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iPhone 13 launch: Can Apple capture a larger market share in India?

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Apple

 Apple is all set to unleash its new iPhone models on September 14. With its upcoming iPhone 13 series launch, it is primed to build on its recent growth momentum in India with a potential double-digit growth for the full year.

“I believe the new generation of iPhones will come with enhanced camera upgrades, faster A15 Bionic processor, always-on display, dynamic 120Hz refresh rates, and bigger batteries, amongst others. Increased local assembly, expanded retail initiatives including online store, aggressive marketing initiatives, and positive consumer appetite including, especially iPhone loyalists, will potentially fuel Apple’s growth.

“As we run into the all-important festive quarter, Apple does need to navigate some potential headwinds ahead, including potential supply chain constraints, and associated increase in component prices,” CMR’s Head, Industry Intelligence Group, Prabhu Ram, told IANS.

Apple registered more than 140 per cent growth in India in the second quarter this year, as iPhone 11 continued to perform well with a strong aspirational brand value, according to CMR.

iPhone 11 contributed over 60 per cent of the iPhone shipments during the April-June quarter in the country. The rest of the iPhone line-up, including Apple iPhone 12, XR and SE 2020 also performed well.

“Apple is likely to capture over 2 per cent share in 2021, its highest annual share ever. Apart from this, local manufacturing will help it to further localise its operations and save on the duties that can make help to bring the cost of its products down. Additionally, refurb market is also growing and entry to enter into Apple ecosystem can now happen from sub Rs 20K price points.

“Going forward we expect Apple and are on track to record its best annual performance in India ever since,” market intelligence firm Counterpoint’s Research Director Tarun Pathak said.

Apple has already started manufacturing certain iPhone models, including the latest iPhone 12, in India. The Cupertino-based tech giant started manufacturing iPhones in India in 2017 with iPhone SE, and now manufactures some of its most advanced iPhones in India, including XR, iPhone 11, and now iPhone 12.

“Apple was never a mass product for markets like India. It’s a gradual game for them in India and they should never go after market share by thinking of affordable iPhones. That goes against the brand image. This season, however, I see positive news for the Luxe segment (above Rs 50,000) as the target segment has rather saved money and hasn’t got affected much due to the pandemic,” techARC Founder and Chief Analyst, Faisal Kawoosa, noted.

The iPhone 13 lineup may mirror the iPhone 12 family of phones, with a 5.4-inch iPhone 13 Mini, 6.1-inch iPhone 13, 6.1-inch iPhone 13 Pro, and 6.7-inch iPhone 13 Pro Max. The devices are said to be powered by Apple’s next-generation A15 chip manufactured based on TSMC’s 5nm+ process.

The entire iPhone 13 range is also expected to sport the LiDAR sensor, which first appeared in the latest generation iPad Pro in March this year followed by the iPhone 12 Pro and iPhone 12 Pro Max.

National

Maharashtra govt signs MoU with CEGIS to boost social governance

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Mumbai, June 23: A five-year MoU was signed on Monday between the Maharashtra government, Chief Minister’s Office (CMO) and CEGIS (Centre for Effective Governance of Indian States) to enhance data-driven governance and policy delivery across the state.

This was done at the meeting chaired by Chief Minister Devendra Fadnavis on strengthening the ‘CMO Social Sector War Room’. During the signing ceremony, CEGIS Chief Executive Officer Dr. Vijay Pingle and other senior officials were present.

“This partnership will enable stronger governance systems, Data-driven decision-making, technical and policy support state government and more effective decisions & implementation across departments,” said the chief Ministers office in its post on X.

“The MOU will provide technical, analytical, and strategic support to effectively implement schemes, initiatives, and measures in the social sector. A ‘Decision Support System’ (DSS) will be developed for the Chief Minister’s Office, which will promote data-driven decision-making processes. The system will be integrated with the War Room mechanism, enabling the measurement of scheme progress based on national and international benchmarks. These systems will be utilized to reduce discrepancies in information and enhance the quality of citizen feedback through efficient monitoring,” said the chief Ministers office.

CM Fadnavis stated that a tracking system for the implementation of social schemes will prove extremely beneficial. “The MoU will enhance strategic capacity and make transparency and accountability in service delivery more effective,” he added.

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International

Iran strikes Israel with fresh missile attack hours after Trump’s ceasefire claim

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Tel Aviv, June 24: Hours after US President Donald Trump declared a ceasefire had been achieved, Israel sounded missile sirens and urged citizens to take shelter following new strikes launched from Iran.

The Israel Defense Forces (IDF) confirmed incoming missile threats, stating that defensive units were actively working to intercept them.

Emergency services reported that a ballistic missile had hit a building in Beersheba.

While no immediate injuries were recorded, Magen David Adom confirmed that teams had been deployed to the scene to assess the impact.

The missile barrage came shortly after Iran’s announcement that it had halted all military operations against Israel as of 4 a.m. local time.

However, Iranian authorities also clarified that their ceasefire was conditional — dependent on Israel ceasing its own military actions.

This apparent contradiction followed Trump’s assertion on his social media platform, Truth Social, that a ceasefire had been reached.

He made the claim after Iran fired missiles at US military bases in Qatar. Trump posted that both Israel and Iran had agreed to halt hostilities.

However, Tehran swiftly denied receiving any formal ceasefire agreement or proposal from the United States. Iran’s Foreign Minister reiterated that Israel had initiated the war and added that Tehran had paused its military operations from 4 a.m. local time, contingent on reciprocal de-escalation from Tel Aviv. Israel has not issued any official response to Trump’s ceasefire announcement.

The conflict between Iran and Israel, now in its 12th day, began after Israel launched “Operation Rising Lion,” targeting Iranian military and nuclear infrastructure.

Since then, the region has seen continuous missile exchanges between the two nations. Iran has reportedly suffered approximately 400 casualties, while Israel has recorded around 24 deaths.

The situation intensified further when the US entered the conflict, launching precision strikes on three major Iranian nuclear facilities –Fordow, Natanz, and Esfahan — prompting heightened alerts across the Middle East.

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International

Three killed, several wounded as Iranian missile hits apartment complex in Israel

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Tel Aviv, June 24: Three people were killed and several others injured after an Iranian ballistic missile struck an apartment complex in Beersheba, as Iran launched eight missiles targeting central and southern Israel on Tuesday.

The building in Beersheba was reduced to rubble following the direct impact.

Additionally, emergency responders from Magen David Adom confirmed three fatalities.

Several others wounded in the blast were transported to nearby hospitals and care centres for treatment, though no official tally of the injured has been released.

Shortly after the strike, additional missile sirens sounded across central Israel and parts of the south, the Israel Defense Forces (IDF) said, indicating yet another wave of incoming projectiles.

The latest round of strikes came shortly after Iran declared a unilateral halt to military operations against Israel, effective 4 a.m. local time.

However, Iranian authorities stressed that this ceasefire was conditional — hinging entirely on Israel halting its own offensive actions.

The contradiction became evident when Trump claimed that both sides had agreed to a ceasefire, a claim Tehran quickly denied.

However, Iran’s Foreign Ministry swiftly denied receiving any formal ceasefire proposal from Washington. Tehran reiterated that it had temporarily paused its military operations, contingent upon Israel ceasing its own strikes.

As of now, Israel has not officially responded to Trump’s ceasefire declaration.

The ongoing war, now in its 12th day, erupted after Israel launched “Operation Rising Lion,” targeting Iranian military and nuclear assets. In retaliation, Iran has fired multiple waves of ballistic missiles at Israeli territory.

According to estimates, nearly 400 people have been killed in Iran and around 24 in Israel.

The conflict widened significantly when the United States entered the fray with direct military strikes on Iran’s key nuclear facilities in Fordow, Natanz, and Esfahan.

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