Ace designer Gaurav Gupta, who has 15 years of experience in the fashion industry and has now come up with his largest couture store located in the capital, feels that Indian couture was earlier restricted to bridal wear but is now becoming bigger and more diverse.
He also believes that there is scope for a new language of couture in the country which is progressive and global in nature.
Asked how the definition of couture has changed over the years, Gupta told IANS: “Earlier Indian couture was restricted to bridal wear. However, that is now a concept of the past and the defining line of couture is becoming bigger and more diverse over the years.
“Saris or lehengas are still heavily associated with our couture, but there is a market for innovation and creativity that is leading to a paradigm shift, with people now becoming more experimental with their looks.”
The designer, whose creations have been flaunted by celebrities like Aishwarya Rai Bachchan, Nicole Scherzinger, Julie Berman, Deepika Padukone and Sonam Kapoor, disagrees that bridal occasions limit couture in India.
“I think they define couture for India. Weddings are still the biggest opportunity for couture in our country and have brought generations of loyal patrons. However, I do believe that there is scope for a new language of couture, which is progressive and global in nature. We celebrate that at Gaurav Gupta with sophisticated, structured garments for men and women.
He feels that India has always been a great market for couture.
“With the abundance of resource and craftsmanship, creating unique pieces has been exciting and extremely fulfilling as a designer. What also makes India a great place for couture is the customer. Everyone wants something new and this allows us to think bigger.
“The Indian market is yet to reach international standards, but customers are becoming increasingly aware and informed about design, and this overall attitude towards consumption of luxury is supplementing its growth,” he said.
Over a decade, Gupta, the man and the brand, have created a world that is “future primitive”, reflected in sculpture-like garments with a sense of infinity and rhythm. Changing the face of the sari forever, merging indigenous Indian construction and embellishing techniques with his idea of the future, he has delivered and sustained a world that is Indian at its core and boundless in its form.
His brand new flagship store, located in the heart of the historic Mehrauli area, has an added focus on haute couture and customisation.
Spread over 5,000 sq. ft., there are five-concept rooms; an haute couture and customisation atelier, a bridal salon and a demi couture section for women. Fast emerging as a key focus for the brand, the GG (Gaurav Gupta) Man collection will also have a dedicated space, including formal and occasion wear for grooms. The brand’s special collaborations and projects will also be available at this address.
To celebrate this landmark occasion, the brand presented it’s latest collection ‘Descend’, featuring sophisticated, structured garments for men and women.
Many designers are getting into the lifestyle space with designing not just restricted to clothes. Is he also planning the same?
“Creating state of art installations and sculptures has always been a passion and therefore venturing into the lifestyle space with feature objects d’art and home products came as a very natural move for the brand.
“For this store, we have specially customised mono-tonal furnishing in grey velvet, handmade carved wooden furniture, and suspended art nouveau mirrors along with handmade brass murals. These will be available for sale to those who wish to place an order with us,” he said.
Deepika Padukone cancels Paris Fashion Week trip due to coronavirus scare
Actress Deepika Padukone has called off her plans to attend the ongoing Paris Fashion Week owing to the global coronavirus outbreak.
The actress was invited by luxury fashion house Louis Vuitton to attend their show at the Paris Fashion Week, which is due to run till March 3.
The actress had to cancel her trip due to the recent developments about the growing coronavirus epidemic.
“Deepika Padukone was scheduled to travel to France to attend Louis Vuitton’s FW2020 show at the ongoing Paris Fashion Week but has had to cancel her trip with news coming in that the coronavirus epidemic has now entered a new stage in France,” said an official spokesperson for the actress.
The actress will next be seen in “83” as Romi Dev. “83” traces Kapil’s captaincy in leading the Indian cricket team to defeat the West Indies in the World Cup final in 1983. Ranveer Singh will essay Kapil’s role in the film, directed by Kabir Khan and produced by Reliance Entertainment.
She will also be seen in the official Hindi remake of the Rober De Niro-Anne Hathaway starrer Hollywood comedy hit, “The Intern”. It also stars Rishi Kapoor, and is slated to release in 2021.
Ranbir Kapoor and Alia Bhatt back in Flipkart Fashion’s latest campaign
Flipkart on Thursday said it will bring back Bollywood actors Ranbir Kapoor and Alia Bhatt in the e-tailer’s latest fashion campaign that will go live on television and digital platforms for a period of over five weeks until December 15.
Flipkart Fashion launched “India Ka Fashion Capital (IKFC)” campaign almost two years ago.
This latest edition of the campaign built around the theme “Don’t Stress, Karo Impress” addresses the stressors that many consumers face around online shopping for their fashion needs.
Flipkart said its large collection of trends, celebrity-inspired styles, an easy 30 days returns and 100 per cent refund policy, along with a host of genuine brands can make the online shopping experience stress-free.
“While the previous three editions established Flipkart as India’s most preferred destination for trendy and affordable fashion, our research indicated that online fashion purchases are still impacted by certain inhibitions,” Vikas Gupta, Vice President and Head of Marketing at Flipkart, said in a statement.
“Through this latest campaign and our proposition of ‘Don’t Stress, Karo Impress’, we are confident that we will help address consumer concerns and encourage them to interact with our platform and make the best fashion choices,” Gupta said.
Bollywood stars glam up India Couture Week Day
Bollywood actors glammed up the FDCI India Couture Week (ICW) 2019 on its fifth day held here on Friday.
While actress Sara Ali Khan made her maiden walk on the ramp turning showstopper for designer duo Falguni and Shane, Rakul Preet Singh strutted for Reynu Tandon.
Sara’s rumoured boyfriend Kartik Aryan and her brother Ibrahim Ali were spotted sitting among the audience and cheering for her.
Actress Warina Hussain who featured in the movie “Loveratri” and Ahana Kumra of “Lipstick Under My Burkha” fame attended Reynu Tandon’s show which was closed by Rakul Preet. Actress Rashmi Desai was also present among the audience.
Sara, last seen in the movie “Simba”, wore an ivory-coloured trailing lehenga with a buckle, and a matching full-sleeve blouse as she sashayed on the ramp. She completed her look with glossy makeup and beachy waves for hair.
“This was the first time I walked the ramp, and I would be a massive liar if I say I wasn’t nervous. I was actually extremely nervous. But I had a lot of fun also,” Sara told IANS.
Rakul Preet, who debuted wearing at the ICW ramp, was wearing a dull pink lehenga choli. The “Dil De De” actress looked flawless in nude makeup and neatly side-parted hair.
She told IANS: “If someone asks me what is really want to wear on my wedding day, I would say a t-shirt and shorts. But because that’s not possible, I would wear something like this but without the can can.”
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