A day before the release of Prabhas and Shruti Haasan’s Salaar: Part 1 – Ceasefire, multiplex chain PVR issued an official statement to clarify speculative reports claiming the film not be screened in PVR INOX in South. Several reports have been doing the rounds which state that Hombale Films has alleged the national cinema chain of favouring Shah Rukh Khan’s Dunki over Salaar.
In a statement, PVR mentioned, “We have come across some speculative media reports about the film SALAAR and its release at PVR INOX Cinemas. We would like to clarify that these reports are incorrect.”
It further read, “SALAAR is one of the most anticipated films of the year and it’s releasing across pan India PVR INOX cinemas on the scheduled release date i.e., 22 December 2023.”
Salaar is facing the biggest clash with Shah Rukh Khan-starrer Dunki. Directed by Prashanth Neel, the film also stars Prithviraj Sukumaran.
Hombale Films spokesperson stated that PVR INOX and Miraj Cinemas had promised the banner that both Salaar and Dunki would get ‘equal showcasing’, but they are not keeping their word.
“Because of unfair showcasing to ‘Salaar’, we will not be releasing in PVR INOX, MIRAJ in southern states. We have been discussing it with them for the last two days,” a spokesperson for the production house said in a statement as quoted.