Business
India’s crypto ad guidelines out, celebrities warned
In a bid to clamp down on risky crypto ads in India, the Advertising Standards Council Of India (ASCI) on Wednesday issued guidelines for all virtual digital assets (VDA)-related advertisements, which will be applicable on or after April 1.
All crypto/NFT ads must carry the following disclaimer, “Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.”
No advertisement for crypto/digital asset products or exchanges may show a minor, or someone who appears to be a minor, directly dealing with the product, or talking about the product, said the advertising watchdog.
Since this is a risky category, “celebrities or prominent personalities who appear in crypto/NFT advertisements must take special care to ensure that they have done their due diligence about the statements and claims made in the advertisement, so as not to mislead consumers,” the ASCI warned.
Even as the Indian government continues to work on the framework for virtual digital assets (VDA), commonly referred to as crypto or NFT products, advertising for these products has been very aggressive over the past few months across TV, bring and digital media.
The ASCI noted that several of these advertisements do not adequately disclose the risks associated with such products.
“Advertising of virtual digital assets and services needs specific guidance, considering that this is a new and as yet an emerging way of investing. Hence, there is a need to make consumers aware of the risks and ask them to proceed with caution,” said Subhash Kamath, Chairman of ASCI.
The ASCI extensively consulted with different stakeholders, including government and the virtual digital asset industry — to frame guidelines for virtual digital asset advertising.
“Every advertisement for VDA products must clearly give out the name of the advertiser and provide an easy way to contact them (phone number or email). This information should be presented in a manner that is easily understood by the average consumer,” according to new guidelines.
“No advertisement may show that VDA products or VDA trading could be a solution to money problems, personality problems or other such drawbacks.”
The council said that no crypto/NFT advertisement shall contain statements that promise or guarantee future increase in profits.
“No advertisement may show that understanding VDA products is so easy that consumers do not have to think twice about investing. Nothing in the ad should downplay the risks associated with the category,” said the council.
The VDA products may not be compared to any other asset class which is regulated, it added.
Advertisers and media owners must also ensure that all earlier advertisements must not appear in the public domain unless they comply with the guidelines, post April 15, 2022.
“We have seen a spate of advertising for virtual digital assets which could compromise consumer interest in the absence of some guardrails. Use of celebrities and high decibel advertising would attract consumers to these offerings, without full disclosure of the risks,” said Manisha Kapoor, Secretary General, ASCI.
“Given that this is, as of now, an unregulated space, it is even more important for advertising to be upfront regarding the risks associated with these products,” Kapoor emphasised.
Although no Crypto Bill yet, the government in the Union Budget has proposed a 30 per cent tax on digital assets.
Finance Minister Nirmala Sitharaman also proposed 1 per cent TDS (tax deducted at source) on transactions in such asset classes above a certain threshold. Gifts in crypto and digital assets will also be taxed.
Business
Google to invest up to $40 billion in Anthropic amid global AI race

New Delhi, April 25: US tech giant Google plans to invest up to $40 billion in the artificial intelligence (AI) firm Anthropic, as global technology giants accelerate their push into advanced AI models and infrastructure.
The proposed investment includes an initial $10 billion infusion at Anthropic’s latest valuation of $380 billion, with the remaining $30 billion tied to performance-based milestones, the companies confirmed, according to multiple reports.
The move has built on a multi-year partnership between the two firms, under which Google provides cloud infrastructure and access to Anthropic’s AI models, including its Claude suite.
Moreover, Anthropic also leverages Google’s custom tensor processing units (TPUs) as an alternative to widely used graphics processing units.
The latest agreement between the tech firms came amid surging demand for generative AI tools across enterprises, developers and consumers, which has placed increasing pressure on computing infrastructure.
Notably, Anthropic recently secured 5 gigawatts of compute capacity through collaborations involving Google and Broadcom, with additional expansion planned.
However, despite their collaboration, the companies remain competitors in the AI space, with Google’s Gemini models vying against Anthropic’s offerings in the rapidly evolving market.
Additionally, Google has been steadily increasing its stake in Anthropic since 2023, when it first invested $300 million for roughly a 10 per cent holding. Subsequent funding rounds pushed its total investment beyond $3 billion, with reports suggesting a stake of about 14 per cent prior to the latest deal.
The investment has underscored intensifying competition among major technology firms, which are committing tens of billions of dollars to leading AI labs such as Anthropic and rivals, including OpenAI.
Anthropic was founded in 2021 by former OpenAI researchers and has seen rapid growth in adoption of its AI products, particularly its Claude models, with annualised revenue crossing $30 billion.
The deal has followed a similar arrangement with Amazon, which recently invested $5 billion in Anthropic and committed up to $20 billion more, linked to specific commercial milestones.
Business
India, New Zealand set to sign FTA for improved market access on April 27

New Delhi, April 24: As India and New Zealand prepare to sign a Free Trade Agreement (FTA) on Monday, both sides are expected to benefit from expanded trade ties and improved market access, New Zealand Prime Minister Christopher Luxon has said.
Taking to the social media platform X, Luxon said, “We will sign a Free Trade Agreement with India on Monday.”
In a video message, Luxon said the agreement would improve market access for New Zealand exporters, particularly manufacturers of marine jet systems used in boats and exported to over 70 countries.
He added that the deal would help reduce trade barriers and strengthen commercial engagement between the two countries.
He also noted that certain exporters currently face tariffs while accessing the Indian market, and said the agreement would gradually ease such duties, improving competitiveness and supporting higher trade flows.
Luxon said the FTA would support increased business activity, employment opportunities and economic growth in New Zealand, while also strengthening bilateral trade linkages with India.
He added that the agreement would bring ‘more jobs, higher wages and more opportunities,’ highlighting the broader economic impact of the deal.
Once signed, the FTA is expected to expand trade and investment ties between the two countries and enhance export opportunities on both sides in a large and growing global market environment.
Earlier this month, legal verification of the New Zealand-India FTA was completed, with both countries agreeing to sign the pact on April 27 in the presence of a large contingent of business representatives, New Zealand Trade and Investment Minister Todd McClay said.
In a statement, McClay described the agreement as a “once-in-a-generation opportunity,” saying it would strengthen bilateral trade relations and provide improved access to each other’s markets.
He said that amid global economic and geopolitical uncertainty, strengthening trade partnerships remains important for long-term economic stability.
McClay added that signing the FTA would allow New Zealand to formally initiate parliamentary treaty examination, enabling public scrutiny of the agreement.
Business
Gold and silver prices slip nearly 1 pc amid geopolitical tensions

Mumbai, Gold and silver prices started the session on a weaker note on Friday, with both precious metals declining by nearly 1 per cent in early trade on the Multi Commodity Exchange (MCX).
Gold futures for June 5 opened 0.39 per cent or Rs 594 lower at Rs 1,51,167 per 10 grams compared to the previous close of Rs 1,51,761.
Later, the yellow metal touched an intra-day low of Rs 1,50,750, down 0.66 per cent or Rs 1,011. At the last count, it was trading at Rs 1,51,449, a decrease of Rs 312 or 0.21 per cent. During the session so far, gold has touched an intra-day high of Rs 1,51,457.
On the other hand, silver futures for May 5 declined as much as 0.95 per cent or Rs 2,313 to Rs 2,39,200, an intraday low. The white metal was trading at Rs 2,41,345, down Rs 168 or 0.07 per cent. It recorded an intraday high of Rs 2,41,382, down 0.05 per cent or Rs 131.
In the international market, precious metals also witnessed selling pressure. COMEX gold was down nearly 1 per cent at $4,684 per ounce, while COMEX silver also slipped around 1 per cent to $74.81 per ounce.
According to commodity analysts, gold and silver prices are under pressure due to a stronger US dollar, rising bond yields, and uncertainty over geopolitical tensions in the Middle East.
They further said that crude oil moving back above $100 per barrel has raised inflation concerns, adding to pressure on precious metals.
Moreover, Brent crude was trading at more than $100 per barrel or 2 per cent higher.
Equity benchmarks Sensex and Nifty also traded up to 1 per cent lower in early trade on Friday.
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