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‘Atlas of Affluence’: India’s first yearly white paper on luxury launched

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Amidst leading luminaries of industries spanning across the business of luxury, the Atlas of Affluence (AOA) 2022, created by The Voice of Fashion (TVOF, the daily digital magazine that tracks and leads conversations on Indian fashion, design, crafts and retail and a division of Reliance Brands, was launched here on Friday.

It is the first such white paper from India that dissects consumer behaviour studied through the prism of luxury and a collective reflection on what affluence means in India during the two years of the pandemic.

Charting the post-pandemic market and the clearly altered consumer mindset through a specially commissioned study across six cities and markets of India, AOA 2022 has been published as a book with exclusively commissioned artworks.

The study used the time graph of “pre-pandemic” and “post-pandemic” months to specify a comparative matrix.

It also helps debunk long-held ideas about what affluence and luxury have meant to Indians.

The study was formulated over the last several months through scientifically-designed consumer research to understand metro and non-metro differences among buyers, brands, and behavioural ideas behind consumption.

The other sections of this white paper move beyond luxury as a product to explore granularities of affluence.

“In finance and business studies affluence is about assets compared to liabilities. But for an evolved luxury market – which includes aesthetic finesse, awareness, aspiration, affordability and distinction as well as trend-defining choices – affluence brings a new set of affirmations. It is a combination of wealth, assets and high disposable incomes, with socio-cultural awareness, self-knowledge, and a response-able outlook. This comes out clearly in this white paper as the rise of the individual,” said Shefalee Vasudev, Editor, The Voice of Fashion.

Beyond business strategy and numbers, there are a series of columns, interviews, ground reports and features stories on architecture, personal style, the ascendance of India in South Asian design and global luxury, the emergence of the gold collar consumer and the growing market for beauty and wellness.

Also, the study is a consortium, a melting pot of topical, relevant, ready-to-use creative, and commercial insights.

An RBL spokesperson said: “Reliance Brands is happy to support the creation of the Atlas of Affluence, which will become the definitive document for understanding the luxury market in India not just for businesses already operating in this sector but for global businesses looking to invest in the India story. This is the largest exercise ever to decode the affluent consumer across various consumption categories and this will build our own strategic views as we continue to expand in the luxury sector.”

Following are some key takeaways of AOA 2022 at a glance:

– 57 per cent men claim that their fashion spend has increased. As per the RBL data, men’s brand portfolio saw 46 per cent growth in 2021 compared to 2019. For women, it was 14 per cent.

— 76 per cent invest in luxury brands that depict their sense of style over 26 per cent who still see luxury as a means of social assertion.

— 65 per cent of non-metro residents buy luxury on a regular basis against 53 per cent in metros.

— 2 out of 3 among the affluent had shopped luxury online for the first time during Covid-19 restrictions.

— 65 per cent of those shopping online mention that they are eagerly waiting for stores to open.

— 26 per cent Gen Z spontaneously associate luxury with travel and hospitality followed by 21 per cent who associate luxury with fashion and apparel.

— 52 per cent respondents keep celebrity endorsements and influencers in top 2 ranks for key drivers behind brand affinity.

— 58 per cent agree that they have spent more on tech products to curate a futuristic entertainment experience while being stuck at home.

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Ashwini Vaishnaw flags off Swarnanagari Express, connecting Jaisalmer to Delhi

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Jaipur, Nov 29: Railway Minister Ashwini Vaishnaw and Union Tourism Minister Gajendra Singh Shekhawat jointly flagged off the Swarnanagari Express on Saturday, which will connect Jaisalmer with Delhi.

During the inauguration ceremony, responding to the request of Union Minister Shekhawat and the locals, the Railways Minister announced the renaming of the newly-launched train from Jaisalmer–Shakur Basti–Jaisalmer to Swarnanagari Express.

He announced that the train will begin regular operations on December 1.

The minister said that development work at Jaisalmer railway station is in its final phase and is expected to be completed within a month.

“Efforts will be made to ensure that Prime Minister Narendra Modi inaugurates the upgraded station,” he said.

Union Minister Vaishnaw also confirmed that the railway line between Jaisalmer and Jodhpur will be upgraded soon.

According to officials, these initiatives will significantly improve connectivity, boost tourism, and strengthen strategic infrastructure in the border region.

Ashwini Vaishnaw said that the connectivity will strengthen national security.

Preparations are underway to connect several regions along the Rajasthan–Pakistan border with new railway lines.

He said that extending rail connectivity to these sensitive areas will significantly enhance the country’s security infrastructure.

Under this initiative, new railway lines are proposed for Anupgarh, Bikaner, Jaisalmer, Barmer, and Bhildi.

The minister arrived in Jaisalmer on Saturday to inaugurate a new train service to Delhi.

The minister also visited stalls under the One Station, One Product scheme and made purchases to promote local artisans.

He said that the Detailed Project Report (DPR) for the proposed border-area railway lines is being prepared and will be completed in the coming months.

“A complete effort will be made to connect the entire border region,” he assured.

He added that railway projects worth approximately Rs 55,000 crore are currently in progress across Rajasthan, including the redevelopment of 85 railway stations.

Work is also advancing on multiple new railway corridors and infrastructure projects.

The new initiatives, officials said, will improve connectivity, boost tourism, and strengthen strategic infrastructure in the border region.

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Nifty, Sensex rally for 2nd week over strong Q2 earnings, domestic inflows

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Mumbai, Nov 29: The Indian equity benchmarks made marginal gains for the third consecutive week, supported by positive global cues, robust domestic inflows and strong Q2 earnings.

Benchmark indices Nifty and Sensex edged higher 0.34 and 0.52 per cent this week to close at 26,202 and 85,706, respectively.

Analysts said that global cues remained supportive, aided by softer US yields, renewed expectations of a Fed rate cut, and benign crude prices that helped temper inflation concerns.

Broader indices underperformed, with the Nifty Midcap100 and Smallcap100 ending the week down 0.11 per cent and 0.10 per cent respectively.

Gains during the week were led by pharma, PSU banks, media, and IT, while realty, consumer durables, and oil & gas lagged behind.

Indian equities navigated a highly eventful week characterised by alternating phases of volatility, resilience and profit booking, finally closing the week on a positive note.

Nifty reached an intra-day low of 25,842 before bouncing back and making a high of 26,310 on the last day of trading week.

Bharat K Gala, President, Technical Head, Ventura, said that key corrective zones traders should watch out for is the support zone at 25,851–25,566. A breach of this level can take the index to 25,337 and further to 25,107–24,780 zone.

Domestically, the stronger-than-expected Q2 GDP print, driven by resilient manufacturing, solid construction activity, and healthy private consumption, is set to support sentiment in the near term, market watchers said.

With robust GDP momentum and improving credit growth providing a solid backdrop for earnings acceleration in H2, the medium-term outlook remains positive, they added.

Investors look for cues next week from a critical lineup of macro data, including India and US PMI releases, US core PCE inflation and the RBI’s policy decision.

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India in talks with 50 nations on fair trade deals: Piyush Goyal

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New Delhi, Nov 28: Commerce and Industry Minister Piyush Goyal said on Friday that India is currently engaged in discussions on fair and balanced trade deals with 14 countries or groups representing nearly 50 nations, including the United States, the European Union, GCC countries, New Zealand, Israel, Eurasia, Canada, South Africa and the Mercosur group.

Addressing the annual general meeting of the Federation of Indian Chambers of Commerce and Industry (FICCI) here, the minister underlined that balanced and equitable trade agreements have already been concluded with Australia, the UAE, Mauritius, the United Kingdom and the four-nation EFTA bloc.

Highlighting broader global developments, the minister said that recent geopolitical and economic challenges have underscored the need for trusted partners and resilient supply chains. He stated that India’s expanding network of free trade agreements (FTAs) and economic partnerships is aimed at building long-term cooperation anchored in fairness, transparency and mutual benefit.

Goyal said that the idea of self-reliance is central in India’s civilisational ethos, recalling references from the Bhagavad Gita and Mahatma Gandhi’s emphasis on Swadeshi. He said that self-reliance has historically guided India’s progress and continues to remain central to the country’s economic strategy. He added that this vision has been strengthened through the focus on Atmanirbhar Bharat under the leadership of Prime Minister Narendra Modi.

Referring to the recent EFTA agreement, the minister noted that the bloc has committed to invest $100 billion in India across innovation and precision manufacturing. He underscored India’s cost competitiveness in research and innovation, stating that high-quality innovation undertaken in India can be achieved at a fraction of the cost compared to Europe or the United States.

The Minister highlighted India’s strengths in innovation and technology, supported by a young demographic, increasing digital adoption and a growing talent pool. He said that India’s large number of STEM graduates and widespread internet access create strong potential in emerging areas such as applied artificial intelligence, automation, robotics and deep-tech innovation.

He noted that the recently announced $12 billion Research, Development and Innovation (RDI) fund, along with ongoing support to startups and deep-tech industries, will further accelerate India’s innovation ecosystem.

Goyal emphasised the importance of strengthening skilling to prepare India’s youth for future opportunities. He said that unlike many developed economies facing ageing populations, India’s youthful demographic is quick to adapt to emerging technologies and has already demonstrated high engagement with digital platforms. He added that this readiness positions India to play a major role in the global technology landscape.

The minister outlined India’s strengths through the ‘PESTLE’ framework, noting that Prime Minister Modi has consistently advanced the vision of self-reliance across sectors. He said that politically, a stable and predictable government committed to “Minimum Government, Maximum Governance” has enhanced investor confidence. In the economic domain, initiatives such as the National Manufacturing Mission and the Rs 25,000 crore Export Promotion Mission are supporting India’s rise towards becoming the world’s third-largest economy.

On the social front, he highlighted that the four Labour Codes ensure better wages and protections, while the Antyodaya approach has supported the fulfilment of basic needs.

In the technology sector, Goyal pointed to initiatives aimed at reducing external dependence, including the Semiconductor Mission (Rs 76,000 crore) and the Rs 7,000 crore programme for permanent magnet production, which strengthen domestic manufacturing and supply chain security. In the legal domain, he referred to ongoing reforms, including progress toward Jan Vishwas 3.0, designed to enhance ease of doing business.

He further noted that the ‘Atomic Energy Bill 2025’ marks a historic shift by opening up the nuclear sector to strengthen energy sovereignty.

The Minister urged FICCI to adopt a mission-driven approach to promoting innovation, deepening research and development, strengthening industry-academia linkages and supporting India’s journey towards becoming a developed nation by 2047.

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