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How ONDC is set to be India’s UPI moment for e-commerce

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arket practices from Big Tech and according to Shireesh Joshi, Chief Business Officer (CBO) and President, Network Expansion for the Open Network for Digital Commerce (ONDC), the goal is to create population-scale inclusion of e-commerce in the country.

With ONDC, a Unified Payments Interface (UPI)-type initiative of the Ministry of Commerce and Industry to promote open networks, the government is trying to create the largest interoperable open platform in a bid to break e-commerce monopolies and build a more democratised digital marketplace by bringing micro, small, and medium enterprise as well as small traders online.

Currently, only 5-6 per cent of India’s retail activity is digital.

There are several limitations and constraints of existing platform based e-commerce that will be solved by unbundling and creating interoperability that will further allow any kind of product or service, whether as B2B or B2C, to be transacted on ONDC,” Joshi told IANS in an interview.

One of the immediate outcomes of this unbundling and interoperability is that every seller will have access to every buyer, and vice versa.

“Scale that was limited to a few players will now be available to everyone and help in democratising. E-commerce majors are also in conversation with us for onboarding on ONDC. This is not an anti-anyone initiative,” Joshi elaborated.

The democratisation and innovation that will result from ONDC will allow all kinds of players to flourish and “we will need all these multiple models of e-commerce to help achieve the goal of population-scale inclusion,” he stressed.

Union Commerce and Industry Minister Piyush Goyal has announced that ONDC will gradually be expanded to more cities in the near future, as it has the potential to connect the entire farm value chain.

The Centre also envisions ONDC as a private sector-led, non-profit company to bring focus on ethical and responsible behaviour while providing for trust, rigorous norms of governance, accountability, and transparency.

According to Joshi, an IIT Kanpur and IIM Bangalore alumnus, for farmers and farmer producer organisations (FPOs), the UPI-type protocol will enable access to a much wider market.

“Your neighbourhood fruit seller might claim that the Apples he sells are from Himachal, or the litchees are from Muzaffarpur. But you may not have a way of being sure. But on ONDC you may be able to buy directly from an orchard in Himachal or UP and be sure,” Joshi noted.

Farms and orchards can become brands too and realise better pricing than as commodities through a multi-tier trading and distribution system.

“Famers will be able access all buyers across the country through a single registration and not have to register with multiple organisations,” he emphasised.

This network-wide buyer access has other benefits too.

For example, it can help determine the best market prices for his products, say the current prices of Himachal apples in Delhi and Jaipur mandis to help decide what price to quote and which order to accept.

“Such a scale will create providers of various kinds of services — packing, warehousing, shipping which will enable cost efficient market reach. Products need not be shipped to markets anticipating demand and risk expiring in case it does not materialise, it can be warehoused and shipped on demand instead,” Joshi told IANS.

On ONDC, farmers will not only sell but also be able to buy seeds, fertilizers, pesticides, growth regulators, equipment and tools.

The initiative has an agri-focused entity in National Bank for Agriculture and Rural Development (NABARD) as one of its shareholders which has helped it solve technical challenges and engage with several organisations in the agri sector.

According to Joshi, this is not a one-time journey, given the agri sector’s complexity and diversity.

“We expect this to be repeated every few months to keep building and adding to the agri solutions stack. At some stage, the ecosystem itself should kick in and ONDC may not have to facilitate after that,” Joshi elaborated.

Besides this, they are also engaging with state governments to promote adoption of ONDC for agri e-commerce.

“Haryana and Madhya Pradesh governments have begun mobilising support for this and we expect more to follow. Central initiatives like National Agriculture Market (eNAM), which is a pan-India electronic trading portal, is also in active discussion with us on evolving the best way forward,” Joshi informed.

Overall, ONDC will enable lower costs and higher revenues for farmers, enabling more autonomy and benefits for a farmer, said Joshi who has been credited with managing large-scale business operations/strategy in India and China, including Hong Kong, Taiwan and South Asian territories.

Business

Number of poor getting subsidised LPG under PMUY scheme touches 10.41 crore

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New Delhi, Jan 6: Petroleum and Natural Gas Minister Hardeep Singh Puri said on Tuesday that as many as 10.41 crore LPG connections have already been provided for the supply of subsidised cooking gas to poor families under the Pradhan Mantri Ujjwala Yojana as the government steadily progresses to achieve its target of covering 10.6 crore families under the scheme.

Puri further stated that the Pradhan Mantri Ujjwala Yojana has succeeded in building a nationwide system that delivers clean cooking fuel reliably with every refill.

“Under the leadership of Prime Minister Narendra Modi, Ujjwala has transformed clean cooking from a welfare measure into a reliable everyday infrastructure,” the minister said in a post on X.

LPG is being made affordable for the poor through a targeted subsidy of Rs 300 per 14.2 kg cylinder for up to nine refills per year under the PMUY scheme. This intervention has resulted in a steady rise in LPG consumption. The average per capita consumption increased from about three refills in 2019-20 to 4.47 refills in FY 2024-25 and further to a pro-rated level of about 4.85 refills per annum during FY 2025-26, indicating sustained adoption of clean cooking fuel, according to figures compiled by the Ministry of Petroleum and Natural Gas.

To clear pending applications and achieve saturation of LPG access, the government approved the release of 25 lakh additional LPG connections during FY 2025-26. Subsidy targeting and transparency were improved with the acceleration of Aadhaar authentication. As on December 1, 2025, biometric authentication covered 71 per cent of PMUY consumers and 62 per cent of non-PMUY consumers, according to an official statement.

Consumer safety was strengthened through the nationwide Basic Safety Check campaign. More than 12.12 crore free safety inspections were conducted at customer premises, and over 4.65 crore LPG hoses were replaced at discounted rates, significantly enhancing awareness and safety standards in domestic LPG usage, the statement added.

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Sensex, Nifty post mild losses as oil and gas stocks trade lower

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Mumbai, Jan 6: Indian benchmark indices posted mild losses on Tuesday, weighed down by losses in oil and gas stocks. Amid impressive corporate updates that had lifted expectations of stronger quarterly earnings, concerns of potential additional tariffs by US weighed on the domestic markets.

As of 9.30 am, Sensex slipped 246 points, or 0.29 per cent to 85,193 and Nifty eased 70 points, or 0.27 per cent to 26,180.

Main broad-cap indices performed almost in line with benchmark indices, with the Nifty Midcap 100 down 0.08 per cent, while the Nifty Smallcap 100 shed 0.02 per cent.

Immediate support lies at 26,100–26,150 zone, and resistance placed at 26,400–26,450 zone, market watchers said.

The US markets rallied overnight ignoring Venezuela crisis. As crude prices fall due to increased supply from Venezuela, the market appears to be betting that the Venezuela crisis will be positive in medium to long term, analysts said.

However, geopolitical surprises are likely, so it is too early to decide and investors should consider increasing their cash position, they added.

The banking sector have strengthened due to increasing credit growth, even though deposit mobilisation remains a challenge.

Asian defence stocks showed strong surge for a second straight session, even as the region traded mixed, with investors assessing geopolitical risks after the US attack on Venezuela.

In Asian markets, China’s Shanghai index added 1.14 per cent, and Shenzhen gained 0.79 per cent, Japan’s Nikkei added 0.69 per cent, while Hong Kong’s Hang Seng Index inched up 1.68 per cent. South Korea’s Kospi declined 3.99 per cent.

The US markets were mostly in the green zone on the last trading day even as Nasdaq added 0.69 per cent. The S&P 500 gained 0.64 per cent, and the Dow moved up 1.23 per cent.

On January 5, foreign institutional investors (FIIs) sold net equities worth Rs 36 crore, while domestic institutional investors (DIIs) were net buyers of equities worth Rs 1,764 crore.

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India pushing ahead to diversify exports amid US tariff turmoil: Report

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New Delhi, Jan 5: When India reached a free-trade agreement with New Zealand in a record time of nine months towards the end of December, this was a clear signal of New Delhi’s plan to diversify the country’s exports away from the US and this approach is expected to gather pace going ahead, according to an article in the South China Morning Post.

The article highlights that ever since US President Donald Trump imposed penal import tariffs of 50 per cent on India last year, New Delhi has maintained a resolute approach to the punitive levies, even as it has kept the door open to negotiations.

The article points out that the trade deal with New Zealand last month was the third such deal that came close on the heels of the free trade agreements with the United Kingdom and Oman.

The US is India’s largest export market, receiving about 18 per cent of its total goods exports, including items such as garments and leather products, with a vast diaspora readily snapping up products shipped from their homeland.

While it remains unclear whether the two countries can negotiate a trade deal given India’s firm position on opening sensitive sectors such as agriculture and dairy to US products, experts are sceptical that Washington will significantly roll back its tariffs, the article states.

However, it observes that India is not putting all its eggs in the US basket and is actively seeking free trade pacts with other countries to diversify its export markets amid the uncertainty created by the Trump administration.

Commerce Secretary Rajesh Agrawal has already said that India’s effort to diversify trade across geographies and sectors is paying off. There is positive export momentum that is likely to consolidate in the coming months.

The article also highlights that India’s exports in 2025 showed strong resilience and growth, reaching a record US$825.25 billion in the financial year 2024-25. The robust growth has continued into the current financial year, with exports in the April to November period rising 5.43 per cent to US$562.13 billion.

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