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Maharashtra Elections 2024: Will The Ladki Bahin Yojana Be A Gamechanger For Mahayuti Or A Failed Poll Plank?

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Maharashtra Elections 2024: Will The Ladki Bahin Yojana Be A Gamechanger For Mahayuti Or A Failed Poll Plank?

With the Maharashtra Assembly elections around the corner, political analysts are closely watching the effects of the ruling alliance’s Ladki Bahin Yojana, seen as a possible game-changer for the Mahayuti government, which includes Eknath Shinde’s Shiv Sena, the Bharatiya Janata Party (BJP), and Ajit Pawar’s faction of the Nationalist Congress Party (NCP). 

While the scheme is viewed as a strategic move to win over women voters, recent defections from the ruling camp to the opposition suggest the political battle is not yet over and the voters might be signalling towards a change.

Launched by the ruling alliance, the Ladki Bahin Yojana aims to empower girls and women in Maharashtra, addressing a key demographic of voters. Before the scheme was paused due to the model code of conduct, the government had already transferred five instalments of ₹1,500 per month to 2.34 crore applicants. This amounted to a significant outlay of ₹17,174 crore, raising questions about the sustainability of such populist measures and their potential electoral impact in run up to the state elections.

Populist schemes: A proven strategy?

Populist schemes have long played a crucial role in Indian elections, from cash transfers and farm loan waivers to subsidised electricity and women-centric initiatives. In some cases, these schemes have significantly swayed voters, as seen in past elections across the country.

In Delhi in 2020, the Aam Aadmi Party (AAP) won a landslide victory by offering free electricity (up to 200 units), free water, bus rides for women, and improvements in government schools. These promises, particularly in education and women’s empowerment, resonated with lower- and middle-income voters, allowing AAP to secure 62 out of 70 seats.

In Telangana in 2018, the Telangana Rashtra Samithi (TRS) introduced the Rythu Bandhu scheme, which provided direct financial support to farmers. The scheme was credited for the party’s strong showing, winning 88 of 119 seats, and solidified TRS’s base among rural voters.

In Tamil Nadu, the Dravida Munnetra Kazhagam (DMK) promised financial assistance for women, free bus rides for women, and support for farmers and low-income households ahead of the 2021 elections. The DMK won 159 of 234 seats, defeating the ruling AIADMK. The promise of a monthly stipend for homemakers played a key role in mobilising women voters, contributing to the DMK’s success.

Shivraj Singh Chouhan-led government in Madhya Pradesh announced several populist schemes including the Ladli Behna Yojana targeting women aged 23-60 years from low-income families and providing them with Rs 1,250 per month ahead of the 2023 assembly elections. As a result, his government won the state with a thumping majority even after years of anti-incumbency much to the Congress’ disappointment.

Maharashtra’s complex political terrain

Despite the success of populist schemes in other states, Maharashtra presents a unique challenge. Over the past few years, the state’s political landscape has been marked by party splits, shifting alliances, and heightened political rivalries. The battle for power in the upcoming elections is not just about promises and schemes; it’s about the very survival of political entities and their leaders.

Political analysts believe that while the Ladki Bahin Yojana might appeal to women voters, it is difficult to predict whether it will guarantee electoral success in Maharashtra, where the political dynamics are far more fluid and unpredictable.

Lessons from failures of populist schemes

Not all populist schemes have translated into electoral victories. There are instances where parties have failed to win despite offering attractive welfare measures:

In Madhya Pradesh (2023), the Congress promised its Nyay Yojana and farm loan waivers, yet it struggled to win seats. Delayed implementation and doubts about the schemes’ financial sustainability weakened their appeal, and local governance issues seemed to take precedence over populist promises.

In Tamil Nadu (2021), the AIADMK’s wide-ranging populist measures, such as Amma Canteens, free laptops, and financial support for women, failed to prevent the party’s defeat. Voter fatigue after 10 years of AIADMK rule, combined with the DMK’s more attractive welfare promises, played a significant role in the shift.

In West Bengal (2021), the BJP promised cash transfers, free rice, and farmer support under the PM-KISAN scheme, but these promises couldn’t outmatch Mamata Banerjee’s Trinamool Congress (TMC), which retained a strong voter base through its established welfare schemes like Kanyashree and Rupashree (for women’s education and marriage).

Why populist schemes sometimes fail

Several factors can undermine the effectiveness of populist schemes:

– Delayed or inconsistent implementation: If schemes are not implemented swiftly or face administrative hurdles, they may fail to gain the expected electoral support. For example, the Congress’s farm loan waiver in Madhya Pradesh was delayed, causing voter scepticism.

– Over-saturation of promises: In states like Tamil Nadu and West Bengal, where intense political competition leads to a flood of promises, voters may become desensitised. The novelty and appeal of populist schemes diminish when both ruling and opposition parties offer similar packages.

– Leadership and governance issues: Strong leadership often outweighs the appeal of populist schemes. In West Bengal, Mamata Banerjee’s established leadership and connection with local communities helped her retain power, while in Tamil Nadu, the AIADMK struggled with leadership challenges after J. Jayalalithaa’s death.

Political turmoil and defections

Amid the Ladki Bahin Yojana’s potential to boost the ruling coalition’s chances, the exodus of leaders from the Mahayuti government raises concerns about its winnability. Several key leaders from Ajit Pawar’s NCP and BJP factions have defected to Sharad Pawar and Uddhav Thackeray’s camps citing dissatisfaction within the ruling alliance. More defections are expected as party members face uncertainty over ticket allocations for the upcoming elections, further complicating the ruling coalition’s prospects.

The Ladki Bahin Yojana might be seen as a masterstroke by the ruling coalition, but the defections and political unrest signal that the race for power in Maharashtra is far from over. Whether or not the scheme will help the Mahayuti government retain power is to be seen when results will be declared on the evening of November 23.

Maharashtra

Mumbai Weather Update: City Continues To See Smog-Filled Morning Amid Rising Pollution; Overall AQI Remains In Unhealthy Range At 281

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Mumbai: Mumbai began its Friday with a deceptively pleasant chill, as minimum temperatures dipped just below 22°C, offering residents a brief sense of relief. However, this early coolness quickly gave way to discomfort as people stepped outside to find the city blanketed in a dense, lingering smog. Commuters heading out during peak morning hours encountered reduced visibility along with eye irritation, throat discomfort and difficulty breathing, clear signs of an atmosphere overloaded with pollutants.

What initially felt like a refreshing morning soon became yet another stark indicator of Mumbai’s steadily worsening air-quality crisis. A thick haze settled over major roads, residential complexes, commercial hubs and transit routes. With only weak winds sweeping across the region, there was little natural movement to disperse the pollutants that have been steadily accumulating throughout November.

The India Meteorological Department (IMD) reported that the city is expected to experience clear skies through the day, with temperatures likely climbing to around 33°C in the afternoon. While the mild morning chill is expected to persist over the next few days, experts noted that there is still no sign of when Mumbai’s air quality might improve. The stagnant atmospheric conditions continue to trap particulate matter close to the surface, aggravating the city’s pollution load.

On Friday, Mumbai’s overall Air Quality Index (AQI) rose to a worrying 281, placing it firmly in the unhealthy category. This spike represents a major deterioration from earlier in the month, when several neighbourhoods reported moderate or merely poor readings. The decline is now citywide, affecting coastal stretches, industrial belts and densely populated residential areas alike.

Among the worst-affected locations, the Wadala Truck Terminal recorded an alarming AQI of 395, marking it as the most polluted spot of the day. Colaba followed with a reading of 317, while Chakala reported 310, both falling within the severe category.

Prominent business zones were not spared either: Worli and the Bandra-Kurla Complex (BKC) each logged AQI levels of 310, showing how uniformly pollution has spread across Mumbai’s central, western and eastern sectors.

Some suburbs fared marginally better but still failed to reach healthy levels. Kandivali East recorded the day’s lowest AQI at 130, classified as poor. Powai stood at 200, Malad West at 210, Parel Bhoiwada at 220, and Mulund West at 237, placing all within the poor to unhealthy range.

For context, an AQI of 0–50 is considered good, 51–100 moderate, 101–150 poor, 151–200 unhealthy, and anything above 200 classified as severe or hazardous. With much of the city now above that threshold, Mumbai continues to grapple with an air-quality crisis that shows no signs of easing.

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Maharashtra

Mumbai: Massive Fire Breaks Out Inside Godown In Kurla’s Kismat Nagar;

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Mumbai: A major fire erupted inside a godown in Kurla West’s Kismat Nagar area on Thursday night, triggering a swift response from the Mumbai Fire Department. Videos circulating on social media showed towering flames accompanied by dense black smoke rising high above the godown, visible from several hundred metres away.

According to officials, the Brihanmumbai Municipal Corporation (BMC) Fire Brigade received an emergency call at 11:08 pm, following which multiple fire tenders were rushed to the spot. Initial assessments categorised the blaze as a Level-II fire, but as flames rapidly spread across adjoining structures, the situation escalated. By 11:44 pm, the Mumbai Fire Brigade declared it a Level-III (major) fire after the inferno engulfed nearly 10 to 12 chawl structures.

Firefighters battled the spreading flames through the night, working to prevent the blaze from reaching densely packed residential units in the vicinity. The godown where the fire originated was located within a chawl cluster, making containment especially challenging. Thick plumes of smoke blanketed surrounding localities as emergency teams attempted to bring the situation under control.

Several agencies were deployed as part of the coordinated response effort, including the BMC Fire Brigade, local police, ward officials, the Electricity Distribution Company and a 108 ambulance unit. Despite the scale of the fire and the proximity to residential structures, authorities reported no injuries so far. The cause of the blaze remains under investigation.

Meanwhile, in a separate incident late Wednesday night, a car fire on the Bandra Worli Sea Link caused major disruption to traffic. The vehicle, identified as a Honda sedan, reportedly rammed into the side barrier at high speed before catching fire. Motorists on the busy sea link were left stranded as a long traffic snarl developed, with many unsure of the cause until videos began circulating online.

Footage showed the vehicle completely charred, with firefighters working quickly to extinguish the flames. Though the fire generated thick smoke and intense heat, no casualties have been confirmed. Fire officials later stated that the blaze was brought under control after brief yet intense firefighting efforts.

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Maharashtra

Shiv Sena wave in North Maharashtra, Dr. Shrikant Shinde takes charge of election campaign

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Mumbai Nandurbar: Shiv Sena is on a wave in North Maharashtra. A large number of “Ladli Bheenas” and youth are participating in the rallies of Shiv Sena youth leader Dr. Shrikant Shinde. Dr. Shinde launched his election campaign in North Maharashtra today. Addressing the gathering, he said that the Mahayoti government has taken strong steps to empower women and youth, which is why Maharashtra’s Ladli Behna Yojana is becoming self-reliant. Attacking the opposition, he said that many opposition leaders were opposing the “Ladli Behna Yojana” but under the leadership of Deputy Chief Minister Eknath Shinde, this scheme was implemented and it will not be stopped under any circumstances. The opposition is only spreading confusion, Ladli Behna will respond with their votes. Dr. Shrikant Shinde explained that in the last three years, Shiv Sena has reached every corner of Maharashtra under the leadership of Eknath Shinde. Shinde Sahib is empowering his workers by holding eight meetings every day. He has an Urban Development Department, which has resulted in record-breaking funding for the backward villages of Maharashtra, paving the way for strong rural development.

Dr. Shrikant Shinde criticized UBT and said that some people are experts in criticizing, but they have never done any concrete work for the people. That is why today Mahayoti candidates are seen everywhere. The people are well aware of the state of the opposition.

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