Business
Gen-Z fashion-favourite Urbanic kicks off to a roaring start on Myntra
London-based digital fashion brand and Gen-Zs chosen marque, Urbanic, opened to a thumping reception from young shoppers on day 1 of its launch on Myntra. This is among the biggest-ever opening day for a brand on Myntra catering to Gen-Z fashion. Urbanic was the second highest-grossing brand on the first day of its launch on Myntra. Myntra had announced the launch of Urbanic on its platform over a week ago, creating frenzy and excitement among the young, fashion-forward shoppers in the country, evident from the behemoth wishlists created starting 6 days before the brand went live on Myntra.
About 23,000 items were sold within the first 12 hours of going live and over 51,000 by the end of the day on September 1, the launch day, largely from the tops, dresses, and jeans categories, with pink, orange, purple, black and brown as the most sought-after colours. Shoppers started early so as to not miss out on their favorite styles, colors, and sizes to the dash, picking up 6.9k items through 2.8k orders within the first one hour of the opening day.
Key Highlights:
1. Top 3 categories — Tops, Dresses, and Jeans
2. Geography — ~55% of purchases were recorded from non-metro cities
3. Non-tier 1 cities that shopped the most — Imphal, Jaipur, and Lucknow
4. Number of shoppers on day-1 — ~22k
5. Number of orders placed in the first 12 hrs — 9k
6. Number of items sold on day 1 — Over 51K
7. Over 80% of styles from the collection wishlisted even before Urbanic went live on Myntra
8. Basics & floral print in tops; floral & ruched in dresses; and regular & distressed in denims among the most in-demand trends on the opening day
Myntra’s collaboration with Urbanic, one of the favorites among fashionable Gen-Z shoppers in India for its chic, trendy, and flexibly priced fashion has brought the brand very close to one of the largest cohorts of such shoppers globally. With this partnership Myntra has ramped up its Gen-Z portfolio, adding over 2000 latest styles and designs from Urbanic onto its platform, hugely complementing the trendy selections Myntra is known for. An increasingly important cohort for the fashion, lifestyle and beauty major, Gen-Z fashion has taken over the digital space and has boosted the comeback of Y2K fashion whilst defining new trends. Their definition of fashion transcends the rulebook and embraces differences, gender fluidity, and individuality. Urbanic’s offerings and designs capture the essence and spirit of this generation.
Over 50% of the offerings from Urbanic on Myntra will be priced under Rs. 999, which will further help establish unparalleled access to a plethora of bold, experimental, and stylish range of clothing and accessories throughout the country for shoppers. This addition to the portfolio further enhances Myntra’s stronghold among the fashion-forward as the ultimate Fashion destination, offering the most stylish fashion in trend choices to the young shoppers ahead of the festive season.
Commenting on the successful launch, Ayyappan Rajagopal, Chief Business Officer, Myntra, said, “We are elated to witness this level of response and are grateful to our customers for this tremendous reception as we gear-up for the festive season. The consumer-centric ethos and progressive concepts of both Urbanic and Myntra have clearly resonated with the youth in India, especially young women, evident from the sales on the first day of the launch, which has surpassed our expectations by a huge margin. Our collaboration with Urbanic will provide Gen-Z a shorter route to express themselves and stand apart as we look forward to serving them with chic, trendsetting outfits.”
Celebrating the phenomenal reception of the brand on Myntra, Rahul Dayama, Head of Marketing, Urbanic India said, “We are surely delighted by the overwhelming response Urbanic has received on Myntra. Grateful to be able to make Urbanic more accessible to fashion-conscious Indians and scale the brand to newer heights through this unparalleled partnership.”
Business
IndiGo disruptions may cause revenue loss, penalties to company: Report

New Delhi, Dec 8: Widespread flight disruptions at IndiGo are credit negative, and refunds and compensation could cause it “significant financial damage”, credit rating agency Moody’s warned on Monday.
In a note, Moody’s said that regulatory penalties from the Directorate General of Civil Aviation (DGCA) remain possible as the airline failed to plan for aviation rules communicated over a year earlier.
The crisis struck as the airlines entered their peak winter schedule, with “significant lapses in planning, oversight and resource management” as the Phase 2 of the Flight Duty Time Limitation (FDTL) rules were introduced on November 1, 2025, after being communicated more than a year earlier, it noted.
The rules reclassified midnight–6 a.m. duties as night duty and cut permissible landings in 24 hours from six to two or three. The agency said that IndiGo’s lean operating model lacked resilience to integrate the change, forcing a system‑wide schedule reset.
Over 1,600 flights were cancelled on December 5, and over 1,200 were grounded in November, with cancellations beginning on December 2. Moody’s said IndiGo is yet to fully restore normal operations.
IndiGo said it was set to operate over 1,800 flights on Monday, up from 1,650 on Sunday, adding that more than 4,500 bags have been delivered to respective customers, and “we are on track to deliver the rest in the next 36 hours”.
The airline said it expects a return to full schedules by mid-December, adding that it is working “round the clock” to normalise operations.
It has so far refunded Rs 827 crore to affected passengers, and the rest is under process for cancellations up to December 15.
Union Civil Aviation Minister K. Rammohan Naidu said in the Parliament on Monday that the government has initiated a thorough inquiry into the matter.
“IndiGo was supposed to manage the crew and roster…We will take strict action. We will set an example for every airline. If there is any non-compliance, we will take action,” he said on the floor of the Rajya Sabha.
Business
IndiGo Crisis Day 7: Mumbai Feels The Heat As Week-Long Flight Issues Deepen Nationwide; 32 Cancellations Reported Today

Mumbai: air travel schedule remained heavily disrupted on Monday as IndiGo’s nationwide operational meltdown stretched into its seventh straight day, causing widespread cancellations across major Indian airports. While the crisis has affected passengers throughout the country, Mumbai, one of IndiGo’s busiest hubs, continued to witness major cancellations that derailed travel plans from early morning.
By 7 am, Mumbai’s Chhatrapati Shivaji Maharaj International Airport had recorded 32 IndiGo cancellations, 10 arrivals and 22 departures, impacting key routes to Chandigarh, Nagpur, Bengaluru, Hyderabad, Goa, Darbhanga, Kolkata and Bhubaneswar. Airport officials said the ripple effect of the disruptions was expected to continue through the day, adding to the nationwide tally of 309 flights impacted by Monday morning.
Across India, more than 224 cancellations were pre-planned and communicated to passengers, officials confirmed, as the airline attempted to manage the crisis strategically. IndiGo had reportedly begun processing 100 per cent refunds for passengers booked up to December 6, even as fresh cancellations continued to pile up.
Delhi’s Indira Gandhi International Airport reported the highest number of disruptions, with 134 IndiGo flights cancelled, 75 departures and 59 arrivals, making it the epicentre of the crisis. In response, the airport issued a public advisory urging passengers to check real-time flight status before heading out. Authorities said they were coordinating with airline teams to minimise chaos inside terminals.
Bengaluru’s Kempegowda International Airport confirmed 127 cancellations, 65 arrivals and 62 departures. Officials said the next status update would be provided later in the evening. Hyderabad’s Rajiv Gandhi International Airport recorded 77 disruptions, splitting between 38 arrivals and 39 departures.
At Srinagar Airport, 16 flights (8 arrivals and 8 departures) were cancelled, while Ahmedabad reported 18 cancellations by 8 am. Passenger crowds were also reported at terminals in Chennai, Jaipur and Mumbai, where many travellers waited for updates amid confusion.
Amid the escalating crisis, aviation regulator DGCA granted IndiGo CEO Pieter Elbers and COO Isidro Porqueras a one-time extension until 6 pm Monday to respond to the show-cause notice issued on December 6. The airline sought extra time citing “operational constraints linked to the scale of nationwide disruptions.” The DGCA, however, warned that no further extension will be granted, and said it would proceed ex parte if the reply is not submitted on time.
Business
Sensex, Nifty open lower amid lack of domestic triggers

Mumbai, Dec 8: Indian stock markets started the week on a weak note on Monday as benchmark indices opened lower in the absence of strong domestic cues.
The Sensex slipped by 93 points, or 0.11 per cent, to trade around 85,619. The Nifty also drifted lower and was seen at 26,137, down 50 points or 0.19 per cent.
Analysts said that Nifty is expected to trade within a defined range today, with near-term resistance placed around 26,300-26,350, where profit-booking may emerge.
“On the downside, support is seen around 26,000-26,050, a zone that has held firm through recent consolidation,” experts said.
Several heavyweight stocks dragged the indices in early trade. Shares of Bajaj Finance, BEL, NTPC, Asian Paints, Power Grid, Trent, Sun Pharma, and ICICI Bank were among the biggest losers on the Sensex.
At the same time, some major technology and auto names helped limit the downside. Eternal, Tech Mahindra, TCS, Tata Motors PV, Infosys, HCL Tech and Tata Steel were the top gainers.
The broader market also showed signs of pressure. The Nifty MidCap index slipped 0.12 per cent, while the Nifty SmallCap index fell more sharply, declining 0.40 per cent.
Sector-wise, real estate, public sector banks, and pharmaceutical stocks were under the most selling pressure, with the Nifty Realty, PSU Bank, and Pharma indices falling between 0.3 per cent and 0.5 per cent.
On the other hand, the Nifty IT index managed to rise 0.5 per cent, supported by gains in large tech stocks. The Nifty Metal index also inched up by 0.2 per cent.
Analysts said that the market mood remained cautious in early trading as investors awaited fresh triggers to set the direction for the day.
“Given the prevailing conditions, a buy-on-dips strategy remains appropriate. Traders may consider adding long positions if Nifty pulls back toward 26,000-26,050 or if Bank Nifty finds stability above 59,400,” market watchers added.
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