Business
Gen-Z fashion-favourite Urbanic kicks off to a roaring start on Myntra
London-based digital fashion brand and Gen-Zs chosen marque, Urbanic, opened to a thumping reception from young shoppers on day 1 of its launch on Myntra. This is among the biggest-ever opening day for a brand on Myntra catering to Gen-Z fashion. Urbanic was the second highest-grossing brand on the first day of its launch on Myntra. Myntra had announced the launch of Urbanic on its platform over a week ago, creating frenzy and excitement among the young, fashion-forward shoppers in the country, evident from the behemoth wishlists created starting 6 days before the brand went live on Myntra.
About 23,000 items were sold within the first 12 hours of going live and over 51,000 by the end of the day on September 1, the launch day, largely from the tops, dresses, and jeans categories, with pink, orange, purple, black and brown as the most sought-after colours. Shoppers started early so as to not miss out on their favorite styles, colors, and sizes to the dash, picking up 6.9k items through 2.8k orders within the first one hour of the opening day.
Key Highlights:
1. Top 3 categories — Tops, Dresses, and Jeans
2. Geography — ~55% of purchases were recorded from non-metro cities
3. Non-tier 1 cities that shopped the most — Imphal, Jaipur, and Lucknow
4. Number of shoppers on day-1 — ~22k
5. Number of orders placed in the first 12 hrs — 9k
6. Number of items sold on day 1 — Over 51K
7. Over 80% of styles from the collection wishlisted even before Urbanic went live on Myntra
8. Basics & floral print in tops; floral & ruched in dresses; and regular & distressed in denims among the most in-demand trends on the opening day
Myntra’s collaboration with Urbanic, one of the favorites among fashionable Gen-Z shoppers in India for its chic, trendy, and flexibly priced fashion has brought the brand very close to one of the largest cohorts of such shoppers globally. With this partnership Myntra has ramped up its Gen-Z portfolio, adding over 2000 latest styles and designs from Urbanic onto its platform, hugely complementing the trendy selections Myntra is known for. An increasingly important cohort for the fashion, lifestyle and beauty major, Gen-Z fashion has taken over the digital space and has boosted the comeback of Y2K fashion whilst defining new trends. Their definition of fashion transcends the rulebook and embraces differences, gender fluidity, and individuality. Urbanic’s offerings and designs capture the essence and spirit of this generation.
Over 50% of the offerings from Urbanic on Myntra will be priced under Rs. 999, which will further help establish unparalleled access to a plethora of bold, experimental, and stylish range of clothing and accessories throughout the country for shoppers. This addition to the portfolio further enhances Myntra’s stronghold among the fashion-forward as the ultimate Fashion destination, offering the most stylish fashion in trend choices to the young shoppers ahead of the festive season.
Commenting on the successful launch, Ayyappan Rajagopal, Chief Business Officer, Myntra, said, “We are elated to witness this level of response and are grateful to our customers for this tremendous reception as we gear-up for the festive season. The consumer-centric ethos and progressive concepts of both Urbanic and Myntra have clearly resonated with the youth in India, especially young women, evident from the sales on the first day of the launch, which has surpassed our expectations by a huge margin. Our collaboration with Urbanic will provide Gen-Z a shorter route to express themselves and stand apart as we look forward to serving them with chic, trendsetting outfits.”
Celebrating the phenomenal reception of the brand on Myntra, Rahul Dayama, Head of Marketing, Urbanic India said, “We are surely delighted by the overwhelming response Urbanic has received on Myntra. Grateful to be able to make Urbanic more accessible to fashion-conscious Indians and scale the brand to newer heights through this unparalleled partnership.”
Business
IndiGo offers travel vouchers worth Rs 10,000 to severely impacted customers

New Delhi, Dec 11: Limping back to normalcy, IndiGo on Thursday offered travel vouchers worth Rs 10,000 to customers who were severely impacted during the flight disruption earlier this month.
The airline “regrettably acknowledged” that several people travelling between December 3 and 5 were stranded for many hours at major airports nationwide. The crisis caused thousands of cancellations and delays, keeping passengers in long queues.
“We will offer travel vouchers worth Rs 10,000 to such severely impacted customers. These travel vouchers can be used for any future IndiGo journey for the next 12 months,” an IndiGo spokesperson said in a statement.
The compensation is in addition to the commitment under the existing government guidelines, as per which, IndiGo will provide compensation of Rs 5000 to Rs 10,000, depending on the block time of the flight, to those customers whose flights were cancelled within 24 hours of departure time.
IndiGo also noted that “all necessary refunds for cancelled flights have been initiated”, including bookings through a travel partner platform.
The airline said that it is “committed” to restoring a “safe, smooth, and reliable” experience.
Earlier in the day, IndiGo Chairman Vikram Singh Mehta said that the airline’s Board will bring in external technical experts to work with the management and identify the root causes behind last week’s massive flight disruptions.
He said the experts will help ensure that such large-scale operational failures never happen again.
Meanwhile, the company stated that all destinations in the airline’s network have been fully connected since December 8, and operations have stabilised since December 9.
On December 8, it flew more than 1,750 flights with just one same-day cancellation, and on December 9, it had over 1,800 flights and zero cancellations. Over 1,900 flights took off on December 10, while just two were cancelled on the same day.
On Thursday, IndiGo said it expects “to operate more than 1,950 flights with approximately 300,000 customers”.
Business
Sensex, Nifty turn volatile at open amid US Fed rate cut

Mumbai, Dec 11: Indian stock markets opened on a volatile note on Thursday, swinging between gains and losses even as the US Federal Reserve announced a 25-basis-point rate cut on Wednesday.
The Sensex, which began the day slightly higher, soon slipped into the red and was trading at 84,312 during early trade, down 79 points or 0.09 per cent. The Nifty also erased its early gains and inched down to 25,750, lower by 8 points or 0.03 per cent.
“From a technical standpoint, Nifty holds immediate support at 25,600–25,650, while the 25,850–25,900 zone continues to act as a strong resistance that has repeatedly halted upward momentum,” analysts said.
“A decisive breakout above this resistance band will be essential to re-establish bullish traction. Conversely, a sustained move below the identified support range may extend the ongoing consolidation phase,” they added.
Infosys, Eternal, Tata Steel, Maruti Suzuki, Adani Ports, HCL Tech, SBI, TCS, L&T, and Tech Mahindra were among the early gainers on the Sensex, rising up to 1.1 per cent. However, Titan, Power Grid, Bharti Airtel, NTPC, Asian Paints, ITC, Reliance Industries, Bajaj Finserv, and ICICI Bank dragged the market with mild losses.
In the broader market, the Nifty MidCap index slipped 0.17 per cent, while the Nifty SmallCap index dropped 0.32 per cent.
Among sectors, IT stocks led the gains, with the Nifty IT index rising 0.70 per cent. This was followed by the Nifty PSU Bank index, which was up 0.65 per cent, the Nifty Metal index up 0.4 per cent, and the Nifty Auto index up 0.12 per cent.
On the other hand, FMCG stocks came under pressure, pushing the Nifty FMCG index down by 0.26 per cent.
Analysts said that domestic markets tracked global cues cautiously as investors assessed the impact of the Fed’s latest rate cut on capital flows and economic growth.
Meanwhile, on the flows front, FIIs offloaded equities worth Rs 1,651 crore on December 10, while DIIs recorded net purchases of more than Rs 3,752 crore.
Business
BSE launches 4 new BSE 100 large-cap TMC universe factor indices

New Delhi, Dec 10: The Bombay Stock Exchange’s (BSE) subsidiary BSE Index Service on Wednesday announced the launch of four new factor Indices from the universe of BSE large-cap total market capitalisation (TMC) index with 5 per cent stock level capping.
The newly introduced indices are BSE large-cap 100 momentum 30, BSE large-cap 100 low volatility 30, BSE large-cap 100 enhanced value 30, and BSE large-cap 100 quality 30.
“BSE Index Services Pvt. Ltd., a wholly owned subsidiary of BSE, today announced the launch of 4 new BSE factor indices from the BSE 100 large cap TMC index as the universe with 5 per cent stock level capping,” the exchange said in a press release.
These Indices are Reconstituted Quarterly, have a base value of 1000, and the first value date is June 20, 2005, along with the additional screening for the liquidity profile, the release added.
BSE large-cap 100 Momentum 30 will track the performance of the 30 companies in the BSE 100 large-cap TMC that exhibit the most persistence in their relative performance, based on their momentum scores. Constituents are weighted based on their momentum score.
BSE large-cap 100 Low Volatility 30 will measure the performance of the 30 least volatile companies in the BSE 100 large-cap TMC. Constituents are weighted by their inverse volatility.
BSE large-cap 100 Enhanced Value 30 measures the performance of the 30 companies in the BSE 100 large-cap TMC with the most attractive valuations, based on their value scores. Constituents are weighted based on their value score.
BSE large-cap 100 Quality 30 measures the performance of the 30 companies in the BSE 100 large-cap TMC that exhibit the most persistence in their relative performance, based on their momentum scores. Constituents are weighted based on their momentum score.
“Building on the success of factor launches on the BSE 500 universe earlier in the year, we are pleased to expand our factor family with the launch of four new factor indices, this time on the large-cap universe,” BSE Index Services Pvt. Ltd MD & CEO Ashutosh Singh said.
“These indices, in the same vein as our BSE 500 universe factor family, will be reset on a quarterly basis with the introduction of an innovative score-based only weighting method,” he added.
The index said that these new indices can be used for running passive strategies such as ETFs and Index Funds.
It can also be used for benchmarking of PMS strategies, MF schemes and fund portfolios. Additionally, investors can now access a broader spectrum of market opportunities, further enriching their investment strategies with this latest addition to BSE’s suite of indices.
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