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Gen-Z fashion-favourite Urbanic kicks off to a roaring start on Myntra

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London-based digital fashion brand and Gen-Zs chosen marque, Urbanic, opened to a thumping reception from young shoppers on day 1 of its launch on Myntra. This is among the biggest-ever opening day for a brand on Myntra catering to Gen-Z fashion. Urbanic was the second highest-grossing brand on the first day of its launch on Myntra. Myntra had announced the launch of Urbanic on its platform over a week ago, creating frenzy and excitement among the young, fashion-forward shoppers in the country, evident from the behemoth wishlists created starting 6 days before the brand went live on Myntra.

About 23,000 items were sold within the first 12 hours of going live and over 51,000 by the end of the day on September 1, the launch day, largely from the tops, dresses, and jeans categories, with pink, orange, purple, black and brown as the most sought-after colours. Shoppers started early so as to not miss out on their favorite styles, colors, and sizes to the dash, picking up 6.9k items through 2.8k orders within the first one hour of the opening day.

Key Highlights:

1. Top 3 categories — Tops, Dresses, and Jeans

2. Geography — ~55% of purchases were recorded from non-metro cities

3. Non-tier 1 cities that shopped the most — Imphal, Jaipur, and Lucknow

4. Number of shoppers on day-1 — ~22k

5. Number of orders placed in the first 12 hrs — 9k

6. Number of items sold on day 1 — Over 51K

7. Over 80% of styles from the collection wishlisted even before Urbanic went live on Myntra

8. Basics & floral print in tops; floral & ruched in dresses; and regular & distressed in denims among the most in-demand trends on the opening day

Myntra’s collaboration with Urbanic, one of the favorites among fashionable Gen-Z shoppers in India for its chic, trendy, and flexibly priced fashion has brought the brand very close to one of the largest cohorts of such shoppers globally. With this partnership Myntra has ramped up its Gen-Z portfolio, adding over 2000 latest styles and designs from Urbanic onto its platform, hugely complementing the trendy selections Myntra is known for. An increasingly important cohort for the fashion, lifestyle and beauty major, Gen-Z fashion has taken over the digital space and has boosted the comeback of Y2K fashion whilst defining new trends. Their definition of fashion transcends the rulebook and embraces differences, gender fluidity, and individuality. Urbanic’s offerings and designs capture the essence and spirit of this generation.

Over 50% of the offerings from Urbanic on Myntra will be priced under Rs. 999, which will further help establish unparalleled access to a plethora of bold, experimental, and stylish range of clothing and accessories throughout the country for shoppers. This addition to the portfolio further enhances Myntra’s stronghold among the fashion-forward as the ultimate Fashion destination, offering the most stylish fashion in trend choices to the young shoppers ahead of the festive season.

Commenting on the successful launch, Ayyappan Rajagopal, Chief Business Officer, Myntra, said, “We are elated to witness this level of response and are grateful to our customers for this tremendous reception as we gear-up for the festive season. The consumer-centric ethos and progressive concepts of both Urbanic and Myntra have clearly resonated with the youth in India, especially young women, evident from the sales on the first day of the launch, which has surpassed our expectations by a huge margin. Our collaboration with Urbanic will provide Gen-Z a shorter route to express themselves and stand apart as we look forward to serving them with chic, trendsetting outfits.”

Celebrating the phenomenal reception of the brand on Myntra, Rahul Dayama, Head of Marketing, Urbanic India said, “We are surely delighted by the overwhelming response Urbanic has received on Myntra. Grateful to be able to make Urbanic more accessible to fashion-conscious Indians and scale the brand to newer heights through this unparalleled partnership.”

Business

BSE launches 4 new BSE 100 large-cap TMC universe factor indices

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New Delhi, Dec 10: The Bombay Stock Exchange’s (BSE) subsidiary BSE Index Service on Wednesday announced the launch of four new factor Indices from the universe of BSE large-cap total market capitalisation (TMC) index with 5 per cent stock level capping.

The newly introduced indices are BSE large-cap 100 momentum 30, BSE large-cap 100 low volatility 30, BSE large-cap 100 enhanced value 30, and BSE large-cap 100 quality 30.

“BSE Index Services Pvt. Ltd., a wholly owned subsidiary of BSE, today announced the launch of 4 new BSE factor indices from the BSE 100 large cap TMC index as the universe with 5 per cent stock level capping,” the exchange said in a press release.

These Indices are Reconstituted Quarterly, have a base value of 1000, and the first value date is June 20, 2005, along with the additional screening for the liquidity profile, the release added.

BSE large-cap 100 Momentum 30 will track the performance of the 30 companies in the BSE 100 large-cap TMC that exhibit the most persistence in their relative performance, based on their momentum scores. Constituents are weighted based on their momentum score.

BSE large-cap 100 Low Volatility 30 will measure the performance of the 30 least volatile companies in the BSE 100 large-cap TMC. Constituents are weighted by their inverse volatility.

BSE large-cap 100 Enhanced Value 30 measures the performance of the 30 companies in the BSE 100 large-cap TMC with the most attractive valuations, based on their value scores. Constituents are weighted based on their value score.

BSE large-cap 100 Quality 30 measures the performance of the 30 companies in the BSE 100 large-cap TMC that exhibit the most persistence in their relative performance, based on their momentum scores. Constituents are weighted based on their momentum score.

“Building on the success of factor launches on the BSE 500 universe earlier in the year, we are pleased to expand our factor family with the launch of four new factor indices, this time on the large-cap universe,” BSE Index Services Pvt. Ltd MD & CEO Ashutosh Singh said.

“These indices, in the same vein as our BSE 500 universe factor family, will be reset on a quarterly basis with the introduction of an innovative score-based only weighting method,” he added.

The index said that these new indices can be used for running passive strategies such as ETFs and Index Funds.

It can also be used for benchmarking of PMS strategies, MF schemes and fund portfolios. Additionally, investors can now access a broader spectrum of market opportunities, further enriching their investment strategies with this latest addition to BSE’s suite of indices.

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Business

Installed renewable energy capacity in India reaches 250.64 GW: Govt

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New Delhi, Dec 10: The total installed renewable energy (RE) capacity in India reached 250.64 GW (as on October 31), with solar energy constituting a major chunk, the Parliament was informed on Wednesday.

The solar energy capacity increased from 2.82 GW in March 2014 to 129.92 GW, wind energy capacity increased from 21.04 GW in March 2014 to 53.60 GW, and biomass power capacity has increased from 8.18 GW in March 2014 to 11.61 GW within the given period, Minister of State for New and Renewable Energy, Shripad Yesso Naik, said in a written reply in Lok Sabha.

India is a key driver of this explosive global surge in renewable energy. In the last 11 years, the country’s solar capacity has grown from 2.8 GW to nearly 130 GW, a rise of more than 4,500 per cent. Between 2022 and 2024 alone, India contributed 46 GW to global solar additions, becoming the third-largest contributor.

The country recorded its highest-ever addition of non-fossil capacity in the current financial year at 31.25 GW, including 24.28 GW of solar.

According to reports, the share of India’s electricity generation from renewable energy (RE) capacity, including large hydro, is expected to cross 35 per cent by FY30 from 22.1 per cent in FY25, with expected incremental capacity addition of around 200 GW between FY25 and FY30.

This, in turn, also hinges on the extent of implementation of the ongoing project pipeline, where the projects are bid out and the PPAs are signed, the development of adequate transmission connectivity infrastructure as well as timely bidding for new RE projects, along with the power purchase agreements (PPAs) signing by Central nodal agencies, states the report by rating agency ICRA.

With global mechanisms now shaping industrial competitiveness, India’s shift towards renewable energy has become even more urgent and strategically important.

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Mumbai: RTO Files Criminal Cases Against Uber, Ola, Rapido After Fatal Highway Crash In Mulund

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Mumbai: Following the death of a woman passenger in a collision involving a speeding mixer truck and an illegally operated Uber-linked Activa scooter on the Eastern Express Highway, the Regional Transport Office (RTO) has taken serious note of the incident and initiated criminal action directly against the directors of Uber, Ola and Rapido.

Five FIRs have been registered across four police stations, Navghar, Nehru Nagar, Pant Nagar and Amboli. An official of the state transport department said, “We will ensure strict action against all those operating bike taxis in violation of RTO norms, including suspension of licences. No violations will be tolerated.”

According to the FIR filed on December 1 by the Navghar police, the accident occurred at 11am on November 29 beneath the Airoli Flyover on the Eastern Express Highway, Mulund (East). The accused driver, Jawahir Yadav, 40, was allegedly driving a mixer truck at high speed and in a rash and negligent manner when he rammed into an Activa scooter that had been registered on the Uber platform without any transport permit.

The impact left the scooter rider, Ganesh Madhav, seriously injured, while the pillion rider, Shubhangi Magre, 49, died. The Navghar police initially booked the truck driver for causing death by negligence. Subsequently, based on a complaint filed by Motor Vehicle Inspector Ravindra Gawde of the Mumbai East RTO (Wadala), the Navghar police registered a case against the directors of Uber India Systems Pvt Ltd.

Investigations revealed that rider Madhav had registered an Activa scooter belonging to his maternal uncle with Uber without mandatory permission from the transport department. He then reportedly ferried passengers using another scooter (MH 03 EM 4233), also without authorisation. The police have invoked relevant sections of the Bharatiya Nyaya Sanhita, the Motor Vehicles Act, and the Maharashtra Bike Taxi Rules, 2025, against Uber India directors.

The FIR states that Uber violated the conditions of its temporary permit for app-based transport services by allowing unauthorised private scooters to be registered on its platform. Following the Navghar case, RTO officials began booking bike taxi rides through various apps to initiate further action. On December 3, the Nehru Nagar police registered a case against the directors of Roppen Transportation Pvt Ltd (Rapido), stating that the company was illegally operating petrol-engine bike taxis in Mumbai without any licence from the Maharashtra government or Regional Transport Authority.

The Nehru Nagar police filed a second FIR against directors of both Rapido and Uber on December 4. On the same day, the Pant Nagar police also registered a case against Rapido’s directors for similar violations. On December 5, after booking four rides through the Rapido app and one through the Ola app, RTO officials filed another case at the Amboli police station, alleging that both companies were facilitating illegal passenger transport for profit. The police officials said investigations in all cases are underway.

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