It’s astounding to see how suddenly NFT is a hot favorite amongst artists across the world to create financial value for their content. The opportunities & the growth possibilities that are present within this space is beyond imagination. Artists are latching up to this technology to create a value around their life and work, which was almost dormant earlier. Our biggest motivation behind this venture is to empower artists, celebs & athletes globally and at the same time help the diehard fans to get their hands over the purest form of the content.”
Keyur Patel, Co-founder, Rhiti Entertainment & Chairman of GuardianLink.io said, “As compared to artists across the globe, Indian artists are just picking up steam in terms of participating in the world of NFTs. Digital Asset space has been limited to crypto millennials and tech savvy audiences. Today GuardianLink.io with its no code NFT Exchange framework and its deep Legitimacy Protocol Infrastructure is bridging the gap between crypto-savvy and collectors of the world by eliminating the complexity of participation in the space. NFT as digital asset is not just about technology but about the concept of value creation and value retention, so while the whole world is flocking to the wave, the long-term winners in the space will need to do more than just upload an art. It will need to be well conceptualized to have relationships with the smart contract infrastructure and the derivatives of uniqueness, collectability and future value in its creative form. guardianlink.io supports both Ethereum and Matic networks for its minting process.
Saurav Banerjee, Co-founder, Rhiti Entertainment & Myytake said, “NFT is the future, the centralized marketplaces have gained quite a lot of traction throughout this year making it an extremely profitable for artists, celebrities, sportsmen and differentiated content creators.”
The platform acts as an exchange, empowering artists and brands to create financial value for their work. It also manages entire transactions such as receiving payments, transfer of NFTs, settlements and swaps in a convenient seamless and secured manner. BeyondLife.club is accessible globally for Indian Diaspora and India enthusiasts who are early adopters of the NFT wave.
Bollywood
‘Bigg Boss 20’: Salman Khan tells Manoj Tiwari’s daughter ‘baap pe mat jaana’

Mumbai, Sep 6: Bollywood superstar Salman Khan, who is set to host the 20th season of the reality show ‘Bigg Boss’, had a fun banter with actor politician Manoj Tiwari, and his daughter on the sets of the show.
A new promo released by the makers shows Manoj Tiwari walking on to the ‘Bigg Boss 20’ stage as he sings the song ‘Rinkiya Ke Papa’.
It then cuts to Manoj Tiwari, who was a contestant during the show’s 4th season telling Salman that he is on the show not to participate but to drop off his daughter Rhiti Tiwari.
Rhiti Tiwari then appeared on stage prompting a reaction from Salman. The superstar told her, “Ghar ke andar, ande lo lekar kabhi fight nahi karna (Do not fight over eggs when inside the house)”.
He added, “Ae baap pe mat jaana. (Don’t talk about my father)”, as Manoj covered his face. Rhiti cracked a ‘baap’ joke in return, making her father and Salman crack up.
Salman was referring to the infamous fight between Manoj and Dolly Bindra in ‘Bigg Boss 4’ over eggs. Manoj wanted an omelette for breakfast, Dolly Bindra wanted him to finish the leftovers first, leading to a fight. The moment when Manoj said, “Kitchen kisi ke baap ka nahi hai (The kitchen doesn’t belong to anyone’s father)”.
Dolly responded with, “Baap pe bolna nahi (don’t talk about my father)”. It has since become a meme.
Salman Khan kickstarted the shoot of the upcoming 20th season of Bigg Boss ahead of its premiere on September 6. During the shoot, the actor appeared visibly irritated with the paparazzi at one point while posing for photographs. In a video from the sets, Salman can be seen posing for the paparazzi while asking them to maintain a proper distance from the stage. When the situation continued, he told them, “Yeh mera kaam nahi hai. Mujhe camera ke aage aane ki koi zarurat nahi hai (This is not my job. I don’t need to come in front of the camera)”.
Towards the end of the clip, when the paparazzi continued asking him to pose, the actor appeared irritated and responded with an irritated tone saying, “Photos… photos… photos”. Though what exactly triggered him is not clear.
For the uninitiated, Salman has been the face of Bigg Boss ever since he took over as host with Season 4 in 2010, replacing Amitabh Bachchan.
Bollywood
Salman Khan gets irritated with paparazzi on sets of ‘Bigg Boss 20’ promo shoot

Mumbai, September 5: Bollywood superstar Salman Khan kickstarted the shoot of the upcoming 20th season of Bigg Boss ahead of its premiere on September 6.
The actor was spotted on the sets in a striking cowboy-inspired look and appeared visibly irritated with the paparazzi at one point while posing for photographs.
In a video from the sets, Salman can be seen posing for the paparazzi while asking them to maintain a proper distance from the stage.
When the situation continued, he told them, “Yeh mera kaam nahi hai. Mujhe camera ke aage aane ki koi zarurat nahi hai” (This is not my job. I don’t need to come in front of the camera).
Towards the end of the clip, when the paparazzi continued asking him to pose, the actor appeared irritated and responded with an irritated tone saying, “Photos… photos… photos.” Though what exactly triggered him is not clear.
For his appearance on the sets, Salman opted for a cowboy-inspired ensemble. He wore a dark brown leather cowboy hat, along with a navy T-shirt and olive-green vest. He paired the look with denims, a silver-accented belt and his trademark turquoise bracelet.
After posing solo, the actor also obliged to the request of the paparazzi and posed with them.
Talking about the new season of Bigg Boss, it marks the 20th edition of the Hindi reality show, with Salman returning as its host. The season is scheduled to premiere on September 6.
For the uninitiated, Salman has been the face of Bigg Boss ever since he took over as host with Season 4 in 2010, replacing Amitabh Bachchan.
Bollywood
Shehnaaz Gill on exploring Bengali culture through ‘Singh Vs Kaur 2’: ‘I enjoyed it a lot’

Mumbai, Sep 3: Actress Shehnaaz Gill has opened up about her character Jasneet Kaur in “Singh Vs Kaur 2.”
Speaking exclusively to media, she shared what made portraying the Bengali-rooted character an interesting experience for her. Jasneet Kaur comes from a Bengali background, while the story of the film travels across Punjab, Kolkata, and Canada. Speaking about the character, Shehnaaz shared that the role gave her an opportunity to explore different cultures, languages, and personalities.
Gill stated, “It was a lot of fun, and it was a very interesting character. And I enjoyed living in that culture. And seriously, when you watch the film, the way we have presented Kolkata so beautifully, you will find it very interesting. When you watch the film on 11th September, you tell me how much you found my character interesting. I enjoyed it a lot.”
Shehnaaz has opened up about being part of the ‘Singh vs Kaur 2’ franchise and addressed the possibility of comparisons with the first film. The actress said she does not feel any pressure, as her character Jasmeet is different from the one portrayed in the original. The actress explained that while the first installment featured a different character named Jasmeet, the sequel introduces her in the role.
“I think, as far as comparisons are concerned, in Singh Vs Kaur, the first character was a girl named Jasmeet, who was someone else. Now, it’s me. So, I don’t have any pressure about this at all. And I don’t think there will be any point of comparison because, of course, some things have a lot of impact on the audience’s minds. But when people see me, trust me, they will fall in love with me too,” said Shehnaaz.
Directed by Navaniat Singh, ‘Singh Vs Kaur 2’ stars Gippy Grewal and Shehnaaz Gill in the lead roles. The film is slated for a worldwide release on September 11, 2026.
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