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How ONDC is set to be India’s UPI moment for e-commerce

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arket practices from Big Tech and according to Shireesh Joshi, Chief Business Officer (CBO) and President, Network Expansion for the Open Network for Digital Commerce (ONDC), the goal is to create population-scale inclusion of e-commerce in the country.

With ONDC, a Unified Payments Interface (UPI)-type initiative of the Ministry of Commerce and Industry to promote open networks, the government is trying to create the largest interoperable open platform in a bid to break e-commerce monopolies and build a more democratised digital marketplace by bringing micro, small, and medium enterprise as well as small traders online.

Currently, only 5-6 per cent of India’s retail activity is digital.

There are several limitations and constraints of existing platform based e-commerce that will be solved by unbundling and creating interoperability that will further allow any kind of product or service, whether as B2B or B2C, to be transacted on ONDC,” Joshi told IANS in an interview.

One of the immediate outcomes of this unbundling and interoperability is that every seller will have access to every buyer, and vice versa.

“Scale that was limited to a few players will now be available to everyone and help in democratising. E-commerce majors are also in conversation with us for onboarding on ONDC. This is not an anti-anyone initiative,” Joshi elaborated.

The democratisation and innovation that will result from ONDC will allow all kinds of players to flourish and “we will need all these multiple models of e-commerce to help achieve the goal of population-scale inclusion,” he stressed.

Union Commerce and Industry Minister Piyush Goyal has announced that ONDC will gradually be expanded to more cities in the near future, as it has the potential to connect the entire farm value chain.

The Centre also envisions ONDC as a private sector-led, non-profit company to bring focus on ethical and responsible behaviour while providing for trust, rigorous norms of governance, accountability, and transparency.

According to Joshi, an IIT Kanpur and IIM Bangalore alumnus, for farmers and farmer producer organisations (FPOs), the UPI-type protocol will enable access to a much wider market.

“Your neighbourhood fruit seller might claim that the Apples he sells are from Himachal, or the litchees are from Muzaffarpur. But you may not have a way of being sure. But on ONDC you may be able to buy directly from an orchard in Himachal or UP and be sure,” Joshi noted.

Farms and orchards can become brands too and realise better pricing than as commodities through a multi-tier trading and distribution system.

“Famers will be able access all buyers across the country through a single registration and not have to register with multiple organisations,” he emphasised.

This network-wide buyer access has other benefits too.

For example, it can help determine the best market prices for his products, say the current prices of Himachal apples in Delhi and Jaipur mandis to help decide what price to quote and which order to accept.

“Such a scale will create providers of various kinds of services — packing, warehousing, shipping which will enable cost efficient market reach. Products need not be shipped to markets anticipating demand and risk expiring in case it does not materialise, it can be warehoused and shipped on demand instead,” Joshi told IANS.

On ONDC, farmers will not only sell but also be able to buy seeds, fertilizers, pesticides, growth regulators, equipment and tools.

The initiative has an agri-focused entity in National Bank for Agriculture and Rural Development (NABARD) as one of its shareholders which has helped it solve technical challenges and engage with several organisations in the agri sector.

According to Joshi, this is not a one-time journey, given the agri sector’s complexity and diversity.

“We expect this to be repeated every few months to keep building and adding to the agri solutions stack. At some stage, the ecosystem itself should kick in and ONDC may not have to facilitate after that,” Joshi elaborated.

Besides this, they are also engaging with state governments to promote adoption of ONDC for agri e-commerce.

“Haryana and Madhya Pradesh governments have begun mobilising support for this and we expect more to follow. Central initiatives like National Agriculture Market (eNAM), which is a pan-India electronic trading portal, is also in active discussion with us on evolving the best way forward,” Joshi informed.

Overall, ONDC will enable lower costs and higher revenues for farmers, enabling more autonomy and benefits for a farmer, said Joshi who has been credited with managing large-scale business operations/strategy in India and China, including Hong Kong, Taiwan and South Asian territories.

Business

Sensex, Nifty end flat amid mixed sectoral cues

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Mumbai, Dec 30: Indian benchmark indices ended Tuesday’s session almost flat, but with a slight negative tone, as gains in PSU banks, metal and auto stocks were offset by selling pressure in IT, FMCG, realty and pharma shares.

The Sensex closed at 84,675.08, slipping 20.46 points or 0.02 per cent, while the Nifty settled marginally lower at 25,938.85, down 3.25 points or 0.01 per cent.

“The Nifty has also slipped below the 21 EMA, reinforcing the short-term downtrend. Immediate support is placed in the 25,850–25,870 zone,” market watchers stated.

“A decisive break below this level could intensify bearish sentiment, while resistance is placed at 26,000,” analysts mentioned.

Markets witnessed a cautious mood as investors balanced sector-specific buying against profit booking in select heavyweights.

On the Sensex, stocks such as Eternal, Infosys, Asian Paints, UltraTech Cement and Bajaj Finance ended among the top losers, weighing on the index.

On the other hand, M&M, Tata Steel, Bajaj Finserv and Axis Bank provided support and closed higher.

The broader market also saw mild weakness. The Nifty Midcap 100 index ended lower by 0.15 per cent, while the Nifty Smallcap 100 declined 0.28 per cent.

Sector-wise, real estate, IT and pharma stocks remained under pressure. The Nifty Realty index fell 0.84 per cent, while the Nifty IT and Pharma indices declined 0.74 per cent and 0.17 per cent, respectively.

In contrast, strong buying was seen in PSU bank, metal and auto stocks. The Nifty PSU Bank index jumped 1.69 per cent, the Nifty Metal index rose 2.03 per cent, and the Nifty Auto index gained 1.08 per cent.

Analysts said that the market ended the day on a flat note as investors preferred selective buying, with sectoral trends driving movement rather than broad-based participation.

“Fresh buying at lower levels, along with short covering in banking, auto, and metal stocks following the expiry of monthly derivative contracts, helped the Nifty recoup most of its intraday losses and close the session largely flat,” market watchers mentioned.

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From labour laws to market reforms, India’s growth story built on credibility and stability: PM Modi

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New Delhi, Dec 30: Prime Minister Narendra Modi on Tuesday said that India’s growth story is being shaped by credibility, stability, and long-term confidence, driven by a series of sustained reforms across sectors ranging from labour laws and trade agreements to logistics, energy, and market reforms.

In a post on X, the Prime Minister referred to Union Minister Hardeep Singh Puri’s write-up on “Reform Express 2025”, which reflects the “quiet but consistent work of governance that has helped clear long-pending bottlenecks week after week”.

PM Modi said these steady reforms are laying a strong foundation for India’s future growth.

“Union Minister Hardeep Singh Puri writes on Reform Express 2025. He reflects on the quiet, cumulative work of governance that cleared bottlenecks week after week,” he said.

“From labour laws and trade agreements to logistics, energy and market reforms, India’s growth story is being built on credibility, stability and long-term confidence,” he added.

In his article, Union Petroleum and Natural Gas Minister Puri highlighted how the PM Modi government’s reform push is improving ease of doing business and strengthening investor confidence.

Puri had described “Reform Express 2025” as the cumulative impact of consistent governance, where obstacles are addressed regularly rather than through sudden, disruptive changes.

He had said that in an uncertain global environment marked by political instability, the steady leadership of Narendra Modi stands out.

Puri had pointed out that key steps such as modern labour codes, major trade agreements, the Securities Market Code Bill and the Indian Ports Act 2025 are creating a solid base for long-term economic expansion.

He also said that the SHANTI Bill is a major step towards modernising India’s civil nuclear framework.

According to the minister, these reforms follow a clear pattern of cleaning up outdated laws, decriminalising minor offences, modernising labour compliance, strengthening market oversight, digitising trade processes, improving logistics, and reducing risks in long-term energy investments.

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Sensex, Nifty trade flat amid mixed global cues

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Mumbai, Dec 29: Indian benchmark indices traded flat with a mild positive bias early on Monday, tracking mixed global cues and subdued year-end participation.

As of 9.30 am, Sensex moved up 40 points, or 0.04 per cent to 85,081 and Nifty gained 14 points, or 0.05 per cent to 26,057.

Main broad-cap indices performed in line with benchmark indices, with the Nifty Midcap 100 advanced 0.14 per cent, while the Nifty Smallcap 100 added 0.18 per cent.

Tech Mahindra, Tata Steel and NTPC were among the major gainers in the Nifty Pack, while losers included Bajaj Finserv, Axis Bank, Bajaj Finance and Tata Consumer.

Among sectoral gainers, the Nifty Metal index was the top performer, rising 1.11 per cent, followed by Nifty Auto and Nifty Realty, which gained 0.26 per cent and 0.25 per cent, respectively.

According to analysts, immediate support is placed at 25,850–25,900 zone, while 26,150–26,200 remains a crucial resistance band. Stable crude prices and a relatively steady rupee continue to offer underlying support, preventing sharp downside.

They further said that underperformance of India compared to most developed and emerging markets in 2025 is set to change in 2026 as Indian macros are in the ‘Goldilocks’ zone, with robust economic growth and recovery in earnings from Q3 FY26.

However, these factors are not enough to spark a rally soon, market watchers said. The market needs a US-India trade deal with positive surprises for India to rebound. A consolidation phase is likely in the near term in the absence of such surprises, they added.

Asia-Pacific markets traded mixed in the morning session, as investors kicked off the final trading week of the year.

In Asian markets, China’s Shanghai index advanced 0.31 per cent, and Shenzhen edged up 0.03 per cent, Japan’s Nikkei lost 0.31 per cent, while Hong Kong’s Hang Seng Index gained 0.39 per cent. South Korea’s Kospi added 1.52 per cent.

The US markets ended in the red zone on the last trading day, as Nasdaq lost 0.09 per cent, the S&P 500 eased 0.03 per cent, and the Dow moved down 0.04 per cent.

On December 26, foreign institutional investors (FIIs) sold equities worth Rs 317 crore, while domestic institutional investors (DIIs) were net buyers of equities worth Rs 1,772 crore.

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