Business
‘Atlas of Affluence’: India’s first yearly white paper on luxury launched
Amidst leading luminaries of industries spanning across the business of luxury, the Atlas of Affluence (AOA) 2022, created by The Voice of Fashion (TVOF, the daily digital magazine that tracks and leads conversations on Indian fashion, design, crafts and retail and a division of Reliance Brands, was launched here on Friday.
It is the first such white paper from India that dissects consumer behaviour studied through the prism of luxury and a collective reflection on what affluence means in India during the two years of the pandemic.
Charting the post-pandemic market and the clearly altered consumer mindset through a specially commissioned study across six cities and markets of India, AOA 2022 has been published as a book with exclusively commissioned artworks.
The study used the time graph of “pre-pandemic” and “post-pandemic” months to specify a comparative matrix.
It also helps debunk long-held ideas about what affluence and luxury have meant to Indians.
The study was formulated over the last several months through scientifically-designed consumer research to understand metro and non-metro differences among buyers, brands, and behavioural ideas behind consumption.
The other sections of this white paper move beyond luxury as a product to explore granularities of affluence.
“In finance and business studies affluence is about assets compared to liabilities. But for an evolved luxury market – which includes aesthetic finesse, awareness, aspiration, affordability and distinction as well as trend-defining choices – affluence brings a new set of affirmations. It is a combination of wealth, assets and high disposable incomes, with socio-cultural awareness, self-knowledge, and a response-able outlook. This comes out clearly in this white paper as the rise of the individual,” said Shefalee Vasudev, Editor, The Voice of Fashion.
Beyond business strategy and numbers, there are a series of columns, interviews, ground reports and features stories on architecture, personal style, the ascendance of India in South Asian design and global luxury, the emergence of the gold collar consumer and the growing market for beauty and wellness.
Also, the study is a consortium, a melting pot of topical, relevant, ready-to-use creative, and commercial insights.
An RBL spokesperson said: “Reliance Brands is happy to support the creation of the Atlas of Affluence, which will become the definitive document for understanding the luxury market in India not just for businesses already operating in this sector but for global businesses looking to invest in the India story. This is the largest exercise ever to decode the affluent consumer across various consumption categories and this will build our own strategic views as we continue to expand in the luxury sector.”
Following are some key takeaways of AOA 2022 at a glance:
– 57 per cent men claim that their fashion spend has increased. As per the RBL data, men’s brand portfolio saw 46 per cent growth in 2021 compared to 2019. For women, it was 14 per cent.
— 76 per cent invest in luxury brands that depict their sense of style over 26 per cent who still see luxury as a means of social assertion.
— 65 per cent of non-metro residents buy luxury on a regular basis against 53 per cent in metros.
— 2 out of 3 among the affluent had shopped luxury online for the first time during Covid-19 restrictions.
— 65 per cent of those shopping online mention that they are eagerly waiting for stores to open.
— 26 per cent Gen Z spontaneously associate luxury with travel and hospitality followed by 21 per cent who associate luxury with fashion and apparel.
— 52 per cent respondents keep celebrity endorsements and influencers in top 2 ranks for key drivers behind brand affinity.
— 58 per cent agree that they have spent more on tech products to curate a futuristic entertainment experience while being stuck at home.
Business
Gold, silver see muted trade amid Iran-US de-escalation hopes

Mumbai, Gold and silver prices traded on a flat note on Monday amid a rise in crude oil prices and reports of a fresh proposal by Iran to end the conflict with the US, raising hopes of de-escalation in the Middle East.
On the Multi Commodity Exchange (MCX), gold futures (June 5 contract) were trading at Rs 1,52,410 per 10 grams, down 0.19 per cent or Rs 290 from the previous close of Rs 1,52,699.
By 11:00 A.M., the yellow metal touched an intraday high of Rs 1,53,008, up 0.20 per cent or Rs 309.
Meanwhile, silver futures (May 5 contract) were trading at Rs 2,43,200, down Rs 1,436 or 0.6 per cent.
The white metal touched an intraday high of Rs 2,45,473, up 0.34 per cent or Rs 837 from the previous close, and a low of Rs 2,43,009, down 0.66 per cent or Rs 1,627.
According to a commodity market expert, precious metals are trading with a cautious bias, with prices largely driven by key technical levels amid ongoing geopolitical uncertainty.
On COMEX, gold is holding above the $4,700–$4,680 support zone, with further downside possible below $4,650, while a sustained move above $4,750–$4,800 could revive momentum towards $4,900, the expert said.
On MCX, gold is hovering near Rs 1,52,500, with resistance seen around Rs 1,54,000 and support at Rs 1,50,000, the expert added.
The analyst also said that silver is also showing a cautious undertone, noting that volatility remains elevated due to geopolitical tensions, keeping the overall outlook range-bound in the near term.
In the international market, both metals were largely flat. On COMEX, gold was trading marginally higher by 0.02 per cent at $4,742 per ounce, while silver was down 0.05 per cent at $76 per ounce.
However, tensions in the Middle East remain elevated, although Iran has reportedly proposed a fresh peace initiative to the US aimed at reopening the Strait of Hormuz and ending the conflict.
Amid global uncertainty, gold and silver have delivered strong returns to investors over the past year. Gold has gained over 40 per cent in dollar terms over the past year and more than 18 per cent in six months.
Meanwhile, silver has more than doubled investors’ money over the past year and gained over 60 per cent in the last six months.
Additionally, Brent crude jumped over 2 per cent to $107.77, while US West Texas Intermediate (WTI) advanced to $96.68, an increase of 2.41 per cent.
Business
Google to invest up to $40 billion in Anthropic amid global AI race

New Delhi, April 25: US tech giant Google plans to invest up to $40 billion in the artificial intelligence (AI) firm Anthropic, as global technology giants accelerate their push into advanced AI models and infrastructure.
The proposed investment includes an initial $10 billion infusion at Anthropic’s latest valuation of $380 billion, with the remaining $30 billion tied to performance-based milestones, the companies confirmed, according to multiple reports.
The move has built on a multi-year partnership between the two firms, under which Google provides cloud infrastructure and access to Anthropic’s AI models, including its Claude suite.
Moreover, Anthropic also leverages Google’s custom tensor processing units (TPUs) as an alternative to widely used graphics processing units.
The latest agreement between the tech firms came amid surging demand for generative AI tools across enterprises, developers and consumers, which has placed increasing pressure on computing infrastructure.
Notably, Anthropic recently secured 5 gigawatts of compute capacity through collaborations involving Google and Broadcom, with additional expansion planned.
However, despite their collaboration, the companies remain competitors in the AI space, with Google’s Gemini models vying against Anthropic’s offerings in the rapidly evolving market.
Additionally, Google has been steadily increasing its stake in Anthropic since 2023, when it first invested $300 million for roughly a 10 per cent holding. Subsequent funding rounds pushed its total investment beyond $3 billion, with reports suggesting a stake of about 14 per cent prior to the latest deal.
The investment has underscored intensifying competition among major technology firms, which are committing tens of billions of dollars to leading AI labs such as Anthropic and rivals, including OpenAI.
Anthropic was founded in 2021 by former OpenAI researchers and has seen rapid growth in adoption of its AI products, particularly its Claude models, with annualised revenue crossing $30 billion.
The deal has followed a similar arrangement with Amazon, which recently invested $5 billion in Anthropic and committed up to $20 billion more, linked to specific commercial milestones.
Business
India, New Zealand set to sign FTA for improved market access on April 27

New Delhi, April 24: As India and New Zealand prepare to sign a Free Trade Agreement (FTA) on Monday, both sides are expected to benefit from expanded trade ties and improved market access, New Zealand Prime Minister Christopher Luxon has said.
Taking to the social media platform X, Luxon said, “We will sign a Free Trade Agreement with India on Monday.”
In a video message, Luxon said the agreement would improve market access for New Zealand exporters, particularly manufacturers of marine jet systems used in boats and exported to over 70 countries.
He added that the deal would help reduce trade barriers and strengthen commercial engagement between the two countries.
He also noted that certain exporters currently face tariffs while accessing the Indian market, and said the agreement would gradually ease such duties, improving competitiveness and supporting higher trade flows.
Luxon said the FTA would support increased business activity, employment opportunities and economic growth in New Zealand, while also strengthening bilateral trade linkages with India.
He added that the agreement would bring ‘more jobs, higher wages and more opportunities,’ highlighting the broader economic impact of the deal.
Once signed, the FTA is expected to expand trade and investment ties between the two countries and enhance export opportunities on both sides in a large and growing global market environment.
Earlier this month, legal verification of the New Zealand-India FTA was completed, with both countries agreeing to sign the pact on April 27 in the presence of a large contingent of business representatives, New Zealand Trade and Investment Minister Todd McClay said.
In a statement, McClay described the agreement as a “once-in-a-generation opportunity,” saying it would strengthen bilateral trade relations and provide improved access to each other’s markets.
He said that amid global economic and geopolitical uncertainty, strengthening trade partnerships remains important for long-term economic stability.
McClay added that signing the FTA would allow New Zealand to formally initiate parliamentary treaty examination, enabling public scrutiny of the agreement.
-
Crime4 years agoClass 10 student jumps to death in Jaipur
-
Maharashtra2 years agoMumbai Local Train Update: Central Railway’s New Timetable Comes Into Effect; Check Full List Of Revised Timings & Stations
-
Maharashtra2 years agoMumbai To Go Toll-Free Tonight! Maharashtra Govt Announces Complete Toll Waiver For Light Motor Vehicles At All 5 Entry Points Of City
-
Maharashtra2 years agoFalse photo of Imtiaz Jaleel’s rally, exposing the fooling conspiracy
-
National News2 years agoMinistry of Railways rolls out Special Drive 4.0 with focus on digitisation, cleanliness, inclusiveness and grievance redressal
-
Maharashtra1 year agoMaharashtra Elections 2024: Mumbai Metro & BEST Services Extended Till Midnight On Voting Day
-
National News2 years agoJ&K: 4 Jawans Killed, 28 Injured After Bus Carrying BSF Personnel For Poll Duty Falls Into Gorge In Budgam; Terrifying Visuals Surface
-
Crime2 years agoBaba Siddique Murder: Mumbai Police Unable To Get Lawrence Bishnoi Custody Due To Home Ministry Order, Says Report
