Business
Sanjiv Puri’s ‘Next’ strategy drives ITC into future-ready lane with smart innovation in FMCG, Hotels, Agri

Diversified consumer goods conglomerate ITC appears to be closing in on turning its fast-moving-consumer-goods (FMCG), agriculture and hotel segments as its main growth drivers, with chairman Sanjiv Puri shepherding the ‘Next’ strategy for its next horizon of growth through bold acquisitions, and disruptive digital innovation.
This new strategy is aimed at ensuring that the ITC remains future-oriented, consumer-centric, and nimble to create enduring value for stakeholders, something that the financial results are mirroring with FMCG and agriculture contributing nearly half of its total revenues in the April-June quarter.
The FMCG segment has been driven by higher demand for hygiene products, fragrances, spices, snacks, agarbattis and dairy products, with Salvon standing out as a growth engine of sorts.
ITC acquired Savlon from Johnson & Johnson in 2015, foraying into the disinfectant and antiseptic products market. Savlon crossed Rs 1,200 crore in consumer spends in 2020-21, growing more than 13 times since acquisition, making it the largest brand in the company’s personal care products portfolio, overtaking Vivel.
ITC has launched over 120 new products over the last one year, with product innovations in hygiene, nutrition and convenience segments. These include Savlon’s foray into surface and cloth disinfectant sprays, ‘neem’ based cleaning solutions Nimwash and Nimeasy, convenience-focused products such as ITC Master Chef Frozen Snacks, and scale up nascent categories and products such like B Natural juices, Fabelle chocolates amongst others.
In four years from 2016-17 to 2020-21, the FMCG segment’s earnings before interest, taxes, depreciation and amortisation (EBITDA) margins have improved by 640 bps.
FMCG on fast lane
The company today is one of the largest incubators of world-class Indian brands. ITC FMCG business has garnered consumer spends of over Rs 22,000 crore and delighting more than 150 million households.
Scaling up and fortification of existing growth platforms consisting of megabrands is an essential cog in the wheel of ITC’s next strategy. The company has expanded its purpose-led brands like Savlon, Aashirvaad, and Sunfeast into adjacent categories with remarkable success. These brands have immense headroom to grow given the relatively lower household penetration and rising per capita income. ITC is exploring more value accretive inorganic opportunities as an additional pillar of growth.
Puri’s strategy to make ITC future-ready manifests in Life Sciences and Technology Centre (LSTC). LSTC helped ITC to launch 120 products amid the pandemic to meet emerging preferences. Towards this goal, the company has launched 9 state-of-the-art integrated consumer goods manufacturing facilities (ICML) to create structural advantages and drive enhanced competitiveness is also worth mentioning.
The new-age consumer is a digital native with extensive engagement in social and e-commerce platforms. Recognizing this, ITC is identifying emerging trends in real-time through its Marketing Command Centres called ‘Sixth Sense’ to speedily launch differentiated products as also creatively engage with consumers.
Under the ‘Next’ strategy, Puri has clearly sought to explore opportunities to craft disruptive business models anchored at the intersection of digital and sustainability. It is deploying a smart ecosystem with an integrated real-time operations platform across the organization to enable next-generation supply chains and smart manufacturing with digitally enabled factories.
The company has adopted multi-dimensional digital interventions for smart sourcing, smart logistics across businesses, and Industry 4.0 implementation in manufacturing. This is in addition to customized apps to facilitate digital ordering and trade engagement.
It has fast-tracked its journey in e-commerce, to meet the growing preference for ‘contactless shopping’. This is besides strengthening the direct-to-consumer platform, ‘ITC e-Store’ to reach consumers in newer geographies and introducing more ‘digital first’ brands to leverage the growing e-commerce space.
ITC under Puri’s stewardship is unwavering in its resolve to build a formidable FMCG business. Revenues from its FMCG business during the quarter stood at Rs 3726 crore, accounting for 25 per cent of the quarterly revenues. The agriculture segment turned in revenues of Rs 4,091 crore, accounting for 28 per cent of the company’s total quarterly revenues of Rs 14,649 crore before netting out inter-segment revenues of Rs 1,764 crore.
Big data, AI in agri
ITC’s decades-old agri business, powered by the e-choupal network, also appears to be coming of age.
Once the legal framework is in place that allows farmers to sell their produce outside their areas of cultivation, there is a clear opportunity in agri-business, similar to what ITC e-choupal in India and Pinduoduo in China have done successfully with scale.
Both are examples of using big data, technology network and artificial intelligence (AI) in farming to offer a better deal to peasants, make agriculture a rewarding vocation and bring them closer to the global markets by building digital platforms linking retailers with products consumers.
These will enable aggregation from farmers, incentivise creation of warehousing networks along highways, village storage schemes and the digitised app-based system for direct marketing by farmers, a model that ITC e-choupal has broadly demonstrated over the years.
Baareh Mahine Hariyali, an ITC e-Choupal initiative, which has combined multiple initiatives of cropping intensity (wheat, rice and summer moong), productivity enhancement and market linkages.
As reported by ITC, over 2 lakh farmers have already benefited from the interventions under the ‘Baareh MahineHariyali’ programme — over 35,000 farmers who have adopted the package of practices reported doubling of income and those who have implemented the programme partially reported increase in their incomes by 30 per cent to 75 per cent.
ITC, under Puri, is now implementing e-Choupal 4.0 at scale to bring the benefits of the digital revolution to agriculture. Envisaged as a ‘phygital’ system, the e-Choupal 4.0 is designed as a crop agnostic integrated solution framework that will synergistically aggregate technologies like remote sensing, precision farming, drone-based services, quality assaying and e-marketplace.
ITC e-Choupal 4.0 aims to strengthen agricultural entrepreneurship and agri-tech startups through agri services aggregator models, thereby empowering farmers with next generation agricultural practices. The aim of the model is to sharpen personalisation of agri services driven by data and analytics.
This may well be the right time for ITC’s integrated agribusiness enterprises with significant presence across crop development, procurement, supply chain, processing and marketing to decisively shift gears through a tech-driven matrix mounted on apps, blockchain, warehousing, AI and big data.
With the launch of Super App ‘ITC-MAARS’ that will bring the next phase of transformation in its agri-business and support the e-choupal through strength and scale under Puri.
Hotels and more
ITC’s hotel business has acquired scale and market standing over time. It is now set for a turnaround with the management decision to pursue asset right strategy while simultaneously leveraging ITC’s world-class properties.
Against this backdrop, the move to refresh ‘Welcomhotel’ is a long-awaited development as it will help the company to generate leads and pipeline for management contracts. Also, the launch of a new boutique brand christened ‘The Storii’ to offer the new-age traveller curated nature experiences will help the company make inroads into the emerging segment.
disaster
Op Jal Rahat-2: Army rescues over 2,500 flood-hit people in Manipur

Imphal, June 5: As torrential rains and flooding continue to disrupt normal life in Imphal and surrounding areas, the Indian Army and Assam Rifles have been at the forefront of relief and rescue efforts under the ongoing ‘Operation Jal Rahat-II’ relief operation.
A Defence spokesman said on Thursday that since May 31, the Indian Army and Assam Rifles troops have been working tirelessly across multiple flood-affected localities in Imphal East and Imphal West districts, providing critical assistance to the flood-affected population within certain cases, without waiting for formal requisition.
Operating under extremely challenging conditions, the Indian Army and Assam Rifles have evacuated nearly 2,500 civilians to safety during the rescue operation so far.
Major evacuations took place in Imphal’s Wangkhei areas, where 778 individuals were rescued and at government-run Jawaharlal Nehru Institute of Medical Sciences (JNIMS) medical college and hospital, where 750 people, including 15 patients requiring urgent care, were safely evacuated.
Continuing the efforts in Imphal’s Khitai Chingangbam Leikai areas, 110 civilians were brought to safety, while 115 were rescued from Laishram Leikai, the spokesman said.
Rescue teams also evacuated 65 individuals from Lamlong and 75 from Heinjang areas, where operations included navigating through challenging terrain and fast flood stream due to breach in the Imphal River embankment.
He said that at other locations in Imphal East and West districts, an additional 408 people including 179 women and 92 children were extricated.
In a testament to their inclusive and compassionate approach, Indian Army and Assam Rifles personnel also carried out special missions to rescue three specially-abled adults from different locations.
The troops not only rescued stranded civilians but also established a medical camp providing aid to over 400 civilians, simultaneously carrying out defogging operations to mitigate health hazards caused by stagnant water.
Their rapid response helped prevent further deterioration of living conditions and safeguarded the health of the community.
According to the Defence spokesman, the unprecedented floods had left the local population struggling for survival, with clean drinking water becoming an urgent necessity in the flood-ravaged village of Soibam Leikai in Imphal East.
Responding swiftly to the crisis, a team led by an Indian Army Officer reached the village with essential supplies and an unwavering resolve to help.
Recognising the immediate need for safe drinking water, the Army established emergency drinking water distribution points, ensuring that the residents had access to clean and potable water.
Also, 5,750 litres of fresh water was supplied to fulfill the immediate requirement.
The official said that equipped with rescue boats, medical teams and essential relief materials, the Indian Army soldiers have been operating in close coordination with Assam Rifles and the civil administration.
The efforts of Indian Army and Assam Rifles reflect the ethos of ‘Service Before Self’ and unwavering commitment to safeguard the lives of citizens, the spokesman said.
He said that as flood relief operations continue, the Indian Army and Assam Rifles remain fully committed to supporting the people of Manipur during this crisis and would persist in extending every possible assistance to mitigate the impact of the ongoing natural disaster.
National
Bengaluru stampede: K’taka govt releases details of deceased; families raise questions

Bengaluru, June 5: The Karnataka government on Thursday released the details of the 11 people killed in the stampede near the Chinnaswamy Stadium in Bengaluru during the Royal Challengers Bengaluru’s (RCB) victory celebrations on June 4.
Among the dead, one hailed from Udumalapet near Coimbatore in Tamil Nadu, and the rest are from Bengaluru and other districts of the state.
According to the details shared by the Chief Minister’s Office, the deceased have been identified as 14-year-old Divyanshi, a resident of Yelahanka in Bengaluru; 26-year-old Akshata Pai, a resident of Karwar; 19-year-old Bhoomik, a resident of M.S. Ramaiah Layout in Bengaluru; 23-year-old Sahana, a native of Kolar; 19-year-old Chinmaya Shetty, a resident of Doddakallasandra in Bengaluru; 20-year-old Manojkumar, a resident of Nagasandra village in Tumakuru district; 20-year-old Shravana K.T., a resident of Kallahalli village in Chikkaballapura district; 17-year-old Shivu aka Shivalinga, a resident of Honigeri village in Yadgir district; 20-year-old Poornachandra, a resident of Rayasamudra village in Mandya district; 29-year-old Kamakshidevi, a resident of Udumalapet near Coimbatore in Tamil Nadu and 22-year-old Prajwal, a resident of Yelahanka New Town in Bengaluru are the deceased persons.
Laxman, the father of deceased Bhoomik (19), stated he was given information that his son was serious and asked to arrive at the hospital. “My son never watched cricket matches, he had gone along with his friends. I was informed that when the stampede occurred, there was no ambulance, and my son was shifted to the hospital in a police vehicle.”
He further expressed his outrage that he pays the government tax up to Rs 5 lakh per month, and the government wasn’t able to provide an ambulance to his son.
Suresh Babu, the father of deceased Sahana (23), stated his daughter informed him that she is going to attend the RCB victory celebrations at noon. “She had gone to the office in the morning, and later she went to the Chinnaswamy Stadium. “I wanted to see my daughter’s marriage and but now I am garlanding her dead body. She completed her engineering studies and worked at Bosch Company in Bengaluru for two years. She never caused us pain. I had asked her to be careful. The system has failed,” he stated.
The mother of the deceased, Prajwal (22), said she had to run from one hospital to another after being informed about the tragedy. She stated that Prajwal was her only son, and being a labourer, she managed somehow to complete the engineering course. “The government has snatched away my only son. Do they know how it feels to lose a son?” she asked.
The state government has announced Rs 10 lakh compensation for the families of the deceased and also ordered a magisterial probe.
The BJP has said that the deaths were government-sponsored murders and demanded the immediate resignation of Home Minister G. Parameshwara.
Taking cognizance of the stampede incident, the Karnataka High Court on Thursday registered a suo motu Public Interest Litigation (PIL) and sought a report from the Congress-led Karnataka government.
The division bench, headed by acting Chief Justice V. Kameshwar Rao, expressed concern over the tragedy.
Social activist Snehamayi Krishna filed a complaint with the Cubbon Park police on Thursday against Chief Minister Siddaramaiah, Deputy CM D.K. Shivakumar, office-bearers of the KSCA, and others. In his complaint, Krishna demanded that the police register the case under Section 106 of the BNS Act.
International
Trump signs proclamation banning travel from 12 nations

Washington, June 5: US President Donald Trump has signed a proclamation imposing a travel ban on 12 countries and restricting the entry of seven others to the US, citing national security concerns.
According to the proclamation, the 12 countries that were banned include Afghanistan, Burma, Chad, Congo, Equatorial Guinea, Eritrea, Haiti, Iran, Libya, Somalia, Sudan, and Yemen.
Additionally, the order partially restricts and limits the entry of nationals of the following seven countries — Burundi, Cuba, Laos, Sierra Leone, Togo, Turkmenistan, and Venezuela.
The announcement of the ban followed a recent violent terror attack in Boulder, Colorado, on participants of a peaceful rally calling for the safe return of Israeli hostages from Hamas captivity.
“The recent terror attack in Boulder, Colorado, has underscored the extreme dangers posed to our country by the entry of foreign nationals who are not properly vetted, as well as those who come here as temporary visitors and overstay their visas. We don’t want them,” Trump said in a video statement released by the White House on Wednesday night.
Meanwhile, US Homeland Security officials said that the terror attack perpetrator in Colorado, Mohammed Sabry Solima, was allowed entry into the country under the former Biden Administration and overstayed his visa.
The White House Deputy Press Secretary Abigail Jackson took to social media stating that President Trump is protecting Americans from foreign actors who pose security threats to the country.
“President Trump is fulfilling his promise to protect Americans from dangerous foreign actors that want to come to our country and cause us harm. These commonsense restrictions are country-specific and include places that lack proper vetting, exhibit high visa overstay rates, or fail to share identity and threat information. President Trump will always act in the best of interest of the American people and their safety,” Abigail Jackson said on X.
The recent proclamation echoed a series of travel bans issued during the first term of Trump’s administration to seven majority-Muslim nations from coming to the US.
It included Iran, Iraq, Libya, Somalia, Sudan, Syria, and Yemen. The move witnessed legal challenges before President Joe Biden repealed it after he assumed office in 2021.
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