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Gulshan Devaiah: Myth that people have short attention span these days

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Gulshan-Devaiah

Gulshan Devaiah and Swara Bhaskar appear in the short film “Dobara Alvida”, and we struck up an interesting conversation with the duo about the notion of audience span getting shorter by the day.

“If you are good with your craft, you can create the effect using any short format — whether it is a short film, ad-film, poetry or Haiku. One shouldn’t compare between formats because every format, whether it is feature or short, brings its magic. I think these days, the short format of storytelling works better because people consume content on the move more. Also, people’s attention span is shorter,” Swara tells IANS.

Gulshan adds: “If we look at advertising or ad-films, we can see the power of storytelling in short format, as short as 15 seconds. So, yes, the short format of storytelling surely does create an impact accurately. I think overall creating impact through storytelling depends on skill of the storyteller and not on the format. With a web series or a feature film, the challenges are different — like raising money — and for a short film it is about bringing popular actors on board. Also, a format of any story has everything to do with the story. One cannot concise a story that demands a feature format into a short film!”

Gulshan does not agree that people have a shorter attention span these days, as many believe. The actor explains: “I think it is nothing but a myth that people have a shorter attention span now. A section of people always has a shorter attention span. There were always TV serials and feature films as well as short films. In the last few years, we have also started adopting the habit of binge-watching and that is how web series are giving us changes to show elaborate characters. I think the whole jazz of ‘people have short attention span’ is a marketing strategy and how content creators want to monetise their videos or short stories. If you want 5,000k views within two hours, obviously you need a two-minute content that goes viral with repeat view. It is all about creating trends.”

Gulshan and Swara’s short film “Dobara Alvida” is directed by Shashank S Singh, and has released on the digital platform Royal Stag Barrel Select Lage Short Films as well as on YouTube.

Bollywood

Bombay HC extends relief to Rakhi Sawant till February 1 in case filed by Sherlyn Chopra

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The Bombay High Court on Tuesday extended relief to Rakhi Sawant till February 1 in a case registered against her by another model. 

Justice MS Karnik extended order of no coercive action Ms Sawant till February 1 as the complaint sought to file an intervention application. 

A model and actor had filed an FIR against Ms Sawant alleging that the latter circulated her obscene videos to the media and made derogatory statements against her. 

Amboli police had booked Ms Sawant and her lawyer Falguni Brahmbhatt on November 8, 2022, under sections 354A (sexual harassment), 500 (defamation), 504 (intentional insult) and 509 (insulting modesty of woman by act, word or gesture) of the Indian Penal Code and section 67 (transmission of obscene content in electronic form) of the Information Technology Act.

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ABHM activists booked for ‘Pathaan’ protest

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A case has been registered against activists of the Akhil Bharat Hindu Mahasabha (ABHM) who protested at a cinema hall in Agra against screening of the Shah Rukh Khan-starrer ‘Pathaan’.

SHO, Rakabganj, Pradeep Kumar said that the incident occurred within the limits of Rakabganj police station of Agra where a case was registered against five or six unidentified people.

Meanwhile, a Home Department spokesperson said that the state police has been directed to maintain vigil on outfits that have given a boycott call or plan to oppose the release of the movie on Wednesday.

The police have been also directed to take action against anti-social elements as well as maintain law and order.

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Esha Gaur makes B’wood singing debut with ‘1920: Horrors of the Heart’

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Singer Esha Gaur, who has sung title tracks for TV shows, is all set to make her Bollywood debut with Vikram Bhatts ‘1920: Horrors of the Heart’, which stars Avika Gor in the lead role.

Sharing this information, Esha acknowledged that it was her mother who discovered her singing talent when she was very young, and credits her for the way her career has shaped up.

“My biggest work achievement till date is ‘1920’,” Esha noted.

“I am from a doctor’s family; my father, brother and grandfather are doctors,” Esha said, adding: “My mother had an inclination towards singing and she figured out the singer in me when I was four-year-old, and because of her my musical journey came out so well. I have done Master’s in music.”

Esha is well-known for singing the title tracks of TV shows such as ‘Ek Aastha Aisi Bhi’ as well as ‘Guddan Tumse Na Ho Payega’ in ‘Lakeerien’ and ‘Rangrezz’ in ‘Apna Time Bhi Aayega’.

Talking about her first break, she said: “I performed in the Sangam Kala group in 1994, where I won the first prize. Kalyanji-Anandji called me after looking at my performance and that was the biggest achievement in my singing career.”

Asked who her favourite singer is, she shared: “Asha Bhosle, as she is so versatile which is what I like the most. Also, I think everybody should choose to be low profile as it’s the best thing you could give yourself.”

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