Business
Gen-Z fashion-favourite Urbanic kicks off to a roaring start on Myntra

London-based digital fashion brand and Gen-Zs chosen marque, Urbanic, opened to a thumping reception from young shoppers on day 1 of its launch on Myntra. This is among the biggest-ever opening day for a brand on Myntra catering to Gen-Z fashion. Urbanic was the second highest-grossing brand on the first day of its launch on Myntra. Myntra had announced the launch of Urbanic on its platform over a week ago, creating frenzy and excitement among the young, fashion-forward shoppers in the country, evident from the behemoth wishlists created starting 6 days before the brand went live on Myntra.
About 23,000 items were sold within the first 12 hours of going live and over 51,000 by the end of the day on September 1, the launch day, largely from the tops, dresses, and jeans categories, with pink, orange, purple, black and brown as the most sought-after colours. Shoppers started early so as to not miss out on their favorite styles, colors, and sizes to the dash, picking up 6.9k items through 2.8k orders within the first one hour of the opening day.
Key Highlights:
1. Top 3 categories — Tops, Dresses, and Jeans
2. Geography — ~55% of purchases were recorded from non-metro cities
3. Non-tier 1 cities that shopped the most — Imphal, Jaipur, and Lucknow
4. Number of shoppers on day-1 — ~22k
5. Number of orders placed in the first 12 hrs — 9k
6. Number of items sold on day 1 — Over 51K
7. Over 80% of styles from the collection wishlisted even before Urbanic went live on Myntra
8. Basics & floral print in tops; floral & ruched in dresses; and regular & distressed in denims among the most in-demand trends on the opening day
Myntra’s collaboration with Urbanic, one of the favorites among fashionable Gen-Z shoppers in India for its chic, trendy, and flexibly priced fashion has brought the brand very close to one of the largest cohorts of such shoppers globally. With this partnership Myntra has ramped up its Gen-Z portfolio, adding over 2000 latest styles and designs from Urbanic onto its platform, hugely complementing the trendy selections Myntra is known for. An increasingly important cohort for the fashion, lifestyle and beauty major, Gen-Z fashion has taken over the digital space and has boosted the comeback of Y2K fashion whilst defining new trends. Their definition of fashion transcends the rulebook and embraces differences, gender fluidity, and individuality. Urbanic’s offerings and designs capture the essence and spirit of this generation.
Over 50% of the offerings from Urbanic on Myntra will be priced under Rs. 999, which will further help establish unparalleled access to a plethora of bold, experimental, and stylish range of clothing and accessories throughout the country for shoppers. This addition to the portfolio further enhances Myntra’s stronghold among the fashion-forward as the ultimate Fashion destination, offering the most stylish fashion in trend choices to the young shoppers ahead of the festive season.
Commenting on the successful launch, Ayyappan Rajagopal, Chief Business Officer, Myntra, said, “We are elated to witness this level of response and are grateful to our customers for this tremendous reception as we gear-up for the festive season. The consumer-centric ethos and progressive concepts of both Urbanic and Myntra have clearly resonated with the youth in India, especially young women, evident from the sales on the first day of the launch, which has surpassed our expectations by a huge margin. Our collaboration with Urbanic will provide Gen-Z a shorter route to express themselves and stand apart as we look forward to serving them with chic, trendsetting outfits.”
Celebrating the phenomenal reception of the brand on Myntra, Rahul Dayama, Head of Marketing, Urbanic India said, “We are surely delighted by the overwhelming response Urbanic has received on Myntra. Grateful to be able to make Urbanic more accessible to fashion-conscious Indians and scale the brand to newer heights through this unparalleled partnership.”
Business
Nifty, Sensex surge over 2 pc this week amid renewed hopes of US-India trade deal

Mumbai, Oct 18: The Indian equity benchmarks ended the week decisively higher amid short covering from foreign institutional investor (FII) participants and resilient domestic cues.
Market optimism was bolstered by clarity in the India–US trade relations, with both sides tentatively agreeing to conclude the first phase of the deal by November.
The sentiment remained upbeat as Bank Nifty achieved a new milestone, driven by robust buying interest in leading banking stocks. Investor confidence was buoyed by easing concerns around asset quality in the financial sector and expectations of improved volume growth in the festive quarter.
Benchmark indices Nifty and Sensex rose 2.10 and 2.04 per cent during the week, with FMCG, pharma, and auto indices being the major contributors to the rally.
Analysts said that consumption-driven sectors also saw a surge along with a broad-based recovery across realty, healthcare, and banking.
IT stocks remained under pressure due to global discretionary spending concerns and mounting asset quality stress in the US banking system.
Profit booking was also seen in media, and metal stocks, which capped the overall upside of the indices.
The broader market, however, took a breather after a strong run-up, with Nifty Midcap 100 slipping 0.57 per cent and Nifty Small-cap 100 marginally down by 0.05 per cent, indicating selective profit taking by investors.
“Nifty on the weekly chart has formed a sizable bull candle with a higher high and higher low, signalling continuation of the up move. The index broke out above a three-month symmetrical triangle consolidation pattern, indicating a positive bias,” analysts from Bajaj Broking Research said.
They expect the index to head towards 25,900 and then towards 26,200 levels in the coming weeks.
In the holiday-led truncated Diwali week, investors are likely to remain cautious in view of the release of key economic data, such as US inflation, employment, and India’s PMI figures.
Investors are also keen on the cues from the ongoing earnings season and policy signals from major global central banks.
Business
Navi Mumbai: NMMC Urges Advertisers To Obtain Mandatory Permissions Before Displaying Hoardings, Banners And LED Signage

Navi Mumbai: The Navi Mumbai Municipal Corporation (NMMC) has appealed to all advertisers, businesses, and citizens to secure mandatory permissions before displaying any form of advertisement within city limits, in accordance with the Maharashtra Municipal Corporations (Regulation and Control of Display of Sky-Signs and Advertisements) Rules, 2022.
As per the Urban Development Department’s notification dated May 9, 2022, the rules are applicable to all municipal corporations in Maharashtra except the Brihanmumbai Municipal Corporation (BMC). Under Sections 244 and 245 of the Maharashtra Municipal Corporations Act, no advertisement can be displayed without prior written permission from the Municipal Commissioner.
The term “advertisement” covers all forms of displays visible from public roads, including hoardings, banners, name boards, neon and glow signs, LED and digital screens, video or laser displays, and other illuminated publicity material.
To ensure compliance, NMMC has appointed M/s Ornate Technologies Pvt. Ltd. to conduct a citywide survey of all advertisement hoardings and signage. The agency will use a mobile application to gather data, contact advertisers through a call centre for guidance, and issue notices to those operating without valid permissions.
NMMC officials have urged citizens and advertisers to extend full cooperation to representatives of Ornate Technologies during the survey. “Our goal is to ensure transparency, safety, and orderly display of advertisements across Navi Mumbai,” said a senior civic official.
“We request all advertisers to regularize their displays by applying for permissions online to avoid penalties and ensure compliance.”
The civic body has directed advertisers to apply through its official website https://app.nmmconline.in, submit the required documents, and pay the prescribed advertisement fees to obtain valid permits before putting up any form of advertisement.
Business
Markets open lower as investors react to Q2 results; IT stocks drag

Mumbai, Oct 17: Indian stock markets opened lower on Friday as investors reacted to the second-quarter (Q2) earnings of major companies, including Infosys, Wipro, and Eternal.
Weak cues from Asian markets and renewed US-China tensions also weighed on investor sentiment.
At the same time, gold prices hit a record high, adding to the cautious mood in the market. However, a sharp drop in crude oil prices — with Brent crude falling to around $60 per barrel — may help limit losses for Indian equities.
At 9:20 AM, the Sensex was trading at 83,365, down 103 points or 0.12 per cent, while the Nifty slipped 33 points or 0.13 per cent to 25,552.
“The Nifty managed to hold its gains and ended near the day’s high, closing above the 25,550 mark with a strong bullish candle. This positive momentum suggests continued strength in the near term,” analysts said.
“On the downside, immediate support is placed at 25,500, followed by 25,400, while on the upside, resistance is seen at 25,700 and 25,800 levels,” market experts added.
Eternal, HCL Tech, Infosys, Tech Mahindra, Power Grid, Kotak Mahindra Bank, Trent, Tata Steel, Ultratech Cement, and ICICI Bank were among the major losers, declining up to 3.5 per cent.
On the other hand, gains in Asian Paints, Tata Motors, ITC, Bharti Airtel, Mahindra & Mahindra, and Maruti Suzuki helped trim some of the losses. These stocks rose between 0.3 per cent and 3 per cent.
In the broader market, the Nifty MidCap index slipped 0.28 per cent, while the Nifty SmallCap index edged up 0.10 per cent.
Among sectoral indices, IT was the biggest drag, with the Nifty IT index down 1.13 per cent. The Nifty Pharma and PSU Bank indices also declined by 0.3 per cent each.
“The market is resilient and technically strong. Price action in the leading stocks indicate short covering. Even now there is big shorts in the system and the strength in the market might keep the bears on the back foot, facilitating further short covering,” market experts said.
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