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India’s crypto ad guidelines out, celebrities warned

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In a bid to clamp down on risky crypto ads in India, the Advertising Standards Council Of India (ASCI) on Wednesday issued guidelines for all virtual digital assets (VDA)-related advertisements, which will be applicable on or after April 1.

All crypto/NFT ads must carry the following disclaimer, “Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.”

No advertisement for crypto/digital asset products or exchanges may show a minor, or someone who appears to be a minor, directly dealing with the product, or talking about the product, said the advertising watchdog.

Since this is a risky category, “celebrities or prominent personalities who appear in crypto/NFT advertisements must take special care to ensure that they have done their due diligence about the statements and claims made in the advertisement, so as not to mislead consumers,” the ASCI warned.

Even as the Indian government continues to work on the framework for virtual digital assets (VDA), commonly referred to as crypto or NFT products, advertising for these products has been very aggressive over the past few months across TV, bring and digital media.

The ASCI noted that several of these advertisements do not adequately disclose the risks associated with such products.

“Advertising of virtual digital assets and services needs specific guidance, considering that this is a new and as yet an emerging way of investing. Hence, there is a need to make consumers aware of the risks and ask them to proceed with caution,” said Subhash Kamath, Chairman of ASCI.

The ASCI extensively consulted with different stakeholders, including government and the virtual digital asset industry — to frame guidelines for virtual digital asset advertising.

“Every advertisement for VDA products must clearly give out the name of the advertiser and provide an easy way to contact them (phone number or email). This information should be presented in a manner that is easily understood by the average consumer,” according to new guidelines.

“No advertisement may show that VDA products or VDA trading could be a solution to money problems, personality problems or other such drawbacks.”

The council said that no crypto/NFT advertisement shall contain statements that promise or guarantee future increase in profits.

“No advertisement may show that understanding VDA products is so easy that consumers do not have to think twice about investing. Nothing in the ad should downplay the risks associated with the category,” said the council.

The VDA products may not be compared to any other asset class which is regulated, it added.

Advertisers and media owners must also ensure that all earlier advertisements must not appear in the public domain unless they comply with the guidelines, post April 15, 2022.

“We have seen a spate of advertising for virtual digital assets which could compromise consumer interest in the absence of some guardrails. Use of celebrities and high decibel advertising would attract consumers to these offerings, without full disclosure of the risks,” said Manisha Kapoor, Secretary General, ASCI.

“Given that this is, as of now, an unregulated space, it is even more important for advertising to be upfront regarding the risks associated with these products,” Kapoor emphasised.

Although no Crypto Bill yet, the government in the Union Budget has proposed a 30 per cent tax on digital assets.

Finance Minister Nirmala Sitharaman also proposed 1 per cent TDS (tax deducted at source) on transactions in such asset classes above a certain threshold. Gifts in crypto and digital assets will also be taxed.

Business

Bioplastics can become Maharashtra’s next Rs 25,000 crore growth engine

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Mumbai, July 3: In a major push to tackle plastic pollution and position Maharashtra as a green manufacturing hub, the MahaYuti government has approved the Maharashtra Bioplastics Policy 2026, aimed at promoting bioplastics manufacturing through a comprehensive package of incentives and dedicated funding.

The policy, which will remain in force from 2026 to 2031, seeks to transform Maharashtra into a national hub for bioplastics manufacturing, research, innovation and exports. The government expects the initiative to attract investments worth Rs 25,000 crore, create 1.31 lakh direct and indirect jobs, and generate an estimated Rs 30,039 crore in revenue.

The policy also targets the creation of 2 lakh tonnes per annum (TPA) of PLA and biopolymer production capacity, reducing the state’s dependence on imported PLA by 50 per cent

Additionally, Maharashtra aims to replace 30 per cent of single-use plastics in selected sectors with compostable alternatives, achieve $1 billion in exports, and integrate 1 lakh farmers into the bioplastics value chain.

The state Cabinet has approved a total outlay of Rs 10,892 crore, including Rs 782 crore during the first five years and Rs 10,110 crore over the subsequent 20 years. A provision of Rs 50 crore has been made for 2026-27 under the Package Scheme of Incentives.

Government sources said rising concerns over conventional plastic waste, microplastics, marine pollution and greenhouse gas emissions have necessitated policy intervention to promote bio-based and biodegradable alternatives. While the global bioplastics market is expanding rapidly, India currently accounts for just 0.46 per cent of global output. It remains heavily dependent on imports of key biopolymers such as Polylactic Acid (PLA).

Maharashtra enjoys several competitive advantages, including its leadership in sugarcane, sugar and ethanol production, which provides abundant feedstock such as corn, bagasse and molasses. Coupled with a strong chemicals industry, premier research institutions and logistics infrastructure anchored by the Jawaharlal Nehru Port Authority (JNPA), the state is well positioned to develop a robust bioplastics ecosystem. The urgency of the shift is underscored by the generation of nearly 3.96 lakh tonnes of plastic waste in the state during 2022-23.

The policy covers the entire value chain, from raw material processing and production of PLA, PHA, PBS and other biopolymers to compounding, end-product manufacturing, testing facilities, composting and certification services. All eligible units will be required to obtain BIS/ISO 17088 certification or equivalent standards recognised by the Central Pollution Control Board.

Key focus areas include standards and certification, cluster-based industrial parks, common facility centres, research and centres of excellence, skill development, support for MSMEs and startups, increased participation of women and rural youth, and promotion of foreign investment and exports. The government also plans to establish two Centres of Excellence to foster innovation and technology development. Only Greenfield (new) investments and dedicated Brownfield expansions for bioplastics will be eligible.

To attract large-scale investments, Maharashtra will offer a tiered incentive framework, including special benefits for the first two anchor projects involving investments of Rs 3,000 crore or more. These projects will be eligible for capital subsidies of up to 30 per cent of fixed capital investment over 10 years, 100 per cent SGST reimbursement for 12 years, full electricity duty waivers and stamp duty exemptions, among other incentives.

Additional benefits include export incentives, reimbursement of employers’ provident fund contributions, and support for adoption of green technologies. Similar incentives will be available to the first 10 eligible large, mega and MSME units. Standalone R&D facilities will receive financial assistance of up to 50 per cent, subject to a ceiling of Rs 25 lakh.

The policy also provides an additional “green incentive” for units adopting zero liquid discharge systems, renewable energy and circular economy practices, reinforcing Maharashtra’s ambition to emerge as a leading sustainable manufacturing destination.

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Adani Group emerges as investor magnet after Rs 38,000 crore demand for AEL QIP offering

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Ahmedabad, July 3: Global institutions and India’s largest mutual funds have backed multiple Adani Group companies, marking a sharp turnaround in investor sentiment.

Adani Group has emerged as one of the biggest draws for institutional investors over the past year, attracting around Rs 40,000 crore of fresh equity into its flagship company alone while also seeing marquee global and domestic investors increase their exposure across several listed entities.

Adani Enterprises Ltd (AEL) this week upsized its qualified institutional placement (QIP) to Rs 15,000 crore after receiving bids worth about Rs 38,000 crore, or 3.8 times the base issue size. The fundraising comes less than a year after the company’s Rs 25,000 crore rights issue, taking its total equity capital raised over the past year to about Rs 40,000 crore.

The latest offering attracted some of the world’s largest institutional investors, including Capital Group, Goldman Sachs, BlackRock, Blackstone, and Nomura. Domestic participation was equally broad-based, with HDFC Mutual Fund, ICICI Prudential Mutual Fund, Kotak Mutual Fund, Aditya Birla Sun Life Mutual Fund, SBI Mutual Fund and Tata Mutual Fund among the investors.

People familiar with the transaction said the order book was fully covered before the issue formally opened, with bankers describing investors as “clamouring for allocations.” The company launched the QIP with a base size of Rs 10,000 crore before increasing it to Rs 15,000 crore on the back of strong demand.

The fundraising is the latest sign of a sharp shift in investor sentiment toward the Adani Group. After a period when Adani stocks were among the least preferred by several institutional investors, they have become some of the most sought-after names among both global funds and domestic asset managers.

Over the past year, leading institutional investors have participated in fundraisings and secondary transactions across companies including Adani Power, Adani Ports & SEZ, Adani Energy Solutions and Adani Green Energy, alongside Adani Enterprises. The lineup of investors has consistently featured some of the world’s largest asset managers and nearly every major domestic mutual fund, reflecting growing conviction in the group’s long-term investment pipeline.

The latest demand also comes despite a US federal judge pausing the formal dismissal of criminal charges against the Adani Group Chairman Gautam Adani and directing the Department of Justice to justify its decision to withdraw the case. The strong institutional participation suggests investors have remained focused on the group’s operating businesses, capital allocation, and growth prospects.

Adani Enterprises, the group’s flagship incubator, is expanding businesses spanning airports, AI and data centres, solar and wind equipment manufacturing, roads, PVC, metals and mining. A day before the QIP, the company announced an $11.5 billion investment with IHC to establish India’s largest aluminium manufacturing project, marking the biggest foreign direct investment announced in India’s metals and mining sector.

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Sensex, Nifty open nearly 1 pc higher; IT, metal stocks drive rally

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Mumbai, July 3: Indian equity markets opened higher on Friday amid mixed global cues, with benchmark indices rising nearly 1 per cent each as buying was led by IT, metal, pharma and chemical stocks.

Sensex began session at 78,152.34, up 650 points or 0.84 per cent, while Nifty opened around 200 points or 0.83 per cent higher at 24,375.65.

Sector-wise, Nifty IT surged nearly 2 per cent, while Nifty Metal gained 1.66 per cent. Nifty MidSmall IT & Telecom, Chemicals and Pharma indices advanced over 1 per cent, 0.82 per cent and 0.72 per cent, respectively.

In contrast, the Nifty PSU Bank index declined 0.87 per cent.

Among Nifty 50 constituents, Tata Motors Passenger Vehicles (TMPV), NTPC, SBI and Axis Bank were the top losers.

The broader market remained firm, with Nifty Smallcap 50 and Nifty Smallcap 100 indices rising 0.48 per cent and 0.46 per cent, respectively. Nifty 100 gained 0.46 per cent, while Nifty 500 advanced 0.41 per cent.

India VIX — the volatility index — fell 1.62 per cent to 12.09.

According to market experts, the near-term outlook remains cautiously optimistic.

For the Nifty, sustained strength above the 24,000 mark keeps the broader trend positive, with immediate resistance seen at 24,300, followed by 24,450, they said.

On the downside, 24,050 remains a key support level, while a breach could trigger a corrective move towards 23,900.

They added that investors should remain watchful of the ongoing global technology sell-off, as renewed weakness in semiconductor stocks could prompt profit booking after the recent sharp rally in domestic IT names.

International oil benchmark Brent crude rose 0.77 per cent to $72.36 per barrel, while US West Texas Intermediate (WTI) crude gained 0.68 per cent but remained below $70 per barrel.

In Asian markets, shares traded largely higher, with the Nikkei, Hang Seng and KOSPI rising up to 3 per cent.

Wall Street ended lower overnight amid selling in technology shares. The Nasdaq declined 0.80 per cent, while the S&P 500 closed flat.

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