Maharashtra
Swachh Bharat Mission drives toilet cleaner usage in India by 53pc in 2024
New Delhi, Dec 16 Swachh Bharat Abhiyan or Clean India Mission has driven toilet cleaner usage in Indian households by 53 per cent in 2024, according to a report.
The report by Kantar, a market research firm, showed that the country has seen a dramatic rise in the use of toilet cleaners and floor cleaners. From 19 per cent and 8 per cent, respectively of households using these in 2014, it more than doubled to 53 per cent using toilet cleaners and 22 per cent buying floor cleaners in 2024.
Launched by the government on October 2, 2014, the Swachh Bharat Mission is a country-wide campaign initiated to eliminate open defecation and improve solid waste management and to create Open Defecation Free (ODF) villages.
The report attributed the growth of toilet cleaner usage in households to the mission’s success, coupled with marketing efforts. It said the mission significantly improved hygiene awareness and product penetration, particularly in rural areas.
As per the report, over 128 million new households have been added in the toilet cleaners, and 52 million homes in the floor cleaners segment.
The report said the surface cleaner market is about Rs 4,200 crore, with toilet cleaners accounting for half the segment at Rs 2,000 crore.
Kantar said the category was largely urban-centric a decade ago — that’s changed drastically.
A decade ago, 82 per cent of households that bought toilet cleaners were in urban areas, it was 90 per cent for floor cleaners.
“Urban is no longer the dominant source of the category with rural contributing to 52 per cent,” said K Ramakrishnan, managing director, South Asia, world panel division at Kantar. “Clearly, Swachh Bharat Abhiyan drove the importance of cleanliness to the Indian households, and simultaneously helped manufacturers to drive penetration of household hygiene categories as well.”
Since its inception in 2014, the Swachh Bharat Abhiyan has led to over 500,000 villages achieving ODF (Open Defecation-Free) plus status with rural sanitation rising from 39 per cent to 100 per cent.
Maharashtra
Call for ‘limited’ officials in nationalist’s new resolution camp, resentment at its peak in Vidarbha
Mumbai: There is growing resentment in the party due to the invitation of selected officials of Vidarbha to the two-day Navsankalp camp organized by the Nationalist Congress Party (NCP) in Shirdi. An atmosphere of discontent has been created as many senior leaders of Vidarbha were not invited to the camp.
Only four officials invited from Vidarbha
Only four officials from Nagpur district—Prashant Pawar (Nagpur city president), Baba Gujar (district president), Shrikant Shivankar (city working president), and Anil Ahirkar (state vice-president)—have been invited to this camp. The rest of the officials have been instructed not to attend this camp. There is deep resentment among other leaders due to this decision.
Questions of angry leaders
The Nationalist Congress had performed brilliantly in Vidarbha in the assembly elections. Six out of seven candidates had won. These officials say that after working hard in the elections, they are now being ignored. “Is our need over after the elections?” is the question raised by these leaders.
Complaint of displeasure to Ajit Pawar
Some displeased leaders have lodged their complaint by directly contacting Deputy Chief Minister and NCP National President Ajit Pawar. However, it is being told that Pawar has verbally given permission to some leaders to join the camp. Despite this, permission has not been given to join the camp without authorized invitation.
Fear of factionalism in Vidarbha
The Nationalist Congress is already organizationally weak in Vidarbha. But now there is a possibility of factionalism increasing due to such decisions. Some leaders allege that a senior leader of East Vidarbha has given a chance to join the camp only to his close associates.
Possibility of impact on civic elections
The civic and district council elections are near. In such a situation, growing displeasure and factionalism within the party can weaken the strength of the organization. The displeased workers also believe that sidelining them can have a negative impact on the party’s upcoming electoral performance.
The issue of displeasure may arise in the camp
The issue of dissatisfaction of Vidarbha is likely to be raised in this Navsankalp camp being held in Shirdi. If the leadership does not take concrete steps on this issue, this resentment can become a big headache for the party.
Maharashtra
MLA Satish Chavan of Sharad Pawar’s group left, will join Ajit Pawar’s group, will participate in the program in Shirdi
Mumbai: There has been a significant change in the factionalism going on in the Nationalist Congress Party. In the Lok Sabha elections, Sharad Pawar’s faction gave a big blow to Ajit Pawar’s faction. Sharad Pawar’s faction won 8 seats, while Ajit Pawar’s faction got only one seat. Also, the defeat of Sunetra Pawar also proved to be a big event. Before the assembly elections, there was a wave of people joining Sharad Pawar’s faction, but now after the elections, a big change is being seen in the situation.
After the assembly elections, some leaders of Ajit Pawar’s faction had hinted at joining Sharad Pawar’s faction, in which the names of some MPs were also being taken. However, both the Pawars had rejected this discussion. But now a prominent MLA of Sharad Pawar’s faction, Satish Chavan, has decided to leave Sharad Pawar. He is going to join Ajit Pawar’s faction, and his entry will take place at an event to be held in Shirdi.
Satish Chavan’s entry – a big blow to Sharad Pawar
Satish Chavan is currently an MLA and contested from Gangapur assembly seat. While he was in Sharad Pawar’s faction, he was suspended by Ajit Pawar for six years. He was defeated in the assembly elections, but now he has decided to return to Ajit Pawar’s faction. His decision is being considered a big blow to Sharad Pawar, because Chavan has given a new twist to his prophecy by joining Ajit Pawar’s faction.
Satish Chavan will join Ajit Pawar’s faction in a program to be held in Shirdi on Saturday. His party entry ceremony will be held in the presence of Deputy Chief Minister Ajit Pawar in this program. Along with this, the decision of six years suspension against Chavan will also be withdrawn.
Chavan’s decision indicates increasing Ajit Pawar’s influence in Vidarbha
Satish Chavan’s entry into the party may further strengthen the influence of Ajit Pawar’s faction in Vidarbha. This development indicates internal conflict and factionalism in Sharad Pawar’s faction. Gangapur assembly seat was earlier with BJP, where Chavan contested from Sharad Pawar’s faction, but after the defeat, he is now joining Ajit Pawar’s faction.
It is hoped that this decision of Satish Chavan will further strengthen Ajit Pawar’s leadership and increase the organizational strength of Nationalist Congress in Vidarbha. This will prove to be a big setback for Sharad Pawar’s faction.
It is now being speculated that more leaders will enter Ajit Pawar’s faction and the unity of the party will increase, while internal conflict and factionalism may emerge once again in Sharad Pawar’s faction.
Maharashtra
Angry Chhagan Bhujbal attends Nationalist convention in Shirdi
Mumbai: Disgruntled leader Chhagan Bhujbal attended the Nationalist Congress Party convention in Shirdi. An important issue regarding his attendance was that Bhujbal was dissatisfied with the internal politics of the party. Bhujbal always expresses his opinion clearly and his attendance has given rise to many political discussions. Many leaders had made strong efforts for his attendance.
Bhujbal discussed with the party’s working president Praful Patel for two hours. In this discussion, the future of the party and various issues were discussed in detail. Bhujbal was upset with the party leadership for some time, but after this discussion he decided to attend the convention. During the discussion, there was also a phone conversation with Tatkare, which revealed important points of this discussion.
Bhujbal had contacted many political leaders to attend the Nationalist convention, but he did not succeed in contacting Ajit Pawar. There was some political turmoil due to Ajit Pawar’s absence, but Bhujbal ignored it and attended the convention.
All eyes are on what kind of guidance Bhujbal will give in the convention. His presence in this convention in Shirdi indicates that there may be a new turn in the internal politics of NCP. What will be his future role will be clear in the coming times.
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