Bollywood
Big B launches NFT with Rhiti Entertainment’s platform BeyondLife.club

The BlockChain Phenomena NFT (Non-Fungible Token), which has recorded around $2.5 billion in NFT sales globally is poised to take a leap forward with the launch of BeyondLife.club, an NFT platform with A-Listed of Brands, Celebrities and Athletes from South East Asia. BeyondLife.club marks a ground-breaking partnership between Rhiti Entertainment, one of India’s fastest-growing conglomerates and the World’s leading Decentralized No Code NFT Exchange Platform – GuardianLink.io.
Bollywood megastar Amitabh Bachchan will be the first one to roll out the NFT collection through BeyondLife.club. These collectibles will represent his legendary status and mark the opening of this maiden NFT platform from Rhiti Entertainment. “I have joined Rhiti Entertainment Pvt Ltd – Singapore and will be launching NFT’s soon on the platform”, said Amitabh Bachchan commenting on the partnership.
BeyondLife.club has made it easy for credit card and digital payment users to buy NFTs and carry out transactions as well as trade it in auctions, making it accessible to both, tech savvy and non-crypto users. This GuardianLink.io powered platform is set to revolutionize digital storing of creative properties like art, collectible, multi-modal collages, and other forms of digital assets for gaming and trading that can be easily accessible by stakeholders and also allow to upload, mint, publish, price protect and even auction to create value for the owner. It also allows the rights management which is thoroughly automated and protected by deep AI based technology for anti-rip protection alongside Realtime AI “Spyder” making NFT’s and its associated wallets, verified for “clean trades” as well as secured from forgery or theft.
Arun Pandey, MD & Chairman, Rhiti Group, said “It’s astounding to see how suddenly NFT is a hot favorite amongst artists across the world to create financial value for their content. The opportunities & the growth possibilities that are present within this space is beyond imagination. Artists are latching up to this technology to create a value around their life and work, which was almost dormant earlier. Our biggest motivation behind this venture is to empower artists, celebs & athletes globally and at the same time help the diehard fans to get their hands over the purest form of the content.”
Keyur Patel, Co-founder, Rhiti Entertainment & Chairman of GuardianLink.io said, “As compared to artists across the globe, Indian artists are just picking up steam in terms of participating in the world of NFTs. Digital Asset space has been limited to crypto millennials and tech savvy audiences. Today GuardianLink.io with its no code NFT Exchange framework and its deep Legitimacy Protocol Infrastructure is bridging the gap between crypto-savvy and collectors of the world by eliminating the complexity of participation in the space. NFT as digital asset is not just about technology but about the concept of value creation and value retention, so while the whole world is flocking to the wave, the long-term winners in the space will need to do more than just upload an art. It will need to be well conceptualized to have relationships with the smart contract infrastructure and the derivatives of uniqueness, collectability and future value in its creative form. guardianlink.io supports both Ethereum and Matic networks for its minting process.
Saurav Banerjee, Co-founder, Rhiti Entertainment & Myytake said, “NFT is the future, the centralized marketplaces have gained quite a lot of traction throughout this year making it an extremely profitable for artists, celebrities, sportsmen and differentiated content creators.”
The platform acts as an exchange, empowering artists and brands to create financial value for their work. It also manages entire transactions such as receiving payments, transfer of NFTs, settlements and swaps in a convenient seamless and secured manner. BeyondLife.club is accessible globally for Indian Diaspora and India enthusiasts who are early adopters of the NFT wave.
Bollywood
Maharashtra Day: Sonali Kulkarni opens about her Konkan hiking trail achievement

Mumbai, May 1: Actress Sonali Kulkarni, who has been appointed as a brand ambassador of Maharashtra’s Public Service Commission, is celebrating Maharashtra Day on Thursday.
The actress is deeply in love with the state, which accounts for the highest GSDP in the country.
She revealed that she has completed the Konkan trail on foot taking inspiration from her father, who is an avid hiker.
The actress works across Marathi and Hindi cinema, and has been given the honour alongside music composer Shankar Mahadevan.
Speaking on the occasion of Maharashtra Day, the actress told Media, “May 1 holds a special place in my heart. It marks both Maharashtra Day and International Labour Day. I deeply value every individual who contributes through their work, whether it’s a makeup artist, someone from the production team, or support staff. I respect and appreciate the effort and time each person puts in. I consider myself a worker too, both at home and in my field. I’m not shy of doing any kind of work, and I take pride in every person who brings their labour and talent to the table.”
The actress called Maharashtra, a diverse land of artists and sportspersons, as she said, “In our national pledge, we say ‘sampanna aur vividhta se bhara desh’ and Maharashtra reflects that beautifully. We have exceptional writers, sportspersons, actors, and artists in the Marathi industry. Our language is rich and musical; it carries a unique rhythm, a ‘naad’ of its own. I speak fairly good Marathi and deeply love our traditions and cultural landscape. Maharashtra is a treasure trove of art and heritage. It’s my dream to take my family to all the forts I’ve visited.”
She further mentioned, “My father, an avid hiker, has explored every fort in the state. We’ve completed the entire Konkan walking path. My mother, a Warkari, once walked from Anandi to Pandharpur — a tradition I dream of following someday. I love our music, our deities, and our folk culture. I feel truly blessed — by default — to be born in Maharashtra.”
Sonali was feted as the brand ambassador of Maharashtra’s Public Service Commission with greetings from Chief Minister Devendra Fadnavis in the presence of Deputy Chief Minister Eknath Shinde, Mangal Prabhat Lodha, Chief Secretary of Maharashtra Sujata Saunik and Ashish Shelar.
“It makes me feel very proud. Shankar Mahadevan ji and I will be the faces for this initiative. In the Ramayana, there was a small squirrel who helped Ram and his army to build the bridge to Lanka. She was tiny but did her bit. I feel equally responsible and powerful to be the messenger of the government for the public. As an actor, I believe it is my duty to support and contribute positively to the efforts of the government wherever I can,” she added.
Bollywood
Indian cinemas biggest stars rally behind WAVES 2025 event in Mumbai

Mumbai, April 19: The who’s who of the Indian film industry are set to attend the WAVES (World Audio Visual and Entertainment Summit) in Mumbai.
On Saturday, Ashwini Vaishnaw, the Union Minister of Railways of India took to his X, formerly Twitter, and shared a promotional video featuring the biggest stars of Indian cinema including Amitabh Bachchan, Shah Rukh Khan, Aamir Khan, Vikrant Massey and Nagarjuna.
In the video, the actors talk about the upcoming event, and also reveal that the conversation will be taken forward by the Prime Minister of India, Narendra Modi.
It’s also revealed in the video that the event will see thought leaders from the entertainment industry, and pioneers across the industries lending their inputs to the event.
The World Audio Visual and Entertainment Summit (WAVES) is a global platform that unites pioneers, visionaries, and aspiring creatives from the Media and Entertainment (M&E) industry.
The event is organised by the Federation of Indian Chambers of Commerce and Industry (FICCI) in collaboration with the Ministry of Information & Broadcasting and the Create in India Challenge, and is poised to be a groundbreaking forum for discussions, collaborations, and transformative innovations.
It is sponsored by Netflix and orchestrated by Reskilll, and is set to redefine the future of storytelling, filmmaking, and digital content creation.
Waves Summit 2025 has been nothing short of extraordinary. With over 3,000 applications, only the top 600 candidates were meticulously selected and trained, ensuring a pool of highly skilled and passionate participants. The ‘Trailer Making Competition’, the event’s crown jewel, saw an overwhelming 134 entries, showcasing an array of creative talents eager to make their mark in the industry.
The event has seen over 3,000 applications, of which top 600 candidates have been selected and trained, ensuring a pool of highly skilled and passionate participants. The event is set to be held in Mumbai from May 1 to May 4 in the BKC area of Mumbai.
Bollywood
A.R. Rahman reveals how news about his personal life affects his mental state

Mumbai, April 17: Music maestro A.R. Rahman, currently preparing for his ambitious “Wonderment” tour, has admitted that news and rumours about him do take a toll on his mental well-being. In an exclusive conversation with Media, A.R. Rahman opened up about his preparation for the ‘Wonderment’ tour, the use of AI in music, his mental state, and much more.
When asked, “Music requires a happy state of mind, do news and rumours about you that circulate everywhere affect you?”
Rahman replied, “I think every artist goes through this. Sometimes they are in a very, very sad state, and they have to do ‘Chhaiya Chhaiya’ or ‘Hamma Hamma’. You can’t say I’m not in the mood. They will go to somebody else. Sometimes you are very happy, and they want you to do the saddest song. You should be ready for it. In music, you have to be in a very neutral condition. You are almost like an actor. You are sad inside but you have to play happy.”
When further inquired , “But as an artist and as a human being, does it really affect you when you read so much about yourself.” Opening about it Rahman quipped, ‘It does, It does affect but it’s part of the game. The ups and downs.”
For the unversed, A.R. Rahman’s wife announced her divorce with him in the month of November 2024. Soon a social media post went viral accusing Rahman of having an extra-marital affair with one of his band members which led Rahman to issue a statement. He also announced to take a legal action against those spreading defamatory news about him.
Further during the conversation, A.R. also spoke about his health and shared a message with his fans stating “Thank you for all the love. Sorry to have scared you. The hospital gave something which went viral. I am here healthy with all your prayers and love. See you on the 3rd at D.Y. Patil stadium.”
In the month of March, A.R. Rahman was admitted to the hospital in Chennai due to chest pain.
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