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Tuesday,13-April-2021

Entertainment

PM Narendra Modi ruled Indian TV in 2020: BARC report

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Prime Minister Narendra Modi was the most-watched personality on television in India last year, according to the annual TV viewership report for 2019-2020 by Broadcast Audience Research Council (BARC). PM Modi’s public addresses regarding the ongoing Covid pandemic, and his also his speeches focussing on a range of issues — from India being at the forefront of exporting Covid-19 vaccines to the ongoing farmer protests.

Broadly, here are the top three trends that one can spot in the report:

THE MODI WAVE

“Whether they are his interviews, speeches at global events, addresses to the nation or even a wildlife adventure show, channels that broadcast the content see their viewership leapfrog and set new levels,” the report stated, explaining the impact PM Modi had.

Notably, PM Modi’s speech at Red Fort, which was over two hours long, with 133 million viewers, saw a rise by 40 per cent, compared to his Independence Day speech in 2019.

The Prime Minister’s speech on March 24, 2020, where he announced the first lockdown, saw more viewing minutes than any of his previous addresses.

His address to nation in April 2020, where he announced a relief package of RS 20 lakh crores, became the most watched address with over 203 million viewers tuning in.

“Each time PM Modi’s coronavirus-related addresses were aired, there was a noticeable drop in the viewership of major genres like General Entertainment Channels (GEC), Movies and Kids,” the report said.

His call for solidarity by switching off lights for nine-long minutes, reflected in 60 per cent decline in TV viewership during those nine minutes.

The report also notes that due to the pandemic, and following an increasing curiosity about government measures and announcements, the share of news in total TV viewership tripled as compared to the yearly growth of seven per cent previously.

MYTHOLOGY, DOORDARSHAN REIGNED

Last year, “the viewership contribution of mythological shows to Hindi GEC genre spiked from a mere 14 per cent to 43 per cent by week 15, 2020”. The fact that no new content was being created because of Covid guidelines, archived content made a huge comeback and Doordarshan (DD) was probably the biggest benefactor.

The channel’s decision to re-telecast “Ramayan” and “Mahabharat”, and other popular TV shows of the eighties and the nineties, saw the total viewership of the channel grow by 68 per cent last year.

LOVE FOR FILMS STAYED INTACT

Unlike the GECs, which suffered an initial loss due to lack of original content, BARC notes that the Movies as a channel genre didn’t face any hiccups, and these saw a growth by 10 per cent over the viewership of 2019.

“Regional movies genre posted a higher growth than their Hindi counterpart, although Hindi language genre accounted for close to 60 per cent of total movie genres viewership. Apart from Hindi, the other major markets for the genre were Telugu, Tamil and Kannada,” the report stated.

However, the report also suggests that lack of original content meant a reduced share for GEC content in the first half the year. It became a normal, post July, once the lockdown restrictions were eased.

Bollywood

Singer Rahul Vaidya: Won’t compare if singers are bigger than actors

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Ever since singer Rahul Vaidya proposed to his girlfriend, model-actress Disha Parmar, on “Bigg Boss 14”, their fans have been excited to know when the duo will take the relationship to its next level.

A few days back, Rahul and Disha raised expectations of fans by posting “wedding pictures” that promptly went viral. It turned out soon enough the stills were of the new music video “Madhanya” that features Rahul and Disha.

The element of romance in his personal life has surely made Rahul, a teenybopper star since his “Indian Idol” days, a bigger glamour figure than ever before in his public life. Over the past months, he has constantly been in the news – first, because of his good form on “Bigg Boss 14” (he finished first runner-up) and then, of course, there has been his much-talked-about romance.

Does he feel he has been enjoying a filmstar-like popularity lately, or perhaps he enjoys a fan base bigger than many filmstars?

“I won’t want to compare if we are bigger than filmstars or not. Everyone has their space, it is beautiful. Everyone puts in insane amount of hard work. Musicians have a different kind of hard work and actors have a different kind. Everyone has their space,” Rahul took a diplomatic line, in conversation with IANS.

He acknowledges that singers enjoy a massive fan base around the world, and the culture has finally trickled to India.

“I absolutely love actors and I think that is fantastic. In the West, Justin Bieber has more fans as music is universal. Musicians have hardcore fans. That culture has come to India, too. It’s come bigtime. Pop stars get attention and love and that is beautiful,” he said.

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Neeraj Ghaywan: Patriarchy, class, gender, sexuality are good to explore

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National Award-winning director Neeraj Ghaywan, who shot to fame helming “Masaan”, is wielding the megaphone back in the upcoming anthology “Ajeeb Daastaans”. He has directed the segment titled “Geeli Pucchi” starring Aditi Rao Hydari and Konkona Sen Sharma.

The story traces a lesbian romance between its two female protagonists, but goes beyond its relationship plot to look at the complexity of patriarchy, class, gender and sexuality, which he feels is good to explore.

This is not the first time that Ghaywan has brought forward these elements in his work. His globally-feted 2015 release “Masaan” showcased all these, too.

So much is said lately about inclusivity and yet sections of society continue to suffer, and remain marginalised. The issue, of course, is more complicated than it seems, feels Ghaywan.

“If you are talking about the marginalised communities and the subaltern, there is never a single identity. They are fused identities. There’s intersection specifically with women. For instance, both of them (Aditi and Konkana) are subject to patriarchy, even though they come from different sections of society (and) different communities,” Ghayan told IANS.

He said just like the characters suffer in the film, it happens in real life, too.

“They are both victims but at the same time pursuing a job, a career. They experience different treatment and this is true in all of India. I am more interested not just about a particular community or, of course, nobody talks about it as much as we should and that has been my penchant to bring out these stories,” he added.

Ghaywan’s intent with “Geeli Pucchi” was to get into the “complexity of intersection, which we don’t talk much about in the industry”.”See, patriarchy or class or gender or sexuality — or all of these things — are good to explore, and that is what my intent was,” he told IANS.

Talking about the interesting title he reserved for “Geeli Pucchi”, Ghaywan said: “It was a part of a dialogue, and I felt it was a key point of inflection between the two characters. I think it is a click-bait title, too.”

He started out directing with the 2013 anthology “Shorts”, and in an eight-year run has made only one full-length feature film — “Masaan”. He says he is having the “second film syndrome” and hence has not come out with a full-fledged film yet.”I think it is called the second film syndrome. I am grappling with it and I am still dealing with it. It is kind of complex, but I hope I will make a film this year. I have been badly wanting to. Right now, I am working on ‘Made In Heaven’ but after this I will start off with my second film,” he said.

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Sanya Malhotra flaunts perfect skin in latest photo-op

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Actress Sanya Malhotra shared a new picture on social media on Tuesday and she looks every inch stunning in the post.

In the Instagram image, Sanya is dressed in an ivory crochet dress with a plunging neckline. The actress is seen flaunting her curly hair and she looks a way from the camera.

Sanya captioned her post with a sun emoji.

Sanya’s latest film “Pagglait” released on OTT a while back. In the film, she is Sandhya, a young woman who becomes a widow with in a few months of marriage. While the family grieves, Sandhya is unable to bring herself to mourn the death of her husband.

The dramedy, directed by Umesh Bist, also features Sayani Gupta, Shrutii Sharma, Ashutosh Rana, Raghubir Yadav, Sheeba Chaddha, Meghna Malik and Rajesh Tailang.

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