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‘Atlas of Affluence’: India’s first yearly white paper on luxury launched

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Amidst leading luminaries of industries spanning across the business of luxury, the Atlas of Affluence (AOA) 2022, created by The Voice of Fashion (TVOF, the daily digital magazine that tracks and leads conversations on Indian fashion, design, crafts and retail and a division of Reliance Brands, was launched here on Friday.

It is the first such white paper from India that dissects consumer behaviour studied through the prism of luxury and a collective reflection on what affluence means in India during the two years of the pandemic.

Charting the post-pandemic market and the clearly altered consumer mindset through a specially commissioned study across six cities and markets of India, AOA 2022 has been published as a book with exclusively commissioned artworks.

The study used the time graph of “pre-pandemic” and “post-pandemic” months to specify a comparative matrix.

It also helps debunk long-held ideas about what affluence and luxury have meant to Indians.

The study was formulated over the last several months through scientifically-designed consumer research to understand metro and non-metro differences among buyers, brands, and behavioural ideas behind consumption.

The other sections of this white paper move beyond luxury as a product to explore granularities of affluence.

“In finance and business studies affluence is about assets compared to liabilities. But for an evolved luxury market – which includes aesthetic finesse, awareness, aspiration, affordability and distinction as well as trend-defining choices – affluence brings a new set of affirmations. It is a combination of wealth, assets and high disposable incomes, with socio-cultural awareness, self-knowledge, and a response-able outlook. This comes out clearly in this white paper as the rise of the individual,” said Shefalee Vasudev, Editor, The Voice of Fashion.

Beyond business strategy and numbers, there are a series of columns, interviews, ground reports and features stories on architecture, personal style, the ascendance of India in South Asian design and global luxury, the emergence of the gold collar consumer and the growing market for beauty and wellness.

Also, the study is a consortium, a melting pot of topical, relevant, ready-to-use creative, and commercial insights.

An RBL spokesperson said: “Reliance Brands is happy to support the creation of the Atlas of Affluence, which will become the definitive document for understanding the luxury market in India not just for businesses already operating in this sector but for global businesses looking to invest in the India story. This is the largest exercise ever to decode the affluent consumer across various consumption categories and this will build our own strategic views as we continue to expand in the luxury sector.”

Following are some key takeaways of AOA 2022 at a glance:

– 57 per cent men claim that their fashion spend has increased. As per the RBL data, men’s brand portfolio saw 46 per cent growth in 2021 compared to 2019. For women, it was 14 per cent.

— 76 per cent invest in luxury brands that depict their sense of style over 26 per cent who still see luxury as a means of social assertion.

— 65 per cent of non-metro residents buy luxury on a regular basis against 53 per cent in metros.

— 2 out of 3 among the affluent had shopped luxury online for the first time during Covid-19 restrictions.

— 65 per cent of those shopping online mention that they are eagerly waiting for stores to open.

— 26 per cent Gen Z spontaneously associate luxury with travel and hospitality followed by 21 per cent who associate luxury with fashion and apparel.

— 52 per cent respondents keep celebrity endorsements and influencers in top 2 ranks for key drivers behind brand affinity.

— 58 per cent agree that they have spent more on tech products to curate a futuristic entertainment experience while being stuck at home.

Business

UPI transaction volume surges almost 13,000-fold in a decade to over 24,162 crore: Govt

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New Delhi, Aug 24: The annual transaction volume of Unified Payments Interface (UPI) has surged almost 13,000-fold from 1.78 crore transactions in FY 2016-17 to more than 24,162 crore transactions in FY 2025-26, the Ministry of Finance said on Monday.

UPI, launched on August 25, 2016 by the National Payments Corporation of India (NPCI) under the regulatory oversight of the Reserve Bank of India (RBI), has emerged as the backbone of India’s digital payments ecosystem and a key driver of financial inclusion.

According to the ministry, the value of UPI transactions has also expanded sharply, rising from Rs 0.07 lakh crore in FY 2016-17 to approximately Rs 314 lakh crore in FY 2025-26, representing a more than 4,000-fold increase over the decade.

The platform has become a major pillar of India’s Digital Public Infrastructure, offering an interoperable and real-time payments system that enables seamless person-to-person and person-to-merchant transactions.

The ministry said UPI’s scale, reliability and interoperability have received global recognition, with the International Monetary Fund acknowledging it as the world’s largest real-time payment system by transaction volume. As of 2025, UPI accounted for nearly 49 per cent of global real-time payment transaction volume.

The growth momentum has accelerated further in 2026. Monthly UPI transaction volume crossed the 2,300 crore mark for the first time in May, when 2,320 crore transactions were recorded. The platform subsequently touched a record 2,366 crore transactions in July, the highest monthly volume in its decade-long journey.

Institutional participation has also expanded significantly. The number of banks live on UPI increased from 44 in FY 2016-17 to 703 by FY 2025-26, covering public sector banks, private banks, small finance banks, payment banks and cooperative banks.

The ministry said UPI has witnessed particularly strong adoption in merchant payments. Person-to-merchant transactions accounted for 63 per cent of total transaction volume, while person-to-person transactions contributed 71 per cent of the overall transaction value.

The data also highlights the widespread use of UPI for small-value everyday payments. Around 86 per cent of P2M transactions in FY2026 were below Rs 500, while 59 per cent of P2P transactions were also below Rs 500.

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Vijay govt scraps Parandur airport project, to identify alternative site

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Chennai, Aug 24: Tamil Nadu Chief Minister C. Joseph Vijay on Monday announced that the state government would abandon the proposed greenfield airport project at Parandur and identify an alternative site that would cause minimal disruption to farmers and residents.

Making a statement in the Legislative Assembly, CM Vijay said the decision was taken following concerns about the project’s potential impact on agricultural lands, waterbodies and residential settlements in Parandur and surrounding villages.

The Chief Minister acknowledged that Chennai required a second airport because of the rapid expansion of the metropolitan region, rising passenger traffic and increasing demand for cargo transportation. However, he said such a major infrastructure project should not come at the cost of farmers’ livelihoods or result in the large-scale displacement of residents.

The existing Chennai airport at Meenambakkam, operated by the Airports Authority of India, can currently handle about 30 million passengers annually.

CM Vijay accused the previous government of attempting to proceed with the Parandur project despite sustained opposition from residents. He recalled visiting Ekanapuram and nearby villages on January 20, 2025, to meet people protesting against the acquisition of their land for the airport. The Chief Minister said he had publicly opposed the project during a meeting at Vikravandi in October 2024.

While reiterating his government’s support for industrial growth and improved aviation infrastructure, he maintained that Parandur was unsuitable for the airport.

CM Vijay said the government arrived at its decision after consulting senior officials, aviation specialists, academicians and other experts. Technical feasibility studies will now be conducted at alternative locations before the new airport site is finalised.

“As promised, the measures initiated to establish the new airport at Parandur will be abandoned by this government,” he told the Assembly.

Meanwhile, the state government will work with the Airports Authority of India to expand the Meenambakkam airport.

A new Terminal 5 has been proposed in the airport’s northwestern section, along with additional roads and flyovers to improve connectivity. The ongoing construction of Terminal 3 is expected to increase the airport’s annual passenger-handling capacity to 35 million. Terminal 5, once operational, could add another 20 million passengers, taking the overall capacity to 55 million annually.

CM Vijay said the expansion would help Chennai manage its growing aviation requirements until the proposed second airport becomes operational at a suitable alternative location.

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New SIM rules come into effect that blocks excess mobile connections

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New Delhi, Aug 24: New SIM card rules came into effect in India from Monday, and telecom companies have been instructed to stop issuing mobile connections to people who have already reached the permitted limit.

The Department of Telecommunications (DoT) has directed telecom operators to identify customers who already hold the maximum number of SIM cards allowed in their name and inform them that a new connection cannot be issued.

Initially, the system will operate on a post‑facto basis, wherein operators can carry out the verification after a new connection has been enrolled and immediately suspend any connection that exceeds the limit.

However, telecom companies have been directed to move to real‑time checks by November 30, 2026.

“Till the time such measures are implemented by a telecom service provider on a post-facto basis, as per terms and conditions of the Customer Application Form (CAF), any mobile connection activated beyond the prescribed limit for a day shall be immediately suspended till resolution of the issue in respect of crossing the permitted limit for mobile connections,” the circular stated.

Under the new rules, an individual can have a maximum of nine mobile connections in their name across telecom operators and licensed service areas in India. However, the limit is lower for customers in Jammu and Kashmir, Assam and the North-East, where they have up to six mobile connections.

DoT will make representative images of subscribers who have reached the maximum limit available on the Digital Intelligence Platform (DIP) from August 23, 2026. Telecom operators must download these images daily to help identify applicants seeking additional SIMs.

The directions also require customers to provide a declaration in the Customer Application Form (CAF) regarding the mobile connections already held in their name across telecom operators and licensed service areas. DoT said the respective Licensed Service Areas (LSAs) will be the competent authorities to decide issues arising from the implementation of the instructions.

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