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Bombay HC Reserves Order On Sunil Shetty’s Plea Seeking Protection Of Personality Rights

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Mumbai: The Bombay High Court on Friday reserved its order on a plea filed by Bollywood actor Sunil Shetty seeking protection of his personality rights and an injunction against unauthorised use of his name, image, and likeness on social media and various websites.

A single-judge bench of Justice Arif S Doctor briefly heard arguments from senior advocate Birendra Saraf, representing the 64-year-old actor, and remarked that “it is scary what people can do with the unregulated use of AI on social media.” The court is expected to pass an ex parte ad-interim order in due course.

Shetty, who has acted in over 100 films, has filed a commercial intellectual property rights infringement suit against several social media platforms, websites, and unknown persons (John Doe defendants) for what he described as “extensive and ongoing infringement and unauthorised commercial exploitation” of his persona.

The plea highlights that his photographs and deepfake images, including those with his grandchild, were being used for commercial gain by real estate agencies, gambling and astrology websites, and merchandise sellers — all without his consent or authorisation.

Some of these instances involve AI-generated content, including deepfake videos and counterfeit merchandise like T-shirts and posters featuring his image.

Saraf submitted that such unauthorised usage and impersonation dilute the actor’s reputation, goodwill, and contractual commitments with third parties. “The infringement acts are causing irreparable harm to the plaintiff’s immense goodwill built carefully over the years,” the plea stated.

It further argued that the business models of such websites were designed to unlawfully monetise Shetty’s persona and “debase the goodwill and reputation that the plaintiff has cultivated over many years.”

The actor has sought a permanent injunction restraining all defendants from misusing his personality rights — including his name, image, likeness, voice, or any other attributes — in any form, especially through AI-generated or deepfake content.

He has also sought directions to take down infringing content and prohibit the manufacture or sale of counterfeit merchandise using his likeness.

Justice Doctor had earlier, while granting interim relief to singer Asha Bhosle in a similar plea, observed that using AI tools to imitate a celebrity’s voice without consent violates their personal rights.

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Yash was surprised to learn that Kiara Advani had never done a rain sequence before ‘Toxic’

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Mumbai, Aug 14: Yash revealed that he was surprised to learn that Kiara Advani had never done a rain sequence before ‘Toxic’, despite spending so many years in Bollywood.

Addressing the album launch event of ‘Toxic’ in Mumbai, Yash shared that when he asked Kiara if she had done a rain sequence, she said no, and he convinced her that it was going to be easy.

Yash was heard saying, “When Kiara came into this film, I was a little worried because it is too demanding. The first time we spoke, I asked her, ‘have you ever done the rain sequence?’ and she said, ‘Never, how is it?’ And I was like ‘Oh, all these years you have worked and you have never done a rain sequence’. She said, ‘No’. And I said, ‘Yeah, it’s going to be good, easy’.”

Yash also praised Kiara, saying that the actress came with 100% commitment despite being pregnant with her daughter at the time of the shoot.

He revealed that he and director Geetu Mohandas were extremely scared and acted like Kiara’s bodyguard during the shoot.

“And then I saw the way she dedicated herself, and I must say, even after she was pregnant, she came with 100% commitment. We all were so scared. I was more worried. Gitu was more worried. We were more like bouncers or bodyguards, where we used to take care of her. But she has really dedicated herself. So thank you, Kiara. This one is special,” the ‘KGF’ actor went on to add.

Yash even went on to call another leading lady from ‘Toxic’, Tara Sutaria, a ‘stunning beauty’.

“I was told, ‘You know in your whole movie the character what she is playing that looks authentic like a Disney queen or a character from that era’. So that makes me a little conscious standing next to her that I am not looking according to the period or because she is so good looking that that’s making me look little local,” he said.

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Yash calls co-star Sudev Nair the ‘Invisible Pillar’ of Toxic

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Mumbai, Aug 13: Yash lauded his ‘Toxic: A Fairy Tale for Grown-Ups’ co-star Sudev Nair for his immense commitment and contribution to the highly anticipated action-thriller.

Speaking during the grand trailer launch event for ‘Toxic’, Yash called Sudev the ‘invisible pillar’ behind the movie, singling him out as one of the movie’s key backbones.

The ‘KGF’ actor even went as far as to say that ‘Toxic’ would not have happened if it weren’t for Sudev.

Yash expressed his deep gratitude to Sudev, saying, “If not for Sudev, this movie wouldn’t have happened. Every time somebody’s dates could not be accommodated, he would make up for it.”

Yash also revealed that Sudev acted as an “invisible pillar” during the production of the action entertainer.

He shared that Sudev stepped up continuously, making sure that the shooting schedules remained uninterrupted despite complex date clashes among the cast.

Going by the recently released trailer of ‘Toxic’, the eagerly awaited actioner talks about the complex relationship between Raya and his son, Ticket, both roles played by Yash. These two are surrounded by a web of relationships and rivalries.

The power-packed preview included all the elements of a masala entertainer – striking visuals, jaw-dropping action, intense characters, and complicated relationships.

Made under the direction of Geetu Mohandas, ‘Toxic’ enjoys a promising cast with Nayanthara, Kiara Advani, Huma Qureshi, Tara Sutaria, Akshay Oberoi, and Sudev Nair in key roles, along with others.

Backed by KVN Productions, along with Monster Mind Creations, ‘Toxic’ is slated for a worldwide theatrical release on 26 August.

Shot simultaneously in English and Kannada, ‘Toxic’ will also be available to the audience in dubbed versions in Hindi, Telugu, Tamil and Malayalam.

The camerawork for the drama has been performed by Rajeev Ravi, whereas Ujwal Kulkarni has looked after the editing department of the film.

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Mini Mathur calls ‘Alliance’ the best digital detox experiences of her life: Had so much fun

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Mumbai: Mini Mathur, the winner of the reality show ‘Alliance’, called it the best digital detox experience of her life. She shared that she did not miss her phone at all during her time in the show.

Mini said that, given it was her first experience of a reality show, she was surprised that she ended up having so much fun.

The ‘Mind the Malhotras’ actress was asked, “This was your first reality show, while many contestants had years of experience in this space. How challenging was the learning curve in the beginning, and what surprised you the most?”

Mini believes that the fact that she did not enter the show with any preconceived notion ended up working in her favour.

“I did not come with the sole intention of winning. Of course, I did not come to lose either, but my focus was simply to enjoy every challenge and give it my best. I think people connected with that enthusiasm,” she added.

Explaining her strategy for ‘Alliance’, Mini added, “Many people told me that reality shows are all about creating drama, speaking to the cameras, and manufacturing conflicts. But I never wanted to be known for that. I wanted people to see me exactly as I am—authentic. That is how I played the game.”

Talking about her learning curve, she said, “The learning curve lasted through the first couple of weeks. Fortunately, many contestants were also new to reality television, so we were all learning together. That made the environment much more comfortable because there were fewer preconceived ideas.”

Mini also revealed how the show unexpectedly turned out to be a fun experience for her, also becoming the best digital detox of her life.

“What surprised me the most was how much fun I ended up having. I honestly thought I would come out mentally exhausted, physically drained, and probably needing therapy. Instead, I came out feeling sharper, more focused, and fitter than I have felt in a very long time,” she concluded.

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