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Empowering farmers with easy to consume tech need of the hour: Khetibuddy CEO

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Fuelled by new-age technologies like drone surveillance, remote sensing and artificial intelligence (AI)-driven solutions, India’s agritech market has the potential to reach $30-$35 billion by 2025.

One of the key challenges faced by the agri-businesses is that there are very few software platforms available which have an agri-first approach, and can help them improve the farming process, increase yield and reduce cost or achieve sustainability.

Vinay Nair, Co-founder and CEO, Khetibuddy which is a Unified Agtech platform that strengthens digital infrastructure of agribusinesses, tells IANS that remote sensing, internet of things (IoT) and use of AI/ML have huge applications in agriculture and the need of the hour is make the technology agri-specific and easy to use.

Here are the excerpts from his interview:

Q: Tell us more about your Unified Agtech platform and how it empowers agri-businesses across India?

A: Industries have flourished once they have access to data related to their business. Agricultural data possesses the power to transform agribusinesses. Agri-domain experts have now realized this and are embracing the future with digitization.

One of the key challenges faced by agri-businesses today in doing so, is that there are very few software platforms which are available which have an agri-first approach. Major agribusinesses either rely on customizing large ERP or rely on available farm management applications which have the challenges and limitations in customizing to suit their requirement.

It is this gap which we are trying to address through our Unified agtech platform. Khetibuddy’s Agtech platform which is a SaaS (software-as-a-service) offering, allows agri-businesses to monitor, measure and manage their farms, farmers and the entire agri value chain. It’s a suite of modules from farm management, remote sensing, pest management, m-commerce to mention a few.

Any organisation who is in the business of serving farmers can use the platform based on their goals. However, unlike other players, Khetibuddy is unique by providing the science behind the tech as well. We provide ready-to-use crop schedules and advisory, which can be customized based on the local conditions with integration to weather, soil and satellite data sources.

If the goal of an agri-business is improving farming process, increasing yield, reducing cost or achieving sustainability then all of these goals can be facilitated through our SAAS platform.

Q: How are you leveraging AI/ML to help farmers make better informed decisions?

A: We use computer vision for pest and disease detection. What we have done differently is enable agribusinesses to take over on the model’s learning curve for pests and diseases relevant to their geography with minimal efforts. Our models are easier to train even by non-technical teams from agribusinesses. We developed models for specific crops for early pest and disease detection.

Importantly, we took a hybrid approach for developing continuous model learning mode with support from experienced entomologists in our team with a clear goal of avoiding crop loss.

We are also using ML for statistical modelling methods through which we estimate yields and currently working on detecting crop grown at a cluster/district or state level through remote sensing. These insights help private and public organizations to plan their services accordingly. We have already started working on some of these areas with some government units like Krishi Vigyan Kendra (KVK).

Q: What are some of the emerging technologies that you are most excited about over the medium term (3-5 years) in the agritech space?

A: Covid taught us to use technology to continue business as usual. If you are not able to visit the farms how do we ensure we serve the farmers, which include remote farm management through remote sensing, audio/video calls , have automated advisory services, build data models which help in predicting patterns. Remote sensing, IOTand use of AI/ML have huge applications in agriculture. The need of the hour is to make the technology agri specific and easy to use and consume at the ground level.

Q: You recently announced the launch of a dedicated premium gardening app for your home platform. What is your vision behind this and how has the user response been to this feature?

Did you know that by spending only 15 minutes a day you can grow 60 per cent of the food you consume daily right in your balcony or terrace? That’s what the app under the brand name ‘Khetibuddy Home’ helps you do.

Right from selection of places and inputs to what care you need to take every day to grow food at home, this app can be your gardening guide. Our mission here was to encourage urban people to take up growing some food at home and contribute towards self-sustainability.

We also have curated training courses dedicated only for passionate gardeners through a learning portal which also helps first time gardeners to take up gardening. Since last year, we have on�boarded more than 50,000 home growers on our platform. Now, we have added premium services for a fun and personalized gardening experience. While we work on the larger cause with farmers this allows people in urban cities to also be partially self-sustainable by growing food from food.

Q: You were born in a cloud organisation. What does cloud technology allow you to do better?

A: With the increase of broadband and 4G across rural India, Cloud helps in the reach. We no longer have to worry about local infrastructure as long as you have the internet, the technology is accessible which was not the case earlier. Today, B2B has to follow the B2C experience, I call it the ‘touch generation’. Every consumer needs all services at their fingertip. This is only possible with technologies like cloud and mobile, so businesses also should be provided such services and not use old technology.

AWS has been a great strategic partner. We grew from 0-1 lakh users and we could plan to scale the platform whenever needed which kept our costs in control with our multi-tenant architecture on AWS. AWS helps us to give a promise of uptime to our customers with their always on services.

Customers have the comfort when they know we are on AWS which is a great help. Today, we have a number of servers on production, development, which we use and a variety of technology stack, if this infrastructure had to be maintained by us, our time to be market ready would have increased at least by 2 times. We can focus on our development and not worry about infrastructure needs.

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UPI charges will not be imposed on common citizens, only commercial transactions: BJP

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New Delhi, Aug 7: The BJP on Friday clarified that the proposed charges on Unified Payments Interface (UPI) transactions would not be imposed on ordinary users and would apply only to commercial transactions.

The clarification came a day after the Lok Sabha passed a Bill to amend the Payment and Settlement Systems Act, 2007, authorising the government to permit banks and other service providers to levy charges on payments made through UPI and other notified electronic payment modes.

Speaking to media, BJP MP Ashok Mittal said, “First of all, I would like to clarify that charges on UPI are not being imposed on the common man. They will only apply to commercial transactions. The charges on UPI will only be applicable to certain business-related transactions and not to ordinary users.”

BJP Bihar President Sanjay Saraogi also sought to allay concerns, saying the move would not place any burden on the general public.

“UPI has brought a digital revolution to India. Whether traders, street vendors or cart vendors, everyone has used UPI and contributed to the country’s growth. The law has only been enacted now. The extent of any charges and the manner in which they will be implemented will be decided later when the rules are framed. The RBI or the National Payments Corporation of India (NPCI) will have to take a decision on the matter,” he said.

Janata Dal (United) MLC Neeraj Kumar Singh defended the proposal, arguing that payment systems require sustainable business models to continue functioning effectively.

“If you want to make a transaction through UPI, what is wrong with paying a charge for it? If you have obtained a GST number for business purposes and want to carry out transactions, then you have to pay for the system. UPI was initially in an experimental stage and there were no charges. If a fee is introduced now, there should not be any issue because every business model has to be sustainable. The government is still providing significant relief to the people,” he told media.

However, the proposal drew criticism from the Opposition. BSP MLA Satish Kumar Singh Yadav said, “It seems that everything is being taxed now. Soon, the government may even impose a tax on speaking and listening. There are taxes on everything — eating, drinking, travelling and sleeping — and now even on UPI. It feels like every aspect of life is being brought under taxation.”

The amendment, passed by the Lok Sabha without discussion amid uproar, seeks to remove the existing legal provision that prevents banks and payment service providers from charging Merchant Discount Rate (MDR) on notified electronic payment modes.

The government’s approach aims to levy small charge on digital payment services for consumers and small businesses while ensuring a sustainable revenue model for banks, payment service providers (PSPs), and payment infrastructure firms that drive the digital payments ecosystem.

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Adani Electricity distributes clothes to empower underprivileged communities

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Mumbai, Aug 6: In a bid to help underprivileged communities, over 2,500 employees of Adani Electricity donated a large volume of garments as part of the social welfare initiative.

Adani Electricity had requested employees to donate cloths for the underprivileged communities in its distribution areas.

The employees participated enthusiastically in the social welfare drive. The donated clothes were distributed across communities and ‘padas’ (settlements) within Adani Electricity’s distribution areas. Residents of Moracha Pada in Goregaon’s Aarey Colony were among those who received clothes from the Adani Electricity team.

Meanwhile, the leading electricity distribution company in Mumbai proactively escalated its disaster management readiness for the monsoon season, aiming to safeguard its 3.15 million customers from potential disruptions.

To address any emergencies that may arise during the monsoon, Adani Electricity activated its Central Disaster Control Centre (CDCC). This pivotal hub will orchestrate response efforts and operate round-the-clock, ensuring swift action and communication throughout the monsoon period, said the leading electricity distribution company in Mumbai.

Seven Quick Response Teams (QRTs) have been strategically deployed across the distribution network. These teams are equipped with comprehensive response, recovery, and restoration plans specifically tailored for the challenges posed by the monsoon season, said the company.

To monitor rising water levels, 98 advanced water level sensors are now integrated with the Advanced Distribution Management System at critical locations. This setup enhances the ability to preempt and respond to flood-related electrical issues.

The CDCC will leverage state-of-the-art satellite and wireless technologies, including walkie-talkies and remote devices, to maintain uninterrupted communication across departments and with external authorities. This infrastructure ensures minimal downtime and efficient incident management.

Adani Electricity also conducted extensive pre-monsoon inspections and maintenance. Equipment in low-lying areas was elevated to prevent water damage. Essential materials, emergency vehicles, and diesel generators were strategically positioned to tackle any emergency swiftly.

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Gold hits seven-week high as safe-haven demand offsets hopes of US-Iran deal

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New Delhi, Aug 6: Gold prices on Thursday climbed to a seven-week high as lower US Treasury yields boosted safe-haven demand even as optimism over a possible US-Iran agreement raised hopes of easing geopolitical tensions in West Asia.

On the Multi Commodity Exchange (MCX), gold futures (October 5) opened 0.36 per cent or Rs 536 higher at Rs 1,49,029 per 10 grams and later touched an intraday high of Rs 1,49,700 — an increase of 0.81 per cent or Rs 1,207 by 12:10 pm.

On the other hand, silver futures (September 4) prices have witnessed buying momentum in early deals.

The white metal touched an intraday high of Rs 2,28,397 per kg, an increase of 0.35 per cent or Rs 813 compared to the previous close of Rs 2,27,584. At the last count, it was trading at Rs 2,26,580, a decrease of 0.44 per cent or Rs 1,004.

In the international market too, COMEX gold was trading 0.36 per cent higher at $4,320 per ounce. COMEX silver was at $62.36 per ounce, up 0.12 per cent.

However, the rally came despite reports claiming that the Strait of Hormuz could reopen and comments by US President Donald Trump indicating that Washington was seeking to reach an agreement with Iran.

According to market experts, expectations that easing tensions in the region could lead to lower crude oil prices have reduced concerns over inflation and near-term US monetary tightening, putting pressure on US Treasury yields.

For MCX gold, immediate resistance is at Rs 1,50,000-1,50,700 and a break above targets next resistance at Rs 1,52,200-1,52,800, the experts said, adding that immediate support is at Rs 1,48,600-1,48,000 with next support at Rs 1,46,600-1,46,000.

“Price has decisively broken above all key EMAs (20/50/100/200), confirming a strong shift in near-term momentum after weeks of consolidation. Bias stays positive above Rs 1,49,000, with a hold needed to extend gains toward Rs 1,50,000; a slip below Rs 1,49,000 would signal exhaustion after the sharp run-up, they added.

For silver, the analysts said that a sustained move above Rs 2,29,000 and a break above targets next resistance at Rs 2,31,500-2,32,500.

Immediate support is at Rs 2,25,000-2,24,000, previously resistance now acting as support, with next support at Rs 2,22,000-2,21,000, according to them.

Price is holding above its 20-EMA and 200-EMA, with RSI at 54, edging upward, reflecting improving momentum, though a decisive close above the 50-EMA is needed to confirm renewed strength, the experts said, adding that bias stays cautiously constructive above Rs 2,28,000, with a break above Rs 2,30,000 opening the path toward higher levels; a slip below Rs 2,27,000 risks a pullback toward Rs 2,25,000.

Additionally, Brent crude — the international oil benchmark — slipped 0.51 per cent to trade below $80 per barrel. Similarly, US West Texas Intermediate (WTI) crude slumped nearly 1 per cent to below $75.

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