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Bombay HC Reserves Order On Sunil Shetty’s Plea Seeking Protection Of Personality Rights

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Mumbai: The Bombay High Court on Friday reserved its order on a plea filed by Bollywood actor Sunil Shetty seeking protection of his personality rights and an injunction against unauthorised use of his name, image, and likeness on social media and various websites.

A single-judge bench of Justice Arif S Doctor briefly heard arguments from senior advocate Birendra Saraf, representing the 64-year-old actor, and remarked that “it is scary what people can do with the unregulated use of AI on social media.” The court is expected to pass an ex parte ad-interim order in due course.

Shetty, who has acted in over 100 films, has filed a commercial intellectual property rights infringement suit against several social media platforms, websites, and unknown persons (John Doe defendants) for what he described as “extensive and ongoing infringement and unauthorised commercial exploitation” of his persona.

The plea highlights that his photographs and deepfake images, including those with his grandchild, were being used for commercial gain by real estate agencies, gambling and astrology websites, and merchandise sellers — all without his consent or authorisation.

Some of these instances involve AI-generated content, including deepfake videos and counterfeit merchandise like T-shirts and posters featuring his image.

Saraf submitted that such unauthorised usage and impersonation dilute the actor’s reputation, goodwill, and contractual commitments with third parties. “The infringement acts are causing irreparable harm to the plaintiff’s immense goodwill built carefully over the years,” the plea stated.

It further argued that the business models of such websites were designed to unlawfully monetise Shetty’s persona and “debase the goodwill and reputation that the plaintiff has cultivated over many years.”

The actor has sought a permanent injunction restraining all defendants from misusing his personality rights — including his name, image, likeness, voice, or any other attributes — in any form, especially through AI-generated or deepfake content.

He has also sought directions to take down infringing content and prohibit the manufacture or sale of counterfeit merchandise using his likeness.

Justice Doctor had earlier, while granting interim relief to singer Asha Bhosle in a similar plea, observed that using AI tools to imitate a celebrity’s voice without consent violates their personal rights.

Bollywood

Bigg Boss 19 Winner Gaurav Khanna’s EXCLUSIVE Interview: ‘Dil Jeete Hai Isliye Show Jeeta Hoon!’

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Bigg Boss 19 winner was announced on Sunday, and the famous television actor Gaurav Khanna won the trophy. Media exclusively spoke to Gaurav about his victory, his journey in the house and more…

While talking about winning the trophy without going below the belt or using abusive language, Gaurav said, “I feel that a trophy cannot be won without winning hearts because this is a public voting show. If someone says that he has only won the trophy, then it would be dishonest. Because without winning hearts, you cannot lift this trophy. So I am very happy that, along with the trophy, I have made a place in people’s hearts. And that is because they (audience) have related to me, and they have related to me in person. Not because I am acting or I am playing a character, which a lot of people inside the house tried to run a lot of narratives.”

“They (contestants) pointed fingers at me, they put me down in a corner, thinking that I would retaliate, but they forgot that this was a marathon, and I knew when I had to run fast and when I had to run slow. So they lost their breath somewhere in between, but they forgot the stamina a real contender has. They made fun of me; it’s their fault,” he added.

When we asked Gaurav what he would like to tell the people who would say that he didn’t do much in the BB19 house, but still won, the actor said, “I just want to say one thing to them that I was not there to please 15 people inside. I was there to please 150 crore people watching me, and somewhere I have made some mark, I have touched their hearts somewhere, and that’s why they have voted for me. And they have voted for me consistently because these guys, these 15 chaps inside, were nominating me every week.”

The Anupamaa actor further said, “So they were trying to push me out, but because of you (audience) guys, I was standing in front of them like a rock, and I was standing in a completely dignified manner. I didn’t say anything bad to anyone, I didn’t get into unnecessary topics, I didn’t create unnecessary topics, I didn’t break plates, I didn’t wear jewellery, I didn’t wear designer clothes, I was very normal. I think in a show like this, people want to see normal people, and when they see that a person is normal or is trying to be normal, then they connect with you. Dil jeete hai isliye show jeeta hoon!”

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Kartik Aaryan, Ananya Panday promote ‘Tu Meri Main Tera, Main Tera Tu Meri’ on Amitabh Bachchan’s KBC

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Mumbai, Dec 1: Actors Kartik Aaryan and Ananya Panday are all geared up for their upcoming movie Tu Meri Main Tera, Main Tera Tu Meri, which is slated for a Christmas release this year.

The actors who are currently on a promotional spree were spotted at the Kaun Banega Crorepati sets on the 1st of December to promote their movie on the iconic quiz reality show hosted by the legendary Amitabh Bachchan. Ananaya was seen dressed in a beautiful and classy saree, while Kartik looked dapper in his suit-boot avatar.

Apart from imparting knowledge to the audience, KBC has become a hotspot for movie and show promotions for the entertainment industry, owing to its popularity. Earlier, the cast of Family Man, Jaideep Ahlawat, Manoj Bajpayee, and Sharib Hashmi, had appeared on the show to promote their series. The cast, along with Big B, was seen having a blast.

Talking about Tu Meri Main Tera, Main Tera Tu Meri, Kartik and Ananya were recently in the city of Jaipur to promote their movie. At a packed press conference in Jaipur, Kartik was seen opening up about Ananya’s journey as an actress, especially when asked what it felt like to come together again after seven years, referring to the movie Pati, Patni Aur Woh.

The actor had recalled how she was just starting out when they first collaborated and how today she stands tall with a newfound confidence, sharper craft, and a mature ease that shows both on and off screen. Kartik also spoke warmly about watching Ananya grow not just as an actor but also as a person. Reuniting after their Pati Patni Aur Woh days, the duo seemed to slip straight back into their spark. Recently, Kartik and Ananya had opened up about filming the title track of “Tu Meri Main Tera Main Tera Tu Meri”

Kartik, in a statement, had shared, “The energy on set while shooting this track was an absolute banger!! Vishal and Sheykhar have delivered something extraordinary with this one. And with Remo bringing his magic to the choreography, the vibe on set was next-level electric. Can’t wait to see the audience grooving on this track!! ”

Ananya had added, “This track is totally on fire! It captures the entire feel of the film, the fun, the chaos, and the electric connection between Rumi and Ray. We had such a blast shooting it, and I truly believe this is the biggest party anthem of the season.” She added, “Huge props to Vishal and Sheykhar for this banger! And of course, Remo sir’s choreography just makes you want to get up and dance; he brought such infectious energy to the song with his choreography! ”The season’s biggest, loudest, and most addictive banger.”

On November 28, the makers of the upcoming film released the first and the title track, “Tu Meri Main Tera”. Directed by Sameer Vidwans, the film is slated to release this Christmas on 25th December.

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Samantha Ruth Prabhu Shares FIRST Wedding Photos With Raj Nidimoru, Exchanges Rings At Sadhguru’s Isha Foundation In Coimbatore

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Samantha Ruth Prabhu and Raj Nidimoru are officially married! The couple tied the knot in an intimate ceremony at Sadhguru’s Isha Yoga Centre in Coimbatore, at the Linga Bhairavi Temple, with reportedly only 30 guests in attendance.

In the photos, Samantha was seen wearing a traditional red saree. The couple also exchanged rings. In one of the photos, Samantha was adorably looking at her husband, while Raj could not stop beaming with a smile at their wedding

Born in Chennai on April 28, 1987, Samantha is currently 38 years old, while her husband, Raj, born on August 4, 1979, is 46. This makes an age gap of 8 years between the two.

Despite the age difference, the couple seems to share a strong bond.

Samantha Ruth Prabhu was previously married to Naga Chaitanya, and Nidimoru was previously married to Sshyamali De.

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