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Myntra sells record-breaking 50 lakh products on Day 1 of EORS-16

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 Myntra, one of India’s leading fashion, beauty and lifestyle destinations, on Monday said that the 16th edition of its flagship EORS-16 (End of Reason Sale) witnessed over 70 per cent growth in traffic over business as usual (BAU) on Day One.

India shopped a record-breaking 50 lakh products in the first 24 hours of Myntra’s EORS sale that is being held from June 11-16.

On Day One, 2.6 million items were shipped within the first 24 hours of the event.

“The upwardly-mobile fashion-forward consumers have once again welcomed EORS with a hearty opening, purchasing ~50 lakh products within the first 24 hours to cater to their fashion and beauty needs,” said Nandita Sinha, CEO, Myntra.

“It’s also very encouraging to see women forming 60 per cent of the shopper base and some of the tier-3 towns emerging as high traction customer hubs on day 1 of this edition. As the event unfolds itself in the next few days, we are excited to serve millions of customers with our tech-pivoted delightful shopping experience,” Sinha added.

Women’s western wear category saw demand for 14 lakhs tops and t-shirts and 7.6 lakhs kurtas on Day One.

Nearly two-thirds of the demand in �Beauty and Personal Care’ was led by makeup, skincare and fragrances, with over 100,000 lipsticks shopped by customers.

Jewellery witnessed over 2 times jump over BAU with workwear jewellery driving the demand.

In the menswear category, jeans have seen the highest spike of 10 times over BAU with similar high demand for t-shirts and shirts at 8 times over BAU.

With the resurgence of focus on fitness, customers made the most of the sharp value offers by renowned brands such as Puma, Nike, Adidas, Skechers and HRX, among others.

Sportswear trended on Day One with 1.7 times spike over BAU. Sports apparel for plus sizes and yoga also saw heightened traction on the first day, the company informed.

Kidswear, one of the fast-emerging categories on Myntra, witnessed a whopping 3 times jump over BAU, with summer essentials such as t-shirts and shorts, and footwear driving the demand.

Myntra recorded the highest number of app installs to date at an unprecedented 4.5 million during the pre-buzz period.

Nearly 51 per cent of the Day One customers who made their first purchase on Myntra were from tier 2/3 cities, further consolidating Myntra’s hold beyond metros and big cities.

The traffic on the platform built-up to a record of 8 million during the �Early Access’ period of the six-day fashion extravaganza.

About 1.2 lakh products were ordered during the first 10 minutes as customers rushed to make the most of the midnight opening

On Day One, Delhi shopped the most among metros, with Bengaluru, Mumbai and Hyderabad being some of the other leading metros driving demand.

Among the top non-metro cities that shopped during this period were Jaipur, Lucknow, Patna, Indore, Surat, Vizag and Ludhiana.

Top tier-3 cities included Dehradun and Aizawl, while the emerging tier-3 cities included Dimapur (Nagaland), Tiruvallur (Tamil Nadu), Roopnagar (Punjab) and Jabalpur (MP).

Myntra’s country-wide network of 21,000 Kirana store partners (MENSA network) is catering to over 19,000 pin codes and will be fulfilling 85 per cent of the deliveries and providing crucial support to the last mile delivery process during the event.

Myntra said it has created about 27,500 third-party employment opportunities through its partners to cater to the expected surge in demand.

As a part of its omni-channel integration, the platform is enabling over 300 brands across more than 3,800 stores to offer customers a seamless shopping experience.

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India-New Zealand FTA: PM Modi, Luxon aim to double bilateral trade over 5 years

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New Delhi, Dec 22: Prime Minister Narendra Modi held a telephone conversation with New Zealand’s Prime Minister, Christopher Luxon, on Monday as the two leaders jointly announced the successful conclusion of the historic, ambitious and mutually beneficial India-New Zealand Free Trade Agreement (FTA).

During the conversation, both leaders expressed confidence in doubling bilateral trade over the next five years as well as an investment of $20 billion in India from New Zealand over the next 15 years.

The negotiations began in March this year and the two leaders concluded the FTA in a record time of nine months, reflecting the shared ambition and political will to further deepen ties between the two countries, according to a statement from Prime Minister’s Office (PMO).

“The FTA would significantly deepen bilateral economic engagement, enhance market access, promote investment flows, strengthen strategic cooperation between the two countries, and also open up new opportunities for innovators, entrepreneurs, farmers, MSMEs, students and youth of both countries across various sectors,” said the statement.

The leaders also welcomed the progress achieved in other areas of bilateral cooperation such as sports, education, and people-to-people ties, and reaffirmed their commitment towards further strengthening of the India-New Zealand partnership.

This historic FTA eliminates and reduces tariffs on 95 per cent of New Zealand’s exports – among the highest of any Indian FTA – with almost 57 per cent being duty-free from day one, increasing to 82 per cent when fully implemented, with the remaining 13 per cent subject to sharp tariff cuts.

It puts New Zealand exporters on an equal or better footing to our competitors across a range of sectors and opens the door to India’s rapidly expanding middle class, according to an official statement from New Zealand.

“The Indian economy is forecast to grow to NZ$12 trillion by 2030. The India-NZ Free Trade Agreement unleashes huge potential for our world-class exporters to the world’s largest country and will significantly accelerate progress towards New Zealand’s ambitious goal of doubling the value of exports over 10 years,” it added.

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Mumbai-Bound Air India Flight Returns To Delhi Airport Minutes After Take Off Due To Technical Glitch

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New Delhi: A Mumbai-bound Air India flight AI887 returned to the Delhi Airport minutes after take-off due to a technical issue. The Delhi–Mumbai flight made an emergency landing according to standard operating procedure.

As perv an Air India spokesperson, the aircraft (Boeing 777) landed safely at Delhi, and the passengers and crew disembarked.

The Boeing 777 suffered an engine issue soon after take-off, reported The Times of India. The aircraft reportedly took off at 6.10 am and returned to the airport at 6.52 am. The aircraft is currently undergoing necessary checks.

As per the report, the airline arranged another B777 (VT-ALP) for passengers and even provided refreshments for them.

On Sunday, over 100 flights were cancelled from the Delhi Airport due to dense fog conditions in the national capital. Meanwhile, more than 400 flights were also delayed at the airport.

Over the past few days, most parts of the nothern and northwestern regions of the country are witnessing dense fog condition.

“Dense to very dense fog conditions during night/morning hours very likely in some parts of Uttarakhand, Uttar Pradesh, Haryana till morning hours of 21st; in isolated pockets of Punjab, Haryana during 25th-27,” the India Meteorological Department (IMD) had said in its press statement on Sunday.

On Friday also, an Air India flight travelling from Mumbai to Varanasi was forced to make an emergency diversion to Bhubaneswar after deteriorating weather conditions made landing at the destination airport unsafe. The aircraft landed at Biju Patnaik International Airport (BPIA) as a precautionary measure, airline officials confirmed.

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Sensex, Nifty open in green zone amid positive global cues

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Mumbai, Dec 22: Indian benchmark indices opened in green zone on Monday, breaking the last week’s trend of edging lower, amid strong buying in the US and China markets.

As of 9.30 am, the Sensex advanced 507 points, or 0.60 per cent, at 84,436 and the Nifty added 165 points, or 0.64 per cent to 26,132.

The broad cap indices performed in line with the benchmarks, with the Nifty Midcap 100 up 0.58 per cent and the Nifty Smallcap 100 adding 0.51 per cent.

Hindalco, Tech Mahindra and TCS were among the major gainers in the Nifty Pack, while losers included Asian Paints, Bajaj Finance, Max Healthcare and Cipla.

All the sectoral indices on NSE were trading in the green with metal, IT and media being the major gainers — up around 1.48, 1.23 and 0.77 per cent, respectively.

Analysts noted that market is likely heading for a year-end rally. The rupee’s sharp reversal and FIIs’ cash market purchases can accelerate this rally, as they lead to short covering, pushing benchmark indices higher. The Goldilocks domestic economic set up and potential earnings growth uptrend can support a market upturn, they added.

The US markets ended mostly in the green zone on the last trading day, as Nasdaq advanced 1.31 per cent, the S&P 500 edged up 0.88 per cent, and the Dow moved up 0.38 per cent.

As investors parsed China’s central bank keeping loan prime rate steady, Asia-Pacific markets rose on Monday.

The People’s Bank of China maintained its 1-year and 5-year loan prime rates steady, which affects most new and outstanding loans and mortgages.

In Asian markets, China’s Shanghai index advanced 0.64 per cent, and Shenzhen dropped 1.36 per cent, Japan’s Nikkei edged up 1.75 per cent, while Hong Kong’s Hang Seng Index added 0.29 per cent. South Korea’s Kospi added 1.72 per cent.

On Friday, foreign institutional investors (FIIs) sold equities worth Rs 2,387 crore, while domestic institutional investors (DIIs) were net buyers of equities worth Rs 5,200 crore.

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