Tennis great Roger Federer has become an official brand ambassador for Switzerland Tourism (ST), the country’s national tourism board.
“Roger Federer and Switzerland Tourism will together develop initiatives to promote Switzerland globally. The support is much needed at this time, emerging from the biggest tourism crisis since the Second World War,” said the board in a statement on Monday.
A series of visuals and short clips will showcase Roger Federer “being energised by Swiss nature”.
“Communication activities will begin throughout the month of April with a focus on European cities followed by the USA and Asia Pacific, specifically India. (Federer) will present his preferred places, Swiss highlights as well as hidden gems,” said ST.
Federer, a 20-time Grand Slam champion, was born in Basel, the third-most populous city in Switzerland, and lives in the northern municipality of Bottmingen.
“I have been all over the world. My favourite place has always remained Switzerland. It’s the country I miss the most, when I’m travelling,” said Federer.
RBI fighting a lost INR battle, say analysts
A stronger USD would imply higher global inflation exported by the US, lower global trade, cry for reverse FX wars, and pressure on equities and emerging markets assets, Emkay Global Financial Services said in a report.
The global narrative is undergoing a substantial regional rotation in favour of the US exceptionalism, even as we are unlikely to see the US growth upgrades. The theme of dollar dominance is still alive.
While GBPINR is down 4 per cent, USDINR is up 2 per cent since the September FOMC meeting — one of the worst EM hits.
“King Dollar is still on the throne… with RBI fighting a lost INR battle,” Emkay Global Financial Services said in the report.
“INR readjustment is catching up faster than peers, as it was held stronger in past adjustments by policy intervention. India’s massive FX defence, amounting to more than US$100bn estimated since October-21 (spot + forwards) means that the war-chest is falling faster than the pace at which the war is fading. Amid emerging regional imbalances, we reiterate that the RBI will eventually let the exchange rate adjust to new realities, albeit in an orderly manner, letting it act as an automatic macro stabilizer to the policy reaction function”, the report said.
The GBP free-fall and massive FX vols have only added another complicated layer to DM FX order, adding credence to our long stated view that dollar dominance is here to stay even as we are unlikely to see US growth upgrades in this downcycle.
US exceptionalism rub-off has finally let the INR loose, despite RBI’s active FX intervention — an indication of the impending range shift. INR readjustment has been swift, and the RBI will eventually need to let the exchange rate adjust to these new realities and act as a natural macro stabiliser, albeit orderly, the report added.
The direct macroeconomic impact of the UK shocks on India will be limited via the trade impact, but global risk will likely weigh on India in the near term. GBP weakness may aid Tata Motors on the UK operational front, albeit this will be countered by near-term MTM losses on its USD-denominated debt. In large-cap ITeS, TCS and Wipro lead in terms of GBP exposure.
How ECHO India is building capacities via AWS Cloud to touch 400 million lives
With a goal to touch 400 million lives in India by end 2025, New Delhi-based non-profit organisation ECHO India is working towards building capacities across areas such as healthcare, education and other sustainable development goals.
ECHO India (Extension for Community Healthcare Outcomes), along with its partners, has launched over 200 hubs and rolled out more than 350 programmes covering more than 30 disease areas, which has led to the capacity building of over 700,000 healthcare providers across the country.
Kartik Dhar, Head Technology & Digital Platforms at ECHO India, told IANS in an interview that Cloud technology is at the heart of all that they do, as it enables them to connect their participants together.
The Covid pandemic created a great sense of urgency for the organisation and access to AWS infrastructure allowed them to build their platform much faster and with greater reliability.
Here are the excerpts from an interview:
Q. What is the vision behind ECHO India?
A: Established in 2008, ECHO India is a non-profit organisation focused on bringing equity primarily in the fields of healthcare and education through capacity building of healthcare practitioners and educators.
We follow the Societal Thinking approach, and are working towards building an open digital infrastructure for capacity building through a community-centred approach, powered by the ECHO’s ‘hub and spoke’ Model of learning; Hub being a group of experts who regularly mentor the learners (spokes).
TeleECHO “clinics” are conducted by ECHO ahubs’ through basic, widely available teleconferencing tools, and the sessions involve primary care clinicians and healthcare workers (HCWs) from multiple sites presenting patient cases to teams of specialists and each other. In this manner, ECHO creates ongoing learning communities to support primary care clinicians and helps them develop necessary skills.
With a goal to touch 400 million lives in India by end of 2025, ECHO India has partnered with the Ministry of Health and Family Welfare (MoHFW), Government of India, State NHMs (National Health Missions), Municipal Corporations, Nursing Councils as well as leading medical institutions across India including AIIMS (All India Institute of Medical Sciences), NIMHANS (National Institute of Mental Health & Neurological Sciences), NITRD (National Institute for Tuberculosis and Respiratory Diseases), NICPR (National Institute of Cancer Prevention & Research), Tata Memorial Hospital, and PGIMER (Post Graduate Institute for Medical Education & Research). ECHO India, along with its partners, has launched over 200 hubs and rolled out 350+ programmes covering more than 30 disease areas, which has led to the capacity building of over 700,000 providers across the country.
Q: What innovations has Echo brought into the non-profit space?
A: The ECHO Model is an innovative learning model that uses case-based learning, guided iterative practice, and tele-mentoring, instead of traditional online and unidirectional learning methodologies like Webinars, Lectures, MOOC (Massive Online Open Courses). Through this practical approach we are able to ensure that health workers have better knowledge retention and practical understanding that they can apply in the field.
We have also developed an innovative Digital Platform called iECHO, — developed in collaboration with Project ECHO USA — that serves as a shared digital infrastructure for the entire global movement. Through this digital platform, participants can connect with experts, take part in live learning sessions, access best practices, get digital certificates, and potentially connect and share knowledge freely and openly.
Q: Tell us about the reach of your work and elaborate on your plans for the next couple of years?
A: We launched more than 80 new hubs during 2021-22, representing a strong YoY growth of over 65 per cent, following on from a massive 160 per cent growth in the year before.
We signed a Memorandum of Understanding (MoU) with the Ministry of Health and Family Welfare to facilitate the use of ECHO Model in MoHFW-linked hospitals, central institutions and national-level programmes.
We also entered into formal partnerships with 25 state NHMs to enable capacity building at primary and secondary care. We expanded outreach to all the North-eastern states, strengthening ECHO’s impact in the country’s hinterland, thus reducing inequities in healthcare access.
In a recent programme, we mentored 5,500 nurses for infection prevention and control in partnership with the Nursing Councils, state NHMs and Municipal Corporations of Mumbai, Nagpur and Kolkata.
We see our role evolving from solving the problem to distributing the ability to solve to our “superhubs”, hubs or sometimes even our participants. Our role is to ensure that in this capacity building and skilling of HCWs, there is fidelity to the ECHO Model, an enabling technology infrastructure, defined standards and proper guidance and support all the participants of the ECHO movement.
iECHO allows hubs to onboard themselves on the ECHO platform faster, helps them build and operate multiple programmes and onboard their spokes too. They can access all the programme data at one place with ways to manage multiple programmes, see details of attendance, get robust data analytics on participation, conduct assessments and issue certification to the participants.
Q: How do you go about addressing Sustainable Development Goals?
A: The ECHO model has proven efficient, effective, and scalable across several disciplines in empowering global change, especially in the fields of health and education. Going beyond health and education, the ECHO model can be leveraged to create lasting change across multiple sectors and achieve Sustainable Development Goals (SDGs) — extending even to Gender Equity and Climate — by empowering stakeholders from relevant fields to think and expand their horizons to achieve a better and more sustainable future for all.
Q. What types of challenges do you face while working and how do you solve them?
A: As a technology enabled non-profit, we are constantly challenged with ensuring our systems are resilient, scalable, and accessible to all. In a resource constrained environment like India, access to fast internet has been challenging, especially as we work in remote areas.
Our goal is to ensure equitable access to all our community participants, and we have taken various initiatives to ensure the ECHO platform is accessible to the last mile.
A constant challenge in software development is the balance of speed and quality. Given that we are trying to solve a massive challenge of touching 1 billion lives, we need to operate at speed, while ensuring that the solutions we develop are robust and scalable to meet the growing needs of the movement.
Q. What are some of the emerging technologies that will further reshape healthcare, education, and livelihood over the next 4-5 years?
A: The upcoming Ayushman Bharat Digital Mission (ABDM) platform by the Ministry of Health & Family Welfare, Government of India, can be a game changer in ensuring equitable access to healthcare for the last mile. By enabling interoperability and digitization, it could potentially transform healthcare in the same way that UPI (Unified Payments Interface) has transformed micropayments in India.
We also are optimistic about the potential of Artificial Intelligence (AI) and Machine Learning (ML) technologies to impact the last mile. We have seen deep learning language models like GPT-3 transform the way humans can interact with computer systems, and we are collaborating with the Societal Platform team towards building platform capabilities that will allow the ECHO community to discover and access knowledge resources seamlessly.
AI-based voice assistant and translation technologies in regional languages of India can also be a game changer towards democratizing access to specialized medical knowledge and expertise to health workers in remote areas who are not comfortable with English.
Q: What has cloud technology and AWS helped you to do that you couldn’t do before?
The ECHO movement is a model which relies on personal touch, mutual respect and connection between the mentor and mentee. The challenge has been not to lose the heart of the model while constructing a digital platform which will enable a huge force-multiplication to the initiative. Cloud technology is now at the heart of all how we propose to expand it exponentially, as it connects our participants together while retaining fidelity to the Model.
Amazon has been a critical part of our journey and a key partner. We are using a whole host of AWS services such as the Elastic Kubernetes Service, Pinpoint for messaging, DynamoDB for a highly scalable NoSQL database, and much more.
The pandemic created a great sense of urgency for us and we needed to develop our platform at rapid speed. Having access to AWS infrastructure has allowed us to build our platform much faster and with greater reliability. This has been critical in the journey of ECHO.
Q. In terms of business outcomes, what benefits have you experienced because of running on AWS?
By leveraging containerization and microservices architecture, specifically through Amazon Elastic Container Registry (ECR) and Amazon CloudWatch, we have improved our infrastructure pipelines dramatically. Through ECR we are able to automate our deployment and ensure we can reliably deploy functionality to our users seamlessly. CloudWatch has given us improved insights into infrastructure telemetry data and has reduced the time for issue resolution significantly.
Amazon Simple Email Service (SES) has provided us with a highly cost effective and scalable solution for sending email communications and notifications to our users. It has provided a low cost and high reliability solution as compared to other vendors.
Having a managed suite of services, especially the database and container registry has allowed us to achieve a lot with a small and lean team.
Not having to hire dedicated Database Administrators or system administrators to manage and maintain the database has allowed us to focus our efforts on maximizing value for our users.
Implementing DynamoDB with auto-scaling and in-memory caching has given us a highly scalable database with zero downtime, while being able to handle millions of requests.
Through our microservice architecture implemented on AWS Cloud we are able to ensure a highly available system with failover protection and auto-scaling to handle high traffic spikes.
Amazon Pinpoint has enabled us to send SMS notifications, One-time passwords (OTP), and other communications very easily, thus allowing our users to easily sign up, get updates, and interact with the ECHO platform using mobile devices.
Having dedicated technical support and communication from our relationship manager has been highly appreciated, and gives us added efficiency, and an extra peace of mind.
Ensuring Cybersecurity and compliance best practices around Identity and Access Management (IAM), separation of development, testing and production environments, while maintaining a highly agile and responsive development workflow has been enabled by AWS.
The “mission” of ECHO India is not to generate revenue. It is to bring equity in Healthcare using this ECHO model. I am very happy that the use of AWS in our digital platform iECHO is enabling us to do that.
Rupee slips first time below 81-mark against US dollar
The Indian rupee fell below 81-mark against the US dollar during the early morning trade for the first time against the US dollar.
This was because of uncertainty created after the uptick in dollar index, increase in policy rate by the US Fed and Bank of England, and escalation in geopolitical tensions between Russia and Ukraine.
Moreover, the negative trends in the domestic equities also weigh on sentiments.
At the interbank foreign exchange market, the rupee opened at 81.08 against the greenback, then fell further to 81.23, registering a fall of 44 paise over its previous closing.
On Thursday, rupee depreciated 88 paise to close at all-time low of 80.86 against the US dollar.
The Bank of England hiked its base rate by 50 basis points to 2.25 per cent.
The dollar index, which gauges the greenback’s strength against a basket of six currencies, advanced 0.28 per cent to 111.412.
A report from ICICI Securities said the Dollar Index may continue with its positive bias as the US Fed decided to raise interest rate by 75 bps, for a third consecutive month and signalled that it would continue to lift rates this year at a most rapid pace to combat inflation, which is running hot.
Additionally, the US Federal Reserve announced it would continue with its plan to shrink its $9 trillion asset portfolio, which plays an important role in firming stance of monetary policy. Additionally, in this year two policy meets are pending, we may see a 75 bps rate hike in November meet and 50 bps in December meeting. Additionally, other major central banks across the globe are likely to lag behind in tightening monetary policy, high inflation and dwindling economic growth.
As long as the Dollar Index sustains above 107.50 level it may continue to rally till 113/114 levels.
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