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Empowering farmers with easy to consume tech need of the hour: Khetibuddy CEO

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Fuelled by new-age technologies like drone surveillance, remote sensing and artificial intelligence (AI)-driven solutions, India’s agritech market has the potential to reach $30-$35 billion by 2025.

One of the key challenges faced by the agri-businesses is that there are very few software platforms available which have an agri-first approach, and can help them improve the farming process, increase yield and reduce cost or achieve sustainability.

Vinay Nair, Co-founder and CEO, Khetibuddy which is a Unified Agtech platform that strengthens digital infrastructure of agribusinesses, tells IANS that remote sensing, internet of things (IoT) and use of AI/ML have huge applications in agriculture and the need of the hour is make the technology agri-specific and easy to use.

Here are the excerpts from his interview:

Q: Tell us more about your Unified Agtech platform and how it empowers agri-businesses across India?

A: Industries have flourished once they have access to data related to their business. Agricultural data possesses the power to transform agribusinesses. Agri-domain experts have now realized this and are embracing the future with digitization.

One of the key challenges faced by agri-businesses today in doing so, is that there are very few software platforms which are available which have an agri-first approach. Major agribusinesses either rely on customizing large ERP or rely on available farm management applications which have the challenges and limitations in customizing to suit their requirement.

It is this gap which we are trying to address through our Unified agtech platform. Khetibuddy’s Agtech platform which is a SaaS (software-as-a-service) offering, allows agri-businesses to monitor, measure and manage their farms, farmers and the entire agri value chain. It’s a suite of modules from farm management, remote sensing, pest management, m-commerce to mention a few.

Any organisation who is in the business of serving farmers can use the platform based on their goals. However, unlike other players, Khetibuddy is unique by providing the science behind the tech as well. We provide ready-to-use crop schedules and advisory, which can be customized based on the local conditions with integration to weather, soil and satellite data sources.

If the goal of an agri-business is improving farming process, increasing yield, reducing cost or achieving sustainability then all of these goals can be facilitated through our SAAS platform.

Q: How are you leveraging AI/ML to help farmers make better informed decisions?

A: We use computer vision for pest and disease detection. What we have done differently is enable agribusinesses to take over on the model’s learning curve for pests and diseases relevant to their geography with minimal efforts. Our models are easier to train even by non-technical teams from agribusinesses. We developed models for specific crops for early pest and disease detection.

Importantly, we took a hybrid approach for developing continuous model learning mode with support from experienced entomologists in our team with a clear goal of avoiding crop loss.

We are also using ML for statistical modelling methods through which we estimate yields and currently working on detecting crop grown at a cluster/district or state level through remote sensing. These insights help private and public organizations to plan their services accordingly. We have already started working on some of these areas with some government units like Krishi Vigyan Kendra (KVK).

Q: What are some of the emerging technologies that you are most excited about over the medium term (3-5 years) in the agritech space?

A: Covid taught us to use technology to continue business as usual. If you are not able to visit the farms how do we ensure we serve the farmers, which include remote farm management through remote sensing, audio/video calls , have automated advisory services, build data models which help in predicting patterns. Remote sensing, IOTand use of AI/ML have huge applications in agriculture. The need of the hour is to make the technology agri specific and easy to use and consume at the ground level.

Q: You recently announced the launch of a dedicated premium gardening app for your home platform. What is your vision behind this and how has the user response been to this feature?

Did you know that by spending only 15 minutes a day you can grow 60 per cent of the food you consume daily right in your balcony or terrace? That’s what the app under the brand name ‘Khetibuddy Home’ helps you do.

Right from selection of places and inputs to what care you need to take every day to grow food at home, this app can be your gardening guide. Our mission here was to encourage urban people to take up growing some food at home and contribute towards self-sustainability.

We also have curated training courses dedicated only for passionate gardeners through a learning portal which also helps first time gardeners to take up gardening. Since last year, we have on�boarded more than 50,000 home growers on our platform. Now, we have added premium services for a fun and personalized gardening experience. While we work on the larger cause with farmers this allows people in urban cities to also be partially self-sustainable by growing food from food.

Q: You were born in a cloud organisation. What does cloud technology allow you to do better?

A: With the increase of broadband and 4G across rural India, Cloud helps in the reach. We no longer have to worry about local infrastructure as long as you have the internet, the technology is accessible which was not the case earlier. Today, B2B has to follow the B2C experience, I call it the ‘touch generation’. Every consumer needs all services at their fingertip. This is only possible with technologies like cloud and mobile, so businesses also should be provided such services and not use old technology.

AWS has been a great strategic partner. We grew from 0-1 lakh users and we could plan to scale the platform whenever needed which kept our costs in control with our multi-tenant architecture on AWS. AWS helps us to give a promise of uptime to our customers with their always on services.

Customers have the comfort when they know we are on AWS which is a great help. Today, we have a number of servers on production, development, which we use and a variety of technology stack, if this infrastructure had to be maintained by us, our time to be market ready would have increased at least by 2 times. We can focus on our development and not worry about infrastructure needs.

National

Stop agitation for making Marathi mandatory in nationalised banks: Raj Thackeray

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Mumbai, April 5: The Maharashtra Navnirman Sena (MNS) chief Raj Thackeray on Saturday asked the party members to stop agitation for now after it started aggressively pushing the Marathi identity agenda ahead of civic polls in the state, including in banks and other big corporations like Mumbai, Thane, Pune, Nashik and Nagpur.

His letter to party members comes a day after the Chief Minister Devendra Fadnavis warned attempts by some people to take the law into their own hands while demanding the use of Marathi will not be tolerated.

“I congratulate you for once again raising your voice strongly for the issue of Marathi in Maharashtra. I had asked you at the Gudi Padwa rally to see whether transactions are being done in Marathi in banks in Maharashtra, and if not, inform the administration of that bank about it. From the next day, you went to banks everywhere in Maharashtra and insisted on Marathi there, which was great; this not only sent the message that no one can take Marathi language and Marathi people for granted, but also showed the organisational strength of the Maharashtra Navnirman Sena, which is present everywhere,” said the MNS chief.

He, however, put the ball in the state government’s court, saying that the government should make the banks and other establishments respect Marathi.

“The government has a major responsibility. They know the rules of the Reserve Bank, and it is now the government’s responsibility to implement those rules. The Chief Minister said that we will not let anyone take the law into their own hands. We do not want that either, but if you are the protector of the law, then isn’t it your job to implement the rules of the Reserve Bank? You should make banks and other establishments respect Marathi, then we will definitely not take the law into our own hands,” he said.

He further asked his worker: “Stop the agitation now, because we have created enough awareness on these issues and have shown a glimpse of what can happen if this does not happen. Now the Marathi people themselves should insist. If our Marathi people have backtracked on the issue of use of Marathi language in Maharashtra, then why should we do these agitations?”

Raj Thackeray’s call to his party members to stop the agitation also comes after various banking experts and unions had taken strong objection.

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Maha govt, Raj Thackeray on same page for respect of Marathi language: Minister Uday Samant

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Mumbai, April 5: Minister of Marathi Language Uday Samant on Saturday said the Maharashtra government and Maharashtra Navnirman Sena (MNS) chief Raj Thackeray share the same view that everyone living in the state should be able to speak Marathi, while also respecting all other languages.

“Respect for Marathi should be maintained, just as we respect other languages,” Samant said after meeting Raj Thackeray in Mumbai here on Saturday.

The meeting comes amid MNS’s renewed push to assert Marathi identity ahead of civic polls across major cities, including Mumbai, Thane, Pune, Nashik, and Nagpur.

Speaking to reporters after the meeting, Samant said, “Raj Thackeray had invited me, as the Minister for Marathi Language, to discuss ongoing developments regarding the use of Marathi in the state. Before coming, I informed the Shiv Sena chief and Deputy CM Eknath Shinde and took his permission.”

Samant said Raj Thackeray had shared suggestions on how to ensure institutions, particularly banks, implement the use of Marathi in day-to-day business.

“I will personally speak to Deputy CM Eknath Shinde and CM Devendra Fadnavis. We will work towards improvements,” he said.

“Raj Thackeray and the state government have a common stand — Marathi must be respected, and all residents of Maharashtra should learn the language. I will call a meeting of all committees in the state to ensure that institutions dealing with the public, like banks, conduct their business in Marathi. We will then decide what action needs to be taken,” Samant added.

The meeting took place a day after CM Fadnavis warned that while insisting on the use of Marathi is not wrong, taking the law into one’s hands in the process would not be tolerated. “Those who do so will be dealt with appropriately,” he said, responding to incidents of aggressive promotion of Marathi by MNS cadres.

Samant acknowledged that many languages are spoken in Maharashtra and the state has welcomed people from different backgrounds. “We respect them, and MNS does too. But bullying and injustice toward Marathi speakers must stop. Raj Thackeray suggested that Marathi should be given legal protection,” he said.

He also reiterated that banks and institutions that engage daily with Marathi-speaking citizens must use the language in their services. “A meeting of the police department and district collectors will be held in the next eight to ten days. A committee has already been formed to promote the Marathi language, headed by the respective district collectors. These committees will decide on the necessary action against institutions that neglect Marathi.”

Meanwhile, MNS spokesperson Sandip Deshpande took a sharper tone, saying on X, “Those who do not want to speak Marathi can leave Maharashtra. Those who refuse to speak Marathi while living in the state are traitors.”

He added that MNS’ stance — that Marathi must be respected in Maharashtra just like local languages are in other states — has found support among linguistic identity organizations in other regions.

“Karnataka Rakshana Vedike, for instance, has extended full support to Raj Thackeray’s stand,” Deshpande said.

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National

Uddhav Thackeray has betrayed Balasaheb’s ideals, says Bawankule on Waqf Bill

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Pune, April 5: Maharashtra BJP president and Revenue Minister Chandrashekhar Bawankule here on Saturday launched a sharp attack on Shiv Sena (UBT) chief Uddhav Thackeray, accusing him of betraying the ideals and vision of his father, Balasaheb Thackeray, by opposing the Waqf Amendment Bill.

Bawankule claimed that Thackeray’s stance was driven by vote-bank politics ahead of the upcoming Brihanmumbai Municipal Corporation (BMC) elections.

“Uddhav Thackeray’s position on the Waqf Amendment Bill is not even acceptable to his own workers. I’ve received messages from across the state suggesting that many Shiv Sainiks are disillusioned and considering quitting the party. His Shiv Sena won’t survive another year,” Bawankule asserted.

He further alleged, “By opposing the Waqf Amendment Bill, Uddhav Thackeray has committed a serious offence.”

On Friday, Deputy Chief Minister Devendra Fadnavis defended the Bill, stating that it reflects the secular and democratic spirit enshrined in the Constitution.

“The Waqf Board that existed till now was a product of appeasement politics. It neither benefited the minority community nor contributed to any charitable cause. On the contrary, it was used to forcibly grab land. The biggest Waqf land scam in Maharashtra happened during the Congress regime. We had even initiated an inquiry into it,” Fadnavis said.

He added that the amended law would bring much-needed transparency and ensure that the benefits reach the common Muslim.

“The Bill does not infringe upon any religious beliefs. It merely corrects historical wrongs. It also ensures women’s representation on the Waqf Board and removes the earlier provision that barred judicial scrutiny of its actions,” he said.

Fadnavis also alleged that Waqf lands were often taken over by the Board and later by Congress leaders, adding, “The Bill is aimed at ending this loot. Those who truly follow Balasaheb Thackeray’s ideals should support it.”

Deputy Chief Minister Eknath Shinde, who also heads a faction of the Shiv Sena, accused Thackeray of abandoning Hindutva and compromising Balasaheb’s principles. “His opposition to the Bill exposes his real priorities — power over people’s welfare,” Shinde said.

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