Maharashtra Government and Prime Focus make a big announcement, a world class entertainment hub will be built in Mumbai for Rs 3000 crore

Prime Focus Group has joined hands with the Maharashtra Government for a major investment of about Rs 3000 crore (i.e about $ 400 million) for infrastructure development in Mumbai.

This investment will create the most advanced and digitally connected content creation ecosystem in the heart of one of the oldest film industry hubs in the world.

This new hub, where world class entertainment and lifestyle will be enjoyed, is being developed with the aim of attracting tourists from India and abroad.

This multi-year project will bring new employment opportunities for thousands of skilled people in the area.

Prime Focus Group (‘The Group’), the world’s largest independent integrated media services company, today announced its partnership with the Government of Maharashtra to create a new global entertainment destination in Mumbai, the heart of India’s film making industry.

The announcement said that Prime Focus Group and the Government of Maharashtra will jointly invest close to INR 3000 crore (approximately US$ 400 million) to develop a new entertainment ecosystem in Mumbai, a destination for content creators, tourists and entertainment enthusiasts from across the globe, and will also create thousands of high-skilled jobs in the region.

Prime Focus was started in 1997 by its founder Namit Malhotra. The company is listed on the National and Bombay Stock Exchanges of India. Prime Focus Group also comprises DNEG, an eight-time Academy Awardⓒ winning visual effects and animation company, BRAHMA, an AI technology company, and Prime Focus Studios, a content financing and production company.

The new site will feature:

• State-of-the-art production studios for content creation, equipped with the latest and smartest digital technology
• Creation of a global entertainment destination featuring live shows, theme parks and fun experience centres
• More lifestyle experiences, such as shopping and dining venues, fine hotels, homes and more.

Prime Focus Group already owns and operates Asia’s largest production facility in Mumbai, comprising eight Hollywood-designed soundstages in a 200,000 sq ft studio complex. The Group’s post-production facilities, including its DNEG Mumbai studio, are located nearby.

Chief Minister of Maharashtra Shri Devendra Fadnavis said, “Development, infrastructure building and a better future are key to Maharashtra’s growth. As we work on major projects like the Mumbai-Ahmedabad Bullet Train, Coastal Road and Vadhvan Port, I am glad that the creation of this new entertainment hub is one of the projects that is transforming our state and putting us at the forefront of India’s growth. I am looking forward to working with Prime Focus and DNEG to create a great production and tourism destination, making Mumbai a major hub for film and entertainment.”

Namit Malhotra, Founder, Prime Focus Group said, “My vision for this development, which has been shared with Hon’ble Chief Minister Shri Devendra Fadnavis, is to recognise the 100+ year old legacy of our film industry. We want to combine the strengths of Prime Focus Group’s companies – including DNEG’s Oscar-winning creativity, Brahma’s AI technology and Prime Focus Studios’ financing and production capabilities – to create the world’s most advanced and innovative content creation centre, which will be at the heart of our filmmaking heritage in Mumbai.”

Leveraging our country’s craftsmanship and innovation, we are not just building the world’s largest content creation centre; we are also creating a destination that will showcase India’s culture, our history and our strengths to the world, while providing an unparalleled entertainment and lifestyle experience,” Malhotra added. He adds, “This new centre will be a great example of what India can do in terms of technology, creativity and entertainment. This place will become a fun tourist destination for people from all over the world – that too in the heart of Mumbai, one of the oldest film industries in the world. We are bringing the world to India and connecting India to the world.”