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Gen-Z fashion-favourite Urbanic kicks off to a roaring start on Myntra

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London-based digital fashion brand and Gen-Zs chosen marque, Urbanic, opened to a thumping reception from young shoppers on day 1 of its launch on Myntra. This is among the biggest-ever opening day for a brand on Myntra catering to Gen-Z fashion. Urbanic was the second highest-grossing brand on the first day of its launch on Myntra. Myntra had announced the launch of Urbanic on its platform over a week ago, creating frenzy and excitement among the young, fashion-forward shoppers in the country, evident from the behemoth wishlists created starting 6 days before the brand went live on Myntra.

About 23,000 items were sold within the first 12 hours of going live and over 51,000 by the end of the day on September 1, the launch day, largely from the tops, dresses, and jeans categories, with pink, orange, purple, black and brown as the most sought-after colours. Shoppers started early so as to not miss out on their favorite styles, colors, and sizes to the dash, picking up 6.9k items through 2.8k orders within the first one hour of the opening day.

Key Highlights:

1. Top 3 categories — Tops, Dresses, and Jeans

2. Geography — ~55% of purchases were recorded from non-metro cities

3. Non-tier 1 cities that shopped the most — Imphal, Jaipur, and Lucknow

4. Number of shoppers on day-1 — ~22k

5. Number of orders placed in the first 12 hrs — 9k

6. Number of items sold on day 1 — Over 51K

7. Over 80% of styles from the collection wishlisted even before Urbanic went live on Myntra

8. Basics & floral print in tops; floral & ruched in dresses; and regular & distressed in denims among the most in-demand trends on the opening day

Myntra’s collaboration with Urbanic, one of the favorites among fashionable Gen-Z shoppers in India for its chic, trendy, and flexibly priced fashion has brought the brand very close to one of the largest cohorts of such shoppers globally. With this partnership Myntra has ramped up its Gen-Z portfolio, adding over 2000 latest styles and designs from Urbanic onto its platform, hugely complementing the trendy selections Myntra is known for. An increasingly important cohort for the fashion, lifestyle and beauty major, Gen-Z fashion has taken over the digital space and has boosted the comeback of Y2K fashion whilst defining new trends. Their definition of fashion transcends the rulebook and embraces differences, gender fluidity, and individuality. Urbanic’s offerings and designs capture the essence and spirit of this generation.

Over 50% of the offerings from Urbanic on Myntra will be priced under Rs. 999, which will further help establish unparalleled access to a plethora of bold, experimental, and stylish range of clothing and accessories throughout the country for shoppers. This addition to the portfolio further enhances Myntra’s stronghold among the fashion-forward as the ultimate Fashion destination, offering the most stylish fashion in trend choices to the young shoppers ahead of the festive season.

Commenting on the successful launch, Ayyappan Rajagopal, Chief Business Officer, Myntra, said, “We are elated to witness this level of response and are grateful to our customers for this tremendous reception as we gear-up for the festive season. The consumer-centric ethos and progressive concepts of both Urbanic and Myntra have clearly resonated with the youth in India, especially young women, evident from the sales on the first day of the launch, which has surpassed our expectations by a huge margin. Our collaboration with Urbanic will provide Gen-Z a shorter route to express themselves and stand apart as we look forward to serving them with chic, trendsetting outfits.”

Celebrating the phenomenal reception of the brand on Myntra, Rahul Dayama, Head of Marketing, Urbanic India said, “We are surely delighted by the overwhelming response Urbanic has received on Myntra. Grateful to be able to make Urbanic more accessible to fashion-conscious Indians and scale the brand to newer heights through this unparalleled partnership.”

Business

Gold, silver tumble as hopes of December Fed Rate cut fade

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Mumbai, Nov 18: Gold and silver prices dropped sharply in the domestic futures market on Tuesday morning as hopes of a US Federal Reserve rate cut in December faded and concerns over US tariffs eased.

This reduced the appeal of safe-haven assets like bullion. At early trade, MCX Gold December futures were trading 1.19 per cent lower at Rs 1,21,466 per 10 grams.

MCX Silver December contracts also declined 1.65 per cent to Rs 1,52,750 per kg.

“Gold has support at $4000-3965 while resistance at $4075-4110. Silver has support at $49.70-49.45 while resistance is at $50.75-51.10,” market watchers said.

“In INR gold has support at Rs1,22,350-1,21,780 while resistance at Rs1,23,750-1,24,500. Silver has support at Rs1,53,850-1,52,100 while resistance at Rs1,56,540, 1,57,280,” they added.

Internationally, gold prices slipped for the fourth straight session on Tuesday.

A stronger US dollar and weakening expectations of a rate cut next month continued to weigh on the metal.

The dollar index rose to 99.59, making gold more expensive for buyers using other currencies.

Gold, which is priced in US dollars, becomes costlier when the greenback strengthens, resulting in reduced demand.

The recent US government shutdown, which lasted a record 43 days, had delayed the release of important economic data, creating uncertainty about the condition of the world’s largest economy.

With the shutdown now over, attention has shifted to key data releases expected this week, including the September nonfarm payrolls report on Thursday.

These numbers will play a major role in shaping expectations around the US Federal Reserve’s next move on interest rates.

Meanwhile, Fed officials continue to send mixed signals on the future path of monetary policy, adding further uncertainty to the market.

With no major positive fundamental triggers in recent days, bulls remain hesitant—especially with both metals still trading at historically high levels.

“Traders now await a fresh round of US economic data later this week. Meanwhile, a firmer US Dollar Index and slightly higher 10-year Treasury yields added pressure to precious metals,” analysts said.

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Business

Sensex, Nifty open lower on weak global cues

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Mumbai, Nov 18: Indian stock markets opened lower on Tuesday as weak global cues weighed on investor sentiment. Both benchmark indices slipped 0.2 per cent at the opening bell.

The Sensex dropped 195 points to trade at 84,756 in early deals, while the Nifty fell 64 points to 25,949. Most heavyweight stocks were under pressure, dragging the indices down.

“Immediate resistance now lies at 26,100, followed by 26,150, while the 25,850–25,900 band is likely to offer meaningful support and serve as an accumulation zone for positional traders,” market experts said.

“These levels will remain crucial as the index navigates early weakness,” experts noted.

Tata Steel, Bajaj Finance, Bajaj Finserv, Kotak Mahindra Bank, Larsen & Toubro, Mahindra & Mahindra, Tech Mahindra, HCL Tech, Sun Pharma and Titan were among the major laggards, declining between 0.5 per cent and 1 per cent.

However, a few stocks managed to stay in positive territory. Bharat Electronics, Bharti Airtel, Axis Bank, Eternal and State Bank of India were the only gainers on the Sensex, rising up to 0.5 per cent.

Broader markets also opened weak, with the Nifty MidCap index slipping 0.25 per cent and the Nifty SmallCap index falling 0.40 per cent.

Among sectoral indices, Nifty PSU Bank was the only one to trade higher, gaining 0.25 per cent. On the other hand, Nifty Realty and Nifty Metal dropped 0.8 per cent each, while the Nifty IT index fell 0.5 per cent.

The Bank Nifty mirrored the broader market’s resilience, reflecting renewed buying momentum.

“Strong support is identified at 58,600, and a breakdown below this mark may trigger a modest decline toward 58,800,” market watchers mentioned.

“On the upside, resistance at 59,100 remains a key barrier, and a sustained breakout above this level may open the path toward 59,300, indicating potential continuation of the bullish trend,” experts stated.

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Business

Indian PSU oil companies secure ‘historic’ deal to import 2.2 MTPA LPG from US: Puri

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New Delhi, Nov 17: In a key development, Indian public sector oil companies have finalised a deal for imports of around 2.2 million tonnes per annum (MTPA) LPG for the contract year 2026, to be sourced from the US Gulf Coast, Petroleum and Natural Gas Minister Hardeep Singh Puri said on Monday.

In a post on X social media platform, he said that in a historic first, “one of the largest and the world’s fastest growing LPG market opens up to the United States”.

“In our endeavour to provide secure affordable supplies of LPG to the people of India, we have been diversifying our LPG sourcing,” the minister said.

“In a significant development, Indian PSU oil companies have successfully concluded a 1-year-deal for imports of around 2.2 MTPA LPG, close to 10 per cent of our annual imports – for the contract year 2026, to be sourced from the US Gulf Coast – the first structured contract of US LPG for the Indian market,” Puri informed.

This purchase is based on using Mount Belvieu as the benchmark for LPG purchases and “a team of our officials from Indian Oil, BPCL and HPCl had visited the US and engaged in discussions with major US producers over the last few months, which have been concluded now”.

Under the leadership of PM Modi, PSU oil companies have been providing LPG at the lowest global prices to all our mothers and sisters.

“Even as global prices soared by over 60 per cent last year, PM Modi ensured that our Ujjwala consumers continued to receive LPG cylinder at just Rs 500-550 whereas the actual cost of the cylinder was over Rs 1,100,” said the minister,

The Government of India incurred the cost of over Rs 40,000 crore last year “in order to ensure our mothers and sisters did not feel the burden of rising international LPG prices”, he mentioned.

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