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How ONDC is set to be India’s UPI moment for e-commerce

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arket practices from Big Tech and according to Shireesh Joshi, Chief Business Officer (CBO) and President, Network Expansion for the Open Network for Digital Commerce (ONDC), the goal is to create population-scale inclusion of e-commerce in the country.

With ONDC, a Unified Payments Interface (UPI)-type initiative of the Ministry of Commerce and Industry to promote open networks, the government is trying to create the largest interoperable open platform in a bid to break e-commerce monopolies and build a more democratised digital marketplace by bringing micro, small, and medium enterprise as well as small traders online.

Currently, only 5-6 per cent of India’s retail activity is digital.

There are several limitations and constraints of existing platform based e-commerce that will be solved by unbundling and creating interoperability that will further allow any kind of product or service, whether as B2B or B2C, to be transacted on ONDC,” Joshi told IANS in an interview.

One of the immediate outcomes of this unbundling and interoperability is that every seller will have access to every buyer, and vice versa.

“Scale that was limited to a few players will now be available to everyone and help in democratising. E-commerce majors are also in conversation with us for onboarding on ONDC. This is not an anti-anyone initiative,” Joshi elaborated.

The democratisation and innovation that will result from ONDC will allow all kinds of players to flourish and “we will need all these multiple models of e-commerce to help achieve the goal of population-scale inclusion,” he stressed.

Union Commerce and Industry Minister Piyush Goyal has announced that ONDC will gradually be expanded to more cities in the near future, as it has the potential to connect the entire farm value chain.

The Centre also envisions ONDC as a private sector-led, non-profit company to bring focus on ethical and responsible behaviour while providing for trust, rigorous norms of governance, accountability, and transparency.

According to Joshi, an IIT Kanpur and IIM Bangalore alumnus, for farmers and farmer producer organisations (FPOs), the UPI-type protocol will enable access to a much wider market.

“Your neighbourhood fruit seller might claim that the Apples he sells are from Himachal, or the litchees are from Muzaffarpur. But you may not have a way of being sure. But on ONDC you may be able to buy directly from an orchard in Himachal or UP and be sure,” Joshi noted.

Farms and orchards can become brands too and realise better pricing than as commodities through a multi-tier trading and distribution system.

“Famers will be able access all buyers across the country through a single registration and not have to register with multiple organisations,” he emphasised.

This network-wide buyer access has other benefits too.

For example, it can help determine the best market prices for his products, say the current prices of Himachal apples in Delhi and Jaipur mandis to help decide what price to quote and which order to accept.

“Such a scale will create providers of various kinds of services — packing, warehousing, shipping which will enable cost efficient market reach. Products need not be shipped to markets anticipating demand and risk expiring in case it does not materialise, it can be warehoused and shipped on demand instead,” Joshi told IANS.

On ONDC, farmers will not only sell but also be able to buy seeds, fertilizers, pesticides, growth regulators, equipment and tools.

The initiative has an agri-focused entity in National Bank for Agriculture and Rural Development (NABARD) as one of its shareholders which has helped it solve technical challenges and engage with several organisations in the agri sector.

According to Joshi, this is not a one-time journey, given the agri sector’s complexity and diversity.

“We expect this to be repeated every few months to keep building and adding to the agri solutions stack. At some stage, the ecosystem itself should kick in and ONDC may not have to facilitate after that,” Joshi elaborated.

Besides this, they are also engaging with state governments to promote adoption of ONDC for agri e-commerce.

“Haryana and Madhya Pradesh governments have begun mobilising support for this and we expect more to follow. Central initiatives like National Agriculture Market (eNAM), which is a pan-India electronic trading portal, is also in active discussion with us on evolving the best way forward,” Joshi informed.

Overall, ONDC will enable lower costs and higher revenues for farmers, enabling more autonomy and benefits for a farmer, said Joshi who has been credited with managing large-scale business operations/strategy in India and China, including Hong Kong, Taiwan and South Asian territories.

Business

Centre releases over Rs 260 crore for rural local bodies in Kerala

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New Delhi, Dec 15: The government on Monday said it has released Rs 260.20 crore to rural local bodies in Kerala as part of the 15th Finance Commission grants for the financial year 2025-26.

The amount represents the first instalment of untied grants and covers all 14 district panchayats, 152 block panchayats and 9,414 gram panchayats (GPs) in the state, according to an official statement.

Untied grants are meant to be utilised by rural local bodies/PRIs for location-specific felt needs under the 29 subjects listed in the Eleventh Schedule of the Constitution, except for salaries and other establishment expenditures.

Tied Grants, on the other hand, are earmarked for basic services relating to sanitation and maintenance of ODF (open defecation-free) status, including management and treatment of household waste, human excreta and faecal sludge, and supply of drinking water, rainwater harvesting, and water recycling.

Last week, the government released Rs 717.17 crore to strengthen rural local bodies in Maharashtra as part of the first instalment of untied grants for the financial year 2025-26. The funds were released to duly elected and eligible rural local bodies in the state, covering two district panchayats (Zilla Parishads), 15 block panchayats (panchayat samitis), and 26,544 gram panchayats.

The government, through the Ministry of Panchayati Raj and the Ministry of Jal Shakti (Department of Drinking Water and Sanitation), recommends release of 15th Finance Commission grants to states for Panchayati Raj Institutions, which are then released by the Ministry of Finance.

The allocated grants are recommended and released in two instalments in a financial year.

Earlier in November this year, the Centre released over Rs 223 crore for rural local bodies in Assam and another Rs 444.38 crore to strengthen panchayat bodies in Odisha as part of the 15th Finance Commission grants.

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PM Modi’s 3-nation visit to further bolster trade and investment ties

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New Delhi, Dec 15: As Prime Minister Narendra Modi embarked on a three-nation visit to Jordan, Ethiopia and Oman on Monday, bolstering economic and trade ties is among the key agenda items of his visit.

PM Modi’s visit is expected to open far-reaching opportunities to enhance the country’s economic footprint across West Asia and Africa.

Last week, the Union Cabinet, chaired by the Prime Minister, approved the proposed Free Trade Agreement (FTA) between India and Oman, aimed at deepening trade and investment relations between the two countries.

The approval also came after Oman’s Shura Council approved the Gulf nation’s proposed FTA with India. The talks for the trade agreement, officially termed the Comprehensive Economic Partnership Agreement (CEPA), formally began in November 2023.

India and Oman share a long-standing and multidimensional Strategic Partnership supported by strong trade ties, energy cooperation and cultural linkages. The economic and commercial relations between India and Oman are robust and buoyant.

The bilateral trade between the two nations reached $8.947 billion during FY 2023-2024, and for FY 2024-25, it stood at $10.613 billion, according to an official statement. Bilateral investment flows have also been strong, as reflected in numerous joint ventures established both in India and Oman.

Moreover, there are over 6,000 India-Oman joint ventures present in Oman, estimated to be adding $7.5 billion to Oman’s economy in the form of total capital investment over a long period.

PM Modi will hold high-level talks with the Sultan of Oman in Muscat and discuss strengthening the Strategic Partnership as well as the strong commercial and economic relationship between the two nations.

Notably, India is Jordan’s third-largest partner, with bilateral trade at around $2.8 billion. Jordan is a key supplier of fertilisers to India, particularly phosphates and potash.

Although the size of India-Ethiopia bilateral trade was around $550 million in FY25, India was the second largest trading partner for the African nation. India’s key exports include primary and semi-finished iron and steel products, drugs and pharmaceuticals, fertilisers and machinery, among others.

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Indian stock market ends in bullish tone over hopes of renewed FII inflows

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Mumbai, Dec 13: Indian equity benchmarks made marginal losses during the week amid sustained FII outflows and uncertainty surrounding the US-India trade negotiations.

However, the market ended the week in a bullish tone with Nifty surging 0.57 per cent on the last trading day after the US Federal Reserve announced a 25-bps rate cut.

Benchmark indices Nifty and Sensex dipped 0.36 and 0.17 per cent during the week to close at 26,046 and 85,267, respectively.

Indian equities opened the week on a subdued note, amid continued rupee depreciation and negative global cues due to rising Japanese bond yields.

The US Fed rate cut later in the week eased liquidity concerns and fuelled hopes of renewed FII inflows. With supportive central bank policies, steady domestic investments, and optimism over trade progress despite unclear timelines, benchmarks closed the week on a strong note.

India’s year-on-year inflation rate based on the Consumer Price Index (CPI) was estimated at 0.71 per cent for November this year which was marginally higher than the 0.25 per cent in October, according to figures released by the Ministry of Statistics.

Broader indices underperformed, with the Nifty Midcap100 and Smallcap100 down 0.51 per cent and 0.67 per cent, respectively, in a week.

Sectoral performance was mixed, with IT under pressure while PSU banks, real estate and consumer durables witnessed selective buying.

Hrishikesh Yedve, AVP Technical and Derivative Research, Asit C. Mehta Investment Interrmediates, said that Nifty’s weekly chart shows buying interest at lower levels.

Nifty has 26,200 and 26,325 as stiff resistance levels while 25,700 will act as support zone, he added.

Analysts said that markets will likely remain positive in near future but sensitive to rupee stability, FII flow trends, trade agreement clarity, and cues from major central banks abroad.

Amidst risks from currency fluctuations and global trade uncertainties, improving earnings visibility and liquidity support provide a constructive backdrop and downside protection, they added.

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