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Tuesday,13-April-2021

Bollywood

Ranbir Kapoor and Alia Bhatt back in Flipkart Fashion’s latest campaign

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Flipkart on Thursday said it will bring back Bollywood actors Ranbir Kapoor and Alia Bhatt in the e-tailer’s latest fashion campaign that will go live on television and digital platforms for a period of over five weeks until December 15.

Flipkart Fashion launched “India Ka Fashion Capital (IKFC)” campaign almost two years ago.

This latest edition of the campaign built around the theme “Don’t Stress, Karo Impress” addresses the stressors that many consumers face around online shopping for their fashion needs.

Flipkart said its large collection of trends, celebrity-inspired styles, an easy 30 days returns and 100 per cent refund policy, along with a host of genuine brands can make the online shopping experience stress-free.

“While the previous three editions established Flipkart as India’s most preferred destination for trendy and affordable fashion, our research indicated that online fashion purchases are still impacted by certain inhibitions,” Vikas Gupta, Vice President and Head of Marketing at Flipkart, said in a statement.

“Through this latest campaign and our proposition of ‘Don’t Stress, Karo Impress’, we are confident that we will help address consumer concerns and encourage them to interact with our platform and make the best fashion choices,” Gupta said.

Bollywood

Singer Rahul Vaidya: Won’t compare if singers are bigger than actors

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Ever since singer Rahul Vaidya proposed to his girlfriend, model-actress Disha Parmar, on “Bigg Boss 14”, their fans have been excited to know when the duo will take the relationship to its next level.

A few days back, Rahul and Disha raised expectations of fans by posting “wedding pictures” that promptly went viral. It turned out soon enough the stills were of the new music video “Madhanya” that features Rahul and Disha.

The element of romance in his personal life has surely made Rahul, a teenybopper star since his “Indian Idol” days, a bigger glamour figure than ever before in his public life. Over the past months, he has constantly been in the news – first, because of his good form on “Bigg Boss 14” (he finished first runner-up) and then, of course, there has been his much-talked-about romance.

Does he feel he has been enjoying a filmstar-like popularity lately, or perhaps he enjoys a fan base bigger than many filmstars?

“I won’t want to compare if we are bigger than filmstars or not. Everyone has their space, it is beautiful. Everyone puts in insane amount of hard work. Musicians have a different kind of hard work and actors have a different kind. Everyone has their space,” Rahul took a diplomatic line, in conversation with IANS.

He acknowledges that singers enjoy a massive fan base around the world, and the culture has finally trickled to India.

“I absolutely love actors and I think that is fantastic. In the West, Justin Bieber has more fans as music is universal. Musicians have hardcore fans. That culture has come to India, too. It’s come bigtime. Pop stars get attention and love and that is beautiful,” he said.

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Neeraj Ghaywan: Patriarchy, class, gender, sexuality are good to explore

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National Award-winning director Neeraj Ghaywan, who shot to fame helming “Masaan”, is wielding the megaphone back in the upcoming anthology “Ajeeb Daastaans”. He has directed the segment titled “Geeli Pucchi” starring Aditi Rao Hydari and Konkona Sen Sharma.

The story traces a lesbian romance between its two female protagonists, but goes beyond its relationship plot to look at the complexity of patriarchy, class, gender and sexuality, which he feels is good to explore.

This is not the first time that Ghaywan has brought forward these elements in his work. His globally-feted 2015 release “Masaan” showcased all these, too.

So much is said lately about inclusivity and yet sections of society continue to suffer, and remain marginalised. The issue, of course, is more complicated than it seems, feels Ghaywan.

“If you are talking about the marginalised communities and the subaltern, there is never a single identity. They are fused identities. There’s intersection specifically with women. For instance, both of them (Aditi and Konkana) are subject to patriarchy, even though they come from different sections of society (and) different communities,” Ghayan told IANS.

He said just like the characters suffer in the film, it happens in real life, too.

“They are both victims but at the same time pursuing a job, a career. They experience different treatment and this is true in all of India. I am more interested not just about a particular community or, of course, nobody talks about it as much as we should and that has been my penchant to bring out these stories,” he added.

Ghaywan’s intent with “Geeli Pucchi” was to get into the “complexity of intersection, which we don’t talk much about in the industry”.”See, patriarchy or class or gender or sexuality — or all of these things — are good to explore, and that is what my intent was,” he told IANS.

Talking about the interesting title he reserved for “Geeli Pucchi”, Ghaywan said: “It was a part of a dialogue, and I felt it was a key point of inflection between the two characters. I think it is a click-bait title, too.”

He started out directing with the 2013 anthology “Shorts”, and in an eight-year run has made only one full-length feature film — “Masaan”. He says he is having the “second film syndrome” and hence has not come out with a full-fledged film yet.”I think it is called the second film syndrome. I am grappling with it and I am still dealing with it. It is kind of complex, but I hope I will make a film this year. I have been badly wanting to. Right now, I am working on ‘Made In Heaven’ but after this I will start off with my second film,” he said.

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Sanya Malhotra flaunts perfect skin in latest photo-op

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Actress Sanya Malhotra shared a new picture on social media on Tuesday and she looks every inch stunning in the post.

In the Instagram image, Sanya is dressed in an ivory crochet dress with a plunging neckline. The actress is seen flaunting her curly hair and she looks a way from the camera.

Sanya captioned her post with a sun emoji.

Sanya’s latest film “Pagglait” released on OTT a while back. In the film, she is Sandhya, a young woman who becomes a widow with in a few months of marriage. While the family grieves, Sandhya is unable to bring herself to mourn the death of her husband.

The dramedy, directed by Umesh Bist, also features Sayani Gupta, Shrutii Sharma, Ashutosh Rana, Raghubir Yadav, Sheeba Chaddha, Meghna Malik and Rajesh Tailang.

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