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Bombay HC Reserves Order On Sunil Shetty’s Plea Seeking Protection Of Personality Rights

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Mumbai: The Bombay High Court on Friday reserved its order on a plea filed by Bollywood actor Sunil Shetty seeking protection of his personality rights and an injunction against unauthorised use of his name, image, and likeness on social media and various websites.

A single-judge bench of Justice Arif S Doctor briefly heard arguments from senior advocate Birendra Saraf, representing the 64-year-old actor, and remarked that “it is scary what people can do with the unregulated use of AI on social media.” The court is expected to pass an ex parte ad-interim order in due course.

Shetty, who has acted in over 100 films, has filed a commercial intellectual property rights infringement suit against several social media platforms, websites, and unknown persons (John Doe defendants) for what he described as “extensive and ongoing infringement and unauthorised commercial exploitation” of his persona.

The plea highlights that his photographs and deepfake images, including those with his grandchild, were being used for commercial gain by real estate agencies, gambling and astrology websites, and merchandise sellers — all without his consent or authorisation.

Some of these instances involve AI-generated content, including deepfake videos and counterfeit merchandise like T-shirts and posters featuring his image.

Saraf submitted that such unauthorised usage and impersonation dilute the actor’s reputation, goodwill, and contractual commitments with third parties. “The infringement acts are causing irreparable harm to the plaintiff’s immense goodwill built carefully over the years,” the plea stated.

It further argued that the business models of such websites were designed to unlawfully monetise Shetty’s persona and “debase the goodwill and reputation that the plaintiff has cultivated over many years.”

The actor has sought a permanent injunction restraining all defendants from misusing his personality rights — including his name, image, likeness, voice, or any other attributes — in any form, especially through AI-generated or deepfake content.

He has also sought directions to take down infringing content and prohibit the manufacture or sale of counterfeit merchandise using his likeness.

Justice Doctor had earlier, while granting interim relief to singer Asha Bhosle in a similar plea, observed that using AI tools to imitate a celebrity’s voice without consent violates their personal rights.

Bollywood

Somy Ali on Aamir Khan’s wedding with Gauri: ‘It’s never too late to choose happiness’

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Mumbai, July 4: Former actress Somy Ali has reacted to Aamir Khan’s wedding with Gauri Spratt, scheduled to take place on July 5.

She shared a heartfelt message for the couple, saying it is “never too late to choose happiness.” Extending her best wishes, Ali expressed hope that they embark on a joyful and fulfilling new chapter together.

Taking to Instagram, Somy Ali shared their photo and wrote, “To Guari & Aamir, Love doesn’t follow a calendar. Finding someone to share your life with at any age is just as beautiful as finding them at 20. It’s never too late to choose happiness. A heart that’s open to love is something to celebrate, not criticize. Age is measured in years, but love is measured in moments.”

“Congratulations on finding yours. Some people spend a lifetime looking for the right person. If that journey leads to marriage at any age, that’s not late—that’s right on time. The courage to begin a new chapter is inspiring. Wishing you both a lifetime of joy, laughter, and companionship. The best love stories aren’t defined by when they begin, but by how deeply they’re lived.”

She went on to state, “May those who judge your age one day understand that happiness has no deadline. Growing older is inevitable; growing together is a gift. The greatest achievement isn’t marrying young—it’s finding someone worth growing old with. These sentiments celebrate love, companionship, and the freedom to pursue happiness at any stage of life.”

Recently, during the screening of ‘Pritam and Pedro,’ Aamir opened up about his wedding with Gauri. He revealed that it is going to be an intimate affair with only their close family members and friends in attendance.

Aamir shared, “Yes, we are getting married on the 5th. It’s a very small wedding; we are doing it at home. The 5th is a very special day for us. There will only be both the families, along with some close friends. We are getting married at home only. We only want everyone’s blessings that we remain happy.”

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Delhi HC adjourns Salman Khan’s plea against release of ‘Kala Hiran’ till July 1

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New Delhi, June 19: The Delhi High Court on Friday adjourned the hearing on Bollywood actor Salman Khan’s plea seeking to restrain the release of the proposed film “Kala Hiran”, without granting any interim relief at this stage.

A vacation Bench of Justice Madhu Jain directed that a complete copy of the plaint and accompanying documents be supplied to the respondent filmmaker and listed the matter for hearing on July 1.

During the hearing, Salman Khan’s counsel, advocate Nizam Pasha, submitted that the film is purportedly based on the actor’s life and has been produced without his consent.

While pressing for interim relief, Pasha also informed the high court that the poster and trailer of the film had already been released, though the release date of the movie is yet to be announced.

Opposing the plea for urgent relief, counsel appearing for the filmmakers submitted that they had not been served the complete set of documents in the case.

“On Wednesday, they served me only a copy of the application, not the plaint,” the counsel argued, adding that the filmmakers were receiving death threats over the project and that an FIR had already been lodged.

After hearing the parties, the Delhi High Court directed Salman Khan to furnish the complete set of documents, including the plaint, to the respondent and fixed the matter for arguments on July 1. Shortly thereafter, the actor’s counsel mentioned the matter again and contended that the filmmakers had already been served, seeking an earlier hearing date.

However, Justice Jain observed that the matter had already been listed in July and declined to advance the hearing.

The dispute reached the Delhi High Court days after Salman Khan’s legal team issued a notice to the makers of “Kala Hiran: The Battle for Legacy”, asking them to halt the release of the film and remove all promotional material, including posters and publicity content.

Directed by Bharat S. Shrinet and produced by Amit Jani, the film is inspired by the blackbuck poaching case involving Salman Khan and also portrays his alleged rivalry with gangster Lawrence Bishnoi. The makers have described it as a blend of courtroom drama and crime thriller mounted on an international scale.

The controversy surrounding the film has intensified in recent days, with producer Jani alleging that he has been receiving death threats ahead of the movie’s release. On June 18, Jani claimed that a Pakistani terrorist had threatened him with a drone and grenade attack over the film and said that he had informed the Union Ministry of Home Affairs, Rajasthan Police, and CRPF officials. Subsequently, Jani alleged that he received a second death threat within 24 hours.

In a complaint lodged with police in Jodhpur, he claimed that an unidentified caller, identifying himself as a Salman Khan fan, threatened to kill him within three days. The producer urged authorities to immediately register a case and arrest the accused.

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AICWA demands high-level investigation into actor Sanchita Ugale’s suicide

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Mumbai, June 15: The sudden demise of actress Sanchita Ugale has left the entire television industry in a state of shock.

All India Cine Workers Association (AICWA) President Suresh Shyamlal Gupta has now urged the Chief Minister of Maharashtra, Devendra Fadnavis, to order a high-level inquiry into the death of Sanchita Ugale.

AICWA has requested an in-depth investigation into every possible angle of the case to ensure justice to the deceased and his family.

An official statement shared by the Association read, “Her untimely departure has left her family shattered and the entire Indian film industry mourning the loss of a young talent whose memories will live on forever.”

“Every life is precious. The truth behind this tragic incident must come out, and the family of Sanchita Ugale deserves nothing less than a fair, impartial, and thorough investigation. AICWA urges the authorities to leave no stone unturned and to ensure that all aspects of this case are examined with complete transparency,” they further shared

AICWA has further urged the Government of Maharashtra and the concerned authorities to establish a dedicated committee to examine the increasing number of deaths and mental health-related crises being reported within the entertainment industry.

Additionally, they have also asked to review the safety, well-being, and support systems available to the artists.

“In recent years, the Indian entertainment industry has witnessed several deaths and alleged suicide cases. In many instances, questions raised by family members, colleagues, and the public have remained unanswered. Therefore, it is essential that investigators examine all available evidence, circumstances, and possible angles in this case with complete transparency,” the statement further read.

According to police reports, Sanchita Ugale died by suicide at her residence in Sai Santoshi Building, in Nalasopara East, Mumbai. The unfortunate incident took place on June 14 between 7:00 pm and 7:30 pm.

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