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Big B launches NFT with Rhiti Entertainment’s platform BeyondLife.club

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The BlockChain Phenomena NFT (Non-Fungible Token), which has recorded around $2.5 billion in NFT sales globally is poised to take a leap forward with the launch of BeyondLife.club, an NFT platform with A-Listed of Brands, Celebrities and Athletes from South East Asia. BeyondLife.club marks a ground-breaking partnership between Rhiti Entertainment, one of India’s fastest-growing conglomerates and the World’s leading Decentralized No Code NFT Exchange Platform – GuardianLink.io.

Bollywood megastar Amitabh Bachchan will be the first one to roll out the NFT collection through BeyondLife.club. These collectibles will represent his legendary status and mark the opening of this maiden NFT platform from Rhiti Entertainment. “I have joined Rhiti Entertainment Pvt Ltd – Singapore and will be launching NFT’s soon on the platform”, said Amitabh Bachchan commenting on the partnership.

BeyondLife.club has made it easy for credit card and digital payment users to buy NFTs and carry out transactions as well as trade it in auctions, making it accessible to both, tech savvy and non-crypto users. This GuardianLink.io powered platform is set to revolutionize digital storing of creative properties like art, collectible, multi-modal collages, and other forms of digital assets for gaming and trading that can be easily accessible by stakeholders and also allow to upload, mint, publish, price protect and even auction to create value for the owner. It also allows the rights management which is thoroughly automated and protected by deep AI based technology for anti-rip protection alongside Realtime AI “Spyder” making NFT’s and its associated wallets, verified for “clean trades” as well as secured from forgery or theft.

Arun Pandey, MD & Chairman, Rhiti Group, said “It’s astounding to see how suddenly NFT is a hot favorite amongst artists across the world to create financial value for their content. The opportunities & the growth possibilities that are present within this space is beyond imagination. Artists are latching up to this technology to create a value around their life and work, which was almost dormant earlier. Our biggest motivation behind this venture is to empower artists, celebs & athletes globally and at the same time help the diehard fans to get their hands over the purest form of the content.”

Keyur Patel, Co-founder, Rhiti Entertainment & Chairman of GuardianLink.io said, “As compared to artists across the globe, Indian artists are just picking up steam in terms of participating in the world of NFTs. Digital Asset space has been limited to crypto millennials and tech savvy audiences. Today GuardianLink.io with its no code NFT Exchange framework and its deep Legitimacy Protocol Infrastructure is bridging the gap between crypto-savvy and collectors of the world by eliminating the complexity of participation in the space. NFT as digital asset is not just about technology but about the concept of value creation and value retention, so while the whole world is flocking to the wave, the long-term winners in the space will need to do more than just upload an art. It will need to be well conceptualized to have relationships with the smart contract infrastructure and the derivatives of uniqueness, collectability and future value in its creative form. guardianlink.io supports both Ethereum and Matic networks for its minting process.

Saurav Banerjee, Co-founder, Rhiti Entertainment & Myytake said, “NFT is the future, the centralized marketplaces have gained quite a lot of traction throughout this year making it an extremely profitable for artists, celebrities, sportsmen and differentiated content creators.”

The platform acts as an exchange, empowering artists and brands to create financial value for their work. It also manages entire transactions such as receiving payments, transfer of NFTs, settlements and swaps in a convenient seamless and secured manner. BeyondLife.club is accessible globally for Indian Diaspora and India enthusiasts who are early adopters of the NFT wave.

Bollywood

Yash was surprised to learn that Kiara Advani had never done a rain sequence before ‘Toxic’

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Mumbai, Aug 14: Yash revealed that he was surprised to learn that Kiara Advani had never done a rain sequence before ‘Toxic’, despite spending so many years in Bollywood.

Addressing the album launch event of ‘Toxic’ in Mumbai, Yash shared that when he asked Kiara if she had done a rain sequence, she said no, and he convinced her that it was going to be easy.

Yash was heard saying, “When Kiara came into this film, I was a little worried because it is too demanding. The first time we spoke, I asked her, ‘have you ever done the rain sequence?’ and she said, ‘Never, how is it?’ And I was like ‘Oh, all these years you have worked and you have never done a rain sequence’. She said, ‘No’. And I said, ‘Yeah, it’s going to be good, easy’.”

Yash also praised Kiara, saying that the actress came with 100% commitment despite being pregnant with her daughter at the time of the shoot.

He revealed that he and director Geetu Mohandas were extremely scared and acted like Kiara’s bodyguard during the shoot.

“And then I saw the way she dedicated herself, and I must say, even after she was pregnant, she came with 100% commitment. We all were so scared. I was more worried. Gitu was more worried. We were more like bouncers or bodyguards, where we used to take care of her. But she has really dedicated herself. So thank you, Kiara. This one is special,” the ‘KGF’ actor went on to add.

Yash even went on to call another leading lady from ‘Toxic’, Tara Sutaria, a ‘stunning beauty’.

“I was told, ‘You know in your whole movie the character what she is playing that looks authentic like a Disney queen or a character from that era’. So that makes me a little conscious standing next to her that I am not looking according to the period or because she is so good looking that that’s making me look little local,” he said.

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Yash calls co-star Sudev Nair the ‘Invisible Pillar’ of Toxic

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Mumbai, Aug 13: Yash lauded his ‘Toxic: A Fairy Tale for Grown-Ups’ co-star Sudev Nair for his immense commitment and contribution to the highly anticipated action-thriller.

Speaking during the grand trailer launch event for ‘Toxic’, Yash called Sudev the ‘invisible pillar’ behind the movie, singling him out as one of the movie’s key backbones.

The ‘KGF’ actor even went as far as to say that ‘Toxic’ would not have happened if it weren’t for Sudev.

Yash expressed his deep gratitude to Sudev, saying, “If not for Sudev, this movie wouldn’t have happened. Every time somebody’s dates could not be accommodated, he would make up for it.”

Yash also revealed that Sudev acted as an “invisible pillar” during the production of the action entertainer.

He shared that Sudev stepped up continuously, making sure that the shooting schedules remained uninterrupted despite complex date clashes among the cast.

Going by the recently released trailer of ‘Toxic’, the eagerly awaited actioner talks about the complex relationship between Raya and his son, Ticket, both roles played by Yash. These two are surrounded by a web of relationships and rivalries.

The power-packed preview included all the elements of a masala entertainer – striking visuals, jaw-dropping action, intense characters, and complicated relationships.

Made under the direction of Geetu Mohandas, ‘Toxic’ enjoys a promising cast with Nayanthara, Kiara Advani, Huma Qureshi, Tara Sutaria, Akshay Oberoi, and Sudev Nair in key roles, along with others.

Backed by KVN Productions, along with Monster Mind Creations, ‘Toxic’ is slated for a worldwide theatrical release on 26 August.

Shot simultaneously in English and Kannada, ‘Toxic’ will also be available to the audience in dubbed versions in Hindi, Telugu, Tamil and Malayalam.

The camerawork for the drama has been performed by Rajeev Ravi, whereas Ujwal Kulkarni has looked after the editing department of the film.

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Mini Mathur calls ‘Alliance’ the best digital detox experiences of her life: Had so much fun

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Mumbai: Mini Mathur, the winner of the reality show ‘Alliance’, called it the best digital detox experience of her life. She shared that she did not miss her phone at all during her time in the show.

Mini said that, given it was her first experience of a reality show, she was surprised that she ended up having so much fun.

The ‘Mind the Malhotras’ actress was asked, “This was your first reality show, while many contestants had years of experience in this space. How challenging was the learning curve in the beginning, and what surprised you the most?”

Mini believes that the fact that she did not enter the show with any preconceived notion ended up working in her favour.

“I did not come with the sole intention of winning. Of course, I did not come to lose either, but my focus was simply to enjoy every challenge and give it my best. I think people connected with that enthusiasm,” she added.

Explaining her strategy for ‘Alliance’, Mini added, “Many people told me that reality shows are all about creating drama, speaking to the cameras, and manufacturing conflicts. But I never wanted to be known for that. I wanted people to see me exactly as I am—authentic. That is how I played the game.”

Talking about her learning curve, she said, “The learning curve lasted through the first couple of weeks. Fortunately, many contestants were also new to reality television, so we were all learning together. That made the environment much more comfortable because there were fewer preconceived ideas.”

Mini also revealed how the show unexpectedly turned out to be a fun experience for her, also becoming the best digital detox of her life.

“What surprised me the most was how much fun I ended up having. I honestly thought I would come out mentally exhausted, physically drained, and probably needing therapy. Instead, I came out feeling sharper, more focused, and fitter than I have felt in a very long time,” she concluded.

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