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Swachh Bharat Mission drives toilet cleaner usage in India by 53pc in 2024

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New Delhi, Dec 16 Swachh Bharat Abhiyan or Clean India Mission has driven toilet cleaner usage in Indian households by 53 per cent in 2024, according to a report.

The report by Kantar, a market research firm, showed that the country has seen a dramatic rise in the use of toilet cleaners and floor cleaners. From 19 per cent and 8 per cent, respectively of households using these in 2014, it more than doubled to 53 per cent using toilet cleaners and 22 per cent buying floor cleaners in 2024.

Launched by the government on October 2, 2014, the Swachh Bharat Mission is a country-wide campaign initiated to eliminate open defecation and improve solid waste management and to create Open Defecation Free (ODF) villages.

The report attributed the growth of toilet cleaner usage in households to the mission’s success, coupled with marketing efforts. It said the mission significantly improved hygiene awareness and product penetration, particularly in rural areas.

As per the report, over 128 million new households have been added in the toilet cleaners, and 52 million homes in the floor cleaners segment.

The report said the surface cleaner market is about Rs 4,200 crore, with toilet cleaners accounting for half the segment at Rs 2,000 crore.

Kantar said the category was largely urban-centric a decade ago — that’s changed drastically.

A decade ago, 82 per cent of households that bought toilet cleaners were in urban areas, it was 90 per cent for floor cleaners.

“Urban is no longer the dominant source of the category with rural contributing to 52 per cent,” said K Ramakrishnan, managing director, South Asia, world panel division at Kantar. “Clearly, Swachh Bharat Abhiyan drove the importance of cleanliness to the Indian households, and simultaneously helped manufacturers to drive penetration of household hygiene categories as well.”

Since its inception in 2014, the Swachh Bharat Abhiyan has led to over 500,000 villages achieving ODF (Open Defecation-Free) plus status with rural sanitation rising from 39 per cent to 100 per cent.

Maharashtra

“Batti Gul protest” against Waqf Amendment Act today, strong appeal from scholars and Mashaikhs

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Mumbai, April 30: A “Batti Gul Protest” will be observed today, April 30, in collaboration with Muslim religious, national and social organizations across the country. The aim of this protest is to oppose the controversial Waqf Amendment Act introduced by the government, which the Muslim leadership has termed as an attack on Waqf properties.

Famous Islamic leader and leader and head of Raza Academy, Alhaj Muhammad Saeed Noori, said in two words, “We will not accept the Waqf Amendment Act, which is currently under discussion in the Supreme Court, under any circumstances.”

An important meeting was held in this regard at Khanqah Sharh Bukhari, Govindi, in which the Ulema discussed the strategy to make the protest successful. Hazrat Pir Maulana Waliullah Sharifi appealed to the heads of all mosques, madrasas, khanqahs and universities across the country to stand united against this controversial act.

Hazrat Maulana Ijaz Ahmad Kashmiri said in an emotional tone, “There is an attempt to loot the waqf properties of Muslims. If we remain silent today, our future generations will not forgive us.”

Prominent scholars who attended the meeting included:

Hazrat Maulana Alauddin Rizvi

Hazrat Maulana Jahangir Al-Qadri

Hazrat Qari Muhammad Tawfiq Azmi Misbahi

Hazrat Maulana Rizwan Ahmad Alimi

Hazrat Qari Muhammad Saeed Ashrafi

Hazrat Maulana Tawakul Hussain Sharifi

Hazrat Maulana Muhammad Ali Sanai

Hazrat Maulana Mahmood Ali Ashrafi

Hazrat Maulana Raziullah Sharifi

Hazrat Hafiz Junaid Raza Rashidi

Apart from this, Shahid Bhai, Mukhtar Bhai, Rizwan Bhai and other friends were also present.

The scholars emphasized that the waqf properties are the collective trust of Muslims and no government occupation or interference in them will be tolerated. The “Bati Gul Protest” conveyed a peaceful and effective message to the government that the Muslim people are ready to go to any extent to protect their religious, educational and charitable institutions.

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Maharashtra

Pahalgam terrorist attack Samajwadi Party protest against communalism Action should be taken against those who spread hatred and Minister Nitish Rane Abu Asim Azmi

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Mumbai: In the wake of the terrorist attack in Pahalgam, Samajwadi Party today organized a movement under the leadership of Mumbai/Maharashtra State President MLA Abu Asim Azmi at Azad Maidan Mumbai and demanded action against sectarians who are spoiling the social atmosphere by making hateful statements against the Muslim community.

Addressing the Jam Ghafir, Abu Asim Azmi said that we condemn the terrorist attack in Pahalgam but in such a sensitive context, the state minister is continuously making anti-Muslim statements and creating division between the two religions. Apart from this, Muslim hawkers were beaten up in Dadar and other parts of Mumbai. Due to which there has been a problem of law and order. Therefore, we demand strict action against Minister Nitish Rane and people like him who make statements against Muslims. According to the Supreme Court’s decision in the 2023 hate speech case, strict legal action should be taken against the guilty individuals and organizations, those who do not care about secularism, those who spread hatred, those who incite violence, those who give public threats, those who call for economic boycott, those who create division among people on the basis of religion, caste, region or language. The state, as per its duty, protects the fundamental rights and freedom of every citizen to do business, trade, and business. The state should protect the freedom and belief of every citizen, according to the articles of the Indian Constitution, there should be an environment of peace and justice in the state. It is demanded that the rule of law and justice should be established in the most transparent manner by implementing the law and by sternly admonishing the enemies of peace, law and constitution who violate the law.

The Samajwadi Party delegation submitted a protest request to Mumbai Police Commissioner Vivek Pansalkar. Hundreds of Samajwadi Party workers were present at that time, including Meraj Siddiqui, Yousuf Abrahani, Rahul Gaikwad, Kabir Maurya, Saeed Khan, Zeba Malik.

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Maharashtra

Deven Bharti Appointed as Mumbai Police Commissioner Following Vivek Phansalkar’s Retirement

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Mumbai, April 30, 2025: ( Kamar Ansari ) In a significant leadership transition, senior Indian Police Service (IPS) officer Deven Bharti has been appointed as the new Commissioner of Police for Mumbai, succeeding Vivek Phansalkar, who retired today after nearly three years in the role.

Phansalkar, a 1989-batch IPS officer, took charge as Mumbai Police Commissioner on June 30, 2022, during a period of political change in Maharashtra. His tenure was marked by efforts to stabilize the police force following a series of leadership changes. Prior to his appointment, the Mumbai Police saw a turbulent period with multiple commissioners serving brief terms .

Deven Bharti, a 1994-batch IPS officer, brings extensive experience to his new role. He previously served as Mumbai’s first Special Commissioner of Police, a position created in January 2023 to enhance administrative efficiency within the force . Bharti’s career includes key postings such as Joint Commissioner of Police (Law and Order), Additional Commissioner of Police (Crime Branch), and head of the Maharashtra Anti-Terrorism Squad (ATS). Notably, he was involved in the investigations of major incidents, including the 26/11 Mumbai terror attacks .

The appointment of Bharti as Commissioner is expected to bring continuity and a focus on law and order in Mumbai. His familiarity with the city’s challenges and his established rapport with various stakeholders position him to lead the force effectively.

As Mumbai navigates complex urban security dynamics, Bharti’s leadership will be pivotal in steering the police force to address emerging challenges and maintain public safety.

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