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Empowering farmers with easy to consume tech need of the hour: Khetibuddy CEO

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Fuelled by new-age technologies like drone surveillance, remote sensing and artificial intelligence (AI)-driven solutions, India’s agritech market has the potential to reach $30-$35 billion by 2025.

One of the key challenges faced by the agri-businesses is that there are very few software platforms available which have an agri-first approach, and can help them improve the farming process, increase yield and reduce cost or achieve sustainability.

Vinay Nair, Co-founder and CEO, Khetibuddy which is a Unified Agtech platform that strengthens digital infrastructure of agribusinesses, tells IANS that remote sensing, internet of things (IoT) and use of AI/ML have huge applications in agriculture and the need of the hour is make the technology agri-specific and easy to use.

Here are the excerpts from his interview:

Q: Tell us more about your Unified Agtech platform and how it empowers agri-businesses across India?

A: Industries have flourished once they have access to data related to their business. Agricultural data possesses the power to transform agribusinesses. Agri-domain experts have now realized this and are embracing the future with digitization.

One of the key challenges faced by agri-businesses today in doing so, is that there are very few software platforms which are available which have an agri-first approach. Major agribusinesses either rely on customizing large ERP or rely on available farm management applications which have the challenges and limitations in customizing to suit their requirement.

It is this gap which we are trying to address through our Unified agtech platform. Khetibuddy’s Agtech platform which is a SaaS (software-as-a-service) offering, allows agri-businesses to monitor, measure and manage their farms, farmers and the entire agri value chain. It’s a suite of modules from farm management, remote sensing, pest management, m-commerce to mention a few.

Any organisation who is in the business of serving farmers can use the platform based on their goals. However, unlike other players, Khetibuddy is unique by providing the science behind the tech as well. We provide ready-to-use crop schedules and advisory, which can be customized based on the local conditions with integration to weather, soil and satellite data sources.

If the goal of an agri-business is improving farming process, increasing yield, reducing cost or achieving sustainability then all of these goals can be facilitated through our SAAS platform.

Q: How are you leveraging AI/ML to help farmers make better informed decisions?

A: We use computer vision for pest and disease detection. What we have done differently is enable agribusinesses to take over on the model’s learning curve for pests and diseases relevant to their geography with minimal efforts. Our models are easier to train even by non-technical teams from agribusinesses. We developed models for specific crops for early pest and disease detection.

Importantly, we took a hybrid approach for developing continuous model learning mode with support from experienced entomologists in our team with a clear goal of avoiding crop loss.

We are also using ML for statistical modelling methods through which we estimate yields and currently working on detecting crop grown at a cluster/district or state level through remote sensing. These insights help private and public organizations to plan their services accordingly. We have already started working on some of these areas with some government units like Krishi Vigyan Kendra (KVK).

Q: What are some of the emerging technologies that you are most excited about over the medium term (3-5 years) in the agritech space?

A: Covid taught us to use technology to continue business as usual. If you are not able to visit the farms how do we ensure we serve the farmers, which include remote farm management through remote sensing, audio/video calls , have automated advisory services, build data models which help in predicting patterns. Remote sensing, IOTand use of AI/ML have huge applications in agriculture. The need of the hour is to make the technology agri specific and easy to use and consume at the ground level.

Q: You recently announced the launch of a dedicated premium gardening app for your home platform. What is your vision behind this and how has the user response been to this feature?

Did you know that by spending only 15 minutes a day you can grow 60 per cent of the food you consume daily right in your balcony or terrace? That’s what the app under the brand name ‘Khetibuddy Home’ helps you do.

Right from selection of places and inputs to what care you need to take every day to grow food at home, this app can be your gardening guide. Our mission here was to encourage urban people to take up growing some food at home and contribute towards self-sustainability.

We also have curated training courses dedicated only for passionate gardeners through a learning portal which also helps first time gardeners to take up gardening. Since last year, we have on�boarded more than 50,000 home growers on our platform. Now, we have added premium services for a fun and personalized gardening experience. While we work on the larger cause with farmers this allows people in urban cities to also be partially self-sustainable by growing food from food.

Q: You were born in a cloud organisation. What does cloud technology allow you to do better?

A: With the increase of broadband and 4G across rural India, Cloud helps in the reach. We no longer have to worry about local infrastructure as long as you have the internet, the technology is accessible which was not the case earlier. Today, B2B has to follow the B2C experience, I call it the ‘touch generation’. Every consumer needs all services at their fingertip. This is only possible with technologies like cloud and mobile, so businesses also should be provided such services and not use old technology.

AWS has been a great strategic partner. We grew from 0-1 lakh users and we could plan to scale the platform whenever needed which kept our costs in control with our multi-tenant architecture on AWS. AWS helps us to give a promise of uptime to our customers with their always on services.

Customers have the comfort when they know we are on AWS which is a great help. Today, we have a number of servers on production, development, which we use and a variety of technology stack, if this infrastructure had to be maintained by us, our time to be market ready would have increased at least by 2 times. We can focus on our development and not worry about infrastructure needs.

Business

57 pc Indian office occupiers say AI not affecting leasing decisions

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New Delhi, Aug 27: Despite the growing weight of artificial intelligence (AI) in corporate strategy, 57 per cent of office occupiers in India said it has no material impact on their leasing decisions, a report said on Thursday.

The report from CBRE South Asia said about 93 per cent of over 200 occupiers surveyed are at some stage of AI implementation, but roughly 59 per cent remain in early or exploratory phases testing proofs‑of‑concept and mapping systemic changes before committing capital or restructuring physical assets.

AI is at an advanced or scaled adoption stage for a third of the cohort, driving immediate changes in how talent is deployed and physical workspaces are utilised, the report said.

While a majority do not expect immediate changes to leasing strategies, occupiers are likely to prioritise high‑quality workplaces that support talent attraction, innovation and advanced technology needs, the report added.

A large proportion of organisations are likely to plan their real estate decisions based on their workforce dynamics and business impact of their AI strategies.

Meanwhile, a section of occupiers anticipated AI creating new opportunities for workforce growth as organisations scale emerging capabilities and technology-led functions.

“While AI adoption is becoming increasingly widespread, business maturity and the pace of deployment will ultimately determine its impact on workforce requirements and, consequently, future leasing decisions,” said Anshuman Magazine, Chairman and CEO-India, South-East Asia, Middle East and Africa, CBRE.

“As organisations continue to transition from experimentation to scaled implementation, the implications for headcount, workplace strategies, and space demand are likely to evolve over time,” he added,

Ram Chandnani, Managing Director, Leasing Services, India, CBRE said that the flight-to-quality trend remains firmly intact, with premium workplaces continuing to play a critical role in attracting and retaining talent.

“In effect, AI is influencing the type of space occupiers seek well before it alters the quantum of space they require,” he added.

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CM Patel returns from US-Canada tour; says investors keen to invest in Gujarat

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Ahmedabad, Aug 27: Gujarat Chief Minister Bhupendra Patel returned to Ahmedabad on Thursday after completing a nine-day visit to the United States and Canada aimed at attracting global investment and promoting the 2027 Vibrant Gujarat Global Summit, saying companies across key sectors had shown interest in investing in the state.

Patel was welcomed at Ahmedabad airport by Deputy Chief Minister Harsh Sanghavi and senior state government officials following his visit from August 17 to 26.

The overseas outreach focussed on investors, technology leaders, entrepreneurs and the Gujarati diaspora in San Francisco, Washington, DC, New York and Toronto.

Speaking to reporters after his return, Patel said the state government’s objective was to ensure that a larger share of investment coming into India was directed towards Gujarat.

“We have witnessed the impact of Prime Minister Narendra Modi’s global relationships and the trust he enjoys during this visit. Because of the complete trust people have in the Prime Minister, investors are keen to make greater investments across various sectors,” he said.

Patel said the delegation had held meetings with major companies and investors in semiconductors, artificial intelligence, data centres and manufacturing, as well as financial companies in connection with GIFT City.

He said the response to the meetings had been encouraging. “Many companies are enthusiastic about investing in Gujarat. Very good investment will come to Gujarat,” he said.

The visit was undertaken as part of Gujarat’s preparations for the 11th Vibrant Gujarat Global Summit, which is scheduled to be held from January 10 to 12, 2027.

During the overseas programme, global investors, technology leaders and innovators were invited to participate in investment, collaboration and partnership opportunities at the summit.

The delegation also engaged with members of the Gujarati diaspora. In Canada, Patel met entrepreneurs and business representatives and invited the community to invest in Gujarat and participate in the forthcoming summit.

The delegation was led by Patel and Chief Secretary M.K. Das. It included Additional Chief Secretary of Finance Department, T. Natarajan; Additional Chief Secretary of Industries and Mines Department, Mamta Verma; Principal Secretary to the Chief Minister Sanjeev Kumar; and Additional Principal Secretary to the Chief Minister Dr Vikrant Pandey.

Representatives of Gujarat’s industrial and business community also accompanied the delegation.

The meetings were held with investors, technology leaders, young entrepreneurs, innovators and members of the Gujarati diaspora across the three US cities and Toronto.

Discussions covered investment opportunities and partnerships in emerging technologies and industrial sectors, with the state also seeking participation from international companies in the 2027 summit.

After the delegation returned to Gujarat, senior officials gathered at Ahmedabad airport to welcome Patel, Das and other members of the delegation.

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Business

Sensex, Nifty post mild uptick over easing crude prices

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Mumbai, Aug 27: The Indian equity markets posted a mild uptick early on Thursday as oil prices edged down on expectations of Iran-Oman talks over opening the Strait of Hormuz.

As of 9.18 am, Sensex added 81 points, or 0.10 per cent, to reach 77,553 and Nifty gained 37 points, or 0.16 per cent, to reach 24,425.

Main broad-cap indices performed in line with the benchmark indices, as the Nifty Midcap 100 added 0.31 per cent, and the Nifty Smallcap 100 gained 0.24 per cent.

All sectoral indices on NSE traded in green except Nifty Media. Nifty IT was the top gainer up 0.42 per cent.

Brent crude eased 0.6 per cent to $87.30 a barrel after Iran informed about discussions with Oman to finalise the Strait of Hormuz-related agreement, easing concerns over prolonged oil supply disruptions in West Asia.

“The near-term bias remains cautious and range-bound, with mixed Asian markets and subdued global cues keeping investors watchful. The focus remains on inflation, bond yields and ongoing geopolitical developments, while easing crude prices could provide some support to Indian equities,” an analyst said.

The immediate support for Nifty is placed at 24,000–24,050 level. On the upside, the 24,350–24,400 zone remains a key hurdle for the bulls, market participants said.

In Asian markets, China’s Shanghai index gained 0.63 per cent and Shenzhen added 1.17 per cent. Japan’s Nikkei lost 0.15 per cent, and Hong Kong’s Hang Seng Index eased 0.47 per cent. South Korea’s Kospi added 2.01 per cent.

Overnight, Wall Street ended mixed-to-lower as investors assessed Nvidia’s earnings and renewed concerns over US inflation, while early Asian markets are trading mostly higher.

The US markets ended in red overnight as Nasdaq lost 0.08 per cent. The S&P 500 shed 0.02 per cent, and the Dow Jones dipped 0.21 per cent.

On August 26, foreign institutional investors (FIIs) net bought equities worth Rs 502 crore, while domestic institutional investors (DIIs) bought equities worth Rs 6,425 crore.

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