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Myntra sells record-breaking 50 lakh products on Day 1 of EORS-16

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 Myntra, one of India’s leading fashion, beauty and lifestyle destinations, on Monday said that the 16th edition of its flagship EORS-16 (End of Reason Sale) witnessed over 70 per cent growth in traffic over business as usual (BAU) on Day One.

India shopped a record-breaking 50 lakh products in the first 24 hours of Myntra’s EORS sale that is being held from June 11-16.

On Day One, 2.6 million items were shipped within the first 24 hours of the event.

“The upwardly-mobile fashion-forward consumers have once again welcomed EORS with a hearty opening, purchasing ~50 lakh products within the first 24 hours to cater to their fashion and beauty needs,” said Nandita Sinha, CEO, Myntra.

“It’s also very encouraging to see women forming 60 per cent of the shopper base and some of the tier-3 towns emerging as high traction customer hubs on day 1 of this edition. As the event unfolds itself in the next few days, we are excited to serve millions of customers with our tech-pivoted delightful shopping experience,” Sinha added.

Women’s western wear category saw demand for 14 lakhs tops and t-shirts and 7.6 lakhs kurtas on Day One.

Nearly two-thirds of the demand in �Beauty and Personal Care’ was led by makeup, skincare and fragrances, with over 100,000 lipsticks shopped by customers.

Jewellery witnessed over 2 times jump over BAU with workwear jewellery driving the demand.

In the menswear category, jeans have seen the highest spike of 10 times over BAU with similar high demand for t-shirts and shirts at 8 times over BAU.

With the resurgence of focus on fitness, customers made the most of the sharp value offers by renowned brands such as Puma, Nike, Adidas, Skechers and HRX, among others.

Sportswear trended on Day One with 1.7 times spike over BAU. Sports apparel for plus sizes and yoga also saw heightened traction on the first day, the company informed.

Kidswear, one of the fast-emerging categories on Myntra, witnessed a whopping 3 times jump over BAU, with summer essentials such as t-shirts and shorts, and footwear driving the demand.

Myntra recorded the highest number of app installs to date at an unprecedented 4.5 million during the pre-buzz period.

Nearly 51 per cent of the Day One customers who made their first purchase on Myntra were from tier 2/3 cities, further consolidating Myntra’s hold beyond metros and big cities.

The traffic on the platform built-up to a record of 8 million during the �Early Access’ period of the six-day fashion extravaganza.

About 1.2 lakh products were ordered during the first 10 minutes as customers rushed to make the most of the midnight opening

On Day One, Delhi shopped the most among metros, with Bengaluru, Mumbai and Hyderabad being some of the other leading metros driving demand.

Among the top non-metro cities that shopped during this period were Jaipur, Lucknow, Patna, Indore, Surat, Vizag and Ludhiana.

Top tier-3 cities included Dehradun and Aizawl, while the emerging tier-3 cities included Dimapur (Nagaland), Tiruvallur (Tamil Nadu), Roopnagar (Punjab) and Jabalpur (MP).

Myntra’s country-wide network of 21,000 Kirana store partners (MENSA network) is catering to over 19,000 pin codes and will be fulfilling 85 per cent of the deliveries and providing crucial support to the last mile delivery process during the event.

Myntra said it has created about 27,500 third-party employment opportunities through its partners to cater to the expected surge in demand.

As a part of its omni-channel integration, the platform is enabling over 300 brands across more than 3,800 stores to offer customers a seamless shopping experience.

Business

Indian stock markets end higher after two days of losses

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Mumbai, Nov 3: Indian equity markets ended a volatile session on a positive note on Monday, snapping a two-day losing streak.

Gains in real estate and state-owned bank stocks helped lift the indices despite early weakness.

After opening lower, the Sensex recovered to touch an intra-day high of 84,127 before closing 39.78 points, or 0.05 per cent, higher at 83,978.49.

The Nifty also gained 41.25 points, or 0.16 per cent, to end at 25,763.35.

“The Nifty oscillated between 25,700 and 25,800 through the day, showing resilience after briefly dipping below the October 24 low of 25,718,” analysts said.

“The zone between 25,660–25,700 once again acted as a strong demand pocket, helping the index recover intraday losses and maintain a constructive tone ahead of key global data releases,” they added.

Among the Sensex stocks, Maruti Suzuki fell over 3 per cent and was among the top losers along with Titan Company, BEL, TCS, ITC, NTPC, Bajaj Finserv, Tata Steel and tech Mahindra.

On the other hand, Mahindra & Mahindra, State Bank of India, Tata Motors Passenger Vehicles, and HCL Tech were the major gainers.

In the broader markets, the Nifty MidCap index rose 0.77 per cent, while the Nifty SmallCap index advanced 0.72 per cent, showing strength beyond the frontline stocks.

Among sectoral indices, PSU bank shares led the rally, with the Nifty PSU Bank index climbing 1.92 per cent.

Bank of Baroda surged 5 per cent, while Canara Bank, Bank of Maharashtra, Bank of India, and Indian Bank also gained.

The Nifty Metal and Realty indices also added up to 2 per cent each.

Meanwhile, the FMCG, Private Bank, and IT indices slipped up to 0.4 per cent, capping the market’s overall gains.

Analysts said that despite mixed global cues and cautious investor sentiment, buying in select sectors helped the markets end the day in the green.

“The domestic market ended on a marginal positive note as profit booking was visible at the higher levels due to the absence of fresh domestic triggers,” market watchers said.

“While the broader market outperformed since the quarterly earnings are steering investors’ preference to take a short- to medium-term view,” they mentioned.

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Business

India’s manufacturing growth picks up in Oct due to robust domestic demand: PMI data

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New Delhi, Nov 3: India’s manufacturing sector growth surged in the month of October, fuelled by strong domestic demand, GST 2.0 reforms, productivity gains and increased technology investments, a report said on Monday.

The HSBC India Manufacturing Purchasing Managers’ Index (PMI) rose to 59.2 in October from 57.7 in September, according to data compiled by US-based financial intelligence provider S&P Global.

The increase stemmed from quicker growth in new orders and factory output at the beginning of the third financial quarter, driven by boost in advertising and recent GST reforms, the report said.

The expansion rate matched levels seen in August, which was one of the strongest in the last five years, it indicated.

A reading above 50 indicates economic expansion, while one below 50 shows contraction in the manufacturing, services, or construction sectors. A reading of exactly 50 signifies flat activity.

The manufacturing PMI acceleration comes from robust end-demand fuelled expansions in output, new orders, and job creation, said Pranjul Bhandari, chief India economist at HSBC.

Meanwhile, input prices moderated in October while average selling prices increased as some manufacturers passed on additional cost burdens to end-consumers, Bhandari added.

Despite input cost inflation easing to an eight-month low, output charge inflation remained at its highest level in 12 years for the second consecutive month.

Companies reported passing on higher freight and labour costs to customers, while strong demand allowed them to maintain elevated prices.

Domestic sales growth outpaced export orders, which grew more slowly even with some improvement in overseas demand. Employment creation continued for the twentieth straight month in October, with hiring remaining moderate and largely consistent with September’s levels, it noted.

Manufacturers remain optimistic about future business conditions, crediting their optimism to GST reforms, capacity expansion, and stronger marketing efforts, the report noted.

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Business

Commercial LPG cylinder prices reduced across metros from November 1

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New Delhi, Nov 1: State-run oil marketing companies have reduced commercial LPG cylinder prices across metros, offering a slight relief to businesses, starting from Saturday.

The move will provide marginal relief to thousands of small and medium-sized businesses.

According to the latest revision announced by state-run oil marketing companies (OMCs), the 19-kg commercial LPG cylinder will now cost Rs 1,590.50 in Delhi, reflecting a Rs 5 cut from the previous rate of Rs 1,595.50.

With the highest drop of Rs 6.50 per cylinder among the metros, the charge in Kolkata will now be Rs 1,694 per cylinder. Chennai will now charge Rs 1,750 (down Rs 4.50), while Mumbai now charges Rs 1,542 (down Rs 5).

For businesses that depend significantly on LPG for their everyday operations, like restaurants, hotels, and catering services, the most recent revision provides a small reprieve following a hike of Rs 15.50 that was put into effect late in September.

However, domestic LPG prices have not changed and are the same in every city.

Earlier in September, OMCs had reduced the price of commercial LPG gas cylinders by Rs 51.50. Following the revision, a 19-kg commercial LPG cylinder in Delhi was available at Rs 1,580.

Earlier, OMCs had reduced the price of a 19 kg commercial LPG gas cylinder by Rs 33.50. Before that, prices had been reduced by Rs 58.50 on July 1.

Earlier in June, oil firms had announced a Rs 24 cut for commercial cylinders, setting the rate at Rs 1,723.50. In April, the price stood at Rs 1,762. February saw a small Rs 7 reduction, but March reversed this slightly with a Rs 6 increase.

Meanwhile, the Centre had announced to provide 2.5 million free LPG connections under the Pradhan Mantri Ujjwala Yojana (PMUY) during the festival season.

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