With game nights, workout videos and fun with family and friends, Katrina Kaif’s social media platform has been followed avidly by fans. The actress recently spotted in PepsiCo India Slice’s newly launched TVC which encourages consumers to take the ‘Sabse Thick Sabse Tasty’ challenge thereby reaffirming its position as the thickest and tastiest mango drink in India. IANSlife caught up with the star to talk about the shoot, her days in lockdown and what she’s looking forward to in 2021.
Q: How does it feel to be back to work after months of lockdown?
A: As much as I have learnt and grown internally during the lockdown I really did miss the hustle and bustle of my job. While the lockdown was critical at that point, I made sure I spent quality time on things I rarely get to do, but now that work has gradually begun with all the necessary precautions, I cannot be happier. The joy of filming is irreplaceable.
Q: Do you feel there is a difference between shooting in a pre and in a post-Covid world?
A: There surely is a difference as maintaining social distancing and various other precautionary norms are a must unlike before. But all the sets I’ve been on have made sure that the crews’ safety is a priority which makes it a very safe working place, giving us artists the creative liberty needed.
Q: International travel is on standstill… did you manage to take a holiday or a getaway and how was it?
A: I actually made a trip to Maldives during the pandemic for the shoot of Slice’s new ‘Sabse Thick Sabse Tasty’ campaign. I had mixed feeling when I was getting ready for the trip — on one hand I was excited about the shoot post the lockdown and on the other hand, I was nervous about travelling in the ‘new normal’ and ensured I took all the right precautions, throughout the trip — COVID tests, ensuring social distancing, using face masks. Shooting in Maldives was such an exhilarating experience and it was one of the best shoots I had.
Q: Women’s Day is around the corner, the lockdown has been especially tough on women, how do you feel they should celebrate this Women’s Day?
A: I feel everyone has their own struggles to deal with, men, women, kids as well as senior citizens. The lockdown has been challenging for everyone. We should be so grateful for our lives of privilege and these times have been really hard for so many people. However, I’m glad to see how women have realised the importance of “me time” and hope they continue to take time for themselves even post the lockdown.
Q: What are you looking forward to in 2021 and what is the one lesson of 2020 you will carry with you forever?
A: While 2020 has reminded me about the joys of little things, 2021 is a very exciting year for me as well. I’m thrilled about the work I’m doing and cannot wait to share it with the world.
Q: Last and certainly not the least why is Slice your go to drink in the summer?
A: My association with Slice goes back a long time — it gives me pure, indulgent joy to drink Slice. Slice is my favorite mango drink and I am beyond excited to launch the new ‘Sabse Thick Sabse Tasty’ campaign that exudes my confidence in the brand. I cannot wait for my fans to take the taste challenge and discover the pleasure of drinking the thick and tasty Slice themselves.
Speaking on the new campaign, Anuj Goyal, Associate Director, Tropicana and Slice, PepsiCo India said,”Consumers have expressed immense love for Slice which is a testament to our confidence in the product. However, we wanted to take a step further and encourage our consumers to take the new Sabse Thick Sabse Tasty blind taste challenge to bolster Slice’s position as the tastiest and thickest mango drink in India. We are excited to reach out to our consumers this summer through this campaign featuring the incomparable Katrina Kaif.”
The TVC film, set against the beautiful backdrop of a beach, shows brand ambassador posing the ultimate taste challenge to a fan. The blind taste challenge set off by Katrina urges him to make a choice and take up the taste challenge to discover the thickest mango drink in the market.
Singer Rahul Vaidya: Won’t compare if singers are bigger than actors
Ever since singer Rahul Vaidya proposed to his girlfriend, model-actress Disha Parmar, on “Bigg Boss 14”, their fans have been excited to know when the duo will take the relationship to its next level.
A few days back, Rahul and Disha raised expectations of fans by posting “wedding pictures” that promptly went viral. It turned out soon enough the stills were of the new music video “Madhanya” that features Rahul and Disha.
The element of romance in his personal life has surely made Rahul, a teenybopper star since his “Indian Idol” days, a bigger glamour figure than ever before in his public life. Over the past months, he has constantly been in the news – first, because of his good form on “Bigg Boss 14” (he finished first runner-up) and then, of course, there has been his much-talked-about romance.
Does he feel he has been enjoying a filmstar-like popularity lately, or perhaps he enjoys a fan base bigger than many filmstars?
“I won’t want to compare if we are bigger than filmstars or not. Everyone has their space, it is beautiful. Everyone puts in insane amount of hard work. Musicians have a different kind of hard work and actors have a different kind. Everyone has their space,” Rahul took a diplomatic line, in conversation with IANS.
He acknowledges that singers enjoy a massive fan base around the world, and the culture has finally trickled to India.
“I absolutely love actors and I think that is fantastic. In the West, Justin Bieber has more fans as music is universal. Musicians have hardcore fans. That culture has come to India, too. It’s come bigtime. Pop stars get attention and love and that is beautiful,” he said.
Neeraj Ghaywan: Patriarchy, class, gender, sexuality are good to explore
National Award-winning director Neeraj Ghaywan, who shot to fame helming “Masaan”, is wielding the megaphone back in the upcoming anthology “Ajeeb Daastaans”. He has directed the segment titled “Geeli Pucchi” starring Aditi Rao Hydari and Konkona Sen Sharma.
The story traces a lesbian romance between its two female protagonists, but goes beyond its relationship plot to look at the complexity of patriarchy, class, gender and sexuality, which he feels is good to explore.
This is not the first time that Ghaywan has brought forward these elements in his work. His globally-feted 2015 release “Masaan” showcased all these, too.
So much is said lately about inclusivity and yet sections of society continue to suffer, and remain marginalised. The issue, of course, is more complicated than it seems, feels Ghaywan.
“If you are talking about the marginalised communities and the subaltern, there is never a single identity. They are fused identities. There’s intersection specifically with women. For instance, both of them (Aditi and Konkana) are subject to patriarchy, even though they come from different sections of society (and) different communities,” Ghayan told IANS.
He said just like the characters suffer in the film, it happens in real life, too.
“They are both victims but at the same time pursuing a job, a career. They experience different treatment and this is true in all of India. I am more interested not just about a particular community or, of course, nobody talks about it as much as we should and that has been my penchant to bring out these stories,” he added.
Ghaywan’s intent with “Geeli Pucchi” was to get into the “complexity of intersection, which we don’t talk much about in the industry”.”See, patriarchy or class or gender or sexuality — or all of these things — are good to explore, and that is what my intent was,” he told IANS.
Talking about the interesting title he reserved for “Geeli Pucchi”, Ghaywan said: “It was a part of a dialogue, and I felt it was a key point of inflection between the two characters. I think it is a click-bait title, too.”
He started out directing with the 2013 anthology “Shorts”, and in an eight-year run has made only one full-length feature film — “Masaan”. He says he is having the “second film syndrome” and hence has not come out with a full-fledged film yet.”I think it is called the second film syndrome. I am grappling with it and I am still dealing with it. It is kind of complex, but I hope I will make a film this year. I have been badly wanting to. Right now, I am working on ‘Made In Heaven’ but after this I will start off with my second film,” he said.
Sanya Malhotra flaunts perfect skin in latest photo-op
Actress Sanya Malhotra shared a new picture on social media on Tuesday and she looks every inch stunning in the post.
In the Instagram image, Sanya is dressed in an ivory crochet dress with a plunging neckline. The actress is seen flaunting her curly hair and she looks a way from the camera.
Sanya captioned her post with a sun emoji.
Sanya’s latest film “Pagglait” released on OTT a while back. In the film, she is Sandhya, a young woman who becomes a widow with in a few months of marriage. While the family grieves, Sandhya is unable to bring herself to mourn the death of her husband.
The dramedy, directed by Umesh Bist, also features Sayani Gupta, Shrutii Sharma, Ashutosh Rana, Raghubir Yadav, Sheeba Chaddha, Meghna Malik and Rajesh Tailang.
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