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Big B launches NFT with Rhiti Entertainment’s platform BeyondLife.club

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The BlockChain Phenomena NFT (Non-Fungible Token), which has recorded around $2.5 billion in NFT sales globally is poised to take a leap forward with the launch of BeyondLife.club, an NFT platform with A-Listed of Brands, Celebrities and Athletes from South East Asia. BeyondLife.club marks a ground-breaking partnership between Rhiti Entertainment, one of India’s fastest-growing conglomerates and the World’s leading Decentralized No Code NFT Exchange Platform – GuardianLink.io.

Bollywood megastar Amitabh Bachchan will be the first one to roll out the NFT collection through BeyondLife.club. These collectibles will represent his legendary status and mark the opening of this maiden NFT platform from Rhiti Entertainment. “I have joined Rhiti Entertainment Pvt Ltd – Singapore and will be launching NFT’s soon on the platform”, said Amitabh Bachchan commenting on the partnership.

BeyondLife.club has made it easy for credit card and digital payment users to buy NFTs and carry out transactions as well as trade it in auctions, making it accessible to both, tech savvy and non-crypto users. This GuardianLink.io powered platform is set to revolutionize digital storing of creative properties like art, collectible, multi-modal collages, and other forms of digital assets for gaming and trading that can be easily accessible by stakeholders and also allow to upload, mint, publish, price protect and even auction to create value for the owner. It also allows the rights management which is thoroughly automated and protected by deep AI based technology for anti-rip protection alongside Realtime AI “Spyder” making NFT’s and its associated wallets, verified for “clean trades” as well as secured from forgery or theft.

Arun Pandey, MD & Chairman, Rhiti Group, said “It’s astounding to see how suddenly NFT is a hot favorite amongst artists across the world to create financial value for their content. The opportunities & the growth possibilities that are present within this space is beyond imagination. Artists are latching up to this technology to create a value around their life and work, which was almost dormant earlier. Our biggest motivation behind this venture is to empower artists, celebs & athletes globally and at the same time help the diehard fans to get their hands over the purest form of the content.”

Keyur Patel, Co-founder, Rhiti Entertainment & Chairman of GuardianLink.io said, “As compared to artists across the globe, Indian artists are just picking up steam in terms of participating in the world of NFTs. Digital Asset space has been limited to crypto millennials and tech savvy audiences. Today GuardianLink.io with its no code NFT Exchange framework and its deep Legitimacy Protocol Infrastructure is bridging the gap between crypto-savvy and collectors of the world by eliminating the complexity of participation in the space. NFT as digital asset is not just about technology but about the concept of value creation and value retention, so while the whole world is flocking to the wave, the long-term winners in the space will need to do more than just upload an art. It will need to be well conceptualized to have relationships with the smart contract infrastructure and the derivatives of uniqueness, collectability and future value in its creative form. guardianlink.io supports both Ethereum and Matic networks for its minting process.

Saurav Banerjee, Co-founder, Rhiti Entertainment & Myytake said, “NFT is the future, the centralized marketplaces have gained quite a lot of traction throughout this year making it an extremely profitable for artists, celebrities, sportsmen and differentiated content creators.”

The platform acts as an exchange, empowering artists and brands to create financial value for their work. It also manages entire transactions such as receiving payments, transfer of NFTs, settlements and swaps in a convenient seamless and secured manner. BeyondLife.club is accessible globally for Indian Diaspora and India enthusiasts who are early adopters of the NFT wave.

Bollywood

SS Rajamouli Faces FIR For ‘Hurting’ Religious Sentiments Over Controversial Lord Hanuman Remark At Varanasi Event In Hyderabad

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Filmmaker SS Rajamouli has landed in trouble after his recent remarks on Lord Hanuman during the launch event of his upcoming film Varanasi in Hyderabad on Saturday (November 15) sparked a major controversy. Soon after the launch, an FIR was registered against the acclaimed director for allegedly hurting religious sentiments.

On Tuesday, November 18, the Saroornagar police in Hyderabad received a complaint from the Vanara Sena organisation, alleging that Rajamouli had hurt Hindu sentiments by saying, “I don’t believe in God Hanuman.”

The police added how they are currently investigating the matter.

As of now, SS Rajamouli has not reacted to the controversy.

At the event that was held at Ramoji Film City in Hyderabad, technical glitches prevented the teaser from being played. An emotional Rajamouli apologised to the 50,000-strong crowd, saying he felt as though he had been let down by Lord Hanuman.

“When my father talked about Hanuman and suggested relying on his blessings for success, I got so angry,” he said. The filmmaker also clarified that he does not believe in God.

He also mentioned that his wife, Rama, was a great devotee of Hanuman. “My wife has a great devotion to Lord Hanuman. She talks to Him like He’s her friend. I even got angry with her for a while. Let’s see,” said the director.

Soon after Rajamouli’s statement went viral on social media, netizens slammed him, with many expressing surprise, noting that his blockbuster films, including Baahubali and RRR, draw heavily from Hindu epics and mythology.

Varanasi stars Priyanka Chopra, Mahesh Babu, and Prithviraj Sukumaran, and is slated for release in 2027.

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Bollywood

Akshay Kumar & Tiger Shroff flaunt picture perfect abs during their Juhu Beach edition of ‘Ocean’s 9’

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Mumbai, Nov 18: Bollywood hunk Akshay Kumar joined Tiger Shroff and other ‘Desi Boys’ as they all made heads turn during their Juhu Beach edition of ‘Ocean’s 9’.

The video posted by Akshay on social media had all of them walking in the water at Mumbai’s Juhu Beach. Going bare-chested, both Akshay and Tiger were seen flaunting their chiseled physique and perfect abs.

“Ocean’s 9: Juhu Beach edition (sic),” Akshay captioned the post.

Awestruck by Akshay’s fitness even at 58, an Insta user penned the comment, “Body physique in this age unbelievable (sic).”

Another one shared, “Six pack Akshay Kumar ki 58 age me v wow”.

The third comment read, “Ohh my god Look at the Akshay Kumar fitness at this age”.

One of the cybercitizens wrote, “Make some noise for the Desi boyz.”

Akshay is often seen turning cheerleader for Tiger, with whom he shared the screen in the 2024 science fiction action entertainer “Bade Miyan Chote Miyan”.

Helmed by Ali Abbas Zafar and backed by Pooja Entertainment, the project is a modern adaptation of the 1998 classic of the same name.

Over and above this, Akshay collaborated with Tiger for the second time in Rohit Shetty’s cop drama “Singham Again.”

Enjoying a strong bond, Akshay and Tiger keep entertaining the netizens with their fun banter on social media.

In 2024, the ‘Airlift’ actor shared a heartfelt note for Tiger, lauding his unwavering dedication to fitness. Akshay revealed that the ‘Baaghi’ actor inspires him to push the envelope.

“Tere saath yeh shoot karke badiya feel aa rahi hai, Tiger. We are doing amazing stunts, we talk fitness, we work out, and then we play volleyball till we crash. I feel rejuvenated, I feel young from inside and this surge of fitness is making me realise that 55 is the age just on my birth certificate. (sic),” he said.

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Bollywood

Mahima Chaudhry & Sanjay Mishra’s ‘Durlabh Prasad Ki Dusri Shadi’ to be out on December 19

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Mumbai, Nov 17: The makers of Mahima Chaudhry and Sanjay Mishra’s forthcoming romantic entertainer “Durlabh Prasad Ki Dusri Shadi” have finally announced the release date for the film. The drama has been locked to be out in the cinema halls on December 19 this year.

The announcement poster showed groom Sanjay lovingly looking at Mahima, who is dressed as a bride, with a garland in his hand.

Both Mahima and Sanjay were seen blushing in a post captioned, “The wedding bells are ringing! (Bell emoji) Get ready to celebrate love, family, and second chances. #DurlabhPrasadKiDusriShadi is coming to the big screen on 19th DECEMBER. (sic).”

“Durlabh Prasad Ki Dusri Shaadi” has been made under the direction of Siddhant Raj Singh. The project shares the tale of a young man who embarks on a desperate mission to find a new bride for his widowed father, after facing immense pressure from his prospective in-laws to have a woman in the house before they send their daughter.

The core cast of the drama also features Vyom Yadav, Palak Lalwani, Pravin Singh Sisodia, and Shrikant Verma in key roles, along with others.

Sharing why this character holds a special place for him, Sanjay revealed in a statement, “Durlabh Prasad is a character you’ll love for his simplicity and innocence. Comedy with emotion is always special, and this film has both in abundance. I’m excited for audiences to meet this unique dulha and his equally unique journey.”

Previously, Sanjay took to social media and posted the first look poster from the movie, along with the caption, “The bride has been found, get ready now, because the barat will be coming soon, from theaters near you or far. #DurlabhPrasadKiDusriShadi releasing in cinemas soon! (sic).”

The poster features a close-up of Mahima as a glowing bride, while Sanjay poses as an unconventional Dulha. He is seen holding a photo frame of the bride instead of the real bride herself.

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