Bollywood
Big B launches NFT with Rhiti Entertainment’s platform BeyondLife.club

The BlockChain Phenomena NFT (Non-Fungible Token), which has recorded around $2.5 billion in NFT sales globally is poised to take a leap forward with the launch of BeyondLife.club, an NFT platform with A-Listed of Brands, Celebrities and Athletes from South East Asia. BeyondLife.club marks a ground-breaking partnership between Rhiti Entertainment, one of India’s fastest-growing conglomerates and the World’s leading Decentralized No Code NFT Exchange Platform – GuardianLink.io.
Bollywood megastar Amitabh Bachchan will be the first one to roll out the NFT collection through BeyondLife.club. These collectibles will represent his legendary status and mark the opening of this maiden NFT platform from Rhiti Entertainment. “I have joined Rhiti Entertainment Pvt Ltd – Singapore and will be launching NFT’s soon on the platform”, said Amitabh Bachchan commenting on the partnership.
BeyondLife.club has made it easy for credit card and digital payment users to buy NFTs and carry out transactions as well as trade it in auctions, making it accessible to both, tech savvy and non-crypto users. This GuardianLink.io powered platform is set to revolutionize digital storing of creative properties like art, collectible, multi-modal collages, and other forms of digital assets for gaming and trading that can be easily accessible by stakeholders and also allow to upload, mint, publish, price protect and even auction to create value for the owner. It also allows the rights management which is thoroughly automated and protected by deep AI based technology for anti-rip protection alongside Realtime AI “Spyder” making NFT’s and its associated wallets, verified for “clean trades” as well as secured from forgery or theft.
Arun Pandey, MD & Chairman, Rhiti Group, said “It’s astounding to see how suddenly NFT is a hot favorite amongst artists across the world to create financial value for their content. The opportunities & the growth possibilities that are present within this space is beyond imagination. Artists are latching up to this technology to create a value around their life and work, which was almost dormant earlier. Our biggest motivation behind this venture is to empower artists, celebs & athletes globally and at the same time help the diehard fans to get their hands over the purest form of the content.”
Keyur Patel, Co-founder, Rhiti Entertainment & Chairman of GuardianLink.io said, “As compared to artists across the globe, Indian artists are just picking up steam in terms of participating in the world of NFTs. Digital Asset space has been limited to crypto millennials and tech savvy audiences. Today GuardianLink.io with its no code NFT Exchange framework and its deep Legitimacy Protocol Infrastructure is bridging the gap between crypto-savvy and collectors of the world by eliminating the complexity of participation in the space. NFT as digital asset is not just about technology but about the concept of value creation and value retention, so while the whole world is flocking to the wave, the long-term winners in the space will need to do more than just upload an art. It will need to be well conceptualized to have relationships with the smart contract infrastructure and the derivatives of uniqueness, collectability and future value in its creative form. guardianlink.io supports both Ethereum and Matic networks for its minting process.
Saurav Banerjee, Co-founder, Rhiti Entertainment & Myytake said, “NFT is the future, the centralized marketplaces have gained quite a lot of traction throughout this year making it an extremely profitable for artists, celebrities, sportsmen and differentiated content creators.”
The platform acts as an exchange, empowering artists and brands to create financial value for their work. It also manages entire transactions such as receiving payments, transfer of NFTs, settlements and swaps in a convenient seamless and secured manner. BeyondLife.club is accessible globally for Indian Diaspora and India enthusiasts who are early adopters of the NFT wave.
Bollywood
Subhash Ghai shares how Aamir Khan brought dignity to Hindi cinema with his film ‘Sitaare Zameen Par’

Mumbai, July 4: Veteran filmmaker Subhash Ghai took to social media to shower praise on Aamir Khan for his continued efforts to elevate the stature of Hindi cinema.
Lauding his decision to release ‘Sitaare Zameen Par’ in theatres and hold off on its OTT release for six months, Ghai called it a move that brings “dignity to Hindi cinema.” In his heartfelt note, the director expressed his happiness at how exhibitors across the country honoured Aamir as a “brave filmmaker” for supporting the big-screen experience and showing deep respect for theatrical business.
Sharing a photo featuring Aamir Khan, Subhash Ghai wrote on Instagram, “Dear Aamir. You have done it again to bring dignity to Hindi cinema with your heartwarming film in cinema halls n pledging not to show it on small screen for six months. M glad that all India exhibitors honoured you as a brave film maker yesterday for respecting the business of big screens theatres too. Congratulations n blessings. @muktaa2cinemas @pvrcinemas_official @inoxmovies @cinepolismx @zeecinema @muktaartsltd.”
The makers of the Aamir Khan starrer have decided not to release the film on OTT platforms. The Multiplex Association of India had applauded the move, and Aamir Khan Productions later expressed their gratitude for the support. Sharing MAI’s statement on their official Instagram account, the production house wrote in the caption, “Grateful for the overwhelming love and support MAI (red heart emoji).”
In the statement, Kamal Gianchandani, who served as the President of MAI, had said, “Aamir Khan has always been a filmmaker who puts the audience first. His decision to bring Sitaare Zameen Par exclusively to cinemas is a significant show of confidence in theatres and the shared magic of the moviegoing experience. Indian exhibitors thank Aamir Khan for standing by theatres. As we continue to welcome audiences with renewed energy and world-class films, Sitaare Zammen Par will remain a shining example of cinema’s resilience and its irreplaceable magic.”
“Sitaare Zameen Par,” which also stars Genelia D’Souza, was a sequel to the 2007 hit film “Taare Zameen Par.” Directed by RS Prasanna, the sports drama hit theatres on June 20.
Bollywood
Ranvir Shorey criticizes MNS workers for assaulting a Gujarati shopkeeper for not speaking Marathi

Mumbai, July 3: Bollywood actor Ranvir Shorey took to social media to strongly condemn the actions of MNS workers who allegedly assaulted a Gujarati shopkeeper for not speaking Marathi.
Expressing his outrage, the actor called the incident shameful and unacceptable. He also tagged Maharashtra Chief Minister Devendra Fadnavis in his post. The ‘Ek Tha Tiger’ actor took to his X handle to post a video that captured members of the Maharashtra Navnirman Sena (MNS) allegedly attacking a restaurant owner in Mumbai’s Mira Road area over his inability to speak Marathi. Expressing his anger, Shorey described the incident as “disturbing” and voiced serious concerns about the current state of law and order in Maharashtra.
The actor tweeted, “This is sickening. Monsters on the loose, looking for attention and political relevance. Where’s L&O, @CMOMaharashtra @Dev_Fadnavis ?.” Ranvir also hit back at trolls in the comments section of his post, giving a sharp and fitting response to those who tried to criticise him. One user asked the actor, “Since how many years you now live in Maharashtra? How much effort have you taken to learn Marathi?”
In his reply, Ranvir Shorey said, “First, I’m not answerable to a hateful anonymous troll like you for any of these questions. Second, you’re really dumb if you think beating people up will make them learn and speak a language. And finally, if you do want to bring attention to the issue, there are more positive & constructive ways to bring about change, or even protest for political mileage, instead of beating hapless citizens who’re just trying to make a living!”
A video that went viral on social media showed a group of men visiting a shop to buy food. The situation turned violent when they allegedly attacked the shop owner for not speaking in Marathi. The men were seen wearing scarves associated with Raj Thackeray’s Maharashtra Navnirman Sena (MNS).
The incident took place in Bhayander, located in Maharashtra’s Thane district. It occurred shortly after the state government rolled back its decision to enforce a three-language policy, which had sparked criticism from the opposition.
Bollywood
Singer Rochak Kohli shares how AI is empowering musicians

Mumbai, July 3: Singer and composer Rochak Kohli, who is best known for his song, “Pani Da Rang,” believes that artificial intelligence is not a threat to musicians but a powerful tool that can enhance creativity.
In an exclusive interview with media, the singer shared his thoughts on the evolving role of AI in music. Kohli said he regularly uses AI for generating musical ideas, exploring new instruments, and staying updated with global trends. Rochak even admitted to creating videos using AI for his independent channel, adding that he sees it as a helpful resource rather than something to fear.
“I see AI as a tool—nothing more, nothing less. I use it quite a bit myself. Whether it’s for musical ideas, discovering new instruments, or global trends, it’s very useful. I’ve even made videos using AI on my independent channel. Rather than a threat, I think AI is empowering musicians.”
When asked about the growing remix trend in today’s music industry and whether he prefers original compositions or finds them risky, the singer shared, “Original compositions bring true satisfaction. When there’s a demand for a remix, we carefully consider the song, the reason behind it, and whether it adds value. Nowadays, people don’t accept remixes the way they did a decade ago, and I think that’s a positive shift—original music is finally getting its due.”
Talking about his new album, “Aap jaisa Koi,” Rochak stated, “I’ve composed two songs in this album—Jab Tu Sajan and Dhuaan Dhuaan, which is an intense track. The sequence of songs was a deliberate choice. We used a part of Jab Tu Sajan as a bridge into Dhuaan Dhuaan to ensure the emotional flow remained seamless and cohesive for the listener.”
Rochak Kohli added, “After a long time, I had the opportunity to work on a project where music played a pivotal role. Our first song, Jab Tu Sajan, was shot in a very unique style. It felt really good to see music being given its due importance again.”
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