In its commitment to creating an inclusive space in society for women, global sportswear giant — adidas, has launched Watch Us Move — a campaign to celebrate womanhood and their freedom of movement.
Through this campaign, adidas reaffirms its belief that just like in sport where body types don’t matter, our society is rising above caring for beauty standards.
As per adidas, what is important is that we unbiasedly care about our ambitions, hard work, stamina, willpower, and everything that comes from within. Sport is beyond caste, socio-economic status, physical and psychological barriers. Through ‘Watch Us Move’, the brand celebrates the positive movement of women who are spreading an infectious aura of rebellious optimism.
The launch of the campaign saw Manushi Chhillar, Dipika Pallikal & Nikhat Zareen coming together to narrate how they have broken unrealistic stereotypes of perfection through their incredible journey and positioned themselves as role models for young girls across the country.
Present at the launch, Sunil Gupta, Senior Director, brand adidas, India said: “Watch Us Move” is all about encouraging women to express themselves through movement. Every woman has her own definition of movement, of what progress looks like. They’re already taking action, creating in their own way. Yet many tell her what to do, how to look and who to be. With the launch of “Watch Us Move”, adidas aims to unshackle these expectations and provide 100% support for all women making moves as they move the world.
Speaking at the launch, Manushi Chhillar, Miss World 2017, said, “I am delighted to be a part of adidas’ powerful roster of women athletes who are super inspirational. ‘Watch Us Move’ celebrates women, their achievements and inspires us to keep a positive approach to life. It celebrates the fact that being feminine is powerful in every way, shape and form. Through this platform, I’d like to say we are ready to MOVE and now, more so than ever, it’s time for the world to ‘WATCH US MOVE’.”
Adding to this, Deepika Pallikal, Indian Squash Player, said, “Watch Us Move is a rallying call for all women to be the drivers of change for one another with their inspiring rebellious optimism. Through this campaign, I urge women to express themselves more freely and also to move & enjoy and see how this movement can do wonders to their bodies and minds for overall wellbeing.”
As part of the campaign, adidas is pushing boundaries to release product innovations that reflect women’s needs to access possibilities in sport and herself throughout the year. The campaign is timed with the arrival of adidas’ most supportive activewear range — Formotion — a collection that has been developed by an all-female design team to deliver maximum support, whilst offering a comfortable fit that works seamlessly with the body in motion. Formotion is a celebration of freedom and expression through movement and inclusivity for all women.
Intel-owned Mobileye, Udelv to build 35K autonomous vehicles
Intel-owned Mobileye and Udelv, a Silicon Valley venture-backed company, have announced to produce more than 35,000 autonomous vehicles by 2028, with commercial operations beginning in 2023.
Mobileye’s self-driving system — Mobileye Drive — will “drive” the next-generation Udelv autonomous delivery vehicles (ADV), called “Transporters.”
“Our deal with Udelv is significant for its size, scope and rapid deployment timeline, demonstrating our ability to deliver Mobileye Drive for commercial use now and in volume,” said Professor Amnon Shashua, Mobileye president and CEO.
“COVID-19 has accelerated demand for autonomous goods delivery, and we are delighted to partner with Udelv to address this demand in the near term,” he said in statement on Monday.
Donlen, one of America’s largest commercial fleet management companies at the forefront of fleet management innovation and technology, has placed the first pre-order for 1,000 ‘Transporters’ — believed to be the largest to date for an autonomous delivery vehicle.
“The readiness of Mobileye Drive, along with its vast map coverage of North America, Europe and Asia, will allow us to ramp up the production and deployment of Udelv Transporters and rapidly offer the service at scale to our expanding list of customers,” said Daniel Laury, CEO and co-founder of Udelv.
Mobileye-driven Transporters will be capable of L4 self-driving, point-to-point operation.
Udelv’s proprietary tele-operations system will allow for the maneuvering of the vehicles at the edges of the mission, in parking lots, loading zones, apartment complexes and private roads.
Equity indices in green, auto, banking stocks rise
A day after recording the biggest single-day fall of 2021, the key Indian equity indices traded in the green on Tuesday.
Healthy buying activity was witnessed in banking and auto stocks.
The indices have, however, declined from the intra-day highs.
At around 11.25 a.m, Sensex was trading at 48,030.96, higher by 147.58 points or 0.31 per cent from its previous close of 47,883.38.
It opened at 47,991.53 and has so far touched an intra-day high of 48,315.09 and a low of 47,775.32 points.
The Nifty50 on the National Stock Exchange was trading at 14,349.85, higher by 39.05 points or 0.27 per cent from its previous close.
The top gainers on the Sensex were Mahindra & Mahindra, Bajaj Finserv and ONGC, while the major losers were TCS, Tech Mahindra and Infosys.
OMCs to explore fuel price revision post elections
Fuel prices in the country remained unchanged on Tuesday with oil marketing companies continuing on the pause mode and keeping petrol and diesel prices static for a fortnight now.
Accordingly, pump prices of petrol and diesel remained at previous day’s level of Rs 90.56 and Rs 80.87 a litre respectively in the national capital.
However, the two petroleum products may see revision again post conclusion of ongoing state elections. With crude remaining below $65 a barrel, any softening on global oil in wake of fresh wave of the pandemic and rising oil stocks in US could actually mean lower petrol and diesel prices for consumers in India.
Before the long drawn pause, petrol and diesel fell by 22 paisa and 23 paisa per litre respectively on March 30. The OMCs have decided to pause price revision since then as they want to watch the crude price movement that has now fallen to around $63.5 a barrel.
Across the country as well the petrol and diesel prices remain static on Tuesday but its retail levels varied depending on the level of local levies on respective states.
In Mumbai, petrol continues to be priced at Rs 96.98 a litre and diesel at Rs 87.96 a litre. Premium petrol, however, continues to remain over Rs 100 a litre in the city as is the case with several cities across the country.
The OMCs went on price cut for the first time this year on two consecutive days – March 24 and 25 after keeping oil prices steady for past 24 days. It again reduced the price on March 30. Thereafter, fuel prices have remained unchanged.
Earlier, petrol and diesel prices increased 26 times in 2021 with the two auto fuels increasing by Rs 7.46 and Rs 7.60 per litre respectively so far this year.
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