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Gen-Z fashion-favourite Urbanic kicks off to a roaring start on Myntra

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London-based digital fashion brand and Gen-Zs chosen marque, Urbanic, opened to a thumping reception from young shoppers on day 1 of its launch on Myntra. This is among the biggest-ever opening day for a brand on Myntra catering to Gen-Z fashion. Urbanic was the second highest-grossing brand on the first day of its launch on Myntra. Myntra had announced the launch of Urbanic on its platform over a week ago, creating frenzy and excitement among the young, fashion-forward shoppers in the country, evident from the behemoth wishlists created starting 6 days before the brand went live on Myntra.

About 23,000 items were sold within the first 12 hours of going live and over 51,000 by the end of the day on September 1, the launch day, largely from the tops, dresses, and jeans categories, with pink, orange, purple, black and brown as the most sought-after colours. Shoppers started early so as to not miss out on their favorite styles, colors, and sizes to the dash, picking up 6.9k items through 2.8k orders within the first one hour of the opening day.

Key Highlights:

1. Top 3 categories — Tops, Dresses, and Jeans

2. Geography — ~55% of purchases were recorded from non-metro cities

3. Non-tier 1 cities that shopped the most — Imphal, Jaipur, and Lucknow

4. Number of shoppers on day-1 — ~22k

5. Number of orders placed in the first 12 hrs — 9k

6. Number of items sold on day 1 — Over 51K

7. Over 80% of styles from the collection wishlisted even before Urbanic went live on Myntra

8. Basics & floral print in tops; floral & ruched in dresses; and regular & distressed in denims among the most in-demand trends on the opening day

Myntra’s collaboration with Urbanic, one of the favorites among fashionable Gen-Z shoppers in India for its chic, trendy, and flexibly priced fashion has brought the brand very close to one of the largest cohorts of such shoppers globally. With this partnership Myntra has ramped up its Gen-Z portfolio, adding over 2000 latest styles and designs from Urbanic onto its platform, hugely complementing the trendy selections Myntra is known for. An increasingly important cohort for the fashion, lifestyle and beauty major, Gen-Z fashion has taken over the digital space and has boosted the comeback of Y2K fashion whilst defining new trends. Their definition of fashion transcends the rulebook and embraces differences, gender fluidity, and individuality. Urbanic’s offerings and designs capture the essence and spirit of this generation.

Over 50% of the offerings from Urbanic on Myntra will be priced under Rs. 999, which will further help establish unparalleled access to a plethora of bold, experimental, and stylish range of clothing and accessories throughout the country for shoppers. This addition to the portfolio further enhances Myntra’s stronghold among the fashion-forward as the ultimate Fashion destination, offering the most stylish fashion in trend choices to the young shoppers ahead of the festive season.

Commenting on the successful launch, Ayyappan Rajagopal, Chief Business Officer, Myntra, said, “We are elated to witness this level of response and are grateful to our customers for this tremendous reception as we gear-up for the festive season. The consumer-centric ethos and progressive concepts of both Urbanic and Myntra have clearly resonated with the youth in India, especially young women, evident from the sales on the first day of the launch, which has surpassed our expectations by a huge margin. Our collaboration with Urbanic will provide Gen-Z a shorter route to express themselves and stand apart as we look forward to serving them with chic, trendsetting outfits.”

Celebrating the phenomenal reception of the brand on Myntra, Rahul Dayama, Head of Marketing, Urbanic India said, “We are surely delighted by the overwhelming response Urbanic has received on Myntra. Grateful to be able to make Urbanic more accessible to fashion-conscious Indians and scale the brand to newer heights through this unparalleled partnership.”

Business

Stock market rises for 3rd consecutive day on US Fed rate cut, buying in IT sector

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Mumbai, Sep 18: The Indian equity indices extended the gaining momentum for the third consecutive session on Thursday amid buying in IT stocks after the US Fed announced a rate cut.

Sensex closed at 83,013.96, up 320.25 points or 0.39 per cent.

The 30-share index opened with a decent gap-up at 83,108.92 against the last session’s closing of 82,693.71 after the US Fed announced a rate cut. However, the index remained range-bound throughout the session amid a mixed approach across sectors except IT.

Nifty ended the session at 25,423.60, up 93.35 points or 0.37 per cent.

“Global equities traded in the green after the U.S. Federal Reserve cut rates by 25 bps to 4–4.25 per cent and signalled two more reductions this year to cushion rising job market risks. Mirroring the upbeat global sentiment, Indian markets opened with a positive gap-up and maintained a sideways trajectory through the first half of the session,” Ashika Institutional Equities said in a note.

Eternal, Sun Pharma, Infosys, HDFC Bank, PowerGrid, HCL Tech, ITC, Hindustan Unilever, Tata Steel, Axis Bank and Bajaj FinServ settled high amid the Sensex stocks. Bajaj Finance, Tata Motors, Trent, Ultratech Cement, and Asian Paints ended the session in negative territory.

The majority of sectoral indices remained in green amid value buying. Nifty Fin Services jumped 135 points or 0.51 per cent, Nifty Bank rose 234 points or 0.42 per cent, Nifty Auto moved up 34 points or 0.13 per cent, Nifty FMCG jumped up 201 points or 0.36 per cent, and Nifty IT surged 303 points or 0.83 per cent.

Broader indices continued their bullish run amid buying in midcap and small-cap stocks. Nifty Small Cap 100 jumped 53 points or 0.29 per cent, Nifty Midcap 100 increased 224 points or 0.38 per cent, and Nifty 100 ended the session 91 points or 0.35 per cent high.

“Rupee closed weaker by 0.26 at 88.09 despite the dollar index staying soft post-Fed policy, where a rate cut was announced but forward guidance remained mixed as the roadmap for further cuts was unclear and data-dependent on jobs,” said Jateen Trivedi of LKP Securities.

The rupee failed to gain as FII sentiment remained cautious, while ongoing India-US trade talks will be the next key trigger. Support for the rupee lies near 87.75, while resistance is seen at 88.25, he added.

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Business

Fed Finally Cuts Interest Rates, But What’s Next For India’s Markets & Gold Prices?

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Mumbai: The US central bank (Federal Reserve) has cut interest rates for the first time in 2025. This step is expected to support the US economy. Fed Chairman Jerome Powell said the decision was not due to political pressure, even though President Donald Trump had been demanding a rate cut for a long time.

The Fed has also hinted that it may cut rates two more times this year. This is to help the weak US job market. In the recent two-day meeting, almost all Fed members supported the 25 basis points cut. Only one member, Stephen Miran, voted against it.

Stephen Miran works with the White House and was earlier Trump’s economic advisor. He wanted a bigger cut—50 basis points. Trump had promised rate cuts during his election campaign.

New interest rate: 4 percent to 4.25 percent

Repo operation rate: 4.25 percent

Interest on reserve balance: 4.15 percent

Reverse repo rate: 4 percent

Prime credit rate: 4.25 percent

This US rate cut could help Indian markets. Lower US interest rates may push foreign investors to invest in India for better returns. This could lead to growth in the Indian stock market.

Gold may also get a boost. When interest rates fall, investors often look for safer and better returns—like gold. So gold prices might rise further.

The US job market is still weak. Looking at this and other economic risks, more rate cuts may happen in the coming months.

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PM Modi’s dream of developed India by 2047 becomes collective resolve of every citizen

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New Delhi, Sep 17: Under Prime Minister Narendra Modi’s leadership, the dream of a developed India by 2047 has today become the collective resolve of every citizen, Union Minister Pralhad Joshi said on Wednesday.

Wishing PM Modi on his 75th birthday, the minister said that in the past 11 years, “your tireless hard work and dedication have brought unprecedented transformation in the lives of crores of Indians”.

“You have ignited the lamp of patriotism in the heart of every citizen and awakened a resolve for active participation in nation-building. May God grant you excellent health and a long life, so that you continue to serve Mother India with the same dedication and energy in the coming years,” Joshi noted in a post on X.

Union Minister Jyotiraditya Scindia said that meeting PM Modi for the first time as a member of his cabinet was a truly unforgettable experience for him.

“His deep interest in every subject, open mindedness, and out of the box perspective gave me new energy and inspired me to fulfill my responsibilities with even greater dedication and enthusiasm,” he posted on X.

“That one experience endowed me with the ability to serve the people with complete devotion for a lifetime, and for that, I will always remain deeply grateful to him from the bottom of my heart,” Scindia emphasised.

He further stated that PM Modi is dedicated to the development of every individual and is devoted to the principles of Antyodaya.

Minister of State for Commerce and Industry, Jitin Prasada, said that under PM Modi’s leadership, the significant decision of GST reforms will not only simplify and ease the lives of citizens but also provide new energy to the industry and business world, while promoting local production and entrepreneurship.

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